Growave
- Company typePrivate
- Founded2014
- HeadquartersBishkek, Kyrgyzstan
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Growave firmographics
Firmographics- Name
- Growave
- Legal name
- LLC "Growave"
- Website
- https://growave.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Growave is headquartered
LocationHeadquarters
- HQ city
- Bishkek
- HQ country
- Kyrgyzstan
- HQ region
- Asia
Offices1 record
Markets served
Growave business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Recurring Revenue: Tiered subscription model based on store size and feature access. Plans range from entry-level to enterprise with escalating capabilities. Annual billing available with discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tiered subscription plans based on store size and feature requirements |
Go-to-market motion5 records
Distribution channels3 records
Marketing channels7 records
Growave product offering
Product offeringCore offering
Growave is an all-in-one retention platform for Shopify and Shopify Plus brands that unifies five programs — points, VIP tiers, referrals, reviews with Instagram UGC, and wishlists — into a single customer view. The platform is delivered primarily as a Shopify App Store listing with tiered subscriptions, and also offers a developer toolkit, headless API, and POS integration for omnichannel deployments. It serves 15,000+ Shopify brands across fashion, beauty, sports, consumer electronics, baby & kids, jewelry, food & beverage, and pet care.
Product overview
Growave is an all-in-one retention platform for Shopify and Shopify Plus brands that unifies five core products: Loyalty and Rewards (the overarching platform), Points Program, VIP Program, Referral Program, and Engagement Tools (Reviews, Wishlist, Instagram UGC). These modules feed into a single customer profile, enabling brands to customize earning rules, VIP tiers, and referral rewards with enterprise-grade customization and automation. The platform integrates natively with Shopify and 30+ third-party apps, serving 15,000+ brands across industries including Beauty, Retail, Sports, Food & Beverage, Baby & Kids, Jewelry, Pet Care, and Consumer Electronics.
Differentiator
Problem solved
Functional benefit
Products and services
- Loyalty and Rewards Platform Unified loyalty and rewards platform for Shopify and Shopify Plus brands that combines points programs, VIP tiers, referrals, reviews, wishlists, and Instagram UGC into a single customer view, with customization, automation, and multi-store / international support.
- Developer Toolkit API, SDK, and webhooks toolkit enabling developers and technical teams to build bespoke loyalty and retention experiences and integrate Growave with custom storefronts.
- Headless API
Quantifiable outcome
- 1.6x improvement in average order value
- +5 more outcomes
Companies that use Growave
Customer profileNamed customers19 records
Segments8 records
Ideal customer profiles3 records
Growave technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability3 records
Feature9 records
Growave partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and flagship.
- KlaviyocoreNative integration with Klaviyo email marketing platform, enabling synchronized loyalty data with email campaigns and automated retention sequences.
- Shopify PlusflagshipCertified Shopify Plus partner status with deep platform integration. Enables multi-store management, advanced permissions, and dedicated support for enterprise Shopify merchants.
- Shopify POScoreIntegrated with Shopify Point of Sale system, enabling unified loyalty experiences across online and physical retail locations with synchronized customer data.
- AttentivecoreSMS marketing integration enabling loyalty program notifications and engagement through Attentive's text messaging platform.
- RechargecoreSubscription billing integration enabling loyalty rewards for subscription customers and combined subscription-loyalty experiences.
- GorgiascoreCustomer support platform integration enabling support agents to view loyalty program status and assist customers with loyalty inquiries.
- CalendlycoreMeeting scheduling integration enabling demo booking for sales-assisted enterprise conversions through Calendly's scheduling platform.
- Google AnalyticscoreAnalytics integration enabling tracking and measurement of loyalty program performance, customer behavior, and conversion metrics.
- Facebook / Meta AdscoreAdvertising platform integration enabling retargeting and lookalike audience creation based on loyalty program participant data.
