Hekamerk
Hekamerk is an Estonian sanitary engineering product distributor founded in 2006, operating a 7,000+ SKU warehouse and e-commerce platform stocked with 40+ international brands. It serves construction companies, professional installers, and consumers across Estonia, Latvia, and Lithuania.
- Company typePrivate
- Founded2006
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Hekamerk does
Hekamerk OÜ is an Estonian sanitary engineering product distributor and importer founded in 2006 and headquartered at Leiva tn. 8, Tallinn. The company operates a multi-channel distribution platform combining a physical retail store, a B2B/B2C e-commerce storefront (hekamerk.ee), a 30+ person specialist workforce, and an 18-strong field sales team covering Estonia plus dedicated representatives in Latvia and Lithuania. Its catalog spans over 7,000 SKUs from more than 40 international brands including Saint Gobain PAM (cast iron pipes), Wavin (drainage), EE Odlewnia (steel press systems), LAVITA (bathroom fixtures), Rothenberger (tools), Wilo (pumps), Genebre (sanitary tech), Salus Controls (smart home), and Victaulic (fire protection). Hekamerk acts as official importer, representative, or reseller for most of these brands in Estonia.
Hekamerk's core technology is its e-commerce platform, which supports both registered B2B customers (with personalized pricing, project pricing, credit limits and payment terms) and anonymous visitor purchases (public pricing). Authentication is integrated with Estonian national digital identity systems — ID-card, Mobile-ID, and Smart-ID — and the platform supports online ordering with delivery via courier, pickup points, or in-store collection. The warehouse operation runs on a stocked inventory model with over 7,000 products available for fast fulfillment, and the company processes more than 60,000 orders per year.
Revenue mechanics are primarily transactional product resale at standard distribution margins, split between B2B contractual sales (construction companies, developers, professional installers with credit terms and dedicated account managers) and B2C/visitor e-commerce sales. The company serves three primary customer segments: construction companies and developers (largest), professional installers and tradespeople, and individual consumers for bathroom renovations. It has no external institutional funding and remains founder/management-controlled, with Priit Ader as CEO (Tegevjuht) and Kaisa Gerndorf-Ader on the board.
Hekamerk firmographics
Firmographics- Name
- Hekamerk
- Legal name
- Hekamerk OÜ
- Website
- https://hekamerk.ee
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hekamerk is an Estonian sanitary engineering product distributor founded in 2006, operating a 7,000+ SKU warehouse and e-commerce platform stocked with 40+ international brands. It serves construction companies, professional installers, and consumers across Estonia, Latvia, and Lithuania.
- Ownership category
- akta.pro rank
Hekamerk industry classification
Industry- Product category
- Plumbing & Sanitary Engineering Distribution
- NAICS
- Hardware Merchant Wholesalers (423710), Refrigeration Equipment and Supplies Merchant Wholesalers (423740)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)
- akta.pro secondary industries
- Construction Materials & Building Supplies Marketplaces (CRAFAHAB), B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where Hekamerk is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Hekamerk business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Product Sales (B2B): B2B sales of sanitary engineering products to construction companies, developers, and professional installers. Business customers can apply for credit limits and payment terms.
- Product Sales (B2C/Visitor): Consumer sales through e-commerce platform without customer account, offering same product selection and delivery terms with public pricing.
- Wholesale Distribution: Wholesale distribution of sanitary products to professional customers with bulk ordering capabilities and warehouse inventory of over 7,000 products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Public pricing for visitors |
| Transaction based/ take rate | Multi-year contract | Contractual B2B pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Hekamerk product offering
Product offeringCore offering
Hekamerk imports, wholesales, and retails sanitary engineering, plumbing, heating, drainage, fire-protection, and smart-home products from more than 40 international brands through a 7,000+ SKU warehouse, a Tallinn retail store, and the hekamerk.ee e-commerce platform. It serves both B2B customers (construction companies, developers, professional installers with credit terms and account managers) and B2C visitors (homeowners purchasing through the same catalog).
Product overview
Hekamerk is a sanitary and plumbing technology distributor operating since 2006, offering over 7000 products from more than 40 brand partners. The portfolio is organized as a multi-brand distribution platform rather than a unified software product. The product range spans LAVITA sanitary ware (imported), EE Odlewnia Teraspress steel press systems, Saint Gobain PAM cast iron pipes, Wavin QuickStream drainage systems, Volton smart home devices, Salus Controls thermostats, Rothenberger tools, Genebre sanitary fixtures, Wilo pumps, Blackfire/Valsir sewage systems, and Victaulic fire protection systems. Products are available through both a physical store in Tallinn and an e-commerce platform serving over 60,000 annual orders.
