Restaurant Passion
Restaurant Passion, Inc. is a privately held New Jersey SaaS company, founded in 1999, that builds and manages restaurant-focused websites, advertising listings, eGift certificates, SMS marketing, and QR menus for SMB restaurants, banquet facilities, and wedding venues in the U.S. Northeast.
- Company typePrivate
- Founded1999
- HeadquartersBoonton, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Restaurant Passion does
Restaurant Passion, Inc. is a privately held, hospitality-focused SaaS company founded in 1999 and headquartered in Boonton, New Jersey. It builds and operates a proprietary template-based website builder and multi-tier advertising platform targeted at independent and multi-location restaurants, banquet facilities, and wedding venues. The company's stated focus is converting website traffic into reservations, online orders, gift-certificate purchases, and private-party inquiries through fast-loading, SEO-optimized, WCAG 2.2 AA-accessible sites.
The core product stack includes the Restaurant Passion Website Builder SaaS, a four-tier Advertising Platform (Free, Basic, Standard, Managed) on 12-month auto-renewing subscriptions, and add-on modules for eGift certificates, SMS/MMS marketing, QR code menus, and a content management system that syncs content across the restaurant's own site and the platform's directory listings. The company also operates sub-brand properties BanquetPassion.com and WeddingPassion.com, and provides iOS and Android admin apps for advertiser self-service. Integrations span third-party online ordering, reservation systems, payment gateways (PCI-compliant, no card data stored), social media, email marketing, analytics, virtual tours, and the UserWay accessibility widget.
Revenue is generated through subscription fees across the four plan tiers, advertising placements, transaction fees on gift-certificate purchases, SMS/MMS messaging subscriptions, and affiliate commissions. Distribution is omnichannel for the SMB segment: direct sales via phone and callback forms, a nationwide commission-based reseller/agency program, and a self-serve DIY funnel. The customer base is composed of long-tenured SMB restaurants (named clients span 15–25 years of relationship), with primary geographic focus on NJ, NY, and PA. No external funding, no parent company, and no publicly disclosed revenue are reported.
Restaurant Passion firmographics
Firmographics- Name
- Restaurant Passion
- Legal name
- Restaurant Passion, Inc.
- Website
- https://restaurantpassion.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Restaurant Passion, Inc. is a privately held New Jersey SaaS company, founded in 1999, that builds and manages restaurant-focused websites, advertising listings, eGift certificates, SMS marketing, and QR menus for SMB restaurants, banquet facilities, and wedding venues in the U.S. Northeast.
- Ownership category
- akta.pro rank
Restaurant Passion industry classification
Industry- Product category
- Restaurant Marketing Software
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
- akta.pro secondary industry
- Dining Reservations & Restaurant Booking (HSACALAF)
Keywords
Where Restaurant Passion is headquartered
LocationHeadquarters
- HQ city
- Boonton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Restaurant Passion business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Website Builder Subscriptions: Monthly/annual subscription revenue from website builder SaaS platform. Plans range from Free self-setup to Managed full-service options. Service term is 12 months with auto-renewal.
- Advertising Services: Paid advertising plans with priority placement and premium content features for restaurant businesses on the platform. Includes tiered plans with varying feature sets.
- Affiliate/Referral Revenue: Company accepts affiliate commissions from third-party products and services linked on the website
- Gift Certificate Processing: Platform facilitation fees for gift certificate and eGift certificate ordering systems (transaction processing)
- Text Messaging Service: Additional service for SMS/MMS marketing, billed monthly per published pricing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Self-setup basic presence |
| Subscription | Annual | Basic Plan - Self-setup with additional features |
| Subscription | Annual | Standard Plan - Self-setup with premium features |
| Subscription | Annual | Managed Plan - Full-service setup and management |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Restaurant Passion product offering
Product offeringCore offering
Restaurant Passion provides a proprietary SaaS website builder platform and multi-tiered advertising/listing platform exclusively for restaurants, banquet facilities, and wedding venues. The platform delivers fast, accessible, and SEO-optimized websites with built-in integrations for online reservations, online ordering, gift certificates, SMS/MMS marketing, and analytics. Restaurants can self-set up via DIY templates or opt for fully managed services performed by the Restaurant Passion team.
Product overview
Restaurant Passion is a hospitality-focused SaaS company offering a platform of integrated web and mobile products for restaurants, banquet facilities, and wedding venues. The core offering consists of the Restaurant Passion Website Builder (a SaaS-based template website builder) combined with the Restaurant Passion Advertising Platform (a multi-tiered subscription service with Free, Basic, Standard, and Managed plans). These core products are augmented by add-on modules including the eGift Certificate Program, Gift Certificate Program, Text Messenger SMS/MMS Marketing, Content Management System, and QR Code Menus. The platform also operates related sub-brand websites: BanquetPassion.com for banquet facilities and WeddingPassion.com for wedding venues. The company provides iOS and Android mobile applications (com.restaurantpassion.admintools) for advertisers to manage their services. The platform emphasizes integration with third-party services including online ordering, reservation systems, payment gateways, social media, and email marketing. All advertising services operate on a 12-month subscription term.
