What AXO LONGEVITY UK LTD does

AXO LONGEVITY UK LTD operates a membership-based preventive health platform built around a 100+ biomarker blood analysis protocol performed at a network of 450+ certified partner labs across six European countries. The platform layers proprietary outputs onto this laboratory data — specifically the Axo Health Score (which benchmarks markers against true optimal ranges rather than standard lab reference ranges) and a Biological Age calculation — and combines these with expert human analysis (positions held by Dr. Niko Mihic as Chief Medical Officer and Dr. Andy Walshe PhD as Executive Longevity Advisor, both with elite sports medicine pedigrees spanning Real Madrid FC, Red Bull, NBA, NFL and NASA/DARPA advisory work) to generate a personalised health blueprint covering nutrition, sleep, supplementation, exercise, and stress.

The product is sold as three annual subscriptions: Axo Lite (≈€190/year, 50+ biomarkers, one test round), Axo Care (≈€490/year, 100+ biomarkers, two rounds plus personalised blueprint and continuous tracking), and Axo Elite (≈€5,000/year, 150+ biomarkers, GlycanAge and genome testing, and 1:1 longevity sessions). Retesting is fixed at six-month intervals, producing a longitudinal cadence that compounds personalisation over time, and member wearables data is integrated from Apple Health, Oura, and Whoop (Garmin in development).

Distribution is digital-first with a self-serve app at app.axolongevity.com, a concierge team reachable via email, WhatsApp and phone, and emerging B2B channels for employer wellness programs, creators/influencers and a practitioner network — all operating against GDPR-compliant, Stripe-processed payments under a money-back guarantee. Operations span the UK (London HQ), Spain, Germany, Netherlands, Ireland, and Peru with localised websites and multi-language support.

Name

AXO LONGEVITY UK LTD

Legal name

AXO LONGEVITY UK LTD

Website

https://axolongevity.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

AXO LONGEVITY UK LTD operates a membership-based preventive health platform delivering 100+ biomarker blood testing, Biological Age, and personalised health blueprints to health-conscious consumers across six European countries, via 450+ certified partner labs and three subscription tiers.

Ownership category

akta.pro rank

Product category

Preventive Health & Longevity Services

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

akta.pro secondary industries

Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI), Clinical Biomarker Testing Services (central labs, trial enrollment/monitoring assays) (HLAAAMAC)

Keywords

• Preventive health testing
• Biomarker blood analysis
• Longevity optimization
• Membership wellness plans
• Biological age testing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription - Axo Lite: Entry-level subscription at €16/month approx (billed annually at €190). Includes 50+ biomarkers with basic biomarker analysis, Biological Age and Axo Health Score. One round of testing. Comparable tests typically cost over €500.
2. Subscription - Axo Care: Core subscription tier at €41/month approx (billed annually at €490). Includes 100+ biomarkers annually (two rounds), sports science protocols, personalized health blueprint, continuous tracking, Biological Age and Axo Health Score. Comparable tests typically cost over €2,000.
3. Subscription - Axo Elite: Premium tier at €417/month approx (billed annually at €5,000). Includes 150+ biomarkers annually (two rounds), exclusive 1:1 longevity session with Dr. Niko Mihic or Andy Walshe PhD, GlycanAge testing, comprehensive genome testing, annual founding member event. Comparable tests typically cost over €50,000.
4. Concierge Add-on Services: Consultations with a longevity specialist and at-home biomarker testing available upon request through [email protected], providing additional revenue opportunities beyond standard subscription tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

AXO LONGEVITY UK LTD sells membership-based preventive health subscriptions built around a 100+ biomarker blood testing protocol, expert human review, and a personalized health blueprint delivered through a Measure-Decode-Act-Repeat cycle with 6-month retesting. Members book at 450+ certified partner labs across Europe, receive an Axo Health Score and Biological Age calculation, and get specific ranked interventions in nutrition, sleep, supplementation, exercise, and stress tied directly to their biomarkers.

Product overview

Axo Longevity is a biomarker-driven preventive health platform offering three membership tiers: Axo Lite (50+ biomarkers, €190/year), Axo Care (100+ biomarkers, €490/year), and Axo Elite (150+ biomarkers, €5,000/year). All tiers include Biological Age calculation and Axo Health Score analysis. The service operates on a continuous protocol cycle: lab testing at certified partner labs, expert biomarker analysis, personalized health blueprints, and 6-month retesting. Optional add-ons include at-home biomarker testing and longevity specialist consultations available upon request.