Differentiator
Problem solved
Functional benefit
Products and services
- LAVITA Sanitary Technology LAVITA modern and durable sanitary products including faucets, bathtubs, and water-efficient toilets, distributed by Hekamerk as the official Estonian importer for both professional installers and home users.
- EE Odlewnia Teraspress Steel Press System Professional-grade steel press piping and fittings (15–108 mm) manufactured to EN 10305-3:2016, with red press ring, LBP leak-before-press seal, and EPDM seals for fast and durable pipeline connections. Imported by Hekamerk.
- Saint Gobain PAM Cast Iron Pipes Cast iron pipe products from Saint Gobain PAM, a manufacturer with 169 years of history, offered through Hekamerk as the official Estonian representative and importer for safe and quality cast iron pipe solutions.
- Wavin QuickStream Siphonic Stormwater Drainage System Siphonic rainwater drainage system developed in 1982 that uses smaller pipe diameters without additional air space, reducing installation and construction costs, installed in over 20 countries. Offered by Hekamerk as official Wavin partner in Estonia.
- Volton Technology Smart Plugs and Relays Smart plugs and relays from Volton Technology, resold officially by Hekamerk in Estonia through the e-shop for smart home and building automation use.
- Salus Controls Thermostats and Controllers Thermostats, controllers, and other smart home management products imported by Hekamerk for the Estonian market, covering heating and building climate control.
- Rothenberger Sanitary Technical Tools Over 6,000 professional sanitary installation and plumbing tools from the German manufacturer Rothenberger (est. 1949), imported by Hekamerk for professional installers.
- Genebre Sanitary Technology and Industrial Accessories Sanitary technology and industrial accessories from Genebre, available exclusively in Estonia through Hekamerk's store and e-shop.
- Wilo Pumps Water pumps from Wilo covering heating, hot water production, sewage, and drainage applications, resold by Hekamerk as an authorized Estonian reseller.
- Blackfire / Valsir Cast Iron Sewage Pipes and Fittings Black sewage pipes and fittings from Italian manufacturer Valsir with B1 fire resistance, UV-resistant materials for outdoor installation, and noise reduction up to 16 dB, stocked by Hekamerk.
- Victaulic Fire Protection and Sprinkler Systems Fire protection and sprinkler systems with grooved fittings imported by Hekamerk in Estonia for commercial and industrial building safety.
Quantifiable outcome
- Over 60,000 orders processed annually
- +2 more outcomes
Companies that use Hekamerk
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Hekamerk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hekamerk partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- LAVITAcoreHekamerk is the exclusive importer (maaletooja) of LAVITA sanitary technology in Estonia. LAVITA offers a wide range of quality sanitary products including modern and durable faucets, comfortable and stylish bathtubs, water-efficient toilets, and other bathroom fixtures for professionals and home users.
- EE OdlewniacoreHekamerk is the importer of EE Odlewnia Teraspress steel press products. Teraspress provides professional-grade steel press piping and fittings (15-108mm) for fast, safe, and durable pipeline connections, manufactured according to EN 10305-3:2016 European standard.
- Saint Gobain PAMcoreHekamerk is the official representative and importer of Saint Gobain PAM factory, the world's leading cast iron pipe manufacturer operating for 169 years. PAM cast iron pipes provide safe and quality solutions.
- WavincoreHekamerk is the official partner of Wavin in Estonia. Wavin provides siphon rainwater systems (QuickStream) and solutions for drinking water distribution, rainwater and sewage management, and building heating and cooling. QuickStream has been the industry benchmark since 1982.
- Volton TechnologysupportingHekamerk is the official reseller of Volton Technology products in Estonia, including smart plugs and relays available in the e-shop.
- Salus ControlssupportingHekamerk is the importer of Salus Controls products in Estonia, offering various thermostats, controllers, and other smart home management products.
- GenebresupportingHekamerk is the importer of Genebre sanitary technology in Estonia. Genebre sanitary products are available only at Hekamerk and in the e-shop in Estonia.
- RothenbergersupportingHekamerk is the importer of Rothenberger sanitary technical tools, a leading German manufacturer established in 1949 with over 6,000 different tools in their range.
- VictaulicsupportingHekamerk is the importer of Victaulic fire protection and sprinkler systems and fittings in Estonia.
- WilosupportingHekamerk is the reseller of Wilo pumps in Estonia. Wilo products move water from heating and hot water production to sewage and drainage.
