What MODERN DECOR SOLUTIONS LTD does

Modern Decor Solutions Ltd is a privately-held, UK-based e-commerce retailer of home décor goods, incorporated in 2025 and headquartered in Basildon, Essex. The company operates the direct-to-consumer storefront modern-decor.net, which is built on a standard WordPress/WooCommerce stack with no proprietary technology, custom APIs, mobile applications, or disclosed third-party platform integrations. The catalog comprises approximately 110 SKUs organized across six categories: decorative boxes (26), artificial flowers (16), general home décor (43), plant pots (9), curtains (3), and artificial plants and greenery (2), with products sourced from at least eight third-party brands including NEROSUN, Sggvecsy, LIFVER, Quoowiit, Dazong, Jetec, Creative Co-Op, and XINSTAR.

The revenue model is transactional DTC retail with unit prices spanning roughly $4 to over $1,040; there is no subscription tier, no wholesale channel, and no B2B contract revenue disclosed. Go-to-market is the modern-decor.net storefront plus a Facebook page (Re-Inspired Homes) and a TikTok handle (@re_inspired.homes), with worldwide shipping offered from the single UK base. Social sharing buttons are present on product pages, indicating a content/word-of-mouth acquisition posture rather than a paid-media-heavy model.

No funding rounds, investors, leadership team, employees, partnerships, awards, patents, trademarks, or regulatory actions are disclosed. The business is, in substance, a single-storefront décor reseller in launch phase, with no disclosed quantitative performance metrics (revenue, traffic, conversion, GMV, or headcount) to assess traction.

Name

MODERN DECOR SOLUTIONS LTD

Legal name

Modern Decor Solutions Ltd

Website

https://modern-decor.net

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Modern Decor Solutions Ltd is a UK-based e-commerce retailer founded in 2025 that sells 110+ home décor SKUs, including decorative boxes, artificial flowers, plant pots, and curtains, via its WooCommerce storefront modern-decor.net to global direct-to-consumer buyers.

Ownership category

akta.pro rank

Product category

Home Decor Retail

NAICS

Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

akta.pro secondary industries

Artificial Flowers, Silk Florals & Faux Greenery Decor (HSACAOAK), Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings) (CRAIACAA), Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

Keywords

• Home decor retail
• Artificial flowers
• Decorative boxes
• Plant pots
• Online home goods

Headquarters

HQ city

Basildon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: One-time product sales through e-commerce storefront. Products are sold directly to consumers at listed prices with worldwide shipping available.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Modern Decor Solutions Ltd operates a direct-to-consumer online store at modern-decor.net selling home decor products — including artificial flowers and greenery, decorative and storage boxes, fiberglass planter pots, and general home decor accessories — to individual consumers worldwide. The catalog spans budget items under $10 through premium planters exceeding $1,000, with all orders fulfilled via the company's own WooCommerce storefront and shipped globally.

Product overview

Modern Decor Solutions Ltd operates a WooCommerce-powered e-commerce platform selling home décor products at affordable prices. The product portfolio centers on artificial flowers and greenery (including UV-resistant outdoor arrangements and hanging baskets), decorative boxes and storage solutions (jewelry organizers, nesting boxes in wood and leather materials), and plant pots/planters (fiberglass and faux stone designs in various shapes and sizes). Additional offerings include general home décor accessories such as wall shelves, wreaths, coasters, and farmhouse-style decorative items. The store features multiple third-party brands (NEROSUN, Sggvecsy, LIFVER, Quoowiit, Dazong, Jetec, Creative Co-Op, XINSTAR, XIGEXIGE, Galt International, American Atelier, among others) alongside the company's own Modern Decor-branded offerings. All products are available for worldwide shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Modern Decor Online Store WooCommerce-powered online retail storefront offering worldwide shipping on the company's full range of home decor products for individual consumers.
• Artificial Flowers UV-resistant artificial flowers and greenery for indoor and outdoor home decoration, including arrangements, hanging baskets, and bulk wholesale options.
• Decorative Boxes Decorative storage boxes, jewelry organizers, and nesting boxes in wood, leather, and metal materials for home organization and aesthetic display.
• Plant Pots Fiberglass and faux stone planter boxes and pots in tall, round, rectangular, and tapered designs for indoor and outdoor spaces, designed to resist cracking, chipping, and fading.
• Artificial Plants & Greenery Artificial plants, greenery shrubs, and topiaries for indoor and outdoor decoration, offering maintenance-free alternatives to live plants.
• Home Décor Products General home decor items including wall shelves, wall art, wreaths, decorative signs, coasters, figurines, and farmhouse-style accessories.
• Curtains (Planter Category) Planter boxes and pots categorized under Curtains, featuring faux stone finishes and fiberglass constructions for indoor and outdoor use.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Next Home: UK high-street and online retailer with a substantial home décor and soft furnishings range; overlaps with Modern Decor's decorative accessories, planters, and seasonal décor.
• Wayfair: Large-scale online retailer of home furnishings and décor selling directly to consumers worldwide; overlaps with Modern Decor on planters, artificial florals, decorative accessories, and seasonal décor across overlapping price tiers.
• Dunelm: UK-based home furnishings retailer offering decorative accessories, soft home décor, and seasonal items through stores and online; directly comparable given Modern Decor's UK base and broad decorative assortment.
• The Range: UK mass-market home, garden, and leisure retailer with a deep décor assortment at value price points; competes head-to-head with Modern Decor on affordable decorative accessories and seasonal homewares.
• Cox & Cox: UK-based online home and garden retailer focused on design-led decorative accessories, planters, and seasonal décor; directly comparable in target customer, style, and category mix to Modern Decor.
• Nearly Natural: US-based DTC specialist in artificial plants, flowers, and trees with related planters and home décor; closely matches Modern Decor's UV-resistant artificial florals and decorative accessories offering.

Broad incumbents

• H&M Home: Mass-market fashion-adjacent home décor retailer with strong UK and European DTC presence; comparable in style of seasonal décor refreshes and affordable decorative accessories.
• Amazon Home & Kitchen: Largest online marketplace with an unmatched catalog of home décor, artificial plants, and decorative accessories; competes with Modern Decor across nearly every category and price point.
• Etsy: Global online marketplace with strong depth in handmade and curated home décor, wreaths, and decorative accessories; comparable in assortment style and DTC consumer base to Modern Decor's third-party-branded model.
• West Elm (Williams-Sonoma): Premium home furnishings retailer operating globally; overlaps with Modern Decor's higher-priced planters and decorative accessories segment and competes for décor-conscious consumers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/Re-Inspired-Homes
• TikToktiktok.com/@re_inspired.homes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MODERN DECOR SOLUTIONS LTD