What FLOMOTION LIMITED does

Flomotion is a Jacksonville, Florida-based designer and seller of coastal lifestyle performance apparel, founded in 2010 and operating as FLOMOTION, LLC. Its catalog spans graphic tees, performance polos, woven shirts, shorts (hybrid, boardshorts, volleyshorts, athleisure, linen), hats, outerwear, and a youth line introduced in Spring 2026. The brand's core technology differentiator is FLOtek™, a proprietary performance fabric (69% Nylon, 19% Polyester, 12% Spandex) engineered for 4-way stretch, natural UV blocking, moisture-wicking, breathability, and lightweight comfort in hot, humid, coastal conditions.

The company's primary customers are active outdoor men who participate in golf, fishing, boating, and beach activities, plus a growing youth/family segment and golf tournament attendees who buy limited-edition licensed merchandise. Flomotion generates revenue through unit-priced one-time apparel sales (no subscription) priced between $15 and $74.95, distributed via four channels: (1) direct-to-consumer e-commerce through its Shopify-powered Flomotion.com site; (2) licensed tournament merchandise sold on-site at PGA Tour events and online through Fanatics.com; (3) wholesale to regional retailers including Buckle and PGA Tour Fan Shops; and (4) a dealer locator network of independent retail partners. Tournament licensing — including nine consecutive years with The Players Championship, four consecutive years with the Waste Management Phoenix Open, plus Arnold Palmer Invitational, Cognizant Classic, and Myrtle Beach Classic — functions as a key brand-building and episodic revenue driver. Payment options include Apple Pay, PayPal, Shop Pay, Venmo, Sezzle BNPL, and major credit cards; analytics run on Google Analytics 4 with Meta Pixel for ad targeting.

Name

FLOMOTION LIMITED

Legal name

FLOMOTION, LLC

Website

https://flomotion.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Flomotion designs and sells direct-to-consumer coastal lifestyle performance apparel — including proprietary FLOtek™ polos, graphic tees, shorts, hats, and youth wear — through its Shopify site, PGA Tour tournament licensing partnerships, Fanatics, Buckle, and dealer retailers, targeting active outdoor men and golf tournament attendees.

Ownership category

akta.pro rank

Product category

Coastal Lifestyle Performance Apparel

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Swim & Surf Performance Wear (CRAAAEAG)

akta.pro secondary industries

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI), Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ)

Keywords

• Performance sportswear
• Coastal lifestyle apparel
• Golf apparel
• UV protection clothing
• Athletic wear

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct product sales through Flomotion.com website to consumers. Products include graphic tees ($29.95), polos ($57.95-$69.95), woven shirts ($64.95-$74.95), shorts ($59.95), hats ($38.95), and outerwear.
2. Tournament Merchandise Licensing: Limited-edition tournament-specific collections created for golf events. Sold through official retail partners Fanatics.com, Buckle, and PGA Tour Fan Shops. Includes graphic tees, polos, and accessories featuring tournament branding.
3. Wholesale to Retailers: Products sold through retail stores including Buckle and dealer locator network. Wholesale distribution of apparel to third-party retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

