OMITEO LIMITED

What OMITEO LIMITED does

OMITEO LIMITED is a privately held European B2B software company that provides product information management (PIM), digital asset management (DAM), product experience management (PXP/PXM), B2B e-commerce, and 3D bathroom design software to manufacturers, wholesalers, and retailers in technical industries such as electrical, lighting, ventilation/HVAC, plumbing, and bathroom distribution. The company operates a four-brand platform: Etimix (core PIM/DAM with ETIM and GS1 classification support, AI-driven content enrichment, AutoPub catalogue automation, and SSO); Saninet (3D bathroom configurator with 40,000+ premium products and bill-of-materials output); Etidome (B2B e-commerce with OCI integration, attribute-based search, and multi-ERP connectivity); and Lentilo (PXP/PXM portal). The platform supports management of 2 million+ SKUs per customer and powers over 100 million products for industry leaders across Europe.

The company is incorporated in the United Kingdom with global headquarters in Den Bosch, the Netherlands, and additional regional offices in Melton Mowbray (UK) and Düsseldorf (Germany). It is among the co-founders of the ETIM classification standard and brings over 25 years of industry experience, having evolved from the legacy Proplanet PIM solution. The platform integrates with a broad set of European industry data pools (2BA, EZ-Base, EDATA, LuckinsLive, Arge Neue Medien, GS1 Data Source, InstallData) and supports ETIM and GS1 standards end-to-end.

Omiteo generates revenue primarily through subscription-based SaaS for Etimix and Etidome, professional services for product data strategy and classification implementation, and time-based data services bureau work for cleansing, enrichment, and standardization. Pricing is quote-based, tailored to SKU volume and module selection, with annual billing. The go-to-market is sales-led and consultative, targeting enterprise customers through direct field sales complemented by content marketing, case studies, LinkedIn presence, and dedicated product brand websites that serve as inbound evaluation channels.

Name

OMITEO LIMITED

Legal name

OMITEO LIMITED

Website

https://omiteo.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

OMITEO LIMITED is a European B2B software provider of PIM, DAM, PXP, B2B e-commerce, and 3D bathroom design solutions serving manufacturers, wholesalers, and retailers in technical distribution industries across the UK, Germany, and Netherlands.

Ownership category

akta.pro rank

Product category

Product Information Management Software

NAICS

Software Publishers (5132), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

akta.pro secondary industry

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)

Keywords

• Product information management
• Digital asset management
• B2B e-commerce platform
• Bathroom design software
• Product experience management

Headquarters

HQ city

Melton Mowbray

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. PIM/DAM Software Subscriptions: SaaS-based subscription model for access to Etimix PIM platform, including core PIM capabilities, DAM, and add-on modules. Pricing based on scope and usage requirements.
2. E-commerce Platform Subscriptions: Subscription-based access to Etidome B2B e-commerce platform for webshops, brand portals and configurators.
3. Professional Services: Consultancy services for product data strategy, classification implementation, data cleansing, and digital transformation. Provided on project basis or time-based model.
4. Data Services Bureau: Product data services including cleansing, enrichment, standardization, and preparation for digital use. Flexible time-based model where customers pay for services as needed.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Omiteo develops and sells cloud-based Product Information Management (Etimix), Digital Asset Management, B2B e-commerce (Etidome), 3D bathroom design software (Saninet), and Product Experience Portal (Lentilo) solutions for technical manufacturers, wholesalers, and retailers. The platform centralises product data, enforces ETIM and GS1 classification standards, and connects to industry data pools to streamline multichannel product distribution.

