LEAD PARTNERS LIMITED
- Company typePrivate
- Founded2018
- HeadquartersPoole, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingServices
LEAD PARTNERS LIMITED firmographics
Firmographics- Name
- LEAD PARTNERS LIMITED
- Legal name
- THE LEAD PARTNERS LIMITED
- Website
- https://lead-partners.co.uk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Ownership category
- akta.pro rank
LEAD PARTNERS LIMITED industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industries
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Lead Qualification & Inside Sales Support Services (BPAFAKAK)
Keywords
Where LEAD PARTNERS LIMITED is headquartered
LocationHeadquarters
- HQ city
- Poole
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
LEAD PARTNERS LIMITED business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Standard Subscription: Fixed fee model where clients pay a predetermined amount to manage their digital marketing strategy across paid search platforms. Includes website review, marketing campaign creation and management, and performance optimization.
- Partnership Package: Performance-based model with commission/profit share on successful sales. Includes complete website design and build, monthly calls and performance reports, and shared marketing costs. Company shares costs and is paid based on successful outcomes.
- Marketing Budget Management: Client-funded marketing budgets for PPC and social campaigns, managed by the company on behalf of clients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Subscription - Fixed fee for marketing management across paid search platforms |
| Outcome Based/ Performance | Monthly | Partnership Package - Commission/profit share on successful sales with shared costs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
LEAD PARTNERS LIMITED product offering
Product offeringCore offering
Lead Partners is a digital marketing agency that helps UK small and medium businesses generate sales enquiries and increase revenue through managed PPC and social media advertising campaigns, conversion-focused website design, and monthly performance reporting delivered via an online client statistics portal. The agency offers two engagement models: a Standard Subscription at a fixed fee for campaign management, and a Partnership Package where the agency shares marketing costs and is paid on a commission/profit share of successful sales.
Product overview
Lead Partners Limited is a digital marketing agency offering two distinct service packages for lead generation and revenue growth: the Standard Subscription (a fixed-fee model for marketing campaign management across paid search platforms) and the Partnership Package (a commission-based model that includes full website design and build). Both packages provide access to a client portal for viewing monthly statistics and performance dashboards.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard Subscription
Companies that use LEAD PARTNERS LIMITED
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
LEAD PARTNERS LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
LEAD PARTNERS LIMITED partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
LEAD PARTNERS LIMITED competitors and assessment
Company assessmentDirect peers
- Screaming Frog: UK SEO and digital marketing agency (distinct from the well-known SEO crawler tool of the same name). Comparable UK agency offering SEO, PPC, and lead generation for SMB clients.
- Hallam Internet: UK multi-service digital marketing agency offering PPC, SEO, content, and web design. Directly comparable to Lead Partners on channel mix (PPC + website build), UK SMB/mid-market focus, and integrated campaign-and-site delivery model.
- Koozai: UK digital marketing agency providing PPC, SEO, and analytics for SMBs and enterprise clients. Comparable through its PPC-led lead generation proposition, UK base, and reporting/dashboard emphasis.
- Rise at Seven: UK digital PR, SEO, and content-led lead generation agency. Comparable as a UK performance marketing agency targeting measurable commercial outcomes through search and social channels, though stronger in PR-led link building than pure PPC.
- Exposure Ninja: UK digital marketing agency specializing in SEO, PPC, and conversion-focused websites for SMB lead generation. Highly comparable in target customer (lead-gen-focused SMBs), service stack, and emphasis on measurable performance dashboards.
- ClickDo: UK SEO and web design agency offering lead generation services and conversion-focused websites. Overlaps with Lead Partners on the integrated website-build-plus-lead-gen proposition for small businesses.
- Vertical Leap: UK-based SEO and PPC agency serving SMB and mid-market clients with lead generation campaigns. Comparable to Lead Partners in service mix (paid search + social + conversion), UK-only footprint, and SMB target segment.
- Pearl Lemon: UK-based lead generation and SEO agency offering performance-based and retainer packages. Comparable business model to Lead Partners including outcome-based pricing, PPC, and website optimization for SMBs.
Broad incumbents
- WebFX: Large US-headquartered digital marketing agency offering SEO, PPC, web design, and lead generation at scale. Comparable service stack (PPC + conversion websites + dashboards) and SMB target segment, but operates as a broad incumbent with proprietary technology (MarketingCloudFX) rather than a niche UK SMB specialist.
Emerging players
- Directive: US-based B2B performance marketing agency focused on SaaS and demand generation via PPC and content. Comparable in outcome-driven lead generation model, though anchored in the US and higher upmarket than Lead Partners' UK SMB base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
LEAD PARTNERS LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
LEAD PARTNERS LIMITED leadership team
Management profileNumber of profiles
LEAD PARTNERS LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LEAD PARTNERS LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LEAD PARTNERS LIMITED
What does LEAD PARTNERS LIMITED do?
Lead Partners is a digital marketing agency that helps UK small and medium businesses generate sales enquiries and increase revenue through managed PPC and social media advertising campaigns, conversion-focused website design, and monthly performance reporting delivered via an online client statistics portal. The agency offers two engagement models: a Standard Subscription at a fixed fee for campaign management, and a Partnership Package where the agency shares marketing costs and is paid on a commission/profit share of successful sales.
Is LEAD PARTNERS LIMITED a public or private company?
LEAD PARTNERS LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LEAD PARTNERS LIMITED founded?
LEAD PARTNERS LIMITED was founded in 2018.
Where is LEAD PARTNERS LIMITED based?
LEAD PARTNERS LIMITED is headquartered in Poole, United Kingdom, in the Europe region.
How does LEAD PARTNERS LIMITED make money?
Three revenue lines are on record. Standard Subscription is the primary driver. The others are partnership Package and marketing Budget Management.
Who are LEAD PARTNERS LIMITED's main competitors?
Direct peers on record are Screaming Frog, Hallam Internet, Koozai, Rise at Seven, Exposure Ninja, ClickDo, Vertical Leap and Pearl Lemon. WebFX is listed as a broad incumbent. Directive is listed as an emerging player.
Does LEAD PARTNERS LIMITED have an API?
No public API is recorded for LEAD PARTNERS LIMITED.
What industry is LEAD PARTNERS LIMITED in?
LEAD PARTNERS LIMITED's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 541810 and its SIC code is 7311.