FLOMOTION LIMITED designs and manufactures custom performance apparel and accessories for the coastal lifestyle, including graphic tees, performance polos, woven shirts, sunshirts, shorts, hats, and outerwear engineered for hot, humid, UV-exposed environments. The company sells directly to consumers via Flomotion.com and through licensed tournament merchandise partnerships with major PGA Tour events and the USA Swimming team, leveraging its proprietary FLOtek™ fabric technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Adventurer Performance Polo A men's performance polo constructed from Flomotion's proprietary FLOtek fabric with 4-way stretch, natural UV blocking, moisture-wicking, and breathability; designed for active outdoor men who golf, boat, or enjoy coastal activities.
• Spring Polo Collection A seasonal collection of four men's performance polos (Mingo, Golfaholic, Aztec, and Adventurer polos) built on Flomotion's 4-way stretch performance fabric for spring and summer coastal wear.
• Ultra Lightweight Woven Collection Two new lightweight woven button-up shirts (Retro Surf Woven and Toothy Stripe Woven) featuring breathable ultra-lightweight fabric and tortoise-style buttons, designed for warm-weather coastal wear.
• Spring 2026 Graphic Tee Collection Seasonal graphic tee collection in 100% cotton with buttery-soft feel; the first Flomotion season to extend graphic tees to a youth line, sold directly via Flomotion.com.
• DFTL USA Performance Hat A 5-panel curved bill snapback hat in 100% performance polyester with laser-perforated airflow and woven patch detail, carrying the 'Don't Feed the Locals USA' brand identity.
• The Players Championship Annual Tournament Collection Annual limited-edition apparel collection for The Players Championship at TPC Sawgrass, including performance polos, graphic tees, and hats (plus first-ever youth hats and tees in 2026); sold on-site and through Fanatics.com.
• Waste Management Phoenix Open Annual Tournament Collection Annual limited-edition collection for the Waste Management Phoenix Open, expanding from graphic tees to a custom performance polo; #1 selling graphic tee at the 2025 event; distributed via Fanatics.com and Buckle.
• Arnold Palmer Invitational Tournament Collection Limited-edition apparel collection for the Arnold Palmer Invitational with beverage-inspired designs, distributed through the PGA Tour Fan Shop and Fanatics.com.
• Cognizant Classic Tournament Collaboration First-time official collaboration with the Cognizant Classic, offering exclusive polos and graphic tees as PGA Tour licensed apparel for tournament attendees and online buyers.
• Myrtle Beach Classic Tournament Collaboration Limited-edition custom graphic tees celebrating coastal charm and golf culture, sold on-site during the 2026 Myrtle Beach Classic.
• USA Swimming 2024 Olympics Collaboration Exclusive graphic tees celebrating 2024 Olympics Team USA swimmers, sold exclusively through Fanatics.com.
• Plant A Million Corals 'Save Our Reef' Tee Limited-edition 'Save Our Reef' graphic tee tied to coral reef conservation, with a portion of proceeds donated to the Plant A Million Corals restoration effort.
• Performance Shorts Line (Hybrid, Boardshort, Volleyshort, Athleisure, Linen) A line of men's bottoms including Hybrid Shorts, Boardshorts, Volleyshorts, Athleisure Shorts (e.g., Gator Athleisure Short with 4-way stretch and quick-dry), and Linen Shorts, designed for coastal and active outdoor wear.
• Adventurer Sunshirt Hoodie A hoodie variant of Flomotion's signature sunshirt built on FLOtek fabric, combining UV protection and 4-way stretch for outdoor performance in coastal climates.
• Youth Apparel Line (Youth Tees, Polos, Button-Ups, Sunshirts, Volleyshorts, Athleisure Shorts) A youth apparel line introduced starting with Spring 2026 graphic tees and expanded to polos, button-ups, sunshirts, volleyshorts, and athleisure shorts, allowing family matching of coastal lifestyle apparel.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• The Players ChampionshipflagshipStrategic or Co-development PartnerLongest-running tournament partnership at 9 consecutive years. Flomotion creates limited-edition collections of graphic tees, polos, and hats sold at TPC Sawgrass and online. 2026 collection sold out completely including youth items. Collection available through Fanatics.com after tournament sellout.
• Waste Management Phoenix OpencoreStrategic or Co-development Partner4 consecutive years of partnership. Flomotion named #1 selling graphic tee at the event. Collection expanded beyond graphic tees to include custom performance polo. Available through Fanatics.com and Buckle.
• Arnold Palmer InvitationalcoreStrategic or Co-development PartnerMultiple-year partnership creating Arnold Palmer beverage-inspired collection. Limited-edition merchandise sold at PGA Tour Fan Shop and online at Fanatics.
• Cognizant ClassicminorStrategic or Co-development PartnerFirst official collaboration with PGA Tour event. Flomotion designed exclusive polos and graphic tees bringing coastal edge to the fairway. Limited-run gear available at tournament and online.
• Myrtle Beach ClassicminorStrategic or Co-development Partner2026 partnership creating custom graphic tees celebrating coastal charm and golf culture. Limited-edition collection sold on-site throughout tournament week.
• USA SwimmingminorStrategic or Co-development Partner2024 Olympics collaboration featuring custom graphic tees celebrating Team USA swimmers. Available exclusively at Fanatics.com.
• HEAL FoundationminorStrategic or Co-development PartnerMulti-year partnership sponsoring annual surf camp for autistic children in Neptune Beach, Florida. Event brings healing power of ocean to children with autism. Aligns with Flomotion's coastal values and community commitment.
• Plant A Million CoralsminorStrategic or Co-development PartnerCoral reef conservation partnership featuring 'Save Our Reef' graphic tee. Portion of proceeds donated to coral restoration non-profit. Hosted educational event at Divers Direct in Key Largo, FL.
• FanaticscoreChannel Partner/ Reseller/ DistributorPrimary e-commerce distribution partner for tournament merchandise collections. Handles online fulfillment of limited-edition golf event apparel sold through Fanatics.com.
• BuckleminorChannel Partner/ Reseller/ DistributorRegional retail partner carrying select Flomotion tournament merchandise and general collection items.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TravisMathew: Men's performance apparel brand rooted in golf and casual lifestyle with comparable price points ($60–$100 polos), tournament merchandise programs, and DTC + wholesale distribution mix similar to Flomotion.
• Peter Millar: Premium golf and lifestyle apparel with extensive PGA Tour and country club distribution, performance fabric innovation, and comparable premium pricing — directly competitive for tournament merchandise and pro-shop placements.
• Salt Life: Coastal lifestyle apparel and accessories brand targeting fishing, surfing, and beach enthusiasts with comparable graphics-driven tees and tournament/event merchandise presence in similar coastal and tournament markets.
• Billabong: Surf and boardshort brand with apparel lines extending into performance and lifestyle wear, comparable boardshorts product category, and overlapping young active coastal consumer base.
• Southern Tide: Coastal/preppy men's apparel brand with similar performance fabric positioning, golf tournament collaborations (e.g., PGA partnerships), and overlapping customer base in the sunbelt and coastal markets.
• Tommy Bahama: Coastal lifestyle apparel brand with premium positioning across men's and women's categories, similar target consumer (active coastal lifestyle enthusiasts), and parallel product mix of polos, woven shirts, and shorts.
• Vineyard Vines: Premium coastal/preppy lifestyle apparel brand with strong golf and tournament presence, similar target demographic to Flomotion, comparable price points, and overlapping distribution through pro shops and DTC.

Broad incumbents

• Under Armour: Large athletic apparel company with performance fabric technology (HeatGear, UA RUSH), golf product line, and PGA Tour athlete sponsorships — competing in the same performance polo and golf apparel categories with far greater resources.
• Patagonia: Established outdoor and coastal lifestyle apparel brand with strong environmental/cause marketing alignment (similar to Flomotion's coral reef partnership), comparable sun-protective product positioning, and overlap in coastal/outdoor consumer segments.
• Nike Golf: Global athletic apparel leader with major golf division, deep tournament sponsorship portfolio, and proprietary performance fabrics (Dri-FIT) — a scaled incumbent that competes for the same on-course consumer with substantially greater marketing and R&D budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/flomotion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLOMOTION LIMITED