GLOAM AGENCY LTD

What GLOAM AGENCY LTD does

GLOAM AGENCY LTD is a London-based augmented reality (AR) agency that designs and develops branded AR filters and WebAR campaigns for global brands across social and digital platforms. Founded in 2019 (with company formation traced to 2016), the company operates as a boutique creative studio with 1–10 employees, delivering custom AR experiences on Instagram (Spark AR), TikTok (Effect House), Snapchat (Lens Studio), and WebAR (via Snap's Camera Kit). The company has built over 120 branded AR campaigns for clients including Google, LEGO, NBA, Beats by Dre, Meta, ESPN, FIFA, McLaren, Nissan, Dr Pepper, Warner Bros, and others.

GLOAM's core technology stack centers on Snap Inc.'s Lens Studio as the primary AR creation platform, augmented by generative AI tooling (Midjourney for concept artwork, Adobe Substance Painter for texturing, Blender for 3D modeling, Mixamo for rigging, and Rokoko for motion capture). Notable proprietary capabilities include dual front-and-back camera AR effects, audio-reactive 3D/2D objects, generative AI image creation inside AR filters, face tracking, hand and image tracking, real-world object placement (e.g., furniture try-on), and a patented tactile AR experience (GLOAM Bird) where users physically pick up a virtual bird on a plantable seed card. The company holds Official Snapchat Partner status and Top 1% TikTok Filter Creator recognition, granting early access to platform features.

The business model is project-based professional services with transparent fixed pricing: simple AR filters start at £3,000–£7,500, advanced WebAR campaigns reach £25,000+, with AR storyboards priced at £1,000 and optional paid media management from £5,000 plus ad spend. A secondary consumer hardware revenue stream exists via the GLOAM Bird seed card product (£59–£79 per unit). Go-to-market is direct-to-brand sales-led with structured website-based brief submission, free initial consultations, and unlimited amendments during production. A notable sustainability differentiator sees GLOAM plant five trees in Scotland per filter via a partnership with The Future Forest Company. The company also operates a content marketing blog (AR Insights) authored primarily by founder Paul.

Name

GLOAM AGENCY LTD

Legal name

Gloam

Website

https://gloam.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

GLOAM AGENCY LTD is a London-based augmented reality agency that designs branded AR filters and WebAR campaigns for global brands across TikTok, Snapchat, Instagram, and WebAR, serving clients such as Google, LEGO, NBA, and Meta since 2019.

Ownership category

akta.pro rank

Product category

AR Filter Agency Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Branded AR filters
• WebAR campaign production
• Augmented reality agency
• Social media AR effects
• Snapchat Lens Studio development

Headquarters

HQ city

Berkhamsted

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Custom AR Filter Production: One-time project-based fees for creating custom branded AR Filters across TikTok, Snapchat, Instagram, and WebAR platforms. Pricing varies by complexity and platform, with basic filters starting at £7,500 and advanced WebAR reaching £25,000+. Includes unlimited amendments during the project timeline.
2. Concept and Storyboard Services: Visual mockup services at £1,000 showing how AR effects will look and mapping the user journey before full production begins.
3. Campaign Distribution and Paid Media Management: Optional paid campaign management from £5,000 plus ad spend for amplifying AR filter reach through paid channels.
4. GLOAM Bird Product Sales: Sale of physical GLOAM Bird product - plantable seed cards with AR functionality. Eco card at £59 (inc. shipping), Seed Card + Eco Card bundle at £79.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

GLOAM AGENCY LTD is a London-based augmented reality agency that designs and develops custom branded AR filters and WebAR campaigns for global brands across Instagram (Spark AR), TikTok (Effect House), Snapchat (Lens Studio), and browser-based WebAR via Snap's Camera Kit. Services span end-to-end production from concept storyboards through production, unlimited amendments, and platform publishing, with fixed project fees typically ranging from £3,000 to £25,000+. The company also sells a physical GLOAM Bird product combining a tactile AR filter with plantable seed cards, and operates as an Official Snapchat Partner and Top 1% TikTok Filter Creator.

