Retouch'up
Retouch'up is a Montpellier-based company providing on-site multi-material aesthetic restoration (touch'up) services for hotels, public-access buildings, and BTP specialists across France, using a two-step resin-and-colorimetry process, complemented by a Qualiopi-certified training academy.
- Company typePrivate
- Founded2022
- HeadquartersMontpellier, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Retouch'up does
Retouch'up is a Montpellier-based SAS (founded 2022, evolving from founder Romain Bach's 2018 micro-enterprise) that delivers on-site multi-material aesthetic restoration services across metropolitan France and Corsica. Its core offering is a two-step touch'up process: matter reconstruction using professional resins and mastics, followed by precision paint retouching with colorimetry and trompe-l'oeil techniques designed to render repairs invisible. The service portfolio is organized into specialized modules covering wood and derivatives, natural stone and composites, sanitary fixtures (polishing and crystallization), decorative adhesive-film covering, and full relooking/renovation projects. Customers are primarily French hotel chains (Hyatt Regency Paris Étoile, Crowne Plaza Lyon, Adagio, Hilton, Marriott/Courtyard, Belambra, Pierre et Vacances, Odalys, Louvre Hotel, Appart'City, Ker Hospitality), public-access establishments (ERP), and BTP specialists, with maintenance (Opex), renovation (Capex), and reserve-clearance use cases that slot into the typical 3-7 year hospitality refurbishment cycle.
The business operates two revenue streams. The primary stream is quote-based on-site restoration services delivered by a national network of qualified artisans; pricing is not publicly disclosed but the company positions its services as '4x less expensive than replacement.' The secondary stream is the Académie Retouch'up, a Qualiopi-certified training academy operated with partner Compostons, offering OPCO-fundable multi-day courses (€945-€1,575 per participant) across covering/preparation, matter touch-up with decorative paint, and other modules, which both feeds the service network and generates standalone training revenue. A proprietary carbon impact calculator, co-developed with Atéo using INIES, ADEME, and Ecoinvent data, allows the company to quantify CO2 avoidance per intervention and supports ESG positioning reinforced by Clé Verte, Répar'Acteurs, Écomaison, Mouvement Impact France, and Initiative France certifications, plus the 2025 Trophée PME BFM-RMC (PME Artisanale category) award. The team is small (1-10 employees, founder-led), revenue is not publicly disclosed, and there is no evidence of external institutional investment.
Retouch'up firmographics
Firmographics- Name
- Retouch'up
- Legal name
- SAS Retouch'up
- Website
- https://retouch-up.fr
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Retouch'up is a Montpellier-based company providing on-site multi-material aesthetic restoration (touch'up) services for hotels, public-access buildings, and BTP specialists across France, using a two-step resin-and-colorimetry process, complemented by a Qualiopi-certified training academy.
- Ownership category
- akta.pro rank
Retouch'up industry classification
Industry- Product category
- Aesthetic Restoration Services
- NAICS
- Reupholstery and Furniture Repair (81142)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Repair, Refurbishment & Remanufacturing Services (EUAIANAB)
- akta.pro secondary industries
- Tile & Stone Surface Restoration (Polishing, Honing, Refinishing) (HSAGAGAG), Material Reuse & Upcycling Services (Non-recycling Transformation) (EUAIANAJ), Cabinetry Repair & Refacing (Cabinets, Drawers, Hardware) (HSAGABAB)
Keywords
Where Retouch'up is headquartered
LocationHeadquarters
- HQ city
- Montpellier
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Retouch'up business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- On-site Restoration Services: Aesthetic multi-material restoration services performed directly on-site for hotels, ERPs and BTP specialists. Services include touch'up repairs, covering installations, and complete relooking projects. Revenue generated through project-based service fees.
- Training Academy: Professional training programs teaching restoration techniques. Multiple modules covering wood/paint, stone, sanitary/composite, and covering. Finançable OPCO (eligible for professional training funding).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Covering & Support Preparation Training - 3 days |
| One time/ perpetual license | Pay-as-you-go | Matter Touch-up with Decorative Paint Finish - 5 days |
| Unit Pricing | Pay-as-you-go | On-site Restoration Services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Retouch'up product offering
Product offeringCore offering
Retouch'up provides on-site multi-material aesthetic restoration (touch'up) services for hotels, public buildings (Établissements Recevant du Public — ERP), and BTP (construction) specialists. Its core offering is a two-step restoration process combining matter reconstitution using professional resins/mastics with precision paint retouching using colorimetry and trompe-l'œil techniques to render repairs invisible. The company also operates a professional training academy (Académie Retouch'up) that certifies artisans in restoration techniques, building a national service network.
Product overview
Retouch'up is a multi-material aesthetic restoration service company offering an integrated portfolio of repair and renovation solutions for hotels, public buildings (ERP), and construction professionals. The core offering is the Touch'up service—a two-step restoration process combining material reconstitution (using professional resins, mastics, and polishing) with precision paint retouching for invisible repairs. The portfolio includes specialized modules for wood/derivatives, stone/composites, sanitary fixtures, decorative covering (adhesive films), and comprehensive relooking/renovation. The company also operates an Academy (Académie Retouch'up) providing professional training courses with OPCO financing and Qualiopi certification, enabling professionals to join the Retouch'up network. Services are delivered on-site throughout metropolitan France and Corsica via a national network of qualified artisans.
