GRAHAM HILL COSMETICS LTD

What GRAHAM HILL COSMETICS LTD does

GRAHAM HILL COSMETICS LTD is a UK-based, privately held men's grooming brand incorporated in 2020 and headquartered at 118 Pall Mall, London. The company develops, markets and sells a full-range men's grooming assortment — hair care (shampoos, scalp tonic, grey toning), styling products (paste, clay, pomade, gel, spray, cream), shaving essentials (soaps, gels, after-shave, safety razors, brushes, stands), beard care (enzyme wash, oil, balm, brushes, trimmers and replacement heads), fragrance (BEAU RIVAGE eau de toilette with Grasse-sourced perfumes), gift sets and branded apparel — under a brand identity built around the motorsport heritage of racing driver Graham Hill, the only Triple Crown winner. Technically, the formulations rely on conventional but premium-positioned cosmetic chemistry: enzyme-based cleansing technology in RASCASSE Face & Beard Wash, medicinal-grade activated charcoal in STOWE shampoo, panthenol and jojoba oil across core SKUs, and vegan formulations on most consumable lines; physical tools (trimmers, clipper heads) are sourced from Germany.

The company operates a dual-channel go-to-market. The primary motion is direct-to-consumer e-commerce at grahamhillcosmetics.co.uk, where products are priced inclusively of VAT in GBP between £7.95 (entry-level shampoos) and £144.95 (professional trimmer), with curated gift bundles topping out at £99.95 and gift cards from £10 to £100. The secondary motion is B2B: a dedicated "Professional Range" sold through barbershops and salons via the "Join Team Graham Hill" stockist programme, which includes salon-sized product formats, professional tools (aprons, gowns, barber towels), and wooden point-of-sale and sample displays. Marketing is content-led through product tutorials and "The Clubhouse" editorial section, combined with customer testimonials. The company has no disclosed revenue, no disclosed funding, no disclosed management team, and no publicly disclosed headcount; it is single-jurisdiction (England & Wales, Co. No. 13092280), privately held, and reportedly draws customers from the UK and adjacent European markets while sourcing fragrances from Grasse, France.

Name

GRAHAM HILL COSMETICS LTD

Legal name

Graham Hill Cosmetics Ltd

Website

https://grahamhillcosmetics.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Short description

GRAHAM HILL COSMETICS LTD is a UK private men's grooming brand founded 2020, selling hair, beard, shaving, styling and fragrance products via direct-to-consumer e-commerce and a professional salon stockist programme, under a motorsport-heritage brand identity linked to racing driver Graham Hill.

Ownership category

akta.pro rank

Product category

Men's Grooming Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABAGAK

Barber & Professional Men’s Grooming Products

Consumer Products & Retail/Beauty & Personal Care/Men’s Grooming & Shaving

SECONDARYCRABAGAC

Beard & Mustache Care (Oils, Balms, Waxes, Wash)

Consumer Products & Retail/Beauty & Personal Care/Men’s Grooming & Shaving

SECONDARYCRABABAI

Men’s Haircare (Beard, 2-in-1, Styling)

Consumer Products & Retail/Beauty & Personal Care/Haircare

SECONDARYCRABAGAL

Men’s Grooming Gift Sets & Bundles

Consumer Products & Retail/Beauty & Personal Care/Men’s Grooming & Shaving

SECONDARYCRABAGAJ

Men’s Grooming Tools & Accessories (Brushes, Combs, Scissors, Kits)

Consumer Products & Retail/Beauty & Personal Care/Men’s Grooming & Shaving

SECONDARYCRABAGAF

Body Grooming & Hair Removal (Trimmers, Depilatories, Body Shave)

Consumer Products & Retail/Beauty & Personal Care/Men’s Grooming & Shaving

Keywords

• Men's grooming products
• Beard care products
• Hair care products
• Shaving products
• Men's fragrance

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Infrastructure, Personnel

Revenue model

1. Direct product sales (B2C): The company generates revenue through direct-to-consumer e-commerce sales of men's grooming products including shampoos, conditioners, styling products, beard care, shaving essentials, and fragrances. Products are sold at various price points from travel sizes to premium gift sets.
2. Professional salon supply (B2B): Graham Hill Cosmetics supplies professional salon and barbershop operators through their Professional Range, offering products in larger sizes, professional-use tools, and salon accessories including barber aprons, gowns, towels, and display stands. They also offer product samples for salon professionals to try before stocking.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

GRAHAM HILL COSMETICS LTD is a UK-based men's luxury grooming products company that formulates, manufactures and sells hair care, beard care, shaving, styling, and fragrance products. The company sells directly to consumers through its own UK e-commerce site (grahamhillcosmetics.co.uk) and supplies professional salons and barbershops through a dedicated Professional Range that includes salon-sized products, barbering tools and point-of-sale displays.

