OneLoyalty

What OneLoyalty does

OneLoyalty is a Shopify-native loyalty and rewards application operated by FireGroup JSC, a Vietnamese joint-stock company headquartered at F21-22, 182 Le Dai Hanh St., Ward 15, Ho Chi Minh City. The product enables Shopify merchants to run points-based loyalty programs with VIP membership tiers, referral programs, and gamified engagement (Spin Wheel, Daily Check-in, Order Streak), with omnichannel sync across Shopify, Shopify POS, iOS, and Android apps. OneLoyalty is distributed primarily as a free-to-install app on the Shopify App Store, with subscription billing handled through Shopify's managed app subscription system, and has accumulated 5,000+ merchant customers globally with testimonial logos spanning India, the United States, Canada, and France.

Name

OneLoyalty

Legal name

FireGroup JSC

Website

https://oneloyalty.io

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

OneLoyalty is a Shopify-native loyalty and rewards app operated by FireGroup JSC that enables merchants to run points programs, VIP tiers, referrals, and gamification across Shopify, POS, and mobile. It serves 5,000+ SMB and mid-market Shopify merchants globally via freemium and usage-based pricing.

Ownership category

akta.pro rank

Product category

Loyalty & Rewards Software

NAICS

Jewelry Retailers (45831), Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Specialty Retail Omnichannel (Books, Office, Toys, Hobby) (CRAFAEAI)

Keywords

• Shopify loyalty software
• Customer rewards platform
• Referral program software
• VIP membership tiers
• Omnichannel loyalty

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription plans: Recurring subscription tiers (Free, Growth, Pro, Professional, Enterprise) billed through Shopify's managed app subscription billing system on monthly or annual cycles.
2. Usage-based Orders & Emails charges: Usage-based fees for orders processed/synced and built-in emails sent, with monthly spending caps to protect merchants from unexpected overage charges. Replaces the prior Monthly Active Loyal Members (MALM) metric.
3. Freemium tier: Free plan covering the first 100 active loyalty members with all features unlocked, including VIP membership, Shopify POS integration, referral program, and gamification.
4. Enterprise plan ($399/month): Higher-tier Enterprise plan that bundles a custom expert-built loyalty mobile app, including gamification, VIP tiers, branding customization, and ongoing expert support.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

OneLoyalty is a Shopify loyalty and rewards SaaS application that lets merchants launch points-based loyalty programs, VIP membership tiers, referral programs, gamified engagement (Spin Wheel, Daily Check-in, Order Streak), and store-credit redemptions. It synchronizes loyalty data across Shopify online stores, Shopify POS, and branded iOS/Android apps, and includes AI-powered customer persona generation for campaign targeting.

Product overview

OneLoyalty is a single unified Shopify loyalty and rewards application built as a platform-plus-modules architecture. The core platform provides points accrual and redemption, VIP membership tiers, a referral program, and store credit redemption, syncing across Shopify, Shopify POS, and mobile channels. On top of this core, OneLoyalty offers add-on modules including gamification (Spin Wheel, Daily Check-in, Order Streak), a customizable Loyalty Page, ready-to-use Loyalty Campaign Templates, Member-Exclusive Campaigns, a Referral Announcement Bar, POS QR-code loyalty, and the AI-driven Customer Personas feature. OneLoyalty is developed by FireGroup JSC alongside two sister products — OneMobile (no-code mobile app builder that hosts loyalty features inside iOS/Android apps) and Transcy (translation, localization, and currency conversion app that localizes the loyalty program). These sister products are technically integrated with OneLoyalty rather than being sub-products of it, with OneLoyalty designed to function on its own or amplified via OneMobile integration.

Differentiator

Problem solved

Functional benefit

Products and services

• OneLoyalty Shopify loyalty and rewards SaaS application that enables merchants to launch points accrual/redemption, VIP membership tiers, referral programs, gamification (Spin Wheel, Daily Check-in, Order Streak), store credit rewards, and AI-powered customer personas. Works across Shopify, Shopify POS, and mobile apps via OneMobile.