Product overview

Omiteo offers a modular platform architecture built around Etimix as the core PIM and DAM solution, complemented by purpose-built sub-brands for specific industry needs: Etidome provides B2B e-commerce capabilities for technical product sales with search by specification; Saninet delivers professional bathroom design software with 3D visualisation; and Lentilo offers a Product Experience Portal (PXP) for channel distribution. The platform is anchored by ETIM and GS1 classification standards, supporting multilingual product data management across 2 million+ SKUs. Additional modules include the AutoPub Module for automated catalogue publishing, advanced Digital Asset Management, AI-driven content enrichment, and Single Sign-On (SSO) support. The company operates across Europe with offices in the UK, Germany, and Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Etimix: PIM & DAM solutions for managing product information - supports 2 million+ SKUs, integrates with ETIM and GS1 standards, offers automated data validation, AI-driven content enrichment, and digital asset management
• Saninet
• Etidome
• Lentilo

Products and services

• Etimix Cloud-based Product Information Management (PIM) and Digital Asset Management (DAM) platform that centralises product data, supports ETIM and GS1 classification standards, multilingual content, automated data validation, AI-driven content enrichment, Single Sign-On, and the AutoPub Module for automated catalogue publishing. Designed for technical manufacturers and wholesalers managing 2 million+ SKUs.
• Saninet Professional bathroom design software offering an advanced 3D bathroom configurator with realistic textures, precise lighting, and real-time visualisation. Provides access to 40,000+ premium products, smart product filtering, bill of materials generation, cost estimation, and integration with sales and ERP systems. Designed for bathroom showrooms, retailers, and manufacturers.
• Etidome Industry-specific B2B e-commerce platform for wholesalers, manufacturers, and procurement organisations in construction and installation. Features include high-performance search by specification and attribute, OCI integration for punch-out procurement, product comparison, configurable product structures, automated order messaging, multi-ERP connectivity, project-based purchasing, and SEO/SEA optimisation.
• Lentilo Product Experience Portal (PXP) and Product Experience Management (PXM) solution that provides centralised access to product data through a secure, branded environment. Enables consistent experiences across channels with intuitive filters and real-time collaboration, empowering sales, service, and marketing teams to work from a single source of product truth.
• Omiteo Consultancy Services Professional services for product data strategy, ETIM and GS1 classification implementation, data cleansing and enrichment, and digital transformation projects. Delivered on a project or time-based model to support manufacturers, wholesalers, and retailers in product data modernisation.
• Data Services Bureau Time-based product data services for cleansing, enriching, standardising, and preparing product data for digital use. Customers can purchase services as needed without committing to a full platform subscription, making it suitable for mid-market organisations and one-off data projects.

Quantifiable outcome

• Command 2 million+ SKUs from a single source of truth
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature8 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pimcore: Open-source PIM, DAM, and CMS platform widely used in European manufacturing and distribution. Direct competitor in PIM/DAM with similar mid-market focus.
• Syndigo: Product data and content syndication platform used by major CPG and durable goods brands. Overlaps with Omiteo's PIM, content enrichment, and data pool capabilities.
• Contentserv: European PIM and product experience platform headquartered in Switzerland. Competes with Etimix in PIM/DAM/PXM for technical manufacturers and distributors.
• Sana Commerce: Dutch B2B e-commerce platform tightly integrated with ERP systems (SAP, Microsoft Dynamics). Competes with Etidome in B2B webshops for wholesalers and manufacturers.
• Sales Layer: Spanish PIM/PXM platform with strong European presence in manufacturing and distribution. Direct competitor to Etimix in PIM for technical product catalogs.
• Inriver: Cloud-native PIM platform purpose-built for brands and manufacturers. Comparable to Etimix in addressing complex product data and multichannel distribution.
• Spryker: Headless commerce platform for B2B and complex digital commerce. Overlaps with Etidome in B2B e-commerce, multi-ERP connectivity, and project-based purchasing workflows.
• Cyncly: Provider of 3D space design and configuration software for bathroom, kitchen, and furniture retailers. Closest direct competitor to Saninet's 3D bathroom configurator.
• Salsify: Product Experience Management (PXM) platform for brands and retailers. Competes with Omiteo's PIM + PXP (Lentilo) stack in managing product data for omnichannel commerce.
• Akeneo: Global PIM software vendor serving manufacturers and retailers. Directly competes with Etimix in PIM/DAM with SaaS deployments and ETIM/standards support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/we-are-omiteo

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OMITEO LIMITED