GLOWWA BEAUTY LTD

What GLOWWA BEAUTY LTD does

GLOWWA BEAUTY LTD is a UK-based, privately-held direct-to-consumer brand founded in 2019 that develops and sells vegan hair nutrition supplements. The company operates from a distribution warehouse in Manchester and runs a Shopify storefront serving customers in at least seven currencies (GBP, INR, CAD, USD, AUD, EUR, JPY). Its primary customer segment is women experiencing hair thinning, hair loss, or menopausal hair changes; a secondary segment is hair professionals and salons that recommend or stock the products. The company's core technology is a proprietary blend of natural active ingredients — MSM, Biotin, B12, Folate, Zinc, L-Lysine, Niacin, B5, B6 and Vitamin C — formulated for hair and scalp health, with a specialized variant (HAIR FOOD | MENO) targeting menopausal users with additional actives for energy, mood, cognitive function, and sleep.

The product portfolio is concentrated around two flagship SKUs, HAIR FOOD and HAIR FOOD | MENO, each sold in 1-month, 3-month, and 6-month supply tiers at $49.99–$149.99. The company holds three registered trademarks (GLOWWA™, HAIR FOOD™, HAIR FOOD | MENO™) and has received two 2025 awards: consumer-voted Best Hair Supplement 2025 and Marie Claire's Best Hair Supplement for Menopause Support. Customer trial results cited on the site — 96% less hair loss, 96% fuller hair, 98% improved scalp, 100% would recommend — are the principal evidence backbone for marketing. The site displays 1,117+ customer reviews across product pages, with multiple reviews attributing their purchase to hairdresser recommendations.

Revenue is generated primarily through direct e-commerce sales of branded supplements, with a secondary channel through hair salons and stockists (with a 'Become a Stockist' onboarding and 'Find a Stockist' locator). The model is product-led, with repeat purchases driven by supply-tier length and word-of-mouth from hair professionals. The company is small (1–10 employees), has not disclosed any external funding rounds, and does not provide revenue figures in public materials.

Name

GLOWWA BEAUTY LTD

Legal name

GLOWWA BEAUTY LTD

Website

https://glowwa.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

GLOWWA BEAUTY LTD is a UK-based direct-to-consumer brand that develops and sells vegan hair nutrition supplements (HAIR FOOD and HAIR FOOD | MENO) targeting women experiencing hair thinning, hair loss, and menopausal hair changes, distributed via Shopify e-commerce and a network of hair salon stockists.

Ownership category

akta.pro rank

Product category

Hair Nutrition Supplements

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE)

Keywords

• Hair nutrition supplements
• Vegan beauty supplements
• Collagen powders
• Menopause supplements
• Hair care supplements

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Revenue generated from direct-to-consumer sales of hair supplement products through their e-commerce platform. Products sold in multiple supply durations (1-month, 3-month, 6-month) with tiered pricing. The company offers multiple product variants including original Hair Food and Hair Food Meno formulations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

GLOWWA BEAUTY LTD develops and sells vegan hair nutrition supplements and collagen powders formulated to support hair and scalp health from within. The core product line is the HAIR FOOD™ supplement, available in 1-month, 3-month, and 6-month supply sizes, plus a specialized HAIR FOOD | MENO™ variant for menopausal women. Products are sold directly to consumers online and through hair salons and stockists.

Product overview

GLOWWA BEAUTY LTD offers a results-driven hair nutrition product line centered on their multi-award winning HAIR FOOD™ supplement. The core portfolio consists of the standard HAIR FOOD formula and the specialized HAIR FOOD | MENO variant designed for menopausal women. Both products come in multiple supply options (1-month, 3-month, and 6-month), with the standard line supporting general hair health maintenance and the MENO line offering additional wellbeing support including reduced fatigue, improved cognitive function, and better sleep quality. The company also offers HEALTHY HAIR BUNDLES as add-on combinations. All products feature natural active ingredients including MSM, Biotin, B12, Folate, Zinc, L-Lysine, Niacin, B5, B6 and Vitamin C.

