What Saber Educação does

Saber Educação is a Brazilian educational solutions provider focused exclusively on the public K-12 market, operating as a subsidiary of Grupo Cogna, one of the largest education groups in Latin America. The company delivers textbooks, digital learning platforms, socio-emotional programs, English language curricula, assessment preparation tools, and integrated school management systems to municipal and state education secretariats across all Brazilian states. Its portfolio exceeds 20 distinct products spanning early childhood through high school, including the legacy publisher brands Ática, Saraiva, and Scipione (textbook supply via PNLD), Sistema Maxi de Ensino (a 30+ year-old teaching system serving 340,000+ students), SGI (a school management platform developed with Instituto Pitágoras reaching over 2 million people across 13 states), Acerta Brasil (SAEB test preparation), Líder em Mim and Entre Mundos (socio-emotional learning aligned with CASEL), and the Red Balloon English school network (120 units, 20,000+ students).

The company's technology layer is centered on editorial content aligned with BNCC (Base Nacional Comum Curricular) and CASEL standards, supplemented by gamified digital platforms such as Wings (English) and Tindin (financial literacy), and the SGI management system. Products are positioned as BNCC-compliant pedagogical systems rather than AI-driven adaptive learning platforms. Saber makes money through two primary channels: (1) one-time textbook licensing via Brazil's national PNLD procurement program reaching all public schools nationwide, and (2) recurring subscription-style direct contracts with municipal and state education secretariats for supplementary materials, pedagogical systems, and management platforms like SGI. Pricing is not publicly disclosed; sales are driven through a direct B2G motion supported by a website calculator tool and contact forms targeting education administrators. The Red Balloon sub-brand also generates consumer-side revenue through 120 owned and franchised English language school units.

Name

Saber Educação

Legal name

Saber Educação

Website

https://saber.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Saber Educação is a Brazilian educational solutions company, subsidiary of Grupo Cogna, providing textbooks, digital platforms, and management systems to municipal and state public education networks nationwide via PNLD procurement and direct contracts.

Ownership category

akta.pro rank

Product category

K-12 Educational Publishing and Solutions

NAICS

Educational Support Services (611710), Elementary and Secondary Schools (611110), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)

akta.pro secondary industries

Curriculum Design & Scope/Sequence (School-Led) (EDAJAFAA), Standards Alignment & Curriculum Mapping (State/National) (EDAJAFAD), Classroom & Institutional Language Learning Platforms (Schools/Universities) (EDAFAOAI)

Keywords

• Public education solutions
• K-12 textbooks
• School management systems
• Educational assessment tools
• Socio-emotional learning

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. PNLD Government Procurement: Saber Educação generates revenue through the Brazilian National Program for Textbooks and Educational Materials (PNLD), selling textbooks and educational solutions to public schools nationwide.
2. Direct School Network Contracts: Direct contracts with municipal and state education secretariats for educational systems and supplementary materials, including solutions like SGI management systems.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Saber Educação develops and supplies educational solutions to Brazilian public basic education, including textbooks, complete teaching systems, SAEB assessment preparation, socio-emotional and English-language programs, and the SGI school management platform, distributed through the PNLD national procurement program and direct contracts with state and municipal education secretariats. The portfolio is complemented by the Red Balloon English-language school network.

Product overview

Saber Educação is a comprehensive educational solutions provider serving Brazilian public education with a portfolio of over 20 distinct products. The portfolio includes core teaching systems (Sistema Maxi de Ensino, Sistema Ético de Ensino, Marcha Criança), SAEB preparation solutions (Acerta Brasil), socio-emotional programs (Entre Mundos, Líder em Mim), English language solutions (Wings, Hello!, Super Friends Kids), literature programs (Literatura/Coletivo Leitor, Luneta, Cantinho do Saber), and specialized offerings for early childhood education, physical education, financial education, and educational management (SGI). The company operates as part of the Cogna group and leverages publishing expertise from Ática, Saraiva and Scipione. Products span from early childhood education through high school and EJA, serving both as standalone solutions and integrated systems for educational networks.

