GOBI CASHMERE UK LTD

Name

GOBI CASHMERE UK LTD

Legal name

GOBI CASHMERE UK LTD

Website

https://uk.gobicashmere.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Luxury Cashmere Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ)

akta.pro secondary industry

Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA)

Keywords

• Luxury cashmere apparel
• Mongolian cashmere clothing
• Ethical knitwear brand
• Cashmere home textiles
• Direct-to-consumer fashion

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Cashmere Apparel Sales: Direct-to-consumer sales of 100% Mongolian cashmere clothing including sweaters, cardigans, coats, dresses, trousers, and accessories. One-time purchase model with direct-to-consumer pricing structure.
2. Cashmere Sets & Bundles: Pre-curated cashmere bundle offerings including the £99 Cashmere Set (jumper and hat), travel sets, and lifestyle bundles combining complementary pieces.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

GOBI Cashmere UK sells 100% Mongolian cashmere clothing and accessories for women, men, and children through a direct-to-consumer online storefront. The product range spans knitwear (jumpers, cardigans, hoodies), outerwear (coats, blazers, jackets), dresses, bottoms, accessories (hats, scarves, gloves, socks), home textiles (blankets, throws), and the CashmereTech footwear line, supported by a vertically integrated supply chain from Mongolian herding communities to finished garments.

Product overview

GOBI Cashmere is a vertically integrated ethical cashmere brand offering 100% Mongolian cashmere apparel through its UK e-commerce platform. The product portfolio spans women's, men's, and children's cashmere clothing across multiple categories including knitwear (jumpers, cardigans, hoodies, tops), outerwear (coats, blazers, jackets), bottoms (trousers, skirts), accessories (hats, scarves, gloves, socks), home items (blankets, throws), and CashmereTech footwear. The company also offers curated cashmere sets and bundles. Products are organized by seasonal collections (Spring-Summer, Fall-Winter) and lifestyle categories (essentials, best sellers, loungewear), with a dedicated sale section offering discounted items.

Differentiator

Problem solved

Functional benefit

Brands

• CashmereTech: A technology-focused cashmere collection featuring innovative materials and designs such as cashmere sneakers and warm collection pieces.

Products and services

• Women's Cashmere Knitwear

Quantifiable outcome

• First Mongolian company to achieve OEKO-TEX STANDARD 100 certification for finished garments (February 2024)
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Sustainable Fibre Alliance (SFA)coreStrategic or Co-development PartnerGOBI Cashmere has proudly held the SFA Clean Fibre Processing Gold Level Certification since 2021. The Sustainable Fibre Alliance is a global non-profit organization promoting responsible practices across the fibre supply chain. The partnership ensures first-stage facilities wash and dehair raw cashmere while meeting the highest environmental, social, and chemical safety standards.
• Mongolian Herding CommunitiescoreStrategic or Co-development PartnerGOBI works directly with Mongolian herding communities, ensuring fair wages, animal welfare, and land stewardship. This direct partnership enables the company to maintain a transparent supply chain while supporting local economies and preserving traditional practices.
• OEKO-TEX AssociationcoreOthersGOBI Cashmere obtained OEKO-TEX STANDARD 100 certification for cashmere yarns in July 2021 and became the first Mongolian company to receive the same certification for finished garments in February 2024. This certification ensures all certified products are free from harmful substances, safe for human use, and gentle on the skin.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Naadam: US-based DTC cashmere brand sourcing directly from Mongolian herders. Closest comparable to GOBI in terms of vertical integration, ethical-sourcing narrative and cashmere-only product range, but operating at greater scale in North America.
• Everlane: US-based DTC apparel brand built on transparent pricing, ethical sourcing and direct-to-consumer model. Comparable business model and digital-first marketing approach, though broader apparel range without cashmere specialisation.
• Celtic & Co. British heritage knitwear brand selling cashmere, lambswool and merino apparel, accessories and homewares direct to consumers. Comparable as a UK-based DTC natural-fibre apparel brand with overlapping product range.
• Johnstons of Elgin: Scottish cashmere manufacturer and retailer with full vertical integration from fibre to finished garment. Direct peer for cashmere knitwear, accessories and home products, with strong heritage credentials and own retail stores.
• N. Peal: British heritage cashmere brand founded in 1936, selling luxury cashmere knitwear, accessories and homeware through own stores and online. Comparable as a UK-positioned cashmere brand with overlapping product categories (jumpers, scarves, hats, home items).

Broad incumbents

• COS: H&M Group's modern affordable-luxury label selling cashmere knitwear and seasonal outerwear at accessible price points. Comparable in offering cashmere jumpers, cardigans and accessories to style-conscious UK consumers, though without GOBI's vertical integration.
• Reiss: British contemporary fashion brand offering premium knitwear, outerwear and accessories across UK and international stores. Comparable as a UK-positioned premium apparel retailer with overlapping customer demographics, though broader assortment.
• Brunello Cucinelli: Italian luxury ready-to-wear brand with a strong cashmere knitwear and outerwear assortment, positioned around craftsmanship and ethical-luxury values. Comparable aspirational positioning and cashmere-heavy product mix, but operates at far larger scale and price points.
• Loro Piana: Italian luxury cashmere and fine-fabric brand owned by LVMH, widely regarded as the gold standard in premium cashmere. Comparable product range but operates at the top end of the luxury market with significantly higher price points and global wholesale distribution.
• Uniqlo: Global mass-market apparel retailer with popular cashmere knitwear line at very accessible price points. Comparable on cashmere product category and DTC e-commerce channel, but positioned at opposite end of the price ladder with vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gobicashmereuk
• Instagraminstagram.com/gobicashmereuk
• LinkedInlinkedin.com/company/gobicashmere
• Xx.com/GobiCashmere

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOBI CASHMERE UK LTD