Oceanorth Technology Inc.

What Oceanorth Technology Inc. does

Oceanorth Technology Inc. is a privately-held Canadian technology company incorporated in Ontario and headquartered in Markham, with an additional registered office in downtown Toronto. Founded in 2020, the company describes itself as a 2C (consumer-facing) product studio whose stated mission is to build a diverse portfolio of apps that enable connections across age, gender, and cultural boundaries. Its flagship and only disclosed product is SwingBy, a mobile-first digital community platform targeting multicultural consumers in the Greater Toronto Area (GTA).

SwingBy is delivered through an iOS app and a complementary merchant services platform. Consumers use the app to discover everyday discounts on local restaurants, leisure and entertainment venues, and beauty salons; purchase deals via in-app transactions redeemed through QR-code scanning; and share meal plans or buy with friends to drive social referrals. The platform supports food-hunting badges, point-based rewards redeemable for future meals, and integration with Facebook for sign-on. On the merchant side, restaurants onboard through an online partner form and gain access to a dashboard for order management, revenue tracking, QR-code redemption, digital menu publishing, and promotional-campaign tooling. A separate SwingBy Influencer Marketing module monetizes a built creator community — reportedly spanning 192 GTA Instagram influencers, 700+ Xiaohongshu creators, 30+ YouTube influencers, and 50+ TikTok influencers — by selling monthly subscriptions, seasonal engagements, and one-time campaign packages to merchants.

Oceanorth monetizes through three streams: (1) a percentage-based marketplace take-rate on the gross merchandise value of meals sold through SwingBy, with weekly merchant remittance; (2) recurring subscription services to merchants for dedicated account management, influencer partnership settlement, customer support, and social-media audits; and (3) influencer marketing services billed monthly, annually, or per-campaign. The company is bootstrapped with no disclosed external funding rounds, has no published management team, holds no patents or certifications, and operates exclusively within the GTA. Notable merchant partners named on its platform include Gyu-Kaku, Haidilao, Quanjude, YIFANG, Hana Don, Liu Yi Shou, Nam Dae Moon, and Xiaolongkan — predominantly Asian-cuisine restaurant chains serving the GTA's Chinese, Japanese, and Korean diaspora communities.

Name

Oceanorth Technology Inc.

Legal name

Oceanorth Technology Inc.

Website

https://oceanorth.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Oceanorth Technology Inc. is a Toronto/Markham-based private technology company that operates SwingBy, an iOS marketplace app connecting GTA consumers with discounted meals and local services from multicultural SMB merchants, monetizing via GMV take-rate, merchant subscriptions, and influencer-marketing services.

Ownership category

akta.pro rank

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Transaction Commission (Take Rate): SwingBy charges merchants (restaurants) a percentage-based fee (take rate) on the Gross Merchandise Value of all meals sold through the platform. The fee is deducted from the total Retail Price collected, with weekly remittance to merchants.
2. Influencer Marketing Services: SwingBy offers marketing services to merchants including influencer selection, content creation, campaign management, and multi-channel marketing support. Revenue generated through monthly subscriptions or per-campaign pricing.
3. Subscription Services: Merchants can subscribe to ongoing platform services including dedicated account management, influencer partnership settlement, customer support, and social media audit.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Oceanorth Technology Inc. operates SwingBy, a digital community platform and iOS mobile app that aggregates daily deals, coupons, and discounts from local restaurants, entertainment venues, and beauty salons in the Greater Toronto Area. The platform combines consumer-facing deal discovery with social shopping features, merchant order/revenue management tools, and an integrated influencer-marketing service spanning Instagram, TikTok, YouTube, and Xiaohongshu. Revenue is generated from merchant transaction commissions and subscription-based marketing services; consumer access to deals is free.

Product overview

Oceanorth Technology Inc. operates SwingBy, a digital community platform and deals marketplace. The core product is the SwingBy mobile app (iOS), which enables users to discover and purchase discounts on local life services including restaurants, entertainment, and beauty salons. The platform consists of the consumer-facing SwingBy app, merchant partner services for order management and revenue tracking, an influencer marketing module that leverages communities across Instagram, Xiaohongshu, YouTube, and TikTok, plus supplementary features including a rewards program and online menu services. The platform integrates social shopping features allowing users to buy with friends and share meal plans.

Differentiator

Problem solved

Functional benefit

Brands

• SwingBy: Digital community platform providing deals and discounts on local life services such as dining, leisure, entertainment, and beauty salons. Also includes features for social shopping with friends and influencer marketing services.

Products and services

• SwingBy (Consumer App) Free consumer-facing iOS mobile app that lets individual users in the Greater Toronto Area discover, purchase, and redeem coupons and discounts at local restaurants, entertainment venues, and beauty salons. Includes QR-code deal redemption, social sharing of meal plans, buy-with-friends features, and food-hunting badges for gamified rewards.
• SwingBy Merchant Services Self-serve merchant platform that lets restaurant and lifestyle-service partners manage their listings, accept orders, track revenue, scan QR codes for order confirmation, and access marketing solutions including the SwingBy influencer community outreach. Pricing is transaction-commission-based with optional subscription add-ons.
• SwingBy Influencer Marketing Subscription and campaign-based marketing service that helps merchant clients run multi-channel influencer campaigns by selecting creators from SwingBy's community, producing editorial content, and managing posting and performance tracking. Sold via monthly subscription, annual/seasonal subscription, or one-time per-campaign engagement.

