Scuderia Italia

What Scuderia Italia does

Scuderia Italia is an Italian wine curator and online retailer operating under the legal entity SCUDERIA ITALIA Srl. Founded by Flavio Sartori and his father Loris, the company selects and distributes premium Italian wines from the country's principal DOC/DOCG regions — Tuscany (Chianti, Brunello di Montalcino), Veneto (Amarone della Valpolicella, Valpolicella Ripasso Superiore), Piedmont (Barolo), Lombardy/Veneto (Lugana), and Emilia-Romagna (Cuvée Drei Donà). Its core portfolio comprises roughly ten SKUs across white, red, and collection wines, employing traditional production methods such as appassimento (grape drying for 100-120 days) and Ripasso refermentation on Amarone pomace. In September 2023, the company launched a dedicated organic sub-brand, Scuderia Italia BIO, featuring Primitivo Puglia IGP and Falanghina del Sannio DOC from 100% organic grapes, accessible via bio.scuderia-italia.it.

The business operates a direct-to-consumer e-commerce storefront (shop.scuderia-italia.it) with trilingual support (Italian, English, Simplified Chinese), supplemented by international distribution partnerships in Brazil (The Caldas Wine Selection) and Switzerland, as well as presence at Italian wine fairs such as Vinaria in Padua. Marketing channels span Instagram, TikTok, LinkedIn, Facebook, an email newsletter with a 10% first-order discount, and earned media coverage in Italian Wine Journal, Wine Enthusiast, Gilbert & Gaillard, and LUX Life. The company has no disclosed institutional funding, no public revenue figures, and is family-owned, with leadership comprising founding partner Flavio Sartori and trusted enologist Fabio Mecca (named Italy's Best Enologist Under 40 in 2022). Third-party validation includes LUX Life's Best Italian Wine Collection 2020, Wine Meridian's Best Fine Wine Collection 2019 Northern Italy, LUX Life's Fine Wine Brand of the Year 2021, and multiple Gilbert & Gaillard scores between 90-95/100.

Name

Scuderia Italia

Legal name

SCUDERIA ITALIA Srl

Website

https://scuderia-italia.it

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Scuderia Italia is a family-owned Italian wine curator and online retailer offering a curated portfolio of premium DOC/DOCG wines from Tuscany, Veneto, Piedmont, and Emilia-Romagna, sold via DTC e-commerce and international importer partnerships to wine enthusiasts, HoReCa buyers, and organic-wine consumers.

Ownership category

akta.pro rank

Product category

Premium Italian Wine Retail

NAICS

Specialty Food Retailers (4452), All Other Specialty Food Retailers (445298)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Ethnic Beverages Wholesale (Specialty/Import) (AFAIAIAG)

akta.pro secondary industries

Mediterranean/Greek/Italian/Spanish Grocery Stores (CRAHAFAJ), Beverage Wholesale (Alcoholic & Non-Alcoholic) (AFAIABAH), Organic & Natural Beverage Wholesale (AFAIAJAE)

Keywords

• Premium Italian wines
• Wine e-commerce
• DOC DOCG wines
• Organic wine line
• Wine import distribution

Headquarters

HQ city

Vicenza

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Wine Sales: Direct sales of premium Italian wines including Chianti, Brunello di Montalcino, Barolo, Amarone, Valpolicella Ripasso, Lugana, and Sauvignon through e-commerce shop. Additional revenue from organic wine line (bio.scuderia-italia.it).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Scuderia Italia curates, markets, and sells a portfolio of prestigious Italian wines sourced from leading DOC/DOCG appellations across Tuscany, Veneto, Piedmont, Lombardy, and Emilia-Romagna. It operates a direct-to-consumer e-commerce shop (shop.scuderia-italia.it) and also distributes through international importers, gourmet retailers, and HoReCa channels. The portfolio includes a dedicated certified-organic BIO sub-brand sold via bio.scuderia-italia.it.

Product overview

Scuderia Italia is a prestigious Italian wine importer and online retailer offering a curated portfolio of premium Italian wines. The core collection spans white wines (Lugana DOC, Sauvignon IGT Venezia Giulia), red wines (Chianti DOCG, Chianti Riserva DOCG, Valpolicella Ripasso Superiore DOC), and collection wines (Amarone della Valpolicella DOCG, Barolo DOCG, Brunello di Montalcino DOCG, Cuvée Drei Donà). A dedicated sub-brand, Scuderia Italia BIO, offers certified organic wines from southern Italy, including Primitivo Puglia IGP and Falanghina del Sannio DOC. The company also operates an e-commerce shop (shop.scuderia-italia.it). The wines are sourced from major Italian wine regions including Tuscany, Veneto, Piedmont, and Emilia-Romagna.

Differentiator

Problem solved

Functional benefit

Brands

• Scuderia Italia BIO (Biologica): Organic wine line featuring Primitivo Puglia IGP and Falanghina del Sannio DOC, launched in September 2023