Differentiator

Problem solved

Functional benefit

Products and services

• Axo Lite Axo Lite is an entry-level annual biomarker testing membership at approximately €16/month (€190/year) that gives a member one round of testing covering 50+ biomarkers, a basic biomarker analysis, Biological Age calculation, and the Axo Health Score. It is designed as an affordable way for an individual consumer to discover their health baseline, and Axo positions comparable tests as typically costing over €500.
• Axo Care Axo Care is the core annual biomarker testing membership at approximately €41/month (€490/year) covering 100+ biomarkers across two rounds per year, sports science protocols, a personalized health blueprint, continuous tracking, Biological Age, and the Axo Health Score. It targets individuals who want longitudinal trend tracking rather than a single snapshot, and Axo positions comparable tests as typically costing over €2,000.
• Axo Elite Axo Elite is the premium annual biomarker testing membership at approximately €417/month (€5,000/year) covering 150+ biomarkers across two rounds per year, an exclusive 1:1 longevity session with Dr. Niko Mihic or Andy Walshe PhD, GlycanAge testing, comprehensive genome testing, and an annual founding member event. It targets individuals who want maximum biomarker coverage and direct access to the founders, and Axo positions comparable tests as typically costing over €50,000.
• Corporate Wellness Biomarker Program The Corporate Wellness Biomarker Program is a B2B offering that lets employers provide biomarker-based preventive health benefits to their workforce, qualifying through a Typeform submission. It targets HR, People Operations, and benefits teams looking to differentiate employee health benefits, support executive health programs, and embed preventive care into their benefits package, drawing on the same 100+ biomarker protocol and lab network used in the consumer memberships.

Quantifiable outcome

• Comparable tests cost over €500 for Lite tier, €2,000 for Care tier, and €50,000 for Elite tier vs Axo pricing
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• Randox HealthcoreOthersCertified laboratory partner providing biomarker analysis services as part of the 450+ lab network across Europe.
• EurofinscoreOthersCertified laboratory partner providing biomarker analysis services as part of the 450+ lab network across Europe.
• MultilabcoreOthersCertified laboratory partner providing biomarker analysis services as part of the 450+ lab network across Europe.
• Lab Sussex PathologycoreOthersCertified laboratory partner providing biomarker analysis services as part of the 450+ lab network across Europe.
• Lab BloedwaardentestcoreOthersCertified laboratory partner providing biomarker analysis services as part of the 450+ lab network across Europe.
• Mdi-limbachcoreOthersCertified laboratory partner providing biomarker analysis services as part of the 450+ lab network across Europe.
• AbacidcoreOthersCertified laboratory partner providing biomarker analysis services as part of the 450+ lab network across Europe.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zoe: D2C personalized nutrition platform combining blood fat and blood sugar responses, gut microbiome, and biomarkers with personalized dietary advice — direct overlap on biomarker-led personalization and European consumer base.
• Humanity Inc: D2C longevity and biological-age platform combining at-home biomarker testing, biological age tracking, and longevity coaching — a near-direct competitor focused on the same preventive health and longevity outcome as Axo.
• InsideTracker: Long-standing D2C biomarker and longevity testing service that analyzes blood markers, integrates wearable data, and delivers personalized lifestyle recommendations — directly overlapping with Axo's Measure-Decode-Act-Repeat protocol.
• Function Health: US-based D2C preventive health platform offering comprehensive blood biomarker panels (100+ markers), physician-reviewed results, and longitudinal retesting on a membership model — the closest direct competitor to Axo's protocol, operating primarily in the US.
• Lifeforce: D2C longevity and functional medicine membership combining biomarker testing, hormone therapy, supplements, and clinician consults — overlaps with Axo's Care/Elite tiers and concierge specialist offering.
• Tally Health: Direct-to-consumer biological age and longevity platform offering epigenetic age testing, supplements, and personalized longevity plans — comparable to Axo's Biological Age calculation and longevity-focused subscription tiers.

Emerging players

• Prenuvo: Premium whole-body MRI and preventive screening membership targeting affluent health-optimization consumers; partial overlap with Axo's Elite-tier preventive screening positioning rather than direct competition on blood biomarkers.
• Viome: D2C gut microbiome, transcriptomic, and blood-based testing with personalized nutrition and supplement recommendations; adjacent competitor in the at-home preventative-testing and personalized health category.
• Fountain Life: Preventive health and longevity clinic offering whole-body imaging, advanced biomarker testing, and longevity concierge programs; comparable audience (high-net-worth prevention seekers) but more medically intensive than Axo's D2C subscription model.

Broad incumbents

• Thorne: Established supplements and health-testing brand offering at-home biomarker tests and personalized recommendations; broader portfolio across vitamins, supplements, and diagnostics makes it a broad incumbent overlapping with Axo's preventive testing and lifestyle blueprint offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/axolongevity
• Instagraminstagram.com/axolongevity

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AXO LONGEVITY UK LTD