Roof Scout
Roof Scout is a Boise-based SaaS company providing roofing sales software featuring Scout, a virtual sales agent that automates guided proposals, financing options, and e-signing for SMB roofing contractors and the homeowners they serve.
- Company typePrivate
- Founded2021
- HeadquartersBoise, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Roof Scout does
Roof Scout is a Boise, Idaho-based software company that provides a subscription SaaS platform built around Scout, a virtual sales agent designed for the residential roofing industry. Scout autonomously guides homeowners through product education, material and color selection, pricing, in-app financing calculations, and e-signed proposal generation on a 24/7 basis, allowing roofing contractors to close deals outside business hours and shorten sales cycles from days to hours. The platform integrates roof measurement data from EagleView for automated proposal calculations and embeds Owens Corning's Total Protection Roofing System educational content directly into the guided buying experience.
The product is delivered as a modular four-tier subscription: base proposal software at $50/month, instant quotes at $149/month, instant quotes plus Scout sales experience at $299/month, and the full Scout sales agent platform at $350/month. The underlying technology combines text-based conversational guidance with an interactive guided-video experience, real-time pricing engines that can be configured by square or margin, and multi-office support with localized product catalogs and per-office user permissions.
Roof Scout distributes through a self-serve product-led growth motion (contractors can sign up directly at roofscout.com) and a channel partnership with Owens Corning, which refers contractors from its training ecosystem into the platform. The company targets both single-location and multi-office/national roofing contractor networks. Roof Scout, INC. operates as an independent, privately held entity, and no venture capital, private equity, or institutional investment has been disclosed in the available data.
Roof Scout firmographics
Firmographics- Name
- Roof Scout
- Legal name
- Roof Scout, INC.
- Website
- https://roofscout.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roof Scout is a Boise-based SaaS company providing roofing sales software featuring Scout, a virtual sales agent that automates guided proposals, financing options, and e-signing for SMB roofing contractors and the homeowners they serve.
- Ownership category
- akta.pro rank
Roof Scout industry classification
Industry- Product category
- Roofing Sales Software
- NAICS
- Roofing Contractors (23816)
- SIC
- Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Roof Installation & Replacement (HSAPAKAA)
- akta.pro secondary industry
- Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH)
Keywords
Where Roof Scout is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Roof Scout business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Scout Sales Agent Subscription: Monthly subscription for the full Scout virtual sales agent platform with all features including proposal generation, financing calculator, and guided buying experience.
- Proposal Software Base: Entry-level tier providing basic proposal software functionality for contractors.
- Instant Quotes Add-on: Mid-tier subscription adding instant quote generation capabilities to the proposal software.
- Scout Sales Experience Add-on: Premium tier adding the full Scout sales experience with guided interactive video to the instant quotes functionality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Proposal Software Base - Entry-level proposal generation |
| Subscription | Monthly | Instant Quotes - Mid-tier with automated quoting |
| Subscription | Monthly | Instant Quotes + Scout Sales Experience - Full platform |
| Subscription | Monthly | Scout Sales Agent - Complete 24/7 virtual sales platform |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Roof Scout product offering
Product offeringCore offering
Roof Scout provides a roofing sales software platform centered on Scout, a virtual sales agent that guides homeowners through education, product selection, pricing, and e-signed proposal generation 24/7. The platform automates proposal creation, integrates roof measurement data from EagleView, and supports financing calculations for roofing contractors. It is sold on monthly subscription tiers ranging from $50 for base proposal software to $350 for the full Scout virtual sales agent experience.
Product overview
Roof Scout offers a modular roofing sales software platform built around Scout, a virtual sales agent. The product suite includes base proposal software, instant quotes, and the Scout Sales Experience as separate or combined modules. Scout serves as the core AI-powered virtual sales agent that guides homeowners through the Owens Corning Total Protection Roofing System purchase process, while additional modules provide pricing, quoting, and proposal capabilities that can be purchased individually or bundled.
Differentiator
Problem solved
Functional benefit
Brands
- Scout: Virtual sales agent designed to guide homeowners through the roofing purchase process while helping contractors scale their sales operations. Provides interactive, 24/7 experience combining education, product selection, pricing, and contract generation.
Products and services
- Scout Virtual Sales Agent An interactive 24/7 virtual sales agent that guides homeowners through the roofing purchase process including education about the Owens Corning Total Protection Roofing System, product selection, pricing, financing options, and E-Sign contract generation. Sold to roofing contractors seeking to scale sales operations without adding headcount.
- Proposal Software Base
Quantifiable outcome
- Sales cycle reduced from days to a few hours
- +1 more outcomes
Companies that use Roof Scout
Customer profileSegments2 records
Ideal customer profiles1 record
Roof Scout technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature5 records
Roof Scout partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Owens CorningcoreFlagship strategic partnership to launch Scout, a virtual sales agent for the roofing industry. Owens Corning refers their contractor network to the platform and integrates their Total Protection Roofing System into the digital sales experience. The partnership combines Owens Corning's brand authority and contractor relationships with Roof Scout's technology platform.
