Gowri Style House

Name

Gowri Style House

Legal name

Man's World OÜ

Website

https://gowri.eu

Company type

Private

Founded year

2009

Operating status

Operating

Ownership category

akta.pro rank

Product category

Bespoke Menswear & Tailoring

NAICS

Clothing and Clothing Accessories Retailers (4581), Cut and Sew Apparel Manufacturing (except Contractors) (31525)

SIC

Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Footwear, (No Rubber) (3140)

akta.pro primary industry

Men’s Styling & Tailoring Coordination (HSACAJAG)

akta.pro secondary industry

Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF)

Keywords

• Bespoke tailoring
• Men's formal wear
• Made-to-measure suits
• Custom dress shirts
• Italian dress shoes

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Ready-to-wear men's formal attire: Sale of ready-made suits, jackets, trousers, shirts, shoes, and accessories through both physical store and e-commerce platform.
2. Bespoke and Made-to-measure tailoring: Custom-made suits, shirts, and shoes crafted to individual measurements and preferences, with delivery times of 1-2 weeks for shirts and 7-8 weeks for made-to-measure shoes.
3. Corporate clothing: Corporate attire solutions for businesses, including consultation and custom fitting services.
4. Gift certificates: Gift cards for made-to-measure suits (€799-€1999), shirts (€149-€179), and shoes (€499), providing prepaid certificates for future purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Gowri Style House designs, tailors, and retails bespoke and ready-to-wear men's formal clothing from a physical salon and in-house tailor workshop in Tallinn's Old Town. The offering spans ready-made suits, jackets, trousers, shirts, shoes, and accessories alongside bespoke and made-to-measure tailoring for suits, shirts, and Italian-crafted shoes, plus corporate clothing programs for business clients.

Product overview

Gowri Style House is a traditional Estonian men's tailoring and clothing retailer located in Tallinn's Old Town. The business operates as a single physical location combining a retail salon (first floor) with in-house tailor workshops (second floor). The product portfolio spans ready-made men's formal attire (suits, jackets, trousers, shirts, waistcoats, knitwear) and accessories (shoes, belts, ties, scarves, hats, gloves, socks, cufflinks, handkerchiefs), alongside made-to-measure and bespoke tailoring services for suits, shirts, and shoes. The company also offers corporate clothing solutions and gift certificates for all services. The made-to-measure shoe program features Italian handcrafted footwear with over 50 leather variants and 200+ shoe models.

Differentiator

Problem solved

Functional benefit

Products and services

• Suits Full men's suits in ready-made and made-to-measure options, ranging from €299 to €699, for professional and formal occasions.
• Jackets Standalone men's jackets priced €339–€499 for mixing and matching with trousers.
• Trousers Suit trousers and dress pants in various fits and colors.
• Shirts Dress shirts in ready-made and custom-made options, priced €49–€149 for ready-made.
• Tuxedo & White Tie Formal evening wear including tuxedos and white tie attire for black-tie events.
• Overcoats Outerwear coats and topcoats for cold weather wear over suits.
• Waistcoats Vest garments for layering over shirts under suits.
• Knitwear Knit garments including cardigans and jumpers for layering.
• Shoes Dress shoes and casual footwear priced €199–€349, including loafers and monk-strap styles.
• Men's Accessories Coordinated accessories including belts, suspenders, scarves, ties and cravats, hats and gloves, dress socks (Egyptian cotton, merino wool), sterling silver and patterned cufflinks, and silk pocket squares.
• Bespoke Suit Service Fully custom-made suits crafted to individual specifications using fabrics from world-renowned mills, available via the Tallinn salon.
• Made-to-measure Suit Service Tailored suits made to individual measurements with customization options, offered as a step between ready-to-wear and full bespoke.
• Made-to-measure Shirt Service Custom-made shirts tailored to individual measurements and preferences, with an additional 1–2 week delivery on top of standard lead times.
• Made-to-measure Shoes Service Handcrafted Italian shoes made to the customer's specifications, with 50+ leather variants, 200+ shoe models, and customization options including hidden heels up to 7cm. Priced from €499 with a 7–8 week production time.
• Wedding Suit Service Special-occasion and wedding suits delivered through the bespoke and made-to-measure programs for grooms and wedding parties.
• Corporate Clothing Service Business attire solutions for corporate clients, including consultation and custom fitting for employee wardrobes and corporate uniform programs.
• Gift Certificates Prepaid gift cards ranging from €10 to €1,999, redeemable for ready-to-wear items, bespoke suits (from €799), made-to-measure shirts (€149–€179), and made-to-measure shoes (€499), with installment payment options.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Turnbull & Asser: Heritage British shirtmaker and bespoke tailor with a physical Jermyn Street salon producing custom shirts, suits, and formal accessories. Directly comparable to Gowri's bespoke shirt, suit, and formalwear offerings under a traditional craftsmanship brand.
• Suitsupply: Amsterdam-based menswear retailer and MTM suit maker with EU-wide retail and e-commerce presence, offering made-to-measure suits, shirts, and accessories at accessible premium price points. Directly comparable to Gowri's combination of ready-to-wear and made-to-measure services for men seeking formal attire.
• Cad & The Dandy: London-based bespoke and made-to-measure tailor offering custom suits, shirts, and accessories with a hybrid ready-to-wear and bespoke model. Operates physical salons with on-site tailoring, closely mirroring Gowri's integrated retail-plus-workshop approach.
• Drakes London: London-based menswear brand specializing in ties, scarves, and bespoke tailoring with a showroom-and-atelier retail model. Comparable through its combination of premium accessories, made-to-measure services, and craftsmanship-led positioning targeting formal menswear customers.

Emerging players

• King & Tuckfield: London-based emerging menswear brand offering premium denim and ready-to-wear pieces with select made-to-measure services. Comparable to Gowri as a smaller European menswear brand blending ready-to-wear with customization, though focused on a more contemporary aesthetic.
• Proper Cloth: Online made-to-measure shirtmaker offering custom dress shirts with broad fabric selection. Comparable to Gowri's custom-made shirt service but competing primarily through digital channels rather than in-person fitting.
• Indochino: Online made-to-measure suiting brand offering custom suits and shirts globally through e-commerce and showroom appointments. Comparable through its MTM menswear proposition but operating at significantly larger scale and broader geographic reach.

Broad incumbents

• Ted Baker: British fashion retailer offering men's and women's apparel including suits, shirts, and accessories across European stores and e-commerce. Overlaps with Gowri's menswear assortment but at lower price points and without a bespoke tailoring component.
• Hackett London: Established British heritage menswear brand offering suits, shirts, shoes, and accessories across multiple European stores. Comparable to Gowri as a broader menswear portfolio but operating at greater scale and with a wider assortment rather than a bespoke tailoring focus.
• Berluti: Luxury LVMH-owned menswear house specializing in leather goods, footwear, and bespoke tailoring services. Comparable through its premium made-to-measure footwear and suiting, though positioned at a much higher luxury price tier than Gowri.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gowri Style House