Quantifiable outcome

• 23% higher retention rate for app users vs non-app shoppers after the first 3 months
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature8 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• ShopifyflagshipTechnology or IntegrationOneLoyalty is tightly integrated with Shopify, including Shopify POS. App distribution and subscription billing are handled through Shopify's managed app subscription billing system, with payment processing managed by Shopify.
• TranscycoreStrategic or Co-development PartnerNative integration with Transcy (a sister FireGroup JSC product) to localize loyalty programs into multiple languages and currencies. Transcy is a leading Shopify language translation and currency conversion app.
• OneMobilecoreStrategic or Co-development PartnerOneMobile is a No-Code Mobile App Builder for Shopify, also developed by FireGroup JSC. OneLoyalty works seamlessly with OneMobile for branded loyalty mobile apps, push notifications, QR code POS scanning, and native iOS/Android loyalty.
• Apple (App Store)coreOEM/ Whitelabel/ Licensing PartnerOneLoyalty/OneMobile publishes branded loyalty mobile apps to the Apple App Store, ideally under the merchant's own Merchant Developer Account, with a Shared Developer Account option offered as a temporary convenience.
• Google (Play Store)coreOEM/ Whitelabel/ Licensing PartnerOneLoyalty/OneMobile publishes branded loyalty mobile apps to the Google Play Store, with merchant-owned developer accounts recommended and a shared account option as fallback.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BON Loyalty: BON Loyalty (formerly BonusPoint) is a Shopify loyalty app with points, VIP tiers, and referrals aimed at SMB merchants. It competes directly with OneLoyalty's freemium tier in the same Shopify App Store category.
• Smile.io: Smile.io is the leading Shopify-native loyalty and rewards app, offering points, VIP tiers, and referral programs on a freemium model with paid tiers. It is the most direct competitor to OneLoyalty given overlapping feature set, Shopify App Store distribution, and SMB-to-mid-market positioning.
• Rise.ai: Rise.ai is a Shopify-native store credit, gift card, and loyalty platform that directly competes with OneLoyalty's store credit reward and points-based programs. Comparable pricing model and merchant profile.
• LoyaltyLion: LoyaltyLion is a Shopify-focused customer loyalty platform with points, tiers, and rewards programs, plus integrations to POS and mobile. It competes head-to-head with OneLoyalty in the Shopify loyalty category, especially with mid-market merchants.
• Yotpo Loyalty: Yotpo's loyalty and referrals product is a direct competitor within the Shopify ecosystem and beyond, with enterprise-grade features and a broader reviews/UGC platform. It targets the same merchants as OneLoyalty but at the higher end of the market.
• Stamped.io: Stamped.io offers loyalty and rewards, reviews, and referrals natively integrated with Shopify. It overlaps with OneLoyalty on the loyalty and referral modules and serves similar SMB and mid-market Shopify merchants.
• Growave: Growave is a Shopify all-in-one marketing app bundling loyalty, reviews, wishlists, and referrals. It competes with OneLoyalty's loyalty and referral modules and is often evaluated alongside it by Shopify merchants.

Broad incumbents

• Shopify (Shopify Audiences, native loyalty features): Shopify itself is the underlying platform and a broad incumbent: it controls the App Store, billing infrastructure, Shopify POS, and Shopify Store Credit, and could ship native loyalty features. OneLoyalty is structurally dependent on Shopify as both partner and potential competitor.

Emerging players

• Appstle Loyalty: Appstle offers Shopify loyalty, referrals, and membership apps with a freemium entry point. It is an emerging competitor to OneLoyalty in the same Shopify app category, with overlapping features like VIP tiers and store credit.

Others

• OneMobile: OneMobile is FireGroup JSC's no-code mobile app builder for Shopify, and a sister product to OneLoyalty. It is technically integrated with OneLoyalty (QR code loyalty, push notifications, daily check-in), so it is a partner, an extension surface, and an internal benchmark for mobile engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OneLoyaltyApp
• Facebookfacebook.com/OneLoyaltyApp
• LinkedInlinkedin.com/company/oneloyalty-shopify-loyalty-app

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OneLoyalty