Product overview

GRAHAM HILL COSMETICS LTD is a UK-based men's luxury grooming products company offering a comprehensive portfolio of grooming essentials. The product range includes beard care products (RASCASSE enzyme wash, MULSANNE beard oil, ARNAGE face and beard balm, GRAHAM HILL beard brush, trimmers and clipper heads), shaving products (CASINO shaving soap, MALMEDY shaving gel, MIRABEAU after shave tonic, The Precision Razor, The Shaving Brush, The Shaving Bowl, Shaving Towel), hair care (BRICKYARD shampoo, STOWE charcoal shampoo, FARM scalp tonic, ABBEY body wash, LOOP grey colour shampoo), styling products (CHAPEL pomade, CLUB defining cream, HANGAR rough paste, BECKETTS shaper gel, LUFFIELD styling spray, LESMO moulding clay, BROOKLANDS styling cream), fragrances (BEAU RIVAGE eau de toilette), professional salon equipment (barbering aprons, gowns, towels, wooden displays), and merchandise (caps, hoodies, T-shirts, travel bags). Products are sold individually and as curated gift sets including The Luxury Classic Shave Box, Complete Beard Grooming Box, TRAVEL KIT, and The Luxury Male Grooming Gift Set. The company targets both retail consumers and professional salons/barbers.

