What Engine Service Design does

Engine Service Design (operating as Engine CX Design) is a London-headquartered customer experience design agency and consultancy founded in 2000. The company blends consultancy and design services to help large organizations reimagine customer experiences across five primary verticals: aviation and airports, retail and grocery, transportation and logistics, technology and consumer products, and hospitality and hotels. Its service portfolio is structured as four integrated modules — CX Trust Audit® (a trademarked proprietary audit methodology for measuring customer trust, powered by Adoreboard technology), CX Insight (analytics and emotion measurement), CX Vision (strategic planning), and CX Design & Enablement (implementation, training, and change management) — designed to work as an end-to-end methodology from diagnosis through execution.

Underlying the consulting work is a third-party technology partnership with Adoreboard, which provides the emotion and trust measurement engine that powers Engine's trademarked CX Trust Audit. Engine does not disclose proprietary AI models, patents, or in-house R&D; its differentiation rests on its proprietary methodology framework, the Adoreboard integration, and the experience of its consulting teams.

Engine generates revenue exclusively through bespoke professional services engagements with enterprise clients, priced on a quote basis with no publicly disclosed tiers. Distribution is entirely direct, with no reseller or channel partner model. The company operates from two offices — London (headquarters, The Ministry, Borough Road) and Dubai (regional headquarters, Emaar Business Park) — and serves clients primarily in the UK, broader EMEA, and the Middle East. Notable enterprise clients include Emirates, Virgin Media, Eurotunnel LeShuttle, Sainsbury's, Dubai Airports, Stansted Airport, Logitech, Microsoft Surface, Virgin Hotels, Premier Inn, Mercedes-Benz, and THAT (Reem Hills). The company is privately held with no disclosed parent, funding rounds, or institutional investors, and is currently active with a website copyright dated 2026.

Name

Engine Service Design

Legal name

Engine

Website

https://engineservicedesign.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Engine Service Design is a London-headquartered customer experience design consultancy that blends strategy, design, and Adoreboard-powered trust measurement to help enterprise clients across aviation, retail, hospitality, transportation, and technology reimagine customer experiences.

Ownership category

akta.pro rank

Product category

Customer Experience Consulting

NAICS

Other Specialized Design Services (541490), Specialized Design Services (5414)

SIC

Services-Management Services (8741)

akta.pro primary industry

Customer Experience (CX) & Journey Strategy (MPAAAFAI)

akta.pro secondary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Customer experience design
• Service design consultancy
• Customer experience strategy
• Experience transformation services
• Trust measurement consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting and Advisory Services: Professional services revenue generated through bespoke CX consulting engagements with enterprise clients. Engagements include strategy development, experience design, and organizational enablement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Engine Service Design is a customer experience design agency and consultancy that blends consultancy and design to help organizations reimagine customer experiences. It offers four integrated service modules—CX Trust Audit (proprietary trust measurement methodology powered by Adoreboard), CX Insight (analytics), CX Vision (strategy), and CX Design & Enablement (implementation)—delivered as bespoke engagements to enterprise clients.

Product overview

Engine Service Design is a customer experience design agency and consultancy offering a unified portfolio of four integrated service modules. The core offerings include CX Trust Audit® (proprietary trust measurement methodology), CX Insight (analytics and measurement), CX Vision (strategy and planning), and CX Design (implementation and enablement). The services are designed to work together as a cohesive methodology—from diagnosing trust levels through audit and insight, to developing strategic vision, to designing and enabling implementation—powered by Adoreboard technology for emotion measurement. The company has operated for over 25 years, partnering with organizations to reimagine customer experiences across sectors including aviation, retail, hospitality, and transportation.

Differentiator

Problem solved

Functional benefit

Brands

• CX Trust Audit: A proprietary audit service for evaluating customer experience trust metrics.
• CXD Podcast

Products and services

• CX Trust Audit®
• CX Insight
• CX Vision
• CX Design & Enablement

Quantifiable outcome

• 30% uplift in food and beverage spend
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AdoreboardcoreTechnology or IntegrationTechnology partnership powering Engine's CX Trust Audit and trust measurement capabilities. Adoreboard provides the underlying technology platform that enables Engine to help clients design for and measure trust, which is central to Engine's value proposition.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Siegel+Gale: Siegel+Gale is a global brand and customer experience consultancy that designs brand and customer experiences for large enterprises. Directly comparable to Engine on CX strategy, journey design, and experience transformation mandates for premium enterprise clients.
• Method: Method is a global design and engineering consultancy focused on customer and employee experience design for large enterprises. Directly comparable to Engine on customer experience design and implementation engagements, with a comparable boutique-but-scaled consultancy model.
• Lippincott: Lippincott is a global brand and customer experience strategy consultancy offering CX vision, experience design, and organizational enablement to enterprise clients. It competes head-to-head with Engine for the same type of senior-led CX strategy engagements, with comparable boutique positioning and methodology emphasis.
• Livework: Livework is a pure-play service design and innovation consultancy with origins in the UK, operating broadly across Europe. It is directly comparable to Engine as a boutique, methodology-led service design competitor pursuing similar enterprise CX engagements, particularly in UK/EU markets.
• IDEO: IDEO is a globally recognized design and innovation consultancy whose service design practice serves very similar enterprise CX problems to Engine, including journey design, prototyping, and human-centered transformation. IDEO is a scaled global peer in the same core service design category, with comparable proprietary methodologies and a similar enterprise client orientation.

Broad incumbents

• McKinsey & Company (Design / QuantumBlack): McKinsey's design and customer practice delivers CX strategy and experience-led transformation work to enterprise clients globally. Competes with Engine for the same senior-level CX and journey transformation mandates, but as part of a tier-1 strategy consulting portfolio at vastly greater scale.
• Deloitte (Digital / Doblin): Deloitte's Digital and Doblin practices deliver customer experience strategy, service design, and transformation at enterprise scale. Competes with Engine on enterprise CX mandates but offers the breadth and delivery footprint of a Big Four consulting firm.
• Frog Design (Capgemini Invent): Frog Design, now part of Capgemini Invent, is a global design and innovation consultancy with a strong CX and service design practice. Comparable to Engine in delivering enterprise experience transformation but materially broader in scope, scale, and integration with a tier-1 consulting parent.
• Fjord (Accenture): Fjord is Accenture's global design and innovation arm delivering service design and customer experience transformation to enterprise clients. It competes with Engine on the same CX/service design mandates but at significantly greater scale and as part of Accenture's broader consulting portfolio.

Emerging players

• Board of Innovation: Board of Innovation is an innovation and service design consultancy helping enterprises design new customer experiences and business models. Comparable to Engine in its service design and enterprise CX orientation, but positioned as a growing challenger with a methodology-led, tech-augmented approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@EngineCXDesign
• LinkedInlinkedin.com/company/engine-service-design
• Instagraminstagram.com/enginecxdesign
• Facebookfacebook.com/hereatEngine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Engine Service Design