ECOVITA LIMITED
Ecovita (operated by Blasso, LLC) is a private direct-to-consumer e-commerce retailer selling certified compostable plant-based cutlery, plates, and bowls to eco-conscious consumers, event planners, and food-service operators via Shopify.
- Company typePrivate
- Founded2001
- HeadquartersAshford, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What ECOVITA LIMITED does
Ecovita Limited, operating through its US legal entity Blasso, LLC (San Diego, California), is a direct-to-consumer e-commerce retailer of 100% compostable single-use tableware. The company sells plant-based cutlery made from crystallized polylactic acid (CPLA) derived from Non-GMO corn, alongside plates and bowls produced from bamboo and bagasse (sugarcane byproduct). Products are BPI-certified, ASTM D6400 and EN13432 compliant, manufactured in FDA-registered facilities, PFAS- and BPA-free, and designed to break down in industrial composting in 2-4 months versus 400+ years for conventional plastic. The catalog spans roughly ten SKUs covering forks, spoons, knives (140-piece sets and 380-piece combo sets, including a bamboo alternative), plates in 7-inch, 9-inch, and compartmentalized formats, and bowls in 12oz, 16oz, and 32oz sizes, priced between roughly $30 and $75 per box.
The business operates as a Shopify-hosted DTC storefront (ecovita.co) selling primarily to individual eco-conscious consumers, with secondary outreach to event planners, caterers, food-service operators, and community organizations. Revenue is generated through one-time purchases with a VIP 15% discount applied to orders of five or more units, free US shipping, and a 60-day money-back guarantee; international shipping is offered on 5+ unit orders. Distribution is direct only — no physical retail or wholesale channel is disclosed. Marketing relies on content (a 'Learn' section contrasting compostable vs. biodegradable claims), social media (Instagram, Facebook, Twitter, Pinterest), email capture, and on-site customer reviews.
Strategically, Ecovita positions around sustainability certifications, carbon-neutral shipping via Shopify Planet, and a 5% profits pledge to environmental causes. The entity is privately held with no disclosed external funding, headcount, management team, or financial statements; firmographic data lists a 2001 founding date and an Ashford, UK address, while the operating legal entity is a California LLC distributing on behalf of the Ecovita brand — a structural discrepancy worth noting. The company is best characterized as a small, bootstrapped, brand-led DTC distributor in the eco-tableware niche rather than a scaled manufacturing or technology business.
ECOVITA LIMITED firmographics
Firmographics- Name
- ECOVITA LIMITED
- Legal name
- Blasso, LLC
- Website
- https://ecovita.co
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Short description
- Ecovita (operated by Blasso, LLC) is a private direct-to-consumer e-commerce retailer selling certified compostable plant-based cutlery, plates, and bowls to eco-conscious consumers, event planners, and food-service operators via Shopify.
- Ownership category
- akta.pro rank
ECOVITA LIMITED industry classification
Industry- Product category
- Compostable Tableware
- SIC
- Cutlery, Handtools & General Hardware (3420), Plastics Products, Nec (3089)
- akta.pro primary industry
- Disposable Tableware (Plates, Cups, Cutlery) (CRAJAGAG)
- akta.pro secondary industries
- Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD), Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films) (IMALAMAB), Foodservice Disposables (cups, plates, bowls, trays, clamshells) (IMAMAHAI)
Keywords
Where ECOVITA LIMITED is headquartered
LocationHeadquarters
- HQ city
- Ashford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ECOVITA LIMITED business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct E-commerce Product Sales: Direct-to-consumer online sales through owned e-commerce storefront (ecovita.co). Products sold in individual units and bulk packs. Revenue generated through one-time purchase transactions with optional volume discounts (15% off for 5+ units). International shipping available for orders of 5+ units.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Compostable Cutlery (140-piece sets) |
| Unit Pricing | Pay-as-you-go | Compostable Plates (150-piece sets) |
| Unit Pricing | Pay-as-you-go | Compostable Bowls (150-piece sets) |
| Unit Pricing | Pay-as-you-go | Bulk/Wholesale (5+ units) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
ECOVITA LIMITED product offering
Product offeringCore offering
ECOVITA LIMITED (operated by Blasso, LLC) designs, sources, and sells plant-based compostable tableware — including forks, knives, spoons, plates, and bowls — manufactured from CPLA derived from Non-GMO corn, FSC-certified bamboo, and sugarcane bagasse. Products are marketed as durable, heat-resistant, and industrially compostable alternatives to petroleum-based plastic disposables, and are sold primarily through the company's own direct-to-consumer e-commerce storefront at ecovita.co with unit and bulk pricing.
Product overview
Ecovita is an online retailer of 100% compostable tableware and disposable cutlery products. The product portfolio consists of two main categories: CPLA (crystallized polylactic acid) cutlery made from Non-GMO corn, and bamboo/bagasse-based plates and bowls. Cutlery offerings include individual forks, spoons, and knives in 140-piece sets (also available in 500-piece bulk), combination sets of all three utensils in 380-piece boxes, and a bamboo-based alternative line. Plates are offered in 7-inch and 9-inch sizes, including compartment variants, in quantities of 150 per box. Bowls are available in 12 oz, 16 oz, and 32 oz sizes, also in 150-count boxes. All products are BPI certified, compostable per ASTM D6400 and EN13432 standards, PFAS free, BPA free, and manufactured in FDA-registered facilities using Non-GMO, ethically sourced plant materials primarily from the USA.
