Seen
Seen is a London-based conversational marketing SaaS platform that unifies WhatsApp, Instagram, and Telegram messaging with chatbot automation, bulk campaigns, and native integrations for e-commerce, real estate, and SMB customers globally.
- Company typePrivate
- Founded2024
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Seen does
Seen (legally SEEN COMMUNICATION TECHNOLOGY LTD) is a London-headquartered conversational marketing platform that consolidates business messaging across WhatsApp, Instagram, and Telegram into a single unified inbox. Its core offering combines bulk customized messaging, an AI-powered chatbot with live chat for 24/7 customer support, a ticket system, a referral program module, analytics and reporting, and native mobile apps for iOS and Android. The platform is built on official WhatsApp Business API integration — Seen is a certified Meta Global Business Solutions Provider — and is wired into Shopify, WooCommerce, Zid, HubSpot, Zapier, and Google Sheets to enable commerce-aware messaging flows such as abandoned cart recovery and automated order notifications.
The company sells primarily via a self-serve, product-led growth motion: users sign up at app.seen.ninja/dashboard, start with a free trial, and convert to tiered SaaS subscription plans (pricing tiers published at seen.ninja/ar/plans though specific price points are not disclosed). Target customers are SMBs across e-commerce (primary), real estate, and financial services verticals, served globally through the website, Shopify App Store, iOS App Store, Google Play, and Zapier's marketplace. The team is distributed across three continents (Europe, Africa, Asia).
Seen's GTM is digital-first: content marketing through a multilingual blog, active social presence across YouTube, X, Instagram, Facebook, LinkedIn, and TikTok, and a referral/affiliate channel. Founded in 2024 with 11-50 employees, the company is privately held with no disclosed funding rounds, investors, revenue figures, or named enterprise customers. Strategic emphasis is on MENA-market expansion (Arabic-language site, Zid partnership for Saudi Arabia) and deepening ecosystem lock-in through integrations.
Seen firmographics
Firmographics- Name
- Seen
- Legal name
- SEEN COMMUNICATION TECHNOLOGY LTD
- Website
- https://seen.ninja
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Seen is a London-based conversational marketing SaaS platform that unifies WhatsApp, Instagram, and Telegram messaging with chatbot automation, bulk campaigns, and native integrations for e-commerce, real estate, and SMB customers globally.
- Ownership category
- akta.pro rank
Seen industry classification
Industry- Product category
- Conversational Marketing Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Messaging-based Social Commerce (Chat Commerce) (CRAFANAG)
- akta.pro secondary industry
- Social Customer Service & Conversational Sales Platforms (CRAFANAL)
Keywords
Where Seen is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Seen business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription Plans: The platform operates on a subscription model with tiered plans (visible at seen.ninja/ar/plans), offering different feature access levels. The website references 'plans' and 'free trial' suggesting a freemium or tiered subscription approach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial plan available for onboarding |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Seen product offering
Product offeringCore offering
Seen is a conversational marketing SaaS platform that enables businesses to complete sales, support customers, and run marketing campaigns across WhatsApp, Instagram, and Telegram from a unified inbox. Its core capabilities include AI-powered chatbots, bulk customised messaging, multi-user team collaboration with ticketing, and native integrations with e-commerce (Shopify, WooCommerce, Zid) and CRM (HubSpot) platforms. The platform is sold on a tiered subscription basis with a free trial and is distributed as web software plus iOS/Android mobile apps.
Product overview
Seen is a conversation marketing platform that unifies messaging channels (WhatsApp, Instagram, Telegram) into a single platform. The core offering includes the main platform for managing conversations, combined with Marketing Campaigns for bulk messaging and Chatbot & Live Chat for automated customer support. Additional modules include a Ticket System for support management, a Referral Program for word-of-mouth marketing, Mobile Applications for iOS and Android, and Analytics & Reporting for campaign insights. The platform integrates natively with major e-commerce platforms (Shopify, WooCommerce, Zid), CRM systems (HubSpot), and automation tools (Zapier) to create a comprehensive conversational commerce solution.
Differentiator
Problem solved
Functional benefit
Products and services
- Seen Platform Subscription-based SaaS platform that enables businesses to complete sales, support customers, and run conversational marketing campaigns across WhatsApp, Instagram, and Telegram from a single unified inbox, with AI-powered chatbots, bulk messaging, ticketing, multi-user roles, and native integrations to Shopify, WooCommerce, Zid, HubSpot, Zapier, and Google Sheets.
- Seen Mobile Application Native mobile applications for iOS and Android that let customer service and sales teams manage WhatsApp, Instagram, and Telegram conversations, run campaigns, and respond to tickets from their phones while on the move.
Companies that use Seen
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Seen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability2 records
Feature8 records
Seen partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- MetacoreMeta is the parent company of WhatsApp and Instagram. Seen is an official WhatsApp Business Solution Provider and Meta Business Partner, enabling verified business accounts (green tick) and API-level access to WhatsApp Business API and Instagram messaging.
- ShopifycorePre-built integration allowing Shopify merchants to sync product catalogs to WhatsApp, send abandoned cart recovery messages, automated order notifications, and manage WhatsApp marketing campaigns directly from Shopify. Seen has a partner badge on Shopify App Store.
