DIRECT MEDIA GROUP LIMITED

What DIRECT MEDIA GROUP LIMITED does

Direct Media Group Limited is a UK-registered private company (Registration No. 17151712, headquartered at 86-90 Paul Street, London) operating as an AI media studio and content systems company. Its core business is the design, development, and operation of AI characters and digital twins — consistent synthetic avatars with matching face, voice, and personality — delivered via five service lines: UGC Ad Creation, AI Twin Creation, Brand Identity, Social Media Content, and Character World-Building. The company targets three primary customer segments: brands and e-commerce businesses seeking AI-powered content without traditional production costs; creators and influencers building AI-driven personas; and marketers/agencies needing high-volume, differentiated ad formats.

The technical stack is generative AI applied across video, image, text, and audio modalities, producing three operating character properties (Luna — an AI Time Traveller with 8.4M YouTube views, BoyerAI — a History POV character, and Olivia Skye — an AI Lifestyle Influencer) plus 340+ client and portfolio characters. Underlying the studio is an AI character creation methodology covering visual consistency, backstory engineering, and platform-specific growth strategy; however, no proprietary models, patents, or research publications are disclosed, indicating third-party AI tooling wrapped in proprietary creative workflows.

The business operates a hybrid revenue model. Services are sold through direct consultation calls and project-based or retainer engagements (quote-based, undisclosed). Education revenue is generated through four self-paced courses priced $89-$497 one-time, distributed via the company website and an external storefront (soyluna.me/shop). Distribution is primarily organic social media (the company's own character properties on TikTok, Instagram, and YouTube), supported by website content, client testimonials, and a free-consultation CTA. As of the input data, the company has 1-10 employees, has served 120+ brands and clients, and reports a 4.9★ average client rating.

Name

DIRECT MEDIA GROUP LIMITED

Legal name

Direct Media Group Limited

Website

https://directmediagroup.ltd

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Direct Media Group Limited is a UK-based AI media studio that creates AI characters, digital twins, and UGC advertising content for brands, creators, and marketers, and sells educational courses on AI character creation.

Ownership category

akta.pro rank

Product category

AI Media Production

NAICS

Broadcasting and Content Providers (516), Independent Artists, Writers, and Performers (71151)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Standalone Creator Course Platforms (Branded Schools) (MPACALAB)

Keywords

• AI character creation
• AI media studio
• Synthetic media production
• UGC advertising services
• AI digital twins

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. AI Character & Content Services: Custom AI character creation, UGC ad production, brand identity design, and social media content pipelines delivered as project-based or retainer engagements to brands, creators, and marketers.
2. Educational Courses: One-time purchase digital courses teaching AI character creation, UGC production, and social media growth strategies. Courses are sold at fixed price points ($89-$497) through direct and external storefronts.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Direct Media Group Limited is a London-based AI media studio that creates AI characters and digital twins for brands, creators, and marketers. The company delivers done-for-you services including UGC ad creation, AI twin/digital avatar creation, AI-native brand identity, and social media content pipelines for TikTok, Instagram, and YouTube — all produced without filming. It complements these services with paid digital educational courses ($89–$497) that teach customers to replicate the AI character creation methodology themselves.

Product overview

Direct Media Group Limited operates as an AI media studio and content creation company offering a unified platform of services centered on AI characters and digital twins. The core offerings include UGC Ad Creation, AI Twin Creation, Brand Identity, Social Media Content, and Character World-Building services—all designed to eliminate physical filming requirements. The company complements its service business with educational products including four course modules (AI Character Mastery, Build a Historical AI Character, POV & Meme Content with AI, and AI Influencer courses) priced from $89 to $497. The company also showcases portfolio products including Luna (AI Time Traveller with 8.4M views), Olivia Skye (AI Lifestyle Influencer), and BoyerAI (History POV character), demonstrating the capabilities of their AI character creation system.

Differentiator

Problem solved

Functional benefit

Products and services

• UGC Ad Creation High-converting user-generated content ads powered by AI twins, eliminating the need for actors or filming while producing scroll-stopping content for brands and e-commerce clients.
• AI Twin Creation Builds a consistent digital twin with matching face, voice, and personality for individuals or brands, used across content, ads, and social media without physical filming.
• Brand Identity AI-native brand systems including visual identity, character design, and content language tailored for the no-camera era, making AI twins instantly recognizable.
• Social Media Content Done-for-you content pipelines utilizing AI twins to produce consistent, on-brand posts for Instagram, TikTok, and YouTube at scale without filming.
• Character World-Building Engineering of AI characters with backstory, narrative arc, and audience hooks — including time-travelling AI historians and lifestyle influencers — to convert browsers to followers.
• AI Character Mastery — Full Program Comprehensive 12-module course covering character concept, visual consistency, content strategy, platform growth, and monetisation — the full journey from zero to viral AI character. Sold as a one-time purchase for $497.
• Build a Historical AI Character Beginner 4-module course teaching creation of time-travelling or history-themed AI characters with era-accurate prompts, video workflows, and viral content hooks. Sold as a one-time purchase for $89.
• POV & Meme Content with AI Beginner 3-module course teaching the BoyerAI formula for creating scroll-stopping POV, historical memes, and educational short-form content for TikTok and Instagram. Sold as a one-time purchase for $147.
• AI Influencer — The Olivia Skye Method Intermediate 5-module course covering full AI lifestyle influencer development from scratch, including daily content pipelines, consistent identity management, brand deals framework, and growth tactics for a human-feeling AI account.

Quantifiable outcome

• 50M+ total views generated across all content and campaigns
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hour One: AI virtual human video platform for enterprise and marketing content. Comparable on synthetic character creation and avatar-based content production for brands and marketers.
• HeyGen: AI video generation platform specializing in avatar-based video for marketing, UGC ads, and social content. Directly competes on AI twin creation and synthetic UGC ad production at scale.
• Tavus: AI personalized video platform generating face-and-voice-cloned videos at scale for sales and marketing. Comparable in AI twin/digital avatar technology applied to ad and content production.
• Synthesia: Enterprise AI avatar video generation platform offering digital twins and synthetic presenters for corporate communications, training, and marketing. Most directly comparable on the AI twin/avatar offering, though positioned more as enterprise SaaS than a creator-services studio.
• D-ID: AI platform for creating talking avatars and digital humans from still images and scripts. Overlaps with Direct Media's AI twin creation and synthetic spokesperson use cases for ads and content.

Broad incumbents

• Runway: Broad creative AI platform for video, image, and motion generation. Underpins much of the AI video tooling Direct Media builds on, but operates as a horizontal creative toolset rather than a content studio.
• Soul Machines: Enterprise-focused digital human and AI avatar company for customer experience and brand engagement. Overlaps on the AI character/digital twin concept but operates primarily in enterprise/B2B deployments.

Emerging players

• Pictory: AI video generation platform turning text/scripts into short-form video content. Comparable in automated video content production for marketers and brands at scale.
• InVideo: AI video creation platform targeting marketers and creators with template-based short-form video production. Adjacent in delivering AI-driven content to UGC and social use cases.
• Captions: AI-powered video creation and editing app focused on short-form social content for creators and brands. Overlaps on AI-assisted short-form video production for TikTok and Instagram creators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/directmediagroup
• LinkedInlinkedin.com/company/d-m-g-l

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIRECT MEDIA GROUP LIMITED