Santana Team

What Santana Team does

Santana Team is a residential real estate team operating under the Keller Williams Boston Northwest franchise, headquartered at 20 University Rd, Ste 500, Cambridge, Massachusetts. Founded in 2014 by Hudson Santana, the firm provides full-service buying, selling, and investment real estate representation across Cambridge, Somerville, Arlington, Medford, Boston, and 120+ Massachusetts towns. The client base spans first-time home buyers, residential sellers, and a distinct vertical of developers and investors, with cumulative metrics of $1.31 billion in sales volume and 1,603 homes sold since inception.

The operating model is built around specialized buyer and seller agents supported by a Director of Operations, Closing & Accounting Manager, Listing Manager, and in-house stager. The technology stack runs on the Brivity platform, which powers the website, MLS property search, CRM, client-facing MyPortal (saved searches, collections, market reports), an instant home valuation tool, and virtual open house registration. The investment and developer service line is a separate vertical staffed by two dedicated specialists and has generated $483 million in sales across 56 developer/investor relationships, 111 projects, and 385 completed units in 25 Massachusetts towns.

Revenue is earned on a transaction-fee commission basis, with rates not publicly disclosed and varying by deal. Go-to-market is sales-led and direct-to-consumer, combining referral-driven growth, multi-channel digital marketing (blog, social, paid), Google reviews, and community engagement through a charitable partnership program launched in 2021 with organizations including Arlington Eats, Birthday Wishes, Best Buddies, and National MS Society. The team averages 4.92 of 5 stars across 211+ Google reviews and reports an 80%+ client return rate within the investor/developer segment.

Name

Santana Team

Legal name

Santana Team | Keller Williams Boston Northwest

Website

https://santanateam.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Santana Team is a Greater Boston real estate team operating under Keller Williams Boston Northwest, providing buying, selling, and investment services across 120+ Massachusetts towns since 2014. It serves buyers, sellers, and developers through specialized agents on the Brivity platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Real estate investment advisory
• Developer partnership services

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others, Supply Chain

Revenue model

1. Real Estate Sales Commission: Traditional real estate commission-based model for residential property sales, purchases, and investment transactions. Team earns commissions on completed transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Santana Team is a Keller Williams-affiliated residential real estate team providing full-service buying, selling, and investment representation across Greater Boston, including Cambridge, Somerville, Arlington, Medford, and 120+ Massachusetts towns. Services span agent-led buyer and seller representation with pricing strategy, professional photography, staging, multi-channel marketing, and closing coordination, alongside a separate developer and investor partnership line for new construction and multi-unit projects. Digital tools (property search, MyPortal with saved searches and collections, market reports, and a free instant home valuation estimator) are layered on top of the service offering via the Brivity platform.

Product overview

Santana Team is a Keller Williams-affiliated real estate team operating across Greater Boston. Its product offering is a unified suite of residential real estate services built on the Brivity platform, encompassing buying representation, selling/marketing services, investment and developer advisory, and client-facing digital tools. The core service layer consists of Buyer & Seller Specialist agents who serve residential clients across Cambridge, Somerville, Arlington, Medford, and Boston. The technology layer, powered by Brivity, provides clients with a property search engine, authenticated MyPortal accounts for saved searches and collections, an interactive market reports tool, a free home valuation estimator, and a virtual open house registration system. The investment/developer vertical operates as a distinct service line focused on new construction, multi-unit projects, and investor clients. All digital features are accessed through the santanateam.com website and associated agent subdomains.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Buying Services Full-service residential real estate buying representation across Greater Boston, covering Cambridge, Somerville, Arlington, Medford, and Boston, with agent-guided property search, offer strategy, and closing support for individual home buyers.
• Real Estate Selling Services Home selling services including pricing strategy, professional photography and staging, multi-channel marketing, open house management, negotiation, and closing coordination across Greater Boston markets for individual homeowners.
• Real Estate Investment & Developer Services Partnership services for real estate investors and developers offering opportunity identification, financial analysis, construction support, and marketing for new construction and multi-unit projects across Greater Boston; $483M in sales across 25 Massachusetts towns since 2014.

Quantifiable outcome

• Staged homes typically sell for 3 to 5 percent more than similar unstaged properties (National Association of Realtors)

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Arlington EatsminorOthers · 1 January 2021Community-based nonprofit that mobilizes volunteers and resources to eliminate local food insecurity. Santana Team has donated $45,000+ and provides ongoing support.
• Birthday WishesminorOthers · 1 January 2021Delivers the joy of a real birthday party to children experiencing homelessness. Santana Team has donated $58,000+ and assembled 900 birthday boxes.
• Best BuddiesminorOthers · 1 January 2021Signature cycling, run, and walk event on Cape Cod raising funds for Best Buddies International. Santana Team has raised $42,000.
• National MS Society (Bike MS/Walk MS)minorOthers · 1 January 2021Flagship cycling and walking series raising funds for multiple sclerosis research and support services.
• ACE (All Court Enrichment)minorOthers · 1 January 2021Summer program pairing tennis instruction with creative-writing workshops for youth in Somerville, Medford, and Cambridge.
• Keller Williams Realty Boston NorthwestcoreChannel Partner/ Reseller/ DistributorOperates as a real estate team under the Keller Williams brokerage, utilizing their brand, technology, and support infrastructure for real estate transactions.
• BrivitycoreTechnology or IntegrationTechnology platform provider for website, listings management, CRM, and client portal functionality.

Scale indicators15 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Redfin: Tech-enabled brokerage active in Greater Boston with its own agent force and platform; competes for the same buyer/seller pool via differentiated digital search and reduced-commission seller offerings.
• eXp Realty: Cloud-based brokerage with a rapidly growing agent base in Massachusetts; competes for agent recruiting and listings through a low-overhead, commission-heavy model similar to Santana's franchise-affiliated setup.

Direct peers

• HomeSmart: Commission-focused, team-friendly brokerage with growing Boston-area agent base; directly comparable in serving independent teams and high-producing agents in similar suburban markets.
• Compass: Tech-enabled residential brokerage with strong Boston presence; directly competes with Santana for agent recruitment, listings, and seller mandates in Greater Boston's high-priced submarkets.

Broad incumbents

• RE/MAX: Global franchise brokerage with significant New England market share; comparable in commission-based residential representation and franchise affiliation model, but at a far larger national scale.
• Sotheby's International Realty: Luxury-leaning residential brokerage with Boston presence; overlaps in higher-priced Cambridge and Greater Boston listings where Santana competes for premium seller mandates.
• Douglas Elliman: Residential-focused brokerage expanding in Greater Boston; comparable in high-touch agent model targeting premium listings in the same Cambridge/Boston corridor.
• Better Homes and Gardens Real Estate: Franchise residential brokerage with Massachusetts presence; comparable franchise-affiliated model and suburban buyer/seller focus overlapping Santana's core towns.
• Coldwell Banker Realty: Established national brokerage with dense Greater Boston coverage; competes for the same buyer and seller pool but operates at a much larger, multi-office scale rather than as a localized team.
• Berkshire Hathaway HomeServices: National franchise brokerage with strong New England footprint; competes for residential sellers and buyers in Greater Boston suburbs including Arlington and Medford.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thesantanateam
• LinkedInlinkedin.com/company/thesantanateam

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santana Team