Colewood Automotive

What Colewood Automotive does

Colewood Automotive Ltd., founded in 2017 and headquartered in Stockton-on-Tees, UK, operates a B2B2C platform that connects UK consumers searching online for tyres and automotive services with a national network of 1,800+ independent fitting partners. The company builds and operates licensed ecommerce websites for major consumer brands including RAC Tyres, Asda Tyres, etyres, RAC Shop, Asda Motoring, and RAC Vehicle History Check, capturing online demand that would otherwise flow to large national chains and routing it to local independent garages for fulfilment. Core technology consists of bespoke ecommerce platform development under brand licensing arrangements; the firm holds ISO 27001 certification, indicating investment in information security processes suitable for handling consumer and partner data.

The business operates across three primary lines: (1) licensed ecommerce tyre platforms under RAC, Asda, and etyres branding that drive the bulk of consumer bookings; (2) automotive data services including RAC Vehicle History Check (B2C and B2B vehicle data reporting); and (3) automotive accessory retail via RAC Shop. The Tyre Fitter Network functions as the fulfilment backbone, with Colewood managing customer acquisition, booking routing, and tyre delivery logistics while partner garages execute the physical installation. Reported customer outcomes include a greater than 50% return rate for follow-on automotive services such as MOTs and servicing among customers acquired via the platform.

Colewood's revenue model combines licensing royalties from branded ecommerce platforms, network-driven booking economics, and the Colewood Select+ buying group, which enables fitting partners to earn rebates from qualifying spend with approved supply partners. The company is privately held with no disclosed external funding, no reported revenue figures, and an 11-50 employee headcount. Its multi-year track record with flagship consumer brands and incremental expansion into adjacent categories (vehicle history, accessories, motoring retail) imply a self-sustaining operating model.

Name

Colewood Automotive

Legal name

Colewood Automotive Ltd.

Website

https://colewood-automotive.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Colewood Automotive, founded in 2017 in the UK, operates licensed ecommerce tyre and automotive platforms (RAC Tyres, Asda Tyres, etyres) and connects online customers with a network of 1,800+ independent fitting partners across the country.

Ownership category

akta.pro rank

Product category

Online Automotive Tyre Retail

NAICS

Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

akta.pro secondary industries

Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ), Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)

Keywords

• Online tyre retail
• Automotive ecommerce platforms
• Tyre fitting network
• Vehicle history data
• Automotive buying group

Headquarters

HQ city

Stockton-on-tees

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Ecommerce Tyre/Battery Retail Operations: Colewood Automotive builds and operates multiple ecommerce tyre and automotive accessory websites (RAC Tyres, Asda Tyres, etyres, RAC Shop) under licensing agreements with brand partners. Revenue is generated by driving online bookings that are fulfilled by their network of independent fitting partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Colewood Automotive builds and operates multiple UK ecommerce websites for tyre and automotive accessory retail under licensing partnerships with brands such as Asda, RAC, and etyres. The company connects online customers to a network of 1800+ independent tyre fitters and garages who perform the physical fitting, and offers the Colewood Select+ buying group that provides fitting partners with rebates on qualifying spend with approved supply partners.

Product overview

Colewood Automotive operates a portfolio of automotive e-commerce platforms, building and operating several major tyre retailer websites in the UK under licensing partnerships with established brands including Asda Tyres, RAC Tyres, etyres, RAC Shop, and Asda Motoring. The company connects these online retail channels with a network of 1800+ independent tyre fitting partners who physically perform the tyre installations. The core offering includes online tyre sales platforms, vehicle history data services (RAC Vehicle History Check), and an accessories e-commerce site. Colewood also offers the Colewood Select+ buying group programme which provides rebates on qualifying spend with approved supply partners, and a dedicated Tyre Fitting Network for independent garages to gain online exposure and bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Asda Tyres
• RAC Tyres
• etyres
• RAC Vehicle History Check
• RAC Shop
• Asda Motoring
• Colewood Select+ Buying Group
• Tyre Fitter Network

Quantifiable outcome

• Independent fitters gain customers from their local area that they have never previously seen, with greater than 50% return rate for other automotive requirements such as MOTs and servicing

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• etyrescoreChannel Partner/ Reseller/ DistributorPreviously a mobile franchise model. Utilising the Colewood Automotive Tyre Fitter Network, etyres is able to offer more fitting options and has surged in growth using specialist customer service solutions and platforms.
• Allstar ServicepointminorChannel Partner/ Reseller/ DistributorFuel card and automotive services network partner providing additional services to the fitting network through the Allstar brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• etyres: Online tyre retailer that has migrated from a mobile-franchise model to rely on the Colewood Automotive Tyre Fitter Network for fulfilment. Closely intertwined with Colewood operationally while remaining a competing end-customer tyre brand.

Direct peers

• Blackcircles.com: UK online tyre marketplace that connects consumers searching for tyres with a national network of independent fitting centres. Operates the same B2B2C model as Colewood, routing online demand to independent garages and is the closest direct competitor in the UK tyre comparison market.
• MotorEasy: UK motoring services platform offering warranties, servicing, tyres and vehicle history checks. Listed as a Colewood partner; comparable in offering a multi-category online channel for automotive services and tyres.
• Who Can Fix My Car: UK marketplace connecting motorists with local garages for servicing, repairs and tyres. Already listed as a Colewood partner (appears on the Colewood website), it operates a comparable two-sided automotive services marketplace model.

Broad incumbents

• ATS Euromaster: Major UK tyre, MOT and fleet maintenance chain with both owned centres and franchise network. Overlaps with Colewood in fitting-network scale, online booking, and commercial/fleet tyre supply.
• National Tyres: UK tyre retailer and fitting network with a mix of owned and franchise branches and online booking. Comparable to Colewood for tyre ecommerce-to-fitting network dynamics.
• Kwik-Fit: UK's largest tyre and MOT service chain with its own national fitting centre estate and online booking platform. Competes head-on with Colewood's network for end-customer tyre bookings and represents the 'large national chain' Colewood explicitly markets against.
• Halfords: UK motoring and cycling retailer offering tyres, MOT, servicing and accessories via stores and online. Competes with Colewood's ecommerce tyre sites and RAC Shop on retail tyres and automotive accessories.
• Micheldever Group: UK's largest independent tyre wholesaler and distributor with its own retail brands (e.g., Protyre). Comparable to Colewood as an upstream supply-side counterparty for the same independent fitting partners Colewood aggregates.
• Goodyear Tyres UK (online): Global tyre manufacturer with a UK direct online store that connects buyers to a fitting network. Comparable as a brand-licensed ecommerce-to-installer model competing for the same online tyre shopper.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colewood Automotive