Senior Move

What Senior Move does

Senior Moves, LLC is a privately held senior move management company founded in 2007 by Sue Ellen Addicott and headquartered in Sarasota, Florida. The company provides comprehensive relocation services for older adults (typically aged 65+) and their adult children, operating exclusively in Sarasota and Manatee County. Core offerings include move management planning, downsizing assistance, packing and unpacking, mover coordination and oversight, estate consignment liaison, donations management, home sale preparation, long-distance moving support, and post-move settling-in services. The firm has assisted hundreds of clients over 17+ years of operation and positions itself as a "premier" regional provider specializing in the emotional and logistical complexities of senior relocation.

The business is fundamentally human-driven rather than technology-driven. There is no proprietary software, platform, or AI system; the service is delivered on-site by a small team (1-10 employees) led by Operations Manager Linda Pettibon, who holds the Senior Move Manager-Certified (SMM-C) credential from the National Association of Senior & Specialty Move Managers (NASMM). Senior Moves maintains professional affiliations with NASMM and coordinates a multi-partner ecosystem including local moving companies, real estate professionals, senior living communities, estate consignment firms, charitable organizations, cleaning companies, and utility providers to deliver end-to-end relocation support.

The revenue model is professional services-based, with customized pricing determined per engagement after a free initial consultation. Pricing varies based on home size, volume of belongings, level of family participation, scope of services, and local versus long-distance moves; industry references suggest professional moving services commonly range from $880 to $2,540 per engagement. Go-to-market is consultative and sales-led, relying on direct client engagement, referrals from families and partner professionals, a monthly 'Moving Matters' blog, and an active Facebook presence. The company has received no external investment and remains founder-led, consistent with a lifestyle business structure.

Name

Senior Move

Legal name

Senior Moves, LLC

Website

https://myseniormoves.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Senior Moves, founded in 2007 in Sarasota, Florida, is a privately held senior move management company serving older adults and their families in Sarasota and Manatee County with downsizing, packing, move coordination, estate consignment, and relocation support services.

Ownership category

akta.pro rank

Product category

Senior Move Management Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Used Household and Office Goods Moving (484210)

SIC

Services-To Dwellings & Other Buildings (7340), Real Estate Agents & Managers (For Others) (6531), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Senior Move Management (HSAFAFAD)

akta.pro secondary industries

Senior & Assisted-Living Local Moving (HSAKAAAD), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Interstate Senior Moving & Downsizing (Long-Distance) (HSAKABAC), Senior Living & 55+ Community Brokerage (BPAJAAAH)

Keywords

• Senior move management
• Downsizing services
• Senior relocation
• Estate consignment
• Packing services

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Senior Move Management Services: Senior Moves generates revenue through professional move management services for seniors. Pricing is customized based on each client's specific needs, including factors such as home size, volume of belongings, scope of services required, and level of family participation. Services include packing/unpacking, downsizing assistance, move coordination, estate sales, home preparation for sale, and settling-in services. The company offers a competitive cost structure and provides quotes during free consultations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Senior Moves provides senior-focused move management, including downsizing decisions, packing and unpacking, move coordination with third-party moving companies, estate consignment liaison, donations and discarded items management, home sale preparation, long-distance moving assistance, and post-move settling-in support. The company serves seniors aged 65+ and their families who are transitioning from a long-time home into a smaller residence, assisted living, or senior living community in the Sarasota and Manatee County area of Florida.

