Royal Links Golf Tours

What Royal Links Golf Tours does

Royal Links Golf Tours is a private, founder-operated golf tour operator based in Peachtree City, Georgia that designs and books custom links-golf trips to the British Isles. The company serves individual golf enthusiasts, couples (including mixed golf and non-golf interests), and corporate/incentive groups, and offers two primary formats: fully customized one-on-one trip planning and pre-packaged escorted group tours to Scotland and Ireland, with curated sample itineraries also published for England, Northern Ireland, and Wales. Service scope spans tee-time booking at championship and member's links courses, accommodation sourcing across B&Bs, manor houses, castles, and luxury hotels, ground transportation (self-driving or concierge driver), and curated off-course amenities including whisky tastings, distillery tours, castle visits, fishing, and sporting events, plus event-anchored The Open Championship packages. Pricing is per person across disclosed tiers of $5,000 (B&B/self-driving), $6,000–$7,000 (championship courses), $8,000 (upgraded lodging with concierge driver), and $10,000+ (luxury with full-time RLGT concierge driver); air travel is not bundled.

The business model is direct-to-consumer and high-touch, generating revenue through packaged golf tour bookings priced on destination, accommodation tier, transportation mode, and activity inclusions. GTM is sales-led and relationship-driven: leads enter via website (Vacation Customization form), phone (770.331.1525 / 205.585.2775), and email, with named trip advisors Jeff Bartholomew and Hayden Moore handling clients individually. The marketing stack combines a branded Travel Royally Podcast on Spotify and YouTube, an email newsletter, blog content, and Open Championship event packaging, and is supported by referral partnerships with Luggage Forward (golf club shipping) and Generali Global Assistance (travel insurance), plus IAGTO industry association membership for credibility. The company is founder-owned with 1–10 employees, no disclosed funding, and no app store presence; a proprietary client-facing trip-detail app is referenced but not further specified.

Name

Royal Links Golf Tours

Legal name

Royal Links Golf Tours

Website

https://royallinksgolftours.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Royal Links Golf Tours is a private, founder-led golf tour operator based in Georgia that designs custom links-golf trips to Scotland, Ireland, Northern Ireland, England, and Wales for individual enthusiasts, couples, and corporate groups, with per-person pricing from $5,000 to $10,000+.

Ownership category

akta.pro rank

Product category

Golf Tour Services

NAICS

Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Tours & Professional Circuits (MPAKAAAK)

akta.pro secondary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• Golf tour packages
• Links golf trips
• Custom golf travel
• British isles tours
• Escorted golf tours

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Golf Tour Packages: The company generates revenue through comprehensive golf tour packages to the British Isles that include golf course bookings, accommodations, ground transportation (self-driving or concierge driver), and off-course activities. Packages are custom-built per client and priced based on destination, accommodation tier (B&B to luxury hotels/manor houses), transportation preference, and activities included.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Royal Links Golf Tours is a full-service golf tour operator that designs and books custom links golf trips to the British Isles (Scotland, Ireland, Northern Ireland, England, and Wales). Each package is custom-built per client and includes tee times at championship and members' links courses, accommodations (B&Bs to luxury hotels, manor houses, and castles), ground transportation (self-driving or concierge driver), and curated off-course activities such as whisky tastings, distillery tours, castle visits, and cultural experiences. The company also offers escorted group tours, The Open Championship attendance packages, and corporate/incentive golf travel.

Product overview

Royal Links Golf Tours is a full-service golf tour operator specializing in links golf trips to the British Isles. The company offers a portfolio of tour products centered around two core offerings: Escorted Tours (fully guided group experiences) and Frequent Tours (sample/curated tour itineraries), both of which utilize the Vacation Customization service where clients build custom trips. Golf Course Access provides tee times across championship venues in Scotland, Ireland, Northern Ireland, England, and Wales. Add-on modules include Accommodations Booking (luxury hotels, B&Bs, manor houses, Dormy Houses), Off-Course Activities & Amenities (whisky tastings, distillery tours, fishing, castle tours, sporting events), Ground Transportation (self-driving or concierge driver services), The Open Championship Packages, and the Travel Royally Podcast. The company also offers Corporate & Incentive Golf Travel for business clients. The Travel Royally Podcast serves as an educational and marketing resource alongside the core booking services.

