ELLA DORAN DESIGN LIMITED

What ELLA DORAN DESIGN LIMITED does

Ella Doran Design Limited is a London-based private design studio founded in 1998, operating as a solo practice with one to ten employees under the leadership of founder and principal designer Ella Doran. The studio produces bespoke surface pattern designs applied to print-on-demand wallpapers (printed on FSC-certified paper), made-to-measure window treatments (roller blinds, Roman blinds, and curtains via digital and screen printing), cushions, scarves, china mugs, giclee prints, and re-upholstered furniture pieces. The underlying technology centres on a print-on-demand production model where each roll or curtain is manufactured to specification - eliminating excess stock and unnecessary waste - with textiles including a PET 100% polyester roller blind substrate containing up to 20% recycled content that can be fully recycled at end of life.

The business generates revenue across four streams: direct e-commerce sales of made-to-measure products through elladoran.co.uk; project-based bespoke interior commissions for residential and institutional clients including NHS hospitals, museums, and galleries; licensing royalties from partnerships with British retailers and cultural institutions; and professional fees from participatory workshops and exhibitions. E-commerce pricing is unit-based, ranging from £14.95 for china mugs to £368 for roller blinds, with wallpapers priced £70-£170, cushions £25-£219, and giclee prints £195-£250; bespoke commissions are quoted per project. Go-to-market combines direct-to-consumer e-commerce, enterprise field sales for institutional work, community-led workshops, and event-driven visibility at London Design Festival, Clerkenwell Design Week, 100% Design, Shoreditch Design Triangle, and solo exhibitions such as the 2019 Yorkshire Sculpture Park show.

Customer segments span private residential clients seeking bespoke interiors with material provenance, NHS healthcare institutions (John Radcliffe Hospital, Royal London Hospital via Vital Arts), cultural institutions (Tate Enterprises, V&A, Yorkshire Sculpture Park), interior designers and architects, and retail brand licensing partners including John Lewis, Habitat, Portmeirion, SCP, and Camira Fabrics. The studio positions around circular economy and regenerative design, with operational evidence including the Sheep to Seat, Fleece to Floor project tracing British wool from Yorkshire Sculpture Park sheep through Haworth Scouring, Camira, and Alternative Flooring to finished domestic textiles, and the Clean Up Camo collaboration with Sophie Thomas using plastic waste collected from beaches. The founder has held design positions including Designer-in-Residence for the RSA's Great Recovery project and Platform Associate Leader for superMATTER on the Royal College of Art MA Interior Design programme.

Name

ELLA DORAN DESIGN LIMITED

Legal name

Ella Doran Design Limited

Website

https://elladoran.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Ella Doran Design Limited is a London-based private design studio (founded 1998) producing print-on-demand wallpapers, made-to-measure window treatments, cushions, textiles, and bespoke interior commissions for residential clients, NHS institutions, cultural bodies, and UK retail licensing partners.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Product Sales (Direct E-commerce): Direct sales through company's own online shop selling wallpapers, roller blinds, cushions, rugs, mugs, scarves, and artwork prints. Made-to-measure products printed to order.
2. Bespoke Commissions: Project-based interior commissions including colour and material consultancy, bespoke fit-outs, and bioregional design strategies for private clients, architects, and institutions.
3. Licensing Royalties: Licensing designs to British and international brands and manufacturers including Tate Enterprises, Habitat, John Lewis, Portmeirion, SCP, Camira, and Yorkshire Sculpture Park for products including home accessories, stationery, melamine, textiles, and floor runners.
4. Workshops and Educational Programs: Participatory workshops including weaving and colour workshops, textile and material labs, and collaborative public projects. Corporate creative workshops for workforce wellness.
5. Exhibition and Event Fees: Solo exhibitions at venues like Yorkshire Sculpture Park, participation in design festivals and events.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Ella Doran Design is a multi-disciplinary studio that designs, makes and sells bespoke printed homewares including wallpapers (FSC-certified, printed to order), made-to-measure roller blinds, Roman blinds, curtains, cushions, scarves, china mugs and giclee prints. The studio also delivers bespoke interior commissions (colour and material consultancy, re-upholstery of heirloom furniture, bioregional design strategy) and licenses its print archive to retailers and manufacturers such as John Lewis, Habitat, Tate Enterprises, SCP, Camira and Portmeirion.