- Google AdscoreGoogle advertising platform integration enabling customer matching and targeted ad campaigns based on loyalty program participants.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Growave competitors and assessment
Company assessmentDirect peers
- Yotpo: Yotpo is a venture-backed e-commerce marketing platform that bundles reviews, UGC, loyalty, and SMS marketing. It directly overlaps with Growave's reviews, UGC, and loyalty modules and serves a similar Shopify/Shopify Plus customer base.
- Smile.io: Smile.io is a leading loyalty, referral, and VIP rewards platform built natively for Shopify. It is the most direct competitor to Growave's core loyalty offering and serves a similarly wide range of Shopify SMB and Plus merchants.
- Stamped.io: Stamped.io provides reviews, ratings, loyalty, and referrals specifically for Shopify and Shopify Plus merchants. Its feature overlap with Growave's reviews, loyalty, and referrals modules makes it a close direct peer in the retention app ecosystem.
- Rivo: Rivo is a Shopify-native loyalty and rewards platform offering points, VIP tiers, and referrals. It competes directly with Growave in the Shopify App Store with a similar SMB-focused value proposition.
- Lootly: Lootly is an e-commerce loyalty and rewards platform with deep Shopify integration offering points, VIP tiers, referrals, and reviews. It competes for the same SMB-to-mid-market Shopify merchant segment as Growave.
- LoyaltyLion: LoyaltyLion is a Shopify-focused customer loyalty platform offering points, tiers, and rewards programs. It competes head-to-head with Growave for Shopify merchants seeking loyalty functionality, particularly in mid-market and DTC segments.
Others
- Klaviyo: Klaviyo is the dominant email and SMS marketing platform for Shopify, with deep integration into Growave's platform. While not a direct loyalty competitor, it is an ecosystem partner and adjacent retention platform that could expand into loyalty functionality.
- Attentive: Attentive is a leading SMS marketing platform with deep Shopify integration, partnering with Growave for loyalty notifications. It is an adjacent retention technology player rather than a direct loyalty competitor.
- Recharge: Recharge is the leading subscription billing platform for Shopify, integrated with Growave for subscription-loyalty experiences. It is an ecosystem partner addressing a complementary retention use case.
Emerging players
- BON Loyalty: BON Loyalty (formerly Smile.io's free tier) is an emerging Shopify loyalty app offering points and referrals. It serves the lower-end of the SMB market and overlaps with Growave's entry-level plans.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Growave social profiles
Digital presenceGrowave financial estimates
Financial estimateRevenue estimate
Valuation estimate
Growave leadership team
Management profileNumber of profiles
Profiles2 records
Growave funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Growave M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Growave
What does Growave do?
Growave is an all-in-one retention platform for Shopify and Shopify Plus brands that unifies five programs — points, VIP tiers, referrals, reviews with Instagram UGC, and wishlists — into a single customer view. The platform is delivered primarily as a Shopify App Store listing with tiered subscriptions, and also offers a developer toolkit, headless API, and POS integration for omnichannel deployments. It serves 15,000+ Shopify brands across fashion, beauty, sports, consumer electronics, baby & kids, jewelry, food & beverage, and pet care.
Is Growave a public or private company?
Growave is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Growave founded?
Growave was founded in 2014. It employs 51 to 100 people.
Where is Growave based?
Growave is headquartered in Bishkek, Kyrgyzstan, in the Asia region.
How does Growave make money?
One revenue line is on record: subscription Recurring Revenue.
Who are Growave's main competitors?
Direct peers on record are Yotpo, Smile.io, Stamped.io, Rivo, Lootly and LoyaltyLion. Others are Klaviyo, Attentive and Recharge. BON Loyalty is listed as an emerging player.
Does Growave have an API?
Yes. Growave offers a REST API, SDK, and webhooks for custom integrations and headless implementations. The platform integrates with Shopify's Storefront API and headless environments. Developers can build bespoke loyalty and retention experiences tailored to business needs. Developer documentation is at docs.growave.io/api.