Differentiator

Problem solved

Functional benefit

Brands

• HAIR FOOD: Multi-award winning hair nutrition supplement supporting hair health maintenance. Contains natural active ingredients including MSM, Biotin, B12, Folate, Zinc, L-Lysine, Niacin, B5, B6 and Vitamin C. Consumer trial results: 96% experienced less hair loss, 96% said hair felt fuller, 98% said scalp looked and felt better, 100% would recommend. Voted Best Hair Supplement 2025.
• HAIR FOOD | MENO

Products and services

• HAIR FOOD™ - 1 Month Supply A one-month supply of the HAIR FOOD™ hair vitamin supplement, providing the core formula that supports maintenance of hair health through natural active ingredients including MSM, Biotin, B12, Folate, Zinc, L-Lysine, Niacin, B5, B6 and Vitamin C. Designed for individual women seeking nutritional support for hair thinning, shedding, or general hair health.
• HAIR FOOD™ - 3 Month Supply A 12-week course of the HAIR FOOD™ hair supplement, formulated to support maintenance of hair health. Consumer trial results show 96% experienced less hair loss, 96% said their hair felt fuller, 98% said their scalp looked and felt better, and 100% would recommend. Voted Best Hair Supplement 2025.
• HAIR FOOD™ - 6 Month Supply A six-month supply of the HAIR FOOD™ supplement, providing extended hair health support over a longer-term regimen.
• HAIR FOOD | MENO™ - 1 Month Supply A one-month supply of the HAIR FOOD | MENO™ specialized supplement designed to protect and restore hair health during menopausal years. Includes added natural active ingredients to support overall wellbeing, including reduced tiredness and fatigue, improved cognitive function, energy, mood, and sleep quality. Targeted at women experiencing menopause-related hair changes.
• HAIR FOOD | MENO™ - 3 Month Supply A three-month supply of the HAIR FOOD | MENO™ formula, offering sustained menopause hair support with benefits including reduced shedding, improved energy, mood, sleep quality, and cognitive function.
• HAIR FOOD | MENO™ - 6 Month Supply A six-month supply of the HAIR FOOD | MENO™ supplement, providing extended menopause hair support over a longer-term regimen.
• HEALTHY HAIR BUNDLES Curated bundles combining GLOWWA hair nutrition products into packaged combinations at $50.00, designed to offer enhanced results and added value for customers seeking combined hair health solutions.

Quantifiable outcome

• 96% experienced less hair loss
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Viviscal: Viviscal is one of the longest-established hair growth supplement brands (marine complex + biotin), sold in beauty retailers and DTC; directly comparable as a hair nutrition supplement targeting women with thinning hair.
• Hairfinity: Hairfinity sells ingestible hair vitamins (biotin, B-complex, herbs) primarily DTC through long-cycle supply packs; closely comparable business model, ingredient philosophy, and target customer.
• Nutrafol: Nutrafol is the leading clinical-style hair growth supplement brand, selling ingestible nutraceuticals (including a perimenopause/postpartum variant) DTC and via dermatologists; highly comparable as a direct competitor in the hair nutrition category targeting the same female demographic.
• Vegamour: Vegamour sells vegan hair wellness supplements and topical products DTC, emphasizing clean/plant-based ingredients; closely comparable to GLOWWA's vegan positioning and female hair-thinning target audience.
• SugarBear Hair: SugarBearHair is a gummy-based hair vitamin brand sold DTC via social/influencer marketing to a similar female demographic; comparable as a digitally native hair nutrition supplement competitor with similar GTM motion.

Broad incumbents

• Olaplex: Olaplex is a large, established professional-grade haircare brand widely stocked in salons and used by hairdressers; comparable as a professional-channel-aligned haircare brand with similar hairdresser endorsement dynamics, though focused on topical rather than ingestible products.
• Moon Juice: Moon Juice is a broader ingestible beauty/wellness supplement brand (collagen, powders, capsules) targeting women with beauty-from-within messaging; comparable as an adjacent wellness-beauty supplements brand with overlapping customer base and similar multi-tiered pricing.
• Ritual: Ritual is a digitally native multivitamin/wellness supplement brand with a clean-ingredient, traceable-supply-chain positioning; comparable as an adjacent DTC supplement brand with similar clean-label, science-backed marketing to female wellness consumers.

Regional players

• Absolute Collagen: Absolute Collagen is a UK-based ingestible collagen brand selling liquid collagen drinks via DTC and beauty retailers, targeting the same female beauty-from-within consumer; comparable as a UK-headquartered ingestible beauty supplement peer with overlapping customer and similar pricing tiers.

Emerging players

• Prose: Prose is a DTC personalized haircare brand offering custom shampoo/conditioner plus supplements, distributed partly via salons; comparable as a digitally native haircare brand with a supplements extension and a similar salon/professional partnership motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/glowwa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GLOWWA BEAUTY LTD