Roof Scout

What Roof Scout does

Roof Scout is a Boise, Idaho-based software company that provides a subscription SaaS platform built around Scout, a virtual sales agent designed for the residential roofing industry. Scout autonomously guides homeowners through product education, material and color selection, pricing, in-app financing calculations, and e-signed proposal generation on a 24/7 basis, allowing roofing contractors to close deals outside business hours and shorten sales cycles from days to hours. The platform integrates roof measurement data from EagleView for automated proposal calculations and embeds Owens Corning's Total Protection Roofing System educational content directly into the guided buying experience.

The product is delivered as a modular four-tier subscription: base proposal software at $50/month, instant quotes at $149/month, instant quotes plus Scout sales experience at $299/month, and the full Scout sales agent platform at $350/month. The underlying technology combines text-based conversational guidance with an interactive guided-video experience, real-time pricing engines that can be configured by square or margin, and multi-office support with localized product catalogs and per-office user permissions.

Roof Scout distributes through a self-serve product-led growth motion (contractors can sign up directly at roofscout.com) and a channel partnership with Owens Corning, which refers contractors from its training ecosystem into the platform. The company targets both single-location and multi-office/national roofing contractor networks. Roof Scout, INC. operates as an independent, privately held entity, and no venture capital, private equity, or institutional investment has been disclosed in the available data.

Name

Roof Scout

Legal name

Roof Scout, INC.

Website

https://roofscout.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Roof Scout is a Boise-based SaaS company providing roofing sales software featuring Scout, a virtual sales agent that automates guided proposals, financing options, and e-signing for SMB roofing contractors and the homeowners they serve.

Ownership category

akta.pro rank

Product category

Roofing Sales Software

NAICS

Roofing Contractors (23816)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industry

Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH)

Keywords

• Roofing sales software
• Virtual sales agent
• Proposal automation
• Contractor sales platform
• Roofing e-signature

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Scout Sales Agent Subscription: Monthly subscription for the full Scout virtual sales agent platform with all features including proposal generation, financing calculator, and guided buying experience.
2. Proposal Software Base: Entry-level tier providing basic proposal software functionality for contractors.
3. Instant Quotes Add-on: Mid-tier subscription adding instant quote generation capabilities to the proposal software.
4. Scout Sales Experience Add-on: Premium tier adding the full Scout sales experience with guided interactive video to the instant quotes functionality.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Roof Scout provides a roofing sales software platform centered on Scout, a virtual sales agent that guides homeowners through education, product selection, pricing, and e-signed proposal generation 24/7. The platform automates proposal creation, integrates roof measurement data from EagleView, and supports financing calculations for roofing contractors. It is sold on monthly subscription tiers ranging from $50 for base proposal software to $350 for the full Scout virtual sales agent experience.

Product overview

Roof Scout offers a modular roofing sales software platform built around Scout, a virtual sales agent. The product suite includes base proposal software, instant quotes, and the Scout Sales Experience as separate or combined modules. Scout serves as the core AI-powered virtual sales agent that guides homeowners through the Owens Corning Total Protection Roofing System purchase process, while additional modules provide pricing, quoting, and proposal capabilities that can be purchased individually or bundled.

Differentiator

Problem solved

Functional benefit

Brands

• Scout: Virtual sales agent designed to guide homeowners through the roofing purchase process while helping contractors scale their sales operations. Provides interactive, 24/7 experience combining education, product selection, pricing, and contract generation.

Products and services

• Scout Virtual Sales Agent An interactive 24/7 virtual sales agent that guides homeowners through the roofing purchase process including education about the Owens Corning Total Protection Roofing System, product selection, pricing, financing options, and E-Sign contract generation. Sold to roofing contractors seeking to scale sales operations without adding headcount.
• Proposal Software Base

Quantifiable outcome

• Sales cycle reduced from days to a few hours
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Owens CorningcoreStrategic or Co-development Partner · 30 April 2026Flagship strategic partnership to launch Scout, a virtual sales agent for the roofing industry. Owens Corning refers their contractor network to the platform and integrates their Total Protection Roofing System into the digital sales experience. The partnership combines Owens Corning's brand authority and contractor relationships with Roof Scout's technology platform.
• EagleViewcoreTechnology or IntegrationIntegration partnership for automated roof measurement data. EagleView roof measurement reports sync seamlessly with the Roof Scout platform, enabling automatic proposal calculations without manual data entry.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• AccuLynx: AccuLynx is a leading roofing business management software that includes CRM, estimating, and project management tools for roofing contractors. It competes for the same core contractor buyer as Roof Scout and is a primary alternative in the roofing sales workflow category.
• Roofr: Roofr offers CRM, estimating, and proposal software purpose-built for roofers, including aerial measurement integrations. Its product scope and roofing-vertical focus overlap tightly with Roof Scout's proposal, pricing, and measurement-driven workflow.
• JobNimbus: JobNimbus is a CRM and project management platform built specifically for roofing contractors. It directly overlaps with Roof Scout's roofing contractor customer base and proposal/sales workflow focus, making it the closest direct competitor.

Emerging players

• Hover: Hover offers 3D measurement and visualization tools used by roofing and exterior contractors to generate measurements and visual proposals. It competes at the measurement-to-proposal handoff that Roof Scout also targets via EagleView.
• CompanyCam: CompanyCam provides photo documentation and job tracking for contractors, with strong adoption among roofers. It addresses a different but adjacent workflow and competes for the same roofing contractor wallet with growing cross-sell into sales and project workflows.

Others

• Owens Corning Roofing Solutions: Owens Corning is Roof Scout's flagship channel partner and provides contractor tools and training programs. It is an ecosystem participant whose internal tooling decisions and partner economics directly shape Roof Scout's distribution and product direction.
• EagleView: EagleView is a technology/integration partner of Roof Scout for aerial roof measurements. It is comparable as an adjacent data infrastructure provider whose outputs feed Roof Scout's proposal calculations, and as a potential competitor if it expands downstream into sales workflows.

Broad incumbents

• ServiceTitan: ServiceTitan is a broad operating system for home services contractors with significant roofing exposure. It overlaps with Roof Scout on sales workflow, estimating, and proposal functionality but serves a much wider vertical portfolio of trades.
• Salesforce Industries / Construction Cloud: Salesforce and other horizontal CRMs (HubSpot, Pipedrive) are used by some roofing contractors as their sales platform. They represent broad incumbents whose AI-enhanced features could encroach on Roof Scout's guided virtual sales agent value proposition.

Regional players

• CertainTeed (Saint-Gobain) Roofing: CertainTeed is a competing roofing materials manufacturer that operates its own contractor loyalty and sales enablement programs. It is relevant as a potential alternative channel partner that, if Roof Scout broadens its materials manufacturer integrations, would become a comparable counterpart to the Owens Corning relationship.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RoofScout
• YouTubeyoutube.com/@scoutpodcast
• Facebookfacebook.com/theroofscout
• LinkedInlinkedin.com/company/roofscout
• Instagraminstagram.com/roofscout
• TikToktiktok.com/@roofingscout

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roof Scout