Quantifiable outcome

• 1000+ merchant partners onboarded in GTA area
• +2 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Gyu-KakucoreChannel Partner/ Reseller/ DistributorJapanese BBQ restaurant chain operating as a merchant partner on the SwingBy platform. Provides dining deals and discounts to SwingBy users in the GTA area.
• HAIDILAOcoreChannel Partner/ Reseller/ DistributorInternational hot pot restaurant chain as a merchant partner on SwingBy, offering deals and discounts to platform users.
• QJD (Quanjude)minorChannel Partner/ Reseller/ DistributorPeking duck restaurant as a merchant partner offering deals through SwingBy platform.
• YIFANGminorChannel Partner/ Reseller/ DistributorTea and beverage merchant partner on the SwingBy platform.
• HANA DONminorChannel Partner/ Reseller/ DistributorJapanese restaurant as a merchant partner on SwingBy, receiving influencer marketing services and deal distribution.
• Liu Yi ShouminorChannel Partner/ Reseller/ DistributorHot pot restaurant chain as a merchant partner on SwingBy platform.
• CLAW KITTYminorChannel Partner/ Reseller/ DistributorEntertainment venue as a merchant partner offering deals through SwingBy platform.
• Ronin IzakayaminorChannel Partner/ Reseller/ DistributorJapanese izakaya restaurant as a merchant partner on SwingBy, receiving influencer marketing and deal distribution services.
• XIAO LONG KAN hotpotminorChannel Partner/ Reseller/ DistributorHot pot restaurant chain as a merchant partner on SwingBy platform.
• 海底捞 (Haidilao)coreChannel Partner/ Reseller/ DistributorInternational hot pot restaurant chain operating as a merchant partner on SwingBy, receiving influencer marketing services and deal distribution to multicultural communities.
• 贤合庄minorChannel Partner/ Reseller/ DistributorHot pot restaurant as a merchant partner on SwingBy platform, receiving influencer marketing services.
• Kobi BBQminorChannel Partner/ Reseller/ DistributorBBQ restaurant as a merchant partner receiving influencer marketing services through SwingBy's influencer community.
• 面魂 MIRA SAKEminorChannel Partner/ Reseller/ DistributorJapanese restaurant as a merchant partner receiving influencer marketing services through SwingBy.
• 大虎火锅minorChannel Partner/ Reseller/ DistributorHot pot restaurant as a merchant partner receiving influencer marketing services through SwingBy.
• 茶记冰室minorChannel Partner/ Reseller/ DistributorHong Kong-style cafe as a merchant partner receiving influencer marketing services through SwingBy.
• Third Party Delivery Service ProvidersminorImplementation/ SI/ Consulting PartnerDelivery service providers engaged by SwingBy to fulfill order deliveries. The Terms of Service clarify that SwingBy does not supervise, direct, or control these delivery providers.
• Network Advertising Initiative MembersminorGTM or Marketing PartnerThird-party advertising networks used by SwingBy for interest-based advertising, enabling targeted ad serving to users.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yelp: Restaurant and local business discovery platform with deals and merchant tools. Comparable to SwingBy in driving restaurant discovery, consumer-to-merchant connection, and merchant-side marketing services, though with a much broader category footprint.
• HungryPanda: Food delivery and restaurant marketplace targeting overseas Chinese communities in cities like Toronto. Direct peer to SwingBy in serving the multicultural Asian dining consumer in Western metros with localized restaurant commerce.
• Groupon: Global deals and discounts marketplace connecting consumers with local merchants. Directly comparable to SwingBy's core model of selling discounted vouchers for restaurants and local services to consumers via a mobile-first platform.

Broad incumbents

• Meituan: China's leading local services super-app spanning dining deals, delivery, entertainment, and beauty bookings. SwingBy's combination of restaurant deals, influencer-driven marketing, and adjacent lifestyle categories mirrors Meituan's multi-vertical local commerce model, especially for multicultural enclaves.
• DoorDash: Dominant North American food delivery and restaurant platform with growing local services and discovery features. Comparable to SwingBy as a restaurant-merchant commerce platform serving Toronto consumers, though operating at massive scale across all cuisine categories.
• SkipTheDishes: Leading Canadian food delivery and restaurant marketplace. Comparable to SwingBy in serving GTA restaurants with digital commerce tooling, though operating at significantly larger scale and in delivery rather than dine-in deals.
• Dianping: Restaurant reviews and group-buy deals platform in China (now merged with Meituan). Highly comparable to SwingBy's merchant discovery and discount mechanics for Asian dining, particularly the merchant-side marketing and consumer deal-redemption flows.

Regional players

• Fantuan Delivery: Asian food delivery and merchant platform in Canadian cities including Toronto. Comparable to SwingBy in serving multicultural Asian restaurants and consumers in the GTA with merchant-facing commerce tooling.
• WagJag: Canadian deals and group-buy platform historically comparable to Groupon's model for the Canadian market. Same consumer deal-discovery mechanic as SwingBy, though historically with broader (non-Asian-restaurant) merchant focus.
• Buytopia: Canadian daily deals and discount marketplace. Closely comparable as a Canadian-region deals platform targeting local merchants and deal-seeking consumers with a marketplace commission model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/oceanorth-technology-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oceanorth Technology Inc.