Differentiator

Problem solved

Functional benefit

Brands

• Red Balloon: English language school network for children and adolescents aged 3-17, operating since 1969 with 120 units and over 20,000 students.
• SGI (Sistema de Gestão Integrado)
• Cantinho do Saber
• Líder em Mim
• Brasil Plural
• Acerta Brasil
• Wings
• Hello!
• Super Friends
• Tindin
• Ativa+
• Prosinha
• Sistema Maxi de Ensino
• Sistema Ético de Ensino
• Vamos Juntos: Alfabetização
• PiCode Education
• Luneta
• Entre Mundos

Products and services

• Picode Education Complete solution for robotics, programming and maker culture, stimulating critical thinking, collaboration and creativity in a practical and fun way; intended for Brazilian public schools.
• Entre Mundos Complete socio-emotional education program for early elementary years using Project-Based Learning methodology, aligned to BNCC and based on CASEL guidelines.
• Luneta Literature program that transforms the reading experience in schools, developing reading skills, fluency, analysis and text production for early elementary students.
• Cantinho do Saber Literature solution that enriches students' literary repertoire using reading kits with books organized by age group, including perception cube and registration notebook.
• Brasil Plural Regional collection featuring state-specific content for Geography, History, and Portuguese Language, emphasizing local culture, art and nature of Brazilian states.
• SGI (Sistema de Gestão Integrado) Integrated management system for educational networks to measure school reality, developed in partnership with Instituto Pitágoras, impacting over 2 million people in 13 Brazilian states.
• Vamos Juntos: Alfabetização Complementary material for literacy in early elementary years, aligned to Compromisso Criança Alfabetizada and BNCC literacy skills, including diagnostic assessment.
• Tindin Financial education solution using Gamified Transversal Financial Literacy method with gamified virtual learning environment for elementary students.
• Ativa+ Physical education collection for elementary years aligned to BNCC, focusing on human movement in social and cultural contexts with diverse body practices.

Quantifiable outcome

• Up to 0.5 points IDEB improvement using SGI management system
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Instituto PitágorascoreStrategic or Co-development PartnerPartnership with Instituto Pitágoras for the development and operation of SGI (Sistema de Gestão Integrado), an educational management system designed to measure school reality and improve educational outcomes in Brazilian public schools.
• A Taba ConsultoriacoreStrategic or Co-development PartnerPartnership with A Taba, Brazil's most renowned literature consulting firm, for selection of literary collections, training of reading mediators, and development of activity plans for the Coletivo Leitor literary solution.
• Grupo CognacoreOthersSaber Educação is part of Grupo Cogna, one of the largest education groups in Latin America. Cogna encompasses publisher brands including Ática, Saraiva, and Scipione, providing market leadership and resources for educational content development.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sistema de Ensino Pitágoras: Brazilian K-12 teaching system and Saber's SGI co-development partner, providing a comparable complete-education-system offering to school networks in the same public-school procurement channel.
• Editora Positivo: Brazilian educational publisher offering teaching systems and textbooks aligned to BNCC, competing directly with Saber's Sistema Maxi de Ensino and similar supplementary systems for both public and private schools.
• Editora Quinteto: Brazilian publisher of K-12 textbooks and pedagogical materials, participating in PNLD and competing with Saber's Ática/Saraiva/Scipione imprints in public-school adoptions.
• Editora do Brasil: Long-established Brazilian textbook publisher competing for PNLD adoptions and serving public basic education networks, with similar textbook and pedagogical content offerings.
• Sistema Anglo de Ensino: Brazilian K-12 teaching system competing with Saber's Sistema Maxi de Ensino and Sistema Ético de Ensino for school network adoption, with comparable pedagogical and assessment offerings.
• Editora Moderna: Major Brazilian K-12 textbook and educational content publisher participating in PNLD and selling directly to public and private schools, with comparable curriculum-aligned product lines.
• FTD Educação: One of Brazil's largest K-12 textbook publishers, directly competing with Saber in PNLD tenders across core subjects and supplementary materials for public schools.

Broad incumbents

• SOMOS Educação: Brazilian education group operating multiple K-12 brands (Anglo, Pitágoras, Maxi, pH, etc.) and overlapping with Saber across teaching systems, textbook publishing, and supplemental learning solutions.
• Pearson Brasil: Global educational publisher with a Brazilian presence, offering K-12 textbooks, English language learning, and assessment products that overlap with Saber's Wings/Hello!/Super Friends and core textbook portfolio.
• McGraw-Hill Brasil: Global education publisher with Brazilian K-12 textbook and learning solutions that compete in overlapping curriculum areas, particularly for English language and STEM subjects in public and private schools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Saber-100088271995001
• LinkedInlinkedin.com/company/sabereducacao

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saber Educação