Product overview

Senior Moves is a senior move management company offering a comprehensive suite of relocation services for seniors in Sarasota and Manatee County, Florida. The core offering centers on Senior Move Management Services, which encompasses move management, downsizing, packing/unpacking, and moving services. These services are designed to address the emotional and physical challenges seniors face when transitioning to new homes. Additional service modules include estate consignment liaison services, donations/discarded items management, home sale preparation, long-distance moving assistance, and settling-in services. The company also provides a free consultation service and maintains a Moving Resources blog as an informational resource. Founded in 2007, Senior Moves operates as a service-based business rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Move Management Services End-to-end senior move management covering planning, coordination, and emotional support for seniors transitioning to a new home, from initial consultation through settling into the new residence. Targeted at seniors aged 65+ and their families in Sarasota and Manatee County, Florida.
• Downsizing Services Assistance for seniors evaluating possessions to determine what moves to the new home versus what is donated, sold, or discarded. Includes liaison with estate consignment professionals for items that cannot move. For seniors and families downsizing from a long-time home in Sarasota and Manatee County.
• Packing and Unpacking Services Professional packing and unpacking of clients' belongings, including organizing, categorizing items, labeling boxes, and ensuring no items are left behind during the move. For seniors who find packing physically or emotionally overwhelming.
• Moving Services Supervision of loading and unloading of moving trucks, organization of boxes, communication with moving companies, and on-the-day guidance for seniors moving from their old home to their new home. The firm works with families to source vetted local contractors at affordable cost and provides oversight of those carriers.
• Estate Consignment Liaison Coordination and liaison services connecting seniors with vetted estate consignment professionals who can run estate sales for furniture and possessions that will not move to the new home.
• Donations and Discarded Items Management Sorting and disposition of items that will not move with the client, including scheduling donations to charitable organizations and arranging discard of remaining items.
• Home Sale Preparation Cleaning and staging services delivered in coordination with real estate professionals to prepare a senior's home for sale prior to relocation.
• Long-Distance Moving Assistance Move management for in-state and out-of-state relocations, including budget planning, expectation setting, and coordination with local resources at the destination city or state for seniors moving to be closer to family.
• Settling-In Services

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• National Association of Senior & Specialty Move Managers (NASMM)coreOthersSenior Moves is affiliated with NASMM, the professional organization for senior move managers. Linda Pettibon holds the SMM-C (Senior Move Manager-Certified) designation through NASMM. The company references NASMM recommendations and best practices in their service delivery, including NASMM-certified move managers for long-distance moves.
• Local Moving CompaniesminorChannel Partner/ Reseller/ DistributorSenior Moves partners with local moving companies to handle the physical transportation of belongings. The company provides oversight and coordination of these contractors, working with families to find the best contractors at the most affordable cost while ensuring quality service for seniors.
• Estate Consignment ProfessionalsminorChannel Partner/ Reseller/ DistributorSenior Moves acts as a liaison to help seniors and families find trustworthy estate consignment professionals who can offer estate sale services. This partnership helps clients sell furniture and possessions that cannot move to the new home.
• Real Estate ProfessionalsminorStrategic or Co-development PartnerSenior Moves works with real estate professionals to help seniors prepare their homes for sale. The company provides cleaning and staging services in coordination with realtor recommendations and supports clients through the home-selling process ahead of their move.
• Cleaning CompaniesminorChannel Partner/ Reseller/ DistributorThe company recommends cleaning companies for clients' new homes and can coordinate cleaning services as part of their comprehensive move management offering.
• Charitable OrganizationsminorChannel Partner/ Reseller/ DistributorSenior Moves helps seniors donate unwanted items to charities. The company manages donation scheduling and helps clients identify appropriate charities for their donations, including referring to localbookdonations.com for book donations in Florida.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Gentle Transitions: Senior move management firm that assists older adults with downsizing and relocation - same core offering, same NASMM-aligned methodology, same emotional-support positioning.
• Smooth Transitions: NASMM-affiliated senior move management company offering relocation, downsizing, and estate sale services to older adults - directly comparable service portfolio and target customer.
• Senior Relocation Services: Direct peer offering move management and downsizing services for seniors, comparable in service scope and customer segment.
• Caring Transitions: National franchise specializing in senior move management, downsizing, and estate sales - the most directly comparable peer, offering the same core services to the same senior customer base through a franchised model that proves the category's replicability.

Broad incumbents

• All My Sons Moving & Storage: Regional and long-distance moving company that serves residential customers including seniors - competes on the moving-execution layer but lacks senior-specialized move management and certification.
• Senior Helpers: National senior care franchise offering in-home personal care, companion, and Alzheimer's care - shares the senior customer base but operates in personal care rather than relocation services.
• A Place for Mom: Senior living referral platform that connects families with assisted living and senior housing - adjacent customer (seniors transitioning to care) and adjacent channel (referral partner) but not a direct service competitor.
• Right at Home: National franchise providing in-home senior care and companion services - serves overlapping senior demographic with elder-focused support but does not offer move management.
• Two Men and a Truck: Large national moving franchise that handles residential moves including senior relocations - overlaps on the physical moving execution layer but does not specialize in senior-specific move management or emotional support.

Others

• NASMM Member Directory: The National Association of Senior & Specialty Move Managers is the certifying body for the category - aggregating hundreds of local senior move management firms across the U.S., it represents the broader competitive set Senior Moves is benchmarked against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MySeniorMovesFL
• Xx.com/myseniormoves
• LinkedInlinkedin.com/company/senior-moves

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Move