AuFit Studio

What AuFit Studio does

AUFIT Studio is a privately held, single-location independent fitness studio operating from 7 West Jefferson St in Quincy, Florida. The business serves local community members with full gym access during operating hours, group fitness classes (including the beginner-friendly Xtreme Hip Hop Step Aerobic led by instructor Latasha McMillan and Circuit Training), guided gym tours, and personal fitness transformation programming.

The studio's product surface combines a subscription membership (Full Gym Access at $25 per month with a $25 sign-up fee and a $39.99 annual maintenance fee) with a retail e-commerce shop selling AUFIT-branded merchandise: unisex cotton T-shirts at $21.99, Colombian Fajas high-compression shapewear at $65 per unit, waist trainers, workout attire, and digital gift cards in $25, $75, and $100 denominations. A free day pass is offered with scheduled facility tours to lower the barrier for new member acquisition.

The underlying technology is entirely outsourced to Gymdesk, a third-party gym management SaaS platform that powers member login, online scheduling and booking, class management, membership administration, and payment processing. AUFIT Studio does not develop proprietary technology, has no patents or trademarks on record, and has not disclosed any funding, institutional investors, or parent company. The company relies on its website (aufitstudio.com), direct phone outreach, and on-site retail presence as its primary commercial channels.

Name

AuFit Studio

Legal name

AUFIT Studio

Website

https://aufitstudio.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

AUFIT Studio is a single-location independent fitness studio in Quincy, Florida, offering gym access memberships, group fitness classes, and branded apparel and shapewear products to local community members and walk-in customers.

Ownership category

akta.pro rank

Product category

Fitness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Strength & Conditioning Bootcamps (HSADABAB), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Yoga, Pilates & Studio Wear Retail (CRAMACAE)

Keywords

• Fitness studio services
• Gym memberships
• Group exercise classes
• Athletic apparel retail
• Fitness gift cards

Headquarters

HQ city

Quincy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Gym Membership Subscriptions: Monthly recurring membership fees provide full gym access during normal operational hours. Includes an annual fee component for facility maintenance and improvements.
2. Fitness Products Retail: Sale of fitness apparel and accessories including workout attire, waist trainers, Colombian fajas shapewear, and branded merchandise like t-shirts and gift cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

AuFit Studio is a fitness studio in Quincy, FL that sells a Full Gym Access Membership at $25 per month plus a sign-up fee, runs Xtreme Hip Hop Step Aerobic group classes, offers a Free Day Gym Pass for trial visits, retails branded apparel and shapewear (T-shirts, Colombian Fajas shapewear, Waist Trainers, Workout Attire), and sells gift cards at $25, $75, and $100 denominations.

Product overview

AUFIT Studio is a fitness facility located in Quincy, FL offering a single unified gym experience centered around its Full Gym Access membership. The studio provides fitness classes including Xtreme Hip Hop Step Aerobic, and operates an e-commerce shop selling branded merchandise (AUFIT T-shirts, Colombian Fajas shapewear, waist trainers, and workout attire) alongside digital gift cards in $25, $75, and $100 denominations. The membership includes unlimited access to gym facilities and classes, with new members able to schedule in-person tours with a complimentary free day gym pass. The studio uses Gymdesk software for membership management, scheduling, and booking.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Gym Access Membership

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• GymdeskcoreTechnology or IntegrationGymdesk provides the gym management software platform powering the AUFIT Studio website and business operations. This includes the member login system, scheduling/booking functionality, membership management, and payment processing infrastructure.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Gold's Gym: Established fitness brand with strength-conditioning emphasis. Comparable to AUFIT's Circuit Training programming and general fitness studio offering.
• Anytime Fitness: 24/7 franchised gym model with broad U.S. coverage. Comparable to AUFIT's small-format fitness studio offering in single-location, locally-operated economics.
• Orange Theory Fitness: Boutique group fitness concept built around coached interval-style workouts. Comparable to AUFIT's Xtreme Hip Hop Step Aerobic and Circuit Training class formats.
• Planet Fitness: Largest low-cost fitness chain in the U.S. with $10/month entry pricing. Directly competes for price-sensitive gym members in secondary markets, including Florida, where AUFIT operates.
• Crunch Fitness: Mid-priced national fitness chain offering group classes alongside gym access. Closely parallels AUFIT's full-gym-access-plus-classes value proposition.

Direct peers

• Fit Body Boot Camp: Franchised fitness bootcamp model with group personal training sessions. Closely parallels AUFIT's Circuit Training and personal transformation journey positioning.
• Burn Boot Camp: Group fitness concept focused on strength and conditioning bootcamp workouts. Comparable to AUFIT's Circuit Training and group fitness transformation offering.
• F45 Training: Franchised group fitness studio delivering 45-minute circuit-style training classes. Directly comparable to AUFIT's Circuit Training and group class programming.
• CrossFit (Affiliate Gyms): Network of independently-owned strength and conditioning affiliate gyms. Comparable to AUFIT's locally-owned bootcamp-style class programming and subscription model.

Regional players

• YMCA: Community-based nonprofit fitness and recreation operator with local branches. Competes for similar local fitness enthusiasts in Quincy-area markets with subsidized memberships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AuFit Studio