- Valsir (Blackfire)supportingHekamerk stocks Blackfire cast iron drainage pipes and fittings from Italian manufacturer Valsir. Blackfire series offers fire resistance class B1, UV-resistant materials suitable for outdoor installation, and noise reduction up to 16 dB.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Hekamerk competitors and assessment
Company assessmentDirect peers
- Stark Group: Danish-rooted heavy-side building materials and technical distribution group operating across the Nordics and Baltics. Comparable to Hekamerk in supplying construction professionals with branded building products through branches and digital channels, and a credible competitor for OEM mandates in Estonia.
- DT Group (Gastro, Sanita, TopTeramo and others): Czech-headquartered multi-brand technical distributor of sanitary, heating, plumbing, and installation supplies across Central Europe. Closely parallels Hekamerk's position as a regional specialist carrying 40+ OEM brands with field-sales and e-commerce channels.
- Ahlsell: Swedish technical wholesaler covering plumbing, HVAC, electrical, and tools across the Nordics. Comparable to Hekamerk in serving installers and contractors with multi-brand product depth, although at considerably larger scale.
- Onninen: Finnish-based technical wholesaler of HVAC, plumbing, and electrical products serving Nordic and Baltic contractors. Directly comparable to Hekamerk in product mix (pumps, pipes, heating controls, sanitary ware), channel structure (e-commerce + field sales), and target customer (construction firms, installers, developers).
- Brødrene Dahl: Norway's largest plumbing, heating, and sanitary wholesale distributor with deep Nordic branch coverage. Closely matches Hekamerk's role as a multi-brand plumbing and HVAC distributor serving construction professionals, with a comparable catalog breadth and B2B account-management model.
Broad incumbents
- Geberit: European leader in sanitary technology (installation systems, piping, bathroom ceramics). Comparable as an upstream brand and adjacent competitor for installer relationships; broader incumbent because Geberit also sells direct to large construction projects.
- Grohe: Global manufacturer of sanitary fittings and kitchen/bathroom fixtures. Comparable as a key upstream brand Hekamerk resells; broader incumbent because Grohe sells directly to large accounts and competes for installer mindshare alongside Hekamerk's channel.
- Travis Perkins: UK-listed distributor of building materials and plumbing/heating supplies to contractors. Analogous to Hekamerk's role in plumbing/HVAC distribution to construction professionals, though operating at significantly larger scale and broader product scope.
- Saint-Gobain Distribution (PAM and broader): Pan-European distribution arm of Saint-Gobain supplying building products to construction professionals. Overlaps with Hekamerk in pipe and sanitary categories (Saint Gobain PAM is itself a Hekamerk partner) but operates at much greater scale across multiple building-material verticals.
Regional players
- Bauhof: Kesko-owned building materials and DIY retail chain with strong Estonian and Baltic presence. Competes with Hekamerk for trade and prosumer customers on a regional basis, but is positioned as a broader-format retailer rather than a specialist sanitary/HVAC distributor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hekamerk social profiles
Digital presenceHekamerk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hekamerk leadership team
Management profileNumber of profiles
Profiles5 records
Hekamerk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hekamerk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hekamerk
What does Hekamerk do?
Hekamerk imports, wholesales, and retails sanitary engineering, plumbing, heating, drainage, fire-protection, and smart-home products from more than 40 international brands through a 7,000+ SKU warehouse, a Tallinn retail store, and the hekamerk.ee e-commerce platform. It serves both B2B customers (construction companies, developers, professional installers with credit terms and account managers) and B2C visitors (homeowners purchasing through the same catalog).
Is Hekamerk a public or private company?
Hekamerk is a private company. It is classified as management employee owned and is currently operating.
When was Hekamerk founded?
Hekamerk was founded in 2006. It employs 11 to 50 people.
Where is Hekamerk based?
Hekamerk is headquartered in Tallinn, Estonia, in the Europe region.
How does Hekamerk make money?
Three revenue lines are on record. Product Sales (B2B) is the primary driver. The others are product Sales (B2C/Visitor) and wholesale Distribution.
Who are Hekamerk's main competitors?
Direct peers on record are Stark Group, DT Group (Gastro, Sanita, TopTeramo and others), Ahlsell, Onninen and Brødrene Dahl. Broad incumbents are Geberit, Grohe, Travis Perkins and Saint-Gobain Distribution (PAM and broader). Bauhof is listed as a regional player.
Does Hekamerk have an API?
No public API is recorded for Hekamerk.
What industry is Hekamerk in?
Hekamerk's product category is Plumbing & Sanitary Engineering Distribution. Its primary akta.pro industry code is CRAOAFAJ, HVAC, Water Heaters & Indoor Air Quality Distribution, with a secondary code of CRAFAHAB, Construction Materials & Building Supplies Marketplaces. Its NAICS code is 423710 and its SIC code is 5070.