MAILTIMERS LTD

What MAILTIMERS LTD does

MAILTIMERS LTD is a privately held, UK-registered company (Company Number 15325497) headquartered at 167-169 Great Portland Street, London, operating under the trade name MailTimers. The company sells a single-product SaaS service that generates dynamic, real-time animated GIF countdown timers compatible with all major email clients (Gmail, Yahoo, Outlook, Apple Mail, and mobile) and embedded through copy-paste workflows across more than 20 email service providers, including MailChimp, HubSpot, Salesforce, Klaviyo, ActiveCampaign, Constant Contact, Drip, GetResponse, ConvertKit, and MailerLite. Underlying technology relies on server-side GIF rendering delivered through a global CDN with sub-second load times, supporting three timer modes — Fixed Date, Evergreen, and Cyclic — plus features such as 30+ language localization with right-to-left support, automatic recipient time-zone detection, real-time impression analytics, and instant post-send modification.

The business model is freemium with subscription. A free tier provides 100,000 monthly views with no credit card required, and paid tiers scale on view volume from Startup+ (450K views/month) through Business (1.2M), Corporation (3.6M), and Holding (10M), each billed annually with a 20% annual discount and a usage-based overage at a 1-view-equivalent rate. Payments are processed through Paddle (Merchant of Record). Go-to-market is product-led and self-serve on mailtimers.com, supplemented by organic content marketing (blog, SEO-optimized integration guides), social media presence, and an official Chrome Extension; no sales team or enterprise GTM motion is described. The company states 50,000+ customer companies (including Ubisoft, WWF, Upwork, AirAsia, Depositphotos, Scouts, and Uber), 14.4 billion emails delivered with timers, and a 4.95/5 average across 391 customer reviews. There is no disclosed headcount, funding, revenue, patents, or subsidiary structure, and ownership commentary indicates a founder-owned, bootstrapped private limited company.

Name

MAILTIMERS LTD

Legal name

MAILTIMERS LTD

Website

https://mailtimers.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

MailTimers LTD operates a self-serve SaaS platform that generates dynamic, server-rendered animated GIF countdown timers for embedding in email campaigns across 20+ email service providers, serving 50,000+ businesses worldwide through a freemium subscription model.

Ownership category

akta.pro rank

Product category

Email Marketing Software

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAAIAA

Email Marketing Services (Campaign Strategy, Design, Deliverability)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Direct Marketing (CRM, Email/SMS, Loyalty)

SECONDARYBPAFAKAB

Email Marketing Services (Campaigns, Deliverability, Lifecycle)

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

SECONDARYBPAMAMAC

Email, Calendar & Scheduling

Business & Public Services/Web, Mobile & Digital Platforms/Collaboration, Productivity & Work Platforms

Keywords

• Email countdown timers
• Dynamic GIF generators
• Email marketing tools
• Urgency marketing software
• Countdown timer services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Monthly or annual subscription tiers based on email impression volume (views). Free tier provides 100,000 views/month. Paid tiers scale from Startup to Holding plans with 150,000 to 10,000,000 monthly views. Annual plans offer 20% savings. Auto-renewal with cancellation at any time.
2. Overage Charges: Additional charges for exceeding plan view limits. Charged at rate of 1 view equivalent to current plan pricing. Timers continue working after limit exceeded.
3. Freemium Entry: Free tier with 100,000 monthly views to drive adoption and conversion to paid plans. No credit card required to start.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

MAILTIMERS LTD provides MailTimers, an online service that generates dynamic, real-time animated GIF countdown timers that marketers embed directly into email campaigns via copy-paste image URL or HTML embed code. The product offers three timer types (Fixed Date, Evergreen, and Cyclic), works across all major email clients without JavaScript, supports 30+ languages with RTL, and is delivered globally via CDN in under a second. A separate Chrome Extension provides browser-level quick access to timers.

Product overview

MailTimers LTD offers MailTimers, a single unified product for creating email countdown timers. The core offering is the MailTimers Countdown Timer, which generates dynamic real-time animated GIF countdown timers compatible with all major email clients and 20+ email service providers including MailChimp, HubSpot, ActiveCampaign, Klaviyo, and more. The service provides three timer types: Fixed Date (same end date for all recipients), Evergreen (countdown based on when recipient opens the email), and Cyclic (timer restarts when countdown ends). Available in Free tier (100,000 views/month) and premium tiers (Startup, Business, Corporation, Holding) offering additional features like motion animations, background images, and higher view limits. A complementary Chrome Extension provides quick timer access directly from the browser.

Differentiator

Problem solved

Functional benefit

Products and services

• MailTimers Countdown Timer Online self-serve SaaS tool that lets email marketers create real-time dynamic animated GIF countdown timers and embed them into marketing emails via a single image URL or HTML snippet. Works across all major email clients without JavaScript and integrates with 20+ email service providers including MailChimp, HubSpot, Salesforce, Klaviyo, ActiveCampaign, and Constant Contact.
• MailTimers Chrome Extension Browser extension for Google Chrome that allows users to access MailTimers countdown timers and workflows directly from the browser without logging in, improving productivity for frequent users.

Quantifiable outcome

• Limited-time offers can boost sales by 226%

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationOfficial HubSpot Partner. Integration allows HubSpot users to embed countdown timers in their email marketing campaigns. Listed as partner on MailTimers website with partner logo display.
• DripcoreTechnology or IntegrationOfficial Drip Partner. Integration enables Drip email marketing users to add countdown timers to their campaigns.
• ActiveCampaigncoreTechnology or IntegrationOfficial ActiveCampaign Partner. Users can add countdown timers via custom HTML block in ActiveCampaign email builder.
• PaddlecoreTechnology or IntegrationPayment processor partner. Handles all payment processing with security certifications from GoDaddy, Verified by Visa, and MasterCard SecureCode.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mailtimers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAILTIMERS LTD