- HubSpotcoreIntegration allowing Seen to function as a WhatsApp channel extension for HubSpot CRM, syncing customer data automatically, sending WhatsApp templates from HubSpot workflows, and managing all conversations within the HubSpot inbox.
- Zid (Zid Saudi)coreDeep integration with Zid e-commerce platform (Saudi Arabia) enabling Zid store owners to connect WhatsApp Business as a sales and marketing channel, recover abandoned carts, send automated re-engagement messages, and launch targeted WhatsApp campaigns from the Zid dashboard.
- Instagram (Meta)coreIntegration allowing businesses to receive Instagram Direct Messages, Story replies, and mentions directly within Seen's unified inbox, enabling automated routing to team members based on language, interaction type, or time.
- WhatsApp (Meta)coreWhatsApp Business API integration with official solution provider status. Seen helps businesses obtain verified WhatsApp Business Account status (green tick/badge) and provides automated messaging, notifications, and customer engagement capabilities through the WhatsApp Business API.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Seen competitors and assessment
Company assessmentBroad incumbents
- Zoho (Zoho SalesIQ / MarketingPlus): Zoho's SalesIQ and MarketingPlus provide live chat, chatbots, and multi-channel messaging as part of a broader SMB SaaS suite — competing with Seen on chatbot + WhatsApp-adjacent automation for cost-sensitive SMB buyers.
- Twilio: Twilio's Conversations API and WhatsApp Business API offering provide the underlying messaging infrastructure that Seen builds on; it is a broader incumbent whose enterprise customers overlap Seen at the top of the market.
- Brevo (formerly Sendinblue): Brevo is a multi-channel marketing and conversational platform that has added WhatsApp campaigns; it competes for the same SMB marketing budget and overlaps Seen's campaign automation and CRM integration use cases.
- Intercom: Intercom is a broader customer messaging and AI chatbot platform serving SaaS and e-commerce; while it does not focus on WhatsApp/Telegram, it competes for the same conversational CX and automation budget Seen's customers allocate.
- HubSpot: HubSpot is both a Seen's integration partner and a broader incumbent in CRM/marketing automation with its own conversational inbox features, putting it in competition for the same mid-market conversational commerce wallet.
Emerging players
- Tidio: Tidio offers a live chat, chatbot, and email marketing platform aimed at SMB e-commerce merchants — overlapping Seen's chatbot/automation and Shopify-merchant target segment at a smaller scale.
Direct peers
- respond.io: respond.io is an omnichannel customer conversation platform built on the WhatsApp Business API, Instagram, and Telegram with chatbot automation and CRM integrations — a near-direct competitive overlap with Seen's unified inbox and automation features.
- Wati: Wati is a WhatsApp Business Solution Provider offering a team inbox, broadcast/marketing campaigns, chatbot builder, and integrations with Shopify and HubSpot — directly comparable to Seen's positioning and target SMB e-commerce customer.
- Gupshup: Gupshup is a conversational AI and WhatsApp BSP serving enterprises with chatbot flows, bulk messaging, and commerce integrations across emerging markets — overlapping Seen on chat commerce and WhatsApp-first GTM in India, MENA, and SEA.
- Bird (formerly MessageBird): Bird (MessageBird) provides an omnichannel CPaaS and marketing suite with native WhatsApp Business API access, Flow Builder for chatbots, and a unified inbox — directly comparable to Seen's cross-channel messaging platform model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Seen social profiles
Digital presenceSeen compliance and trust
Trust signalCompliance1 record
Seen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seen leadership team
Management profileNumber of profiles
Seen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seen
What does Seen do?
Seen is a conversational marketing SaaS platform that enables businesses to complete sales, support customers, and run marketing campaigns across WhatsApp, Instagram, and Telegram from a unified inbox. Its core capabilities include AI-powered chatbots, bulk customised messaging, multi-user team collaboration with ticketing, and native integrations with e-commerce (Shopify, WooCommerce, Zid) and CRM (HubSpot) platforms. The platform is sold on a tiered subscription basis with a free trial and is distributed as web software plus iOS/Android mobile apps.
Is Seen a public or private company?
Seen is a private company. It is classified as unknown and is currently operating.
When was Seen founded?
Seen was founded in 2024. It employs 11 to 50 people.
Where is Seen based?
Seen is headquartered in London, United Kingdom, in the Europe region.
How does Seen make money?
One revenue line is on record: saaS Subscription Plans.
Who are Seen's main competitors?
Broad incumbents on record are Zoho (Zoho SalesIQ / MarketingPlus), Twilio, Brevo (formerly Sendinblue), Intercom and HubSpot. Tidio is listed as an emerging player. Direct peers are respond.io, Wati, Gupshup and Bird (formerly MessageBird).
Does Seen have an API?
Yes. Seen offers a custom API that allows system integration with various applications, enabling users to connect their favorite applications easily with the Seen platform.
What industry is Seen in?
Seen's product category is Conversational Marketing Software. Its primary akta.pro industry code is CRAFANAG, Messaging-based Social Commerce (Chat Commerce), with a secondary code of CRAFANAL, Social Customer Service & Conversational Sales Platforms. Its NAICS code is 51821 and its SIC code is 7372.