Product overview

Ella Doran Design Limited is a multi-disciplinary design studio offering bespoke surface pattern designs applied to wallpapers, window treatments (roller blinds, Roman blinds, curtains), cushions, scarves, and printed homeware. The business operates on a made-to-order basis with print-on-demand capabilities, emphasising sustainability through FSC-certified papers, recycled content textiles, and circular economy practices. The portfolio includes own-brand design collections (Geo, Sunlight Through Leaves, Paint Drop, Clean Up Camo, Meadow, Waterlake) alongside bespoke commissioning services for interior design projects, creative reuse, and material consultancy. Ella Doran collaborates with architects, makers, and specialist partners, and offers participatory workshops in weaving and colour.

Differentiator

Problem solved

Functional benefit

Brands

• Geo: Award-winning illusionist geometric repeat design capturing play of shadows and light on architectural wall panels.
• Sunlight Through Leaves
• Waterlake
• Peeling Paint

Products and services

• Bespoke Wallpapers (printed to order) Custom wallpapers printed to order on high-quality FSC-certified paper, each pattern drawn from Ella Doran's print-on-demand archive (drawings, photographic textures, colour narratives) and tailored to the specific space. Available in named designs including Brushwood Bark (£125), Magic Garden (£125), Pop Art Circles (£70-£170), and Peeling Paint double-width 5-metre rolls.
• Made-to-Measure Roller Blinds Custom printed roller blinds made to order, printed onto PET 100% polyester textile containing up to 20% recycled content (fully recyclable at end of life). Customers provide width and drop measurements in millimetres, indicating inside or outside recess. Priced at Safari Leaf non-blackout £184 (sale from £368) and Pre-loved Meadow Standard Roller Blind at £187.
• Made-to-Measure Curtains and Window Treatments Custom printed curtains and Roman blinds using digital and screen printing across natural and sustainable fabric options. Quote provided on application against room/window measurements.
• Cushions Digitally printed cushions in various sizes (30x50cm, 30x30cm, 70x70x10cm) featuring original surface pattern designs on linen and other fabrics. Examples include Bugs and Butterflies small (£25) and 30x50cm (£49), Peeling Paint 30x50cm (£50), Clean Up Camo Velvet (£69) and Rekki Floor Cushion (£219).
• Textile Scarves Printed textile scarves in long (170x34cm) and square (70x70cm) formats, including Clean Up Camo Long Scarf (£79) and Clean Up Chromatic Scarf (£59).
• China Mugs Artwork-printed china mugs featuring various Ella Doran designs (Geo, Bikes of Hackney, Rekki, Cameras, Artist's Tools), priced at £14.95 each.
• Giclee Prints and Artwork High-quality giclee prints of original artwork and design patterns available made-to-order, including Paint Drop Untitled II (£195), Untitled IV (£250) and related pieces.
• Rugs and Floor Runners Rugs and floor runners including the Waterlake carpet runner (made with British wool from Yorkshire Sculpture Park sheep) and pre-loved pieces such as Wood Grain Blue Pre-Loved Rug (£205).
• Re-Upholstery Service Collaborative furniture restoration service reimagining heirloom and cherished pieces through bespoke printed textiles of Ella Doran's own design or curated fabrics from trusted suppliers; full upholstery quote provided before work begins.
• Bespoke Interior Commissions Full-service bespoke interior design projects spanning residential and commercial spaces, including textiles, wall finishes, material palettes, colour strategies and detailed specifications. Projects are bespoke responses shaped by location, context and the client's specific needs.
• Colour and Material Consultancy Expert consultancy services for colour strategies and material selection within interior projects, leveraging 25+ years of material intelligence.
• Bioregional Design Strategy Consultancy Design consultancy focused on bioregional materials and regenerative practices, demonstrated through traceability of British wool from grazing sheep to finished domestic textiles, working with partners including Haworth Scouring, Camira Fabrics and Alternative Flooring.
• Workshops and Participatory Programmes Hands-on weaving and colour workshops, textile and material labs, and collaborative public projects promoting material literacy; corporate creative workshops delivered with Well-Crafted supporting workforce wellbeing.
• Design Licensing for Retail Brands and Manufacturers Licensing of Ella Doran's print archive to British and international retailers and manufacturers, including John Lewis (home accessories and stationery), Habitat (Joanie range), Portmeirion, SCP, Tate Enterprises, Camira, and Alternative Flooring, for products spanning homewares, stationery, melamine, textiles and floor runners.

