DIGITAL TRANSFORMATION CONSULTANCY LTD

What DIGITAL TRANSFORMATION CONSULTANCY LTD does

Digital Transformation Consultancy Ltd (DTC) is a privately held, founder-owned digital marketing and web design agency headquartered in Poulton Le Fylde, Lancashire, United Kingdom. Founded in 2018 by Ben Troman, who has 25+ years of experience in the UK digital sector including prior roles at Digital Kitbag, Yell, and Thomson Local, the firm serves small and medium-sized enterprises across the Fylde Coast and broader UK. Its service portfolio spans digital marketing strategy, search engine optimisation (including an AI SEO sub-product), Google AdWords and Bing AdWords PPC management, bespoke WordPress web design, WooCommerce e-commerce builds, video production, and content creation. Named customers span at least nine verticals including building consultancy, security, medical, education, printing, and pest control.

The agency's technology stack is built on WordPress CMS with WooCommerce for e-commerce, hosted on a LAMP environment, and tightly integrated with the Google ecosystem (Google Analytics, Google Ads, Google Business Profile). It is an official Google AdWords partner and an official Blackpool FC sponsor. AI is featured through third-party tools (ChatGPT, Jasper, DALL-E 3, MidJourney, Synthesia, Eleven Labs, DeepSeek) packaged into client deliverables rather than developed in-house.

DTC's business model blends three revenue streams: monthly retainer digital marketing subscriptions (no contract, cancel anytime), project-based web design fees (typically 4-12 week builds), and recurring web hosting and domain services. Pricing is bespoke and quote-based, with free website audits and one-hour consultations used as lead generation. Distribution is direct sales-led via the website, phone, WhatsApp, and online quotation, supported by a dense set of geographic-specific landing pages for towns across Lancashire. The business is bootstrapped, profitable by inference, and operates with a 1-10 person team.

Name

DIGITAL TRANSFORMATION CONSULTANCY LTD

Legal name

Digital Transformation Consultancy Ltd

Website

https://digitalconsultancylancashire.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Digital Transformation Consultancy is a bootstrapped UK digital marketing agency serving SMEs with WordPress web design, SEO, PPC, and AI-enhanced marketing services. Founded in 2018 by Ben Troman, it operates from Lancashire with a 1-10 person team and clients across multiple UK cities.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Strategy & Transformation (BPAHAEAA)

Keywords

• Digital marketing services
• Web design agency
• Search engine optimisation
• Pay per click advertising
• E-commerce development

Headquarters

HQ city

Poulton Le Fylde

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Monthly retainer-based digital marketing services including SEO, PPC advertising, social media marketing, and email marketing. Monthly fees with no contract required, allowing clients to cancel at any time.
2. Web Design & Development: One-time project-based fees for website design, development, and redesign services including WordPress development, e-commerce websites, and bespoke web design.
3. Web Hosting & Domain Services: Ongoing hosting packages including fast VPS hosting, domain names, and support & maintenance services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Digital Transformation Consultancy is a UK-based digital marketing agency that provides digital marketing, web design, SEO, PPC (Google AdWords and Bing AdWords), e-commerce, video production, content creation, and AI-powered solutions to small and medium-sized businesses. Founded in 2018 by Ben Troman, the agency delivers WordPress and WooCommerce-based websites along with managed digital advertising campaigns, with services offered as monthly retainers or one-time project fees.