Differentiator
Problem solved
Functional benefit
Brands
- Banquet Passion: A related platform for banquet facilities, operating under the Restaurant Passion network.
- Wedding Passion
Products and services
- Restaurant Passion Website Builder A SaaS-based template website builder that enables restaurants to create and manage fast, accessible, and SEO-optimized websites. Used by independent and multi-location restaurants, banquet facilities, and wedding venues seeking online presence.
- Restaurant Passion Advertising Platform (SaaS) A multi-tiered SaaS advertising platform with four subscription plans (Free, Basic, Standard, Managed) providing restaurant listings, content management, and promotional features. Sold to restaurant operators as a subscription service.
- com.restaurantpassion.admintools Mobile App (iOS and Android) Native iOS and Android mobile applications that allow Restaurant Passion advertisers and service subscribers to transmit content and manage their services on the platform from mobile devices.
- BanquetPassion.com Platform A separate SaaS-enabled website property under the Restaurant Passion network, focused on banquet facilities seeking to attract event bookings and venue inquiries online.
- WeddingPassion.com Platform A separate SaaS-enabled website property under the Restaurant Passion network, focused on wedding venues seeking to attract couples through digital marketing and venue showcasing.
Quantifiable outcome
- 35% average organic traffic lift
- +3 more outcomes
Companies that use Restaurant Passion
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Restaurant Passion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature5 records
Restaurant Passion partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Restaurant Passion competitors and assessment
Company assessmentBroad incumbents
- Toast: Toast is a broad restaurant tech incumbent offering POS, online ordering, websites, and marketing; its website and marketing modules directly overlap with Restaurant Passion's offering for full-service restaurants.
- Yelp: Yelp is a broad incumbent providing restaurant listings, advertising, and reservation features; it competes with Restaurant Passion in restaurant discovery, advertising, and SEO-driven traffic capture.
- OpenTable: OpenTable is a broad incumbent in restaurant reservations and dining booking, with adjacent marketing and guest management tools; it operates at much larger scale across the restaurant industry.
- Squarespace: Squarespace is a broad incumbent website builder used by SMBs including restaurants; while not restaurant-specific, it competes for the same DIY website-building customer with lower-cost templates.
- Wix: Wix is a broad incumbent DIY website builder with restaurant templates, online ordering apps, and SEO tools; it competes with Restaurant Passion on general SMB website creation.
Direct peers
- SpotHopper: SpotHopper provides restaurant websites, online ordering, and marketing automation to independent restaurants; it is a direct vertical competitor with comparable website-building and SEO/marketing capabilities.
- Menufy: Menufy builds restaurant websites integrated with online ordering and delivery management, serving the same independent restaurant SMB market with comparable subscription-based offerings.
- ChowNow: ChowNow offers commission-free online ordering systems and restaurant websites, targeting independent restaurants with subscription SaaS economics similar to Restaurant Passion's model.
- BentoBox: BentoBox is a direct competitor offering restaurant-specific websites with built-in online ordering, reservations, and marketing tools; it targets the same independent restaurant SMB segment with a similar SaaS subscription model.
Emerging players
- GloriaFood: GloriaFood offers free restaurant websites and online ordering, targeting independent restaurants with a freemium SaaS model; it is an emerging competitor in the same SMB restaurant website niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Restaurant Passion social profiles
Digital presenceRestaurant Passion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Restaurant Passion leadership team
Management profileNumber of profiles
Restaurant Passion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Restaurant Passion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Restaurant Passion
What does Restaurant Passion do?
Restaurant Passion provides a proprietary SaaS website builder platform and multi-tiered advertising/listing platform exclusively for restaurants, banquet facilities, and wedding venues. The platform delivers fast, accessible, and SEO-optimized websites with built-in integrations for online reservations, online ordering, gift certificates, SMS/MMS marketing, and analytics. Restaurants can self-set up via DIY templates or opt for fully managed services performed by the Restaurant Passion team.
Is Restaurant Passion a public or private company?
Restaurant Passion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Restaurant Passion founded?
Restaurant Passion was founded in 1999. It employs 1 to 10 people.
Where is Restaurant Passion based?
Restaurant Passion is headquartered in Boonton, United States, in the North America region.
How does Restaurant Passion make money?
Five revenue lines are on record. SaaS Website Builder Subscriptions are the primary driver. The others are advertising Services, affiliate/Referral Revenue, gift Certificate Processing and text Messaging Service.
Who are Restaurant Passion's main competitors?
Broad incumbents on record are Toast, Yelp, OpenTable, Squarespace and Wix. Direct peers are SpotHopper, Menufy, ChowNow and BentoBox. GloriaFood is listed as an emerging player.
Does Restaurant Passion have an API?
No public API is recorded for Restaurant Passion.
What industry is Restaurant Passion in?
Restaurant Passion's product category is Restaurant Marketing Software. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms, with a secondary code of HSACALAF, Dining Reservations & Restaurant Booking. Its SIC code is 7311.