Quantifiable outcome

• Full circular economy demonstration: wool from YSP sheep traced through shearing, scouring, spinning, dyeing, weaving to finished products with waste returned to land as fertiliser
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

21 partnerships are on record, tiered core, minor and flagship.

• Blake Carlson Joshua (B.C. Joshua)coreStrategic or Co-development Partner · 1 January 2025Bridge Bench collaboration unveiled at Shoreditch Design Triangle London during London Design Festival 2023. Co-created benches using waste paint, reclaimed Iroko wood, and paper stones from Solid Floor offcuts.
• YodomominorStrategic or Co-development Partner · 29 June 2023Social venture reducing textile waste through redistribution of 'waste' materials to maker community. Collaborated on cushion-making workshops as part of Hackney Sustainability Day, empowering participants to reuse materials.
• London South Bank UniversityminorStrategic or Co-development Partner · 14 June 2023SHADESCAPE participatory research project examining circular economy for textile-based shading products with focus on local economy. Academic lead Deborah Andrews supported research on closing supply chain loops.
• Sophie ThomascoreStrategic or Co-development Partner · 1 January 2020Collaboration on 'Ocean Clean-Up Camo' textile design using waste plastic collected from beaches in Northern Spain. Created artful arrangements of plastic pieces photographed to make textile design depicting plastic pollution story.
• Yorkshire Sculpture ParkflagshipStrategic or Co-development Partner · 15 June 2019Solo exhibition 'Sheep to Seat, Fleece to Floor' (June-September 2019) following journey of British wool from grazing sheep to finished domestic textiles. Also commissioned YSP collections for 40th anniversary celebrating iconic park's 500-acre landscape.
• Alternative FlooringcoreStrategic or Co-development Partner · 1 January 2019Collaborated on Waterlake carpet runner using wool from Yorkshire Sculpture Park sheep. Partnership demonstrated circular economy principles in action.
• Camira FabricscoreStrategic or Co-development Partner · 15 May 2018Collaborated on Waterlake jacquard woven fabric for Yorkshire Sculpture Park exhibition using wool from YSP sheep. Camira wove fabric at their local Yorkshire facilities for the exhibition and first sample jacquard textile was displayed at Clerkenwell Design Week 2018.
• Urban UpholsterycoreStrategic or Co-development Partner · 1 January 2010Celebrated circular economy and material re-use and re-design by giving new life to old furniture for over 10 years. Collaborated on 'Clean Up Plastic Camo Chair' unveiled at Shoreditch Design Triangle 2020, involving deconstruction and re-upholstery of an abandoned Hackney chair.
• Tate EnterprisescoreOEM/ Whitelabel/ Licensing PartnerCommissioned Tate St Ives collection (2004-2008) and Colour Book commissioned by Tate Publishing in 2007, following A is for Artist alphabet book collaboration.
• HabitatcoreOEM/ Whitelabel/ Licensing PartnerJoanie range designed by Ella Doran inspired by personal collection of vintage tea plates with family heirlooms and charity shop finds re-imagined into distinctive contemporary pattern.
• John LewiscoreOEM/ Whitelabel/ Licensing PartnerCollection of home accessories and stationery for John Lewis, winning Eureka Laurent Perrier Designer of the Year award in 2006.
• twentytwentyoneminorOEM/ Whitelabel/ Licensing PartnerChair collection partnership where Ella's distinctive pattern transformed furniture 'closer to a textile print' (Simon Alderson, twentytwentyone). Longstanding retail partnership.
• Vital Arts (NHS Charity)coreStrategic or Co-development PartnerCommissioned by NHS charity Vital Arts to design curtains for Royal London Children's wards, working with young patients, staff and parents to create bespoke designs for the new Hospital opened March 2012.
• URGE CollectivecoreStrategic or Co-development PartnerFounding member of URGE - a creative collective of designers, strategists, architects and makers helping drive change through transformation, education, innovation and communication. Well-versed in sustainability and circular economy approaches.
• RSA (Royal Society of Arts)coreStrategic or Co-development PartnerDesigner-in-Residence for RSA's Great Recovery project contributing to early conversations around circular design in UK. Participated in 10-day residency investigating bulky waste with visits to waste sites, IKEA, Reuse centres, and FabLab London.
• GalapagosminorStrategic or Co-development PartnerV&A Live Re-Upholstery project with Ella Doran and the Great Recovery, demonstrating sustainable furniture redesign at V&A museum.
• SCP (Society of Limners and Craftsmen)minorOEM/ Whitelabel/ Licensing PartnerLongstanding retail partnership for SCP to sell curated collections of place mats and coasters from Exhibit B project.
• Well-CraftedminorStrategic or Co-development PartnerCo-hosted three-day workshop series during Shoreditch Design Triangle part of London Design Festival on 'The Art of Reuse: Making From Waste for Well-Being' with Alexandra Lunn.
• Solid FloorminorStrategic or Co-development PartnerCurated 'Re-create' exhibition for London Design Festival using Solid Floor's waste flooring material through new-designed objects by local designers including Bridge Bench collaboration.
• HiddenArtminorStrategic or Co-development PartnerChez London chaise longue commissioned for lobby of new housing developments following 2012 Olympics, bringing together artists and artisans for distinctive crafted home elements.
• Royal College of ArtminorStrategic or Co-development PartnerCurrently teaches as Platform Associate Leader for superMATTER on the MA Interior Design programme at RCA.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Timorous Beasties: Glasgow-based design studio producing luxury wallpapers, fabrics, and furnishings with distinctive artistic patterns. Comparable as a designer-led British print and surface pattern house with licensing and bespoke commissions.
• Designers Guild: Founded by Tricia Guild, a UK design-led homewares and fabrics brand offering signature printed textiles, wallpapers, and furnishings. Comparable in terms of founder-led design heritage, pattern-led collections, and trade/retail distribution through John Lewis and independent showrooms.
• House of Hackney: London-based design house creating bold printed wallpapers, fabrics, and homewares with a strong sustainability and British-heritage positioning. Most direct peer: same city, similar print-on-demand model, comparable price points, and overlapping retail and licensing channels.
• Mini Moderns: London-based surface pattern design studio producing wallpapers, fabrics, and homewares with a narrative, archive-style approach. Directly comparable in scale, design-led positioning, and made-in-British production ethos.