Products and services

• Lugana DOC A refined white wine from the Turbiana grape, grown in the Lugana area south of Lake Garda on the Lombardy/Veneto border, with straw-yellow color and notes of white peach, citrus, and floral tones. Targeted at premium wine consumers and HoReCa buyers.
• Sauvignon IGT Venezia Giulia A vibrant, aromatic white wine from Sauvignon grapes grown near the Tagliamento River in Friuli Venezia Giulia, characterized by green and herbaceous aromas, tropical fruits, and mineral flint notes.
• Chianti DOCG A quintessential Tuscan red wine made primarily from Sangiovese grapes, from the Vinci area in Florence province, regulated by strict DOCG laws.
• Chianti Riserva DOCG A premium reserve selection from the Chianti production, aged in French oak barriques and tonneaux, made from Sangiovese 85%, Merlot 10%, and other red grapes 5%.
• Valpolicella Ripasso Superiore DOC An elegant Veneto red wine produced via the traditional Ripasso method — a second fermentation and maceration of Valpolicella wine on the pomace of Amarone and Recioto, aged in French oak barriques. Recognized with Gilbert & Gaillard 91/100 (2016 vintage).
• Amarone della Valpolicella DOCG A prestigious Venetian red wine made from Corvinone, Corvina, and Rondinella grapes using the traditional appassimento (grape-drying) method, aged in French and American oak barriques for 36 months. Recognized with Gilbert & Gaillard 95/100 (2015 vintage).
• Barolo DOCG Known as 'the King of Wines,' a renowned Piedmontese red wine made exclusively from Nebbiolo grapes, from the fog-affected hills of the Langhe region, aged 33 months in large French and Slavonian oak barrels. Recognized with Gilbert & Gaillard 93/100 (2016 vintage).
• Brunello di Montalcino DOCG One of the world's most famous red wines, produced in Tuscany's Montalcino area exclusively from Sangiovese Grosso grapes, aged 4 years including 3 years in large oak barrels. Recognized with Wine Enthusiast 94/100 and Gilbert & Gaillard 94/100 (2016 vintage).
• Cuvée Drei Donà Etichetta Argento An exclusive cuvée produced in collaboration with the Drei Donà winery in Emilia-Romagna (Predappio, Forlì), blending Sangiovese, Cabernet Sauvignon, and Merlot, aged 12 months in French oak barriques. Recognized with Gilbert & Gaillard Gold 90/100 (2011 vintage).
• Scuderia Italia BIO — Organic Wine Line A dedicated sub-brand offering certified organic wines from southern Italy, featuring Primitivo Puglia IGP and Falanghina del Sannio DOC, produced from 100% organic grapes without chemical agents, with a focus on environmental sustainability. Sold via the dedicated bio.scuderia-italia.it domain.
• Primitivo Puglia IGP (Organic) An organic red wine from the Primitivo grape grown in Puglia, part of Scuderia Italia's BIO organic line, produced from 100% certified organic grapes.
• Falanghina del Sannio DOC (Organic) An organic white wine from the Falanghina grape grown in Campania, part of Scuderia Italia's BIO organic line, produced from 100% certified organic grapes, noted for freshness and a pleasantly bitter finish.
• Scuderia Italia Online Wine Shop Direct-to-consumer online storefront (shop.scuderia-italia.it) where customers can purchase the full Scuderia Italia wine portfolio, with multi-language support (Italian, English, Simplified Chinese), free Italian shipping for orders over €89 (€5.99 otherwise), and payment methods including PayPal, credit cards, Apple Pay, Google Pay, and Klarna.

Quantifiable outcome

• Awarded 'Best Italian Wine Collection' by LUX Life Food & Drink Awards 2020
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Winery Drei DonàcoreStrategic or Co-development Partner · 1 January 2011Collaboration with Drei Donà winery to create exclusive cuvée Cuvée Drei Donà, combining Scuderia Italia's experience with Drei Donà's winemaking craftsmanship. The wine blends Sangiovese, Cabernet Sauvignon, and Merlot from Romagna region (Predappio, Forlì).

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• XtraWine: Online wine retailer specializing in Italian wines with international shipping. Direct peer operating in the same premium-Italian-wine DTC niche as Scuderia Italia.
• Verity Wine Partners: Importer and distributor of premium wines including Italian labels, serving US HoReCa and retail. Comparable through fine-wine importer model and premium positioning.
• Vias Imports: US importer specializing in Italian wines, distributing to restaurants and retailers. Comparable to Scuderia Italia's importer-distributor arm, though focused on wholesale/B2B rather than DTC.
• Polaner Selections: US importer of fine wines with a strong Italian portfolio, distributing to specialty retailers and restaurants. Comparable through Italian fine-wine focus and curation-led sourcing model.
• Callmewine: Italian online wine retailer with curated portfolio and DTC e-commerce focus. Closely comparable to Scuderia Italia in business model and target customer, though with broader assortment including international labels.
• Tannico: Italy's leading online wine retailer, offering a broad catalog of Italian and international wines through DTC e-commerce with international shipping. Direct competitor to Scuderia Italia's premium Italian wine DTC model, though at significantly larger scale.
• Italian Wine Merchants: US-based importer and retailer of premium Italian wines serving collectors and HoReCa. Comparable to Scuderia Italia through its curated Italian portfolio and importer/distributor model, though focused on the US market.

Others

• Wine Enthusiast: Wine media, ratings, and ecommerce platform. Connected through shared media presence (rated Scuderia Italia's Brunello 94/100) and adjacent DTC wine retail, but operates as media-plus-retail rather than specialty importer.

Broad incumbents

• Vivino: Global wine marketplace and app combining community ratings with wine purchasing. Overlaps with Scuderia Italia through wine discovery and DTC purchase, but operates as a marketplace rather than a curated retailer.
• Wine.com: Largest US online wine retailer with broad assortment and DTC e-commerce model. Comparable through DTC wine e-commerce mechanics, but at significantly larger scale and with international rather than Italy-specialized portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/scuderia.italia.wine
• LinkedInlinkedin.com/company/scuderia-italia
• Instagraminstagram.com/scuderia.italia.wine
• TikToktiktok.com/@scuderia.italia.wine
• Xx.com/scuderia_italia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scuderia Italia