Differentiator

Problem solved

Functional benefit

Products and services

• BRICKYARD Superfresh Shampoo A nourishing and revitalizing daily shampoo that gently cleanses scalp and hair without drying, with panthenol for volume and caffeine to stimulate scalp circulation. Targeted at men seeking quality hair care.
• STOWE Wax Out Charcoal Shampoo A deep-cleansing shampoo with medicinal active charcoal that draws out styling residue like a magnet, with glycerine for moisturising. Targeted at men who use heavy styling products.
• FARM Scalp Energy Tonic A revitalising scalp tonic that invigorates the scalp and provides volume, with panthenol and vitamin E to encourage blood flow and stimulate hair growth. Targeted at men experiencing thinning or scalp concerns.
• ABBEY Refreshing Hair & Body Wash A moisturising shower gel for everyday body care and sensitive skin that doubles as a shampoo, with cold-pressed jojoba oil and mint extract.
• LOOP Grey Colour Shampoo A grey colour shampoo designed to give white or greying hair a striking slate gray tone, with seaweed and moisturising aloe vera for shine and fullness.
• MULSANNE Relaxing Beard Oil A nourishing daily beard oil that leaves dry and stubborn beard hair glossy and smooth, formulated with cold-pressed jojoba oil for moisturising.
• ARNAGE Face and Beard Balm A mild aftershave balm and beard styling product that protects, refreshes and cares for skin while making the beard smooth, with panthenol, jojoba oil, arginine and mint.
• RASCASSE Face & Beard Wash Cleansing Powder An enzyme powder that gently cleanses the beard and facial skin, removing keratinocytes, with jojoba oil for moisture. Targeted at men with sensitive skin.
• CASINO Shaving Soap Bar A mild vegan shaving soap that creates a creamy texture for smooth razor glide, with vegetable oil and glycerine for skin nourishment.
• MALMEDY Shaving Gel A clear shaving gel especially suitable for precise contour shaving, creating a transparent protective glide layer while minimising skin irritation.
• MIRABEAU After Shave Tonic An after-shave tonic that refreshes and tones skin after shaving, with a masculine fragrance of wood, eucalyptus and tea.
• BEAU RIVAGE Eau de Toilette A men's fragrance with woody scents of Sicilian bergamot, green tea, lime-tree blossom and jasmine fading to precious wood and amber base notes. Fragrance sourced from Grasse, France.
• HANGAR Rough Paste A styling paste providing rough shaping and texture for short hair with a matte finish and long-lasting hold.
• LESMO Moulding Clay A styling paste with strong matte effect for rough shaping and texture for short hair, providing extra long-lasting hold.
• CHAPEL Volume Up Pomade A volume pomade for adding texture to hair, allowing highly accentuated styles without dulling, suitable for voluminous styling on long hair.
• CLUB Defining Cream A firming hair cream for versatile styling that gives hair texture and natural hold without hardening, allowing reactivation throughout the day.
• BECKETTS Shaper Gel A strong-hold hair gel for intensive definition with a firm, stable hold and high gloss finish, suitable for striking wet looks.
• LUFFIELD Flexible Styling Spray An extra strong firm hair spray for lasting looks with a glossy finish, with flexible resins that sustain durability while allowing restyling.
• BROOKLANDS Cream for Natural Waves or Curly Hair A nourishing styling emulsion with shea butter for gently caring for hair while providing natural hold, suitable for longer hair, curly hair or natural waves.
• The Luxury Classic Shave Box A luxury gift set containing complete shaving essentials: CASINO soap, MIRABEAU tonic, ARNAGE balm, BEAU RIVAGE fragrance and CLUB defining cream. Targeted at gift buyers.
• Complete Beard Grooming Box A comprehensive beard grooming set containing RASCASSE wash, MALMEDY gel, walnut beard brush, ARNAGE balm, MULSANNE oil, BEAU RIVAGE fragrance, and CLUB cream.
• The Luxury Male Grooming Gift Set A selection of popular grooming products including BRICKYARD shampoo, FARM tonic, RASCASSE enzyme wash, LESMO clay, CHAPEL pomade and HANGAR paste.
• The Shaving Brush & Razor Stand Set A three-piece shaving set with GRAHAM HILL Shaving Brush, GRAHAM HILL Razor and stainless steel holder presented on a chrome-plated stand.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Barbershops and Salons (Stockists)coreChannel Partner/ Reseller/ DistributorGraham Hill Cosmetics actively recruits barbershops and salons as stockists through their 'Join Team Graham Hill' / 'For Salons' programme. Professional partners receive access to the Professional Range including salon-sized products, professional tools (aprons, gowns, towels), and point-of-sale displays.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Truefitt & Hill: British luxury barbers and men's grooming house with shave, fragrance, and beard care range distributed via barbershops and own e-commerce; competes with Graham Hill on the same luxury-heritage, professional-plus-DTC model.
• Bluebeards Revenge: UK men's beard care and shaving brand with strong barber-shop distribution and a grooming-product mix almost identical to Graham Hill's beard and shave ranges; competes directly through the same B2B salon channel.
• The Art of Shaving: Premium men's shaving and grooming brand with barber-shop heritage and its own retail/DTC presence; comparable on premium shaving, beard, and skincare positioning aimed at style-conscious male consumers.
• Hawkins & Brimble: UK men's premium grooming brand selling natural-ingredient beard, hair, shave, and skincare products via its own e-commerce site; near-direct twin to Graham Hill Cosmetics in product portfolio, price band, and DTC go-to-market.
• Bulldog Skincare for Men: UK men's natural-ingredient skincare and grooming brand with a comparable product mix (face, shave, beard) and a similar mid-market premium positioning targeting British men; competes head-to-head with Graham Hill across most categories.
• Geo. F. Trumper: Iconic British heritage barber and men's grooming brand selling shave, fragrance, and beard care through salons and DTC; directly comparable on British-heritage positioning, premium price points, and barber-shop distribution that mirrors Graham Hill's Professional Range.
• King of Shaves: UK-founded men's shaving and grooming brand selling direct-to-consumer and through retail; a direct comparable to Graham Hill's shave, beard, and skincare range targeting British male consumers.

Broad incumbents

• Beiersdorf (Nivea Men): Global mass-market men's grooming player covering shave, beard, face, and hair care across retail; serves as a broader incumbent benchmark for category size and competitive intensity rather than direct head-to-head competition.

Emerging players

• Dr. Squatch: US men's natural grooming DTC brand with strong social/commerce brand-building muscle; comparable in DTC-first model, male-ingredient storytelling, and category breadth (hair, body, shave, fragrance).
• Duke Cannon Supply Co. US men's grooming brand built on masculine brand storytelling and grooming essentials distributed via DTC and retail; comparable narrative-driven positioning and broad grooming product mix targeted at a similar male consumer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRAHAM HILL COSMETICS LTD