- EagleViewcoreIntegration partnership for automated roof measurement data. EagleView roof measurement reports sync seamlessly with the Roof Scout platform, enabling automatic proposal calculations without manual data entry.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Roof Scout competitors and assessment
Company assessmentDirect peers
- AccuLynx: AccuLynx is a leading roofing business management software that includes CRM, estimating, and project management tools for roofing contractors. It competes for the same core contractor buyer as Roof Scout and is a primary alternative in the roofing sales workflow category.
- Roofr: Roofr offers CRM, estimating, and proposal software purpose-built for roofers, including aerial measurement integrations. Its product scope and roofing-vertical focus overlap tightly with Roof Scout's proposal, pricing, and measurement-driven workflow.
- JobNimbus: JobNimbus is a CRM and project management platform built specifically for roofing contractors. It directly overlaps with Roof Scout's roofing contractor customer base and proposal/sales workflow focus, making it the closest direct competitor.
Emerging players
- Hover: Hover offers 3D measurement and visualization tools used by roofing and exterior contractors to generate measurements and visual proposals. It competes at the measurement-to-proposal handoff that Roof Scout also targets via EagleView.
- CompanyCam: CompanyCam provides photo documentation and job tracking for contractors, with strong adoption among roofers. It addresses a different but adjacent workflow and competes for the same roofing contractor wallet with growing cross-sell into sales and project workflows.
Others
- Owens Corning Roofing Solutions: Owens Corning is Roof Scout's flagship channel partner and provides contractor tools and training programs. It is an ecosystem participant whose internal tooling decisions and partner economics directly shape Roof Scout's distribution and product direction.
- EagleView: EagleView is a technology/integration partner of Roof Scout for aerial roof measurements. It is comparable as an adjacent data infrastructure provider whose outputs feed Roof Scout's proposal calculations, and as a potential competitor if it expands downstream into sales workflows.
Broad incumbents
- ServiceTitan: ServiceTitan is a broad operating system for home services contractors with significant roofing exposure. It overlaps with Roof Scout on sales workflow, estimating, and proposal functionality but serves a much wider vertical portfolio of trades.
- Salesforce Industries / Construction Cloud: Salesforce and other horizontal CRMs (HubSpot, Pipedrive) are used by some roofing contractors as their sales platform. They represent broad incumbents whose AI-enhanced features could encroach on Roof Scout's guided virtual sales agent value proposition.
Regional players
- CertainTeed (Saint-Gobain) Roofing: CertainTeed is a competing roofing materials manufacturer that operates its own contractor loyalty and sales enablement programs. It is relevant as a potential alternative channel partner that, if Roof Scout broadens its materials manufacturer integrations, would become a comparable counterpart to the Owens Corning relationship.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Roof Scout social profiles
Digital presenceRoof Scout financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roof Scout leadership team
Management profileNumber of profiles
Roof Scout funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roof Scout M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roof Scout
What does Roof Scout do?
Roof Scout provides a roofing sales software platform centered on Scout, a virtual sales agent that guides homeowners through education, product selection, pricing, and e-signed proposal generation 24/7. The platform automates proposal creation, integrates roof measurement data from EagleView, and supports financing calculations for roofing contractors. It is sold on monthly subscription tiers ranging from $50 for base proposal software to $350 for the full Scout virtual sales agent experience.
Is Roof Scout a public or private company?
Roof Scout is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roof Scout founded?
Roof Scout was founded in 2021. It employs 11 to 50 people.
Where is Roof Scout based?
Roof Scout is headquartered in Boise, United States, in the North America region.
How does Roof Scout make money?
Four revenue lines are on record. Scout Sales Agent Subscription is the primary driver. The others are proposal Software Base, instant Quotes Add-on and scout Sales Experience Add-on.
Who are Roof Scout's main competitors?
Direct peers on record are AccuLynx, Roofr and JobNimbus. Emerging players are Hover and CompanyCam. Others are Owens Corning Roofing Solutions and EagleView. Broad incumbents are ServiceTitan and Salesforce Industries / Construction Cloud. CertainTeed (Saint-Gobain) Roofing is listed as a regional player.
Does Roof Scout have an API?
No public API is recorded for Roof Scout.
What industry is Roof Scout in?
Roof Scout's product category is Roofing Sales Software. Its primary akta.pro industry code is HSAPAKAA, Roof Installation & Replacement, with a secondary code of HSAGAKAH, Roof Inspection, Preventive Maintenance & Tune-Ups. Its NAICS code is 23816 and its SIC code is 2950.