Differentiator
Problem solved
Functional benefit
Products and services
- Compostable Cutlery (forks, knives, spoons)
- Compostable Plates
- Compostable Bowls
Quantifiable outcome
- 65% less energy to manufacture compared to conventional plastics
- +4 more outcomes
Companies that use ECOVITA LIMITED
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
ECOVITA LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ECOVITA LIMITED partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- PlanetcoreCarbon removal partnership where every order supports groundbreaking technologies that remove carbon from the atmosphere for a minimum of 1,000 years. Portion of revenue goes to vetted carbon removal companies.
- ShopifycoreE-commerce platform powering the online store. Provides payment processing, shipping integrations (Shopify Planet for carbon-neutral shipping), and storefront infrastructure.
- HeirloomminorDirect air capture technology company that enhances carbon mineralization process. One of the carbon removal companies supported through Shopify Planet partnership.
- RemoraminorCompany that captures CO2 from semi-truck tailpipes as they drive, with CO2 destined for long-term storage. Carbon removal partner in Shopify Planet ecosystem.
- CharmminorCompany that captures CO2 using plant waste, converts it into stable carbon-rich liquid, and safely stores it underground. Carbon removal partner.
- Carbon DirectminorScientists from Carbon Direct vet carbon removal companies that Ecovita supports through its climate commitment program.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
ECOVITA LIMITED competitors and assessment
Company assessmentDirect peers
- Eco-Products (Novolex): Eco-Products is the largest US-based compostable foodservice disposables brand, offering cutlery, plates, bowls, and cups made from renewable plant-based materials. Recently acquired by Novolex, a large private-equity-backed packaging conglomerate, Eco-Products competes directly with Ecovita in the foodservice and consumer channels with BPI-certified offerings.
- World Centric: World Centric manufactures 100% compostable plant-based tableware including cutlery, plates, and bowls made from CPLA, sugarcane/bagasse, and other plant materials. They sell through both B2B foodservice and B2C channels and hold similar BPI and ASTM D6400 certifications, making them a directly comparable competitor to Ecovita.
- BioPak: BioPak is an Australian/New Zealand-headquartered global supplier of compostable foodservice packaging with overlapping cutlery, plates, and bowls product lines made from PLA, bagasse, and FSC-certified paper. They serve both B2B foodservice and B2C channels, making them a direct international peer to Ecovita.
- Vegware: Vegware is a UK-based manufacturer and global supplier of compostable plant-based tableware made from PLA, bagasse, and palm leaf. As a UK-headquartered competitor with overlapping product lines and certification profile, Vegware is a directly comparable peer to Ecovita in the European market.
- Stalk Market: Stalk Market is a US-based supplier of compostable foodservice disposables including plates, bowls, and cutlery made from plant-based materials. They sell through both B2B and B2C channels, making them a directly comparable peer to Ecovita.
- Repurpose: Repurpose is a compostable tableware brand selling CPLA cutlery, bagasse plates, and bowls through D2C e-commerce and major retail channels. Their product portfolio, target audience, and certification profile closely mirror Ecovita's, making them a directly comparable D2C-focused competitor.
- Green Century: Green Century is a D2C and B2B supplier of compostable disposable tableware including cutlery, plates, and bowls. Their product portfolio and target customer segments (eco-conscious consumers, food service, events) directly overlap with Ecovita's offering.
Broad incumbents
- Hefty (Reynolds Consumer Products): Hefty is an established consumer brand owned by Reynolds Consumer Products covering disposable tableware, party supplies, and waste bags. While Hefty's core products are traditional plastics, the brand's retail distribution and consumer awareness represent a broader incumbent competitive threat to niche eco-brands like Ecovita.
- Dixie (Georgia-Pacific Professional): Dixie is a major incumbent brand in disposable tableware owned by Georgia-Pacific Professional, offering a broad portfolio including paper plates, bowls, and plastic cutlery. While not exclusively focused on compostable products, Dixie competes with Ecovita for the same end-use occasions in the broader disposable tableware market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ECOVITA LIMITED social profiles
Digital presenceECOVITA LIMITED compliance and trust
Trust signalCompliance5 records
ECOVITA LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
ECOVITA LIMITED leadership team
Management profileNumber of profiles
ECOVITA LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ECOVITA LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ECOVITA LIMITED
What does ECOVITA LIMITED do?
ECOVITA LIMITED (operated by Blasso, LLC) designs, sources, and sells plant-based compostable tableware — including forks, knives, spoons, plates, and bowls — manufactured from CPLA derived from Non-GMO corn, FSC-certified bamboo, and sugarcane bagasse. Products are marketed as durable, heat-resistant, and industrially compostable alternatives to petroleum-based plastic disposables, and are sold primarily through the company's own direct-to-consumer e-commerce storefront at ecovita.co with unit and bulk pricing.
Is ECOVITA LIMITED a public or private company?
ECOVITA LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ECOVITA LIMITED founded?
ECOVITA LIMITED was founded in 2001.
Where is ECOVITA LIMITED based?
ECOVITA LIMITED is headquartered in Ashford, United Kingdom, in the Europe region.
How does ECOVITA LIMITED make money?
One revenue line is on record: direct E-commerce Product Sales.
Who are ECOVITA LIMITED's main competitors?
Direct peers on record are Eco-Products (Novolex), World Centric, BioPak, Vegware, Stalk Market, Repurpose and Green Century. Broad incumbents are Hefty (Reynolds Consumer Products) and Dixie (Georgia-Pacific Professional).
Does ECOVITA LIMITED have an API?
No public API is recorded for ECOVITA LIMITED.
What industry is ECOVITA LIMITED in?
ECOVITA LIMITED's product category is Compostable Tableware. Its primary akta.pro industry code is CRAJAGAG, Disposable Tableware (Plates, Cups, Cutlery), with a secondary code of CRADALAD, Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery). Its SIC code is 3420.