Differentiator
Problem solved
Functional benefit
Brands
- Académie Retouch'up: Training academy offering professional courses in touch-up, covering, and restoration techniques. Operated at formation.retouch-up.fr.
Products and services
- Touch'up Multi-matériaux (Multi-Material Restoration) Core on-site aesthetic restoration service using a two-step process: matter reconstitution with professional resins/mastics/polishing to rebuild damaged surfaces, followed by precision paint retouching with colorimetry and trompe-l'œil to render repairs invisible. Targets hotels, ERPs (public buildings), and BTP specialists across metropolitan France including Corsica.
- Covering Décoratif (Decorative Covering)
Quantifiable outcome
- 4x cost reduction compared to replacement
- +3 more outcomes
Companies that use Retouch'up
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles4 records
Retouch'up technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Retouch'up partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- CompostonscoreTraining organization (OF referenced n° 76 34 09796 34) and Qualiopi certified partner that organizes Retouch'up Academy training programs at the Montpellier facility.
- ÉcomaisoncorePartnership for furniture repair certification. Enables trained artisans to deploy the 'bonus réparation' (repair bonus) to clients, adding financial incentive for restoration services.
- Initiative FranceminorRegional entrepreneurship support network. Partner for Initiative Remarquable label recognition.
- La Région OccitanieminorRegional authority partnership for training and development support.
- NovehaminorPartner company in the network for potential referral and collaboration on projects.
- AtéocoreCollaboration to develop a proprietary carbon impact calculator. Tool measures and optimizes carbon footprint of each renovation intervention using recognized environmental databases (INIES, ADEME, Ecoinvent).
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Retouch'up competitors and assessment
Company assessmentOthers
- Repair Café International: Global community repair movement. Thematically aligned (right to repair, anti-waste) but operates as a volunteer-driven nonprofit; useful ecosystem signal but not a commercial competitor.
- Compagnons du Tour de France: Historic French crafts and trades training organization. Comparable in training-format and youth/apprentice development of skilled artisans; potential partner or talent pipeline for the Retouch'up academy model.
Broad incumbents
- Atalian: Global facility services group with significant French operations in cleaning, maintenance, and multi-technical services for hotels and ERPs. Competes for the same facility-services budgets at much larger scale.
- HomeServe France: Established home and small-business repair membership and dispatch platform in France. Overlaps in on-site repair delivery and B2B2C go-to-market, but operates as a broad network rather than a multi-material specialist.
- Onet: Major French facility services group (cleaning, maintenance, multi-technical). Competes in the same hospitality and ERP customer base for outsourced maintenance and renovation budgets.
- Sodexo: Global facility management and on-site services provider serving hospitality and large enterprises. Could bundle restoration-like services into broader multi-service contracts, putting pricing pressure on specialists.
Direct peers
- Cordon Group: Leading French electronics and appliance after-sales repair network (notably Darty Max). Comparable in operating a distributed, certified technician model to deliver on-site repair services at scale.
- Répar'Stores: French on-site B2B/B2C repair and maintenance network specializing in roller shutters and blinds. Closest direct peer in on-site, single-trade repair services delivered through a national franchise of trained technicians.
Emerging players
- MesDépanneurs.fr: French on-demand home repair dispatch platform for plumbers, locksmiths, and electricians. Adjacent business model (on-site repair dispatch) but serving B2C residential rather than hospitality/ERP.
- Mister Menuiserie: French on-site door and window replacement/installation specialist. Comparable in field-sales-driven B2B on-site service delivery to hotels and property managers, though focused on replacement rather than restoration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Retouch'up social profiles
Digital presenceRetouch'up compliance and trust
Trust signalCompliance5 records
Retouch'up financial estimates
Financial estimateRevenue estimate
Valuation estimate
Retouch'up leadership team
Management profileNumber of profiles
Profiles4 records
Retouch'up funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Retouch'up M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Retouch'up
What does Retouch'up do?
Retouch'up provides on-site multi-material aesthetic restoration (touch'up) services for hotels, public buildings (Établissements Recevant du Public — ERP), and BTP (construction) specialists. Its core offering is a two-step restoration process combining matter reconstitution using professional resins/mastics with precision paint retouching using colorimetry and trompe-l'œil techniques to render repairs invisible. The company also operates a professional training academy (Académie Retouch'up) that certifies artisans in restoration techniques, building a national service network.
Is Retouch'up a public or private company?
Retouch'up is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Retouch'up founded?
Retouch'up was founded in 2022. It employs 1 to 10 people.
Where is Retouch'up based?
Retouch'up is headquartered in Montpellier, France, in the Europe region.
How does Retouch'up make money?
Two revenue lines are on record. On-site Restoration Services are the primary driver. The others are training Academy.
Who are Retouch'up's main competitors?
Others on record are Repair Café International and Compagnons du Tour de France. Broad incumbents are Atalian, HomeServe France, Onet and Sodexo. Direct peers are Cordon Group and Répar'Stores. Emerging players are MesDépanneurs.fr and Mister Menuiserie.
Does Retouch'up have an API?
No public API is recorded for Retouch'up.
What industry is Retouch'up in?
Retouch'up's product category is Aesthetic Restoration Services. Its primary akta.pro industry code is EUAIANAB, Repair, Refurbishment & Remanufacturing Services, with a secondary code of HSAGAGAG, Tile & Stone Surface Restoration (Polishing, Honing, Refinishing). Its NAICS code is 81142 and its SIC code is 7600.