Product overview

Digital Transformation Consultancy is a digital marketing agency offering a comprehensive suite of services centered around web design (WordPress-based), search engine optimization (including AI-powered SEO), and digital advertising (Google AdWords, Bing AdWords, PPC). The core offering is supplemented by AI Solutions (chatbots, content generation, predictive analytics), e-commerce development (WooCommerce), video production, and content creation services. The company operates as a service-based agency rather than a software product, with services organized by geographic location (Blackpool, Lancashire, Fylde Coast areas) and delivered through a team of professionals managed by founder Ben Troman since 2018.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Multi-channel digital marketing service including strategy development, market intelligence, SEO, social media, PPC, and email marketing, delivered as a monthly retainer with no long-term contract. Targets UK SMEs.
• Web Design Bespoke, mobile-friendly, responsive website design and development service optimised for user experience and search engine visibility. Typically built in 4-12 weeks and offered as a one-time project fee.
• WordPress Web Design Website development on the WordPress CMS with custom designs, security, backups, hosting, and ongoing maintenance and support services.
• E-Commerce Website Development Online store design and development built on WordPress with WooCommerce, including secure payment gateways, stock management, and mobile-friendly design.
• Search Engine Optimisation (SEO) SEO service improving website visibility and rankings on Google, Bing, and Yahoo through keyword research, on-page optimisation, link building, and content creation.
• AI SEO AI-powered search engine optimisation using machine learning to analyse search behaviour, predict user intent, and identify ranking opportunities beyond traditional keyword targeting.
• Google AdWords (PPC) PPC advertising service on the Google Ads platform, enabling businesses to display ads to target audiences based on keyword searches with pay-per-click billing.
• Bing AdWords (PPC) PPC advertising service on Microsoft Bing search engine, offering access to over 900 million searches daily with competitive keyword pricing.
• Pay Per Click (PPC) Management Paid advertising management across multiple platforms where advertisers pay only when users click on ads, with controllable budgets and keyword-based targeting.
• AI Solutions AI-powered business solutions including chatbots for customer service, content creation tools, predictive analytics, email automation, and AI-enhanced SEO and social media management.
• Video Production Video production services including scripting, filming, editing, and post-production for promotional videos, tutorials, and customer testimonials.
• Content Creation Content creation services producing blog posts, articles, social media content, and website copy tailored to client business goals and target audiences.
• Google Business Management Setup and management of Google Business profiles to enhance local search visibility and customer engagement on Google Search and Maps.
• Web Hosting Fast VPS hosting packages with domain registration and email account management, offered alongside web design packages.

Quantifiable outcome

• 490+ satisfied clients served
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability10 records

Partnerships

One partnership is on record.

• Google AdWordscoreTechnology or Integration · 1 January 2018Official Google AdWords partner since founding in 2018. Partnership provides certified expertise in Google advertising platform, access to partner resources, and credibility as a verified Google advertising partner.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KlientBoost: US-based digital marketing agency specializing in PPC, SEO, and conversion optimization. Comparable PPC-led service mix and SMB/mid-market focus, with a different geographic footprint.
• Hallam: Nottingham-based digital marketing agency providing SEO, paid media, and web development services. Comparable UK agency with multi-service offering, B2B and consumer mix, and SMB/mid-market segment focus.
• Builtvisible: London-based SEO and digital marketing agency. Comparable SEO-led UK agency serving mid-market and enterprise clients, with overlapping technical SEO and content offerings.
• Impression Digital: UK-based digital marketing agency offering SEO, PPC, content, and web design to mid-market and enterprise clients. Highly comparable as a UK-focused multi-channel agency with similar SEO-led GTM and recurring retainer model.
• Exposure Ninja: UK SEO and digital marketing agency specializing in SEO, content, and web design for SMEs. Comparable specialist positioning and SME target market with strong content-led inbound model.
• Kumo Digital: Google Premier Partner UK agency focused on paid search, programmatic, and SEO. Comparable in PPC-led services with similar SME/SMB client mix and Google Partner positioning.
• Crafter Digital: UK digital agency offering web design, SEO, and digital marketing to small businesses. Comparable scope of services, target market, and regional UK positioning.

Broad incumbents

• WebFX: Large US-based digital marketing agency offering SEO, PPC, web design, and AI-powered marketing services at scale. Comparable service mix but materially larger and broader incumbents in the same category.
• Thrive Agency: Full-service digital marketing agency offering SEO, PPC, web design, and social media marketing to SMEs. Comparable multi-service SME-focused offering though operating at greater scale.

Regional players

• Red Evolution: UK digital agency offering web design, SEO, and digital marketing primarily to SMEs across regional UK markets. Comparable in scope and target but operates from a different UK region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DigitalTransformationConsultancy
• LinkedInlinkedin.com/company/dtc-lancs
• Instagraminstagram.com/dtc_lancs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIGITAL TRANSFORMATION CONSULTANCY LTD