Differentiator

Problem solved

Functional benefit

Brands

• Travel Royally Podcast: Company podcast covering golf travel experiences and British Isles golf content

Products and services

• Vacation Customization (Custom Tour Building) Custom tour building service where clients work one-on-one with Royal Links Golf Tours advisors to create personalized links golf trips to Scotland, Ireland, Northern Ireland, England, or Wales based on preferences, group size, budget, accommodation style, transportation choice, and off-course activity interests.
• Escorted Tours Fully guided group golf tours to Scotland and Ireland with escort services, including itinerary management, on-course coordination, and off-course activities for clients who prefer structured travel with like-minded golfers.
• Frequent Tours (Sample Itineraries) Curated sample golf tour packages to Scotland, Ireland, Northern Ireland, England, and Wales designed to serve as inspiration and starting points that travelers can use to plan their own custom trips with Royal Links Golf Tours.
• Golf Course Access Arranged tee times and access to links golf courses across Scotland, Ireland, Northern Ireland, England, and Wales, including championship venues and member's courses such as those that have hosted The Open Championship.
• The Open Championship Packages Specialized tour packages that coordinate golf trips around attending The Open Championship, including advance ticket booking and parking at Open Championship venues (Royal Troon 2024, Royal Portrush 2025, Royal Birkdale 2026, St. Andrews 2027), combined with surrounding golf experiences.
• Corporate & Incentive Golf Travel Group golf travel service designed for corporate clients seeking to reward employees or entertain clients with luxury overseas golf experiences to the British Isles, with logistics handled end-to-end.
• Accommodations Booking Arranged lodging services across multiple tiers including luxury hotels, mid-range hotels, manor houses, country homes, castles, B&Bs, and Dormy Houses at golf course venues across the British Isles.
• Off-Course Activities & Amenities Curated cultural and recreational experiences including fine dining, whisky tastings, distillery tours, fly and deep-sea fishing, clay shooting, guided city or town tours, castle and historical site tours, sporting events, cultural events, live music, live theater, and unique shopping experiences.
• Ground Transportation Services Transportation services for clients traveling between courses and accommodations, including self-driving rentals, scheduled driver vans, and full-time RLGT concierge drivers for golf course-to-course transfers.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered minor.

• Luggage ForwardminorOthersEurope's largest supplier of club/luggage shipping services. Recommended to clients for shipping golf clubs in advance of trips and shipping home after. Provides convenient baggage logistics for international travelers.
• Generali Global AssistanceminorOthersRecommended travel insurance provider. The company advises clients to insure their investment given the non-refundable nature of many trip elements and unpredictability of international travel.
• IAGTOminorOthersInternational Association of Golf Tour Operators. The company is a member/IAGTO member, which provides credibility and access to industry networks.
• Travel Agent PartnerminorChannel Partner/ Reseller/ DistributorThe company has a partnership with a travel agent to help clients who want air travel paid for as part of their package. Most clients prefer to book their own airfare using airline credit card points/miles programs.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Your Golf Travel: Your Golf Travel is a UK-based golf tour operator and OTA offering custom and packaged golf trips across the UK, Ireland, and Europe. It is a direct competitor in British Isles links travel, operating a more online/OTA-led model than Royal Links' concierge approach.
• Premier Golf: Premier Golf offers custom golf tours and tournament travel packages to Scotland, Ireland, and England. It is a direct peer in bespoke British Isles golf travel, including Open Championship-adjacent offerings.
• PerryGolf: PerryGolf is the most-established US-based custom golf tour operator to the British Isles, Ireland, and Scotland, offering escorted and custom trips with championship-course access. It is the most direct competitor to Royal Links in customer profile, product, and delivery model.
• Golfbreaks by PGA: Golfbreaks is one of the largest golf travel companies in the world, offering packaged and custom golf trips to the UK, Ireland, and across Europe. It is a direct peer on British Isles itineraries, though it operates at much higher volume and includes self-service booking options.
• Haversham & Baker Golf Expeditions: Haversham & Baker organizes custom and group golf trips to the UK, Ireland, and Scotland for US-based clients, including championship-course access. It is a direct peer in the bespoke British Isles golf tour niche.
• Carr Golf Travel: Carr Golf is an Ireland-based golf tour operator with deep roots in Irish and British links courses, offering custom and escorted trips for international clients. It overlaps directly with Royal Links on British Isles links itineraries and serves the same affluent US golfer customer.

Broad incumbents

• Brendan Vacations: Brendan Vacations is a long-established escorted-tour operator (part of the TravCorp group) that includes British Isles golf-friendly itineraries. It is a broader incumbent in escorted UK/Ireland travel that occasionally overlaps with Royal Links' escorted tour product.
• Abercrombie & Kent: Abercrombie & Kent is a global luxury tour operator that includes bespoke UK and Ireland itineraries. It is a broad incumbent whose concierge-style custom travel overlaps with Royal Links' white-golf model at the high end.

Regional players

• Golf Scotland Tours: Golf Scotland Tours is a Scotland-based specialist tour operator focused on Scottish links courses for international visitors. It is a regional peer offering comparable product to one of Royal Links' core geographies.

Others

• International Golf Travel (IAGTO directory operators): IAGTO is the trade body whose member directory aggregates dozens of comparable golf tour operators worldwide. It represents the broader competitive set and is a key industry context for Royal Links' positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@royallinksgolftours2072/featured
• Xx.com/RoyalLinks_RLGT
• Facebookfacebook.com/royallinksgolftours
• LinkedInlinkedin.com/company/royal-links-golf-tours

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Links Golf Tours