Emerging players

• Yodomo: UK social venture focused on textile waste redistribution and maker education. Comparable as a partner in circular textile workshops (Hackney Sustainability Day) and as an emerging player in the same regenerative design community.

Broad incumbents

• SCP (Sheridan Coakley Productions): Long-established UK design retailer and contract furniture supplier. Comparable as both a retail showcase for designer-led homewares and a partner in licensing Ella Doran's textile and accessory collections.
• West Elm: Large US/UK homewares retailer with emphasized sustainability and Fair Trade certified lines. Comparable as a broad incumbent scaling sustainable, design-led homewares and a potential wholesale/licensing partner.
• Habitat: Major UK homewares retailer with a long-standing licensing relationship with Ella Doran (Joanie range). Comparable as a distribution channel and as a broad incumbent in designer-collaboration homewares.
• Toast: UK lifestyle brand with strong craft, sustainability, and slow-design positioning across homewares and textiles. Comparable on circular/material-story narrative and premium DTC positioning, though far larger scale.
• Morris & Co. Heritage British brand (William Morris) producing wallpapers, fabrics, and homewares with Arts & Crafts pattern heritage. Comparable in bespoke wallpaper and interior surface pattern retail, but vastly larger scale and broader distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• LinkedInlinkedin.com/company/ella-doran
• Instagraminstagram.com/elladorandesigner

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELLA DORAN DESIGN LIMITED