Product overview

GLOAM is an AR filter agency offering custom branded AR Filter creation services for global brands. The core portfolio spans four platform-specific services: Instagram AR Filters, TikTok AR Filters, Snapchat Filters (Lenses), and WebAR Experiences. Additional offerings include AR Storyboards (visual mockups at £1,000), and the proprietary GLOAM Bird tactile AR product sold as physical seed cards. GLOAM positions itself as a full-service agency managing projects from brief through storyboard, production, unlimited amends, and publishing. Since 2019, they have delivered 120+ branded AR campaigns for clients including Google, NBA, LEGO, Beats, McLaren, FIFA, ESPN, Nissan, Dr Pepper, and Meta. Their climate-positive commitment sees them plant five trees in Scotland for every AR Filter created. Pricing starts at £7,500 for typical AR Filters, with simple effects from £3,000 and advanced WebAR up to £25,000+. Production timelines range from 1–2 weeks for basic filters to 3–8 weeks for complex interactive campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• GLOAM Bird: A groundbreaking tactile AR Filter on a plantable seed card. Users can catch the virtual bird and hear it sing when brought closer.

Products and services

• Instagram AR Filters Custom branded AR Filters for Instagram, created by GLOAM using Meta's Spark AR platform. Includes try-on effects, face filters, mini-games, and branded experiences designed for enterprise brand marketing campaigns.
• TikTok AR Filters Custom branded TikTok Effects built using TikTok Effect House, delivered by an official Top 1% TikTok Filter Creator. Designed for enterprise brand campaigns to drive viral UGC and reach billions of views.
• Snapchat Filters (Lenses) Custom Snapchat Lenses built using Snap's Lens Studio, delivered as an Official Snapchat Partner. Targets Snapchat's 300M daily active AR users for enterprise brand awareness and engagement campaigns.
• WebAR Experiences Browser-based AR experiences that require no app download, built using Snap Camera Kit to deploy branded AR filters on clients' own websites. Positioned for events, retail activations, and product launches.
• AR Storyboards Visual mockup service showing exactly how an AR effect will look and mapping the user journey. Priced at £1,000, it aligns enterprise clients on creative direction before committed production.
• GLOAM Bird Tactile AR experience combining a plantable seed card with a virtual bird that sings and changes colour when scanned. Sold as a physical product (Eco Card at £59, Seed Card + Eco Card bundle at £79) with custom bulk orders available for corporate gifting.

Quantifiable outcome

• 70% higher memory recall compared to non-AR experiences (per Zappar research)
• +5 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature11 records

Partnerships

One partnership is on record.

• The Future Forest CompanycoreStrategic or Co-development Partner · 22 April 2022Partnership to plant five trees in Scotland for every AR Filter created by GLOAM. This makes GLOAM's AR filters climate-positive, offsetting more carbon than they produce. The partnership was launched around Earth Day 2022 and represents GLOAM's core sustainability differentiation.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 8th Wall: WebAR platform and ecosystem that powers many browser-based AR experiences for brands. Comparable to GLOAM's WebAR offering and competes for brand mandates requiring no-app AR deployment.
• Deeplocal: Pittsburgh-based creative shop specializing in inventive, tech-driven brand experiences including AR filters and installations for major advertisers — competing for the same enterprise AR creative briefs.
• Zappar: London-headquartered AR creative studio and platform that builds branded AR/WebAR campaigns for global brands — directly competing with GLOAM for the same Snapchat, TikTok, and WebAR mandates out of the UK market.
• Ayzenberg: LA-based entertainment and gaming marketing agency with AR/VR production capabilities and a documented GLOAM co-production relationship (LEGO Batman WebAR) — competing and partnering for the same brand mandates.
• Tool of North America: Award-winning creative + AR agency producing branded AR effects, lenses, and immersive experiences for global brands — overlapping GLOAM's Snapchat and TikTok filter engagements.
• Resn: New Zealand-based creative digital studio producing interactive and AR brand experiences for global clients — comparable creative-shop model pursuing similar Facebook/Snap/TikTok-branded work.
• B-Reel: Stockholm/LA digital creative agency with a long track record of AR-driven brand campaigns for major advertisers — competing in the same enterprise AR creative space.
• Unit9: Global interactive production company with dedicated AR/VR capabilities serving Fortune 500 brand experiences — directly competing for the same premium branded AR campaign budgets.
• Nexus Studios: London/LA creative studio producing branded AR effects, immersive experiences, and films for global brands — closely comparable to GLOAM in geography, creative ambition, and brand-client mix.

Broad incumbents

• Blippar: UK-based AR company offering both AR SaaS tooling and an in-house creative studio for brand AR campaigns. Overlaps GLOAM's WebAR and branded filter work but with a broader product/platform portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gloamagency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GLOAM AGENCY LTD