First Aid For Everyone Ltd.

What First Aid For Everyone Ltd. does

First Aid For Everyone Ltd. is an Ireland-incorporated, founder-owned first aid training company headquartered in Shankill, Dublin. Established in 2009 by Siobhan Butler, a registered general and paediatric nurse with over 20 years in acute hospital settings including a decade in a Dublin Accident and Emergency department, the company delivers a catalogue of seven accredited courses: Parents First Aid, 1 Day Basic First Aid, 1 Day Paediatric First Aid, First Aid Response (FAR), Schools First Aid, Heartsaver CPR and AED, and Manual Handling. The founder is the principal instructor across all delivery channels and the documented headcount is 1–10, indicating a tightly-held, owner-operated service business rather than a scaled platform.

The company's underlying technology stack is intentionally lean and instructor-led. Course delivery spans four channels: in-person public courses at Maldron Hotel Newlands Cross, Dublin; in-home private sessions for groups of up to 10; live Zoom-based online classes (added after the COVID-19 pandemic in 2020); and on-site corporate or institutional training at client premises (up to 8 participants for FAR, up to 12 for Manual Handling). Hands-on practical equipment includes anti-choking vests for Heimlich Manoeuvre training and dedicated paediatric CPR manikins. Booking and payment run through the WordPress-based company website with PayPal integration; marketing relies on organic Facebook/Instagram presence and a co-marketing partnership with Bump, Baby & Me for Parents First Aid courses.

The business model is transactional per-course pricing under three broad schemes: individual/public tickets ranging from €45 (Parents First Aid online) to €100 (Basic and Paediatric in-person, with a €90 Irish Life & Health discount) and €300 (3-day FAR, with a €200 2-day refresher); group/fixed-fee in-house delivery for schools and corporates (e.g., €350 for up to 7 Schools First Aid Online participants); and venue/regulator partnerships (Maldron Hotel as training venue, UFAS issuing FAR certificates, PHECC and QQI providing regulatory accreditation). Customer segments span parents and carers, childcare workers (regulated compliance training), schools (with bespoke 'Croke Park hours' and 5th/6th class offerings), and corporate/manual-handling workplace clients in the greater Dublin area. No external funding has been raised, the entity is private and bootstrapped, and no revenue is disclosed.

Name

First Aid For Everyone Ltd.

Legal name

First Aid For Everyone

Website

https://firstaidforeveryone.ie

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

First Aid For Everyone Ltd. is a Dublin-based first aid training company founded in 2009, delivering PHECC-approved paediatric, basic, CPR/AED, FAR, schools, and manual handling courses to parents, childcare workers, schools, and corporates via in-person, in-home, and Zoom-based delivery.

Ownership category

akta.pro rank

Product category

First Aid Training Services

NAICS

Educational Services (61), Professional and Management Development Training (611430), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

Keywords

• First aid training
• Paediatric first aid
• CPR and AED training
• Manual handling training
• First aid response courses

Headquarters

HQ city

Shankill

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public Course Fees: Individual customers pay per-course fees to attend scheduled public courses held at the Maldron Hotel Newlands Cross, Dublin. Fees vary by course type and format.
2. Group / In-House Training: Organisations (schools, businesses) pay a fixed fee for on-site training delivered at their premises. Pricing is per session for groups (up to 8 for FAR, up to 12 for Manual Handling) rather than per individual attendee.
3. Online / Zoom Course Fees: Parents First Aid courses delivered via Zoom for individuals and families. Customers book via the company website or partner platform (Bump, Baby & Me).
4. In-Home Private Training: Parents can arrange a private Parents First Aid course in Dublin at their own home, inviting up to 10 friends/family members for a set fee.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

First Aid For Everyone Ltd. delivers accredited first aid training courses in Dublin and online via Zoom. The portfolio covers seven distinct courses: Parents First Aid, 1 Day Basic First Aid, 1 Day Paediatric First Aid, First Aid Response (FAR), Schools First Aid, Heartsaver CPR and AED, and Manual Handling. Courses are delivered to individuals, families, schools, childcare facilities, and corporate clients through public in-person sessions at Maldron Hotel Newlands Cross, in-home private sessions, online Zoom classes, and on-site corporate delivery.

Product overview

First Aid for Everyone is a first aid training company established in 2009 offering a portfolio of seven distinct training courses. The core offerings include the Parents First Aid Course (2-hour introductory course), 1 Day Basic First Aid Course, 1 Day Paediatric First Aid Course, First Aid Response (FAR) Course (PHECC-approved), Schools First Aid Course, Heartsaver CPR and AED Course, and Manual Handling Course. The company operates primarily in Dublin, offering courses both in-person at venues like Maldron Hotel Newlands Cross and online via Zoom. The company is owned and managed by Siobhan Butler, a registered general and paediatric trained nurse with over 20 years of hospital experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Parents First Aid Course A 2-hour first aid course designed for parents and carers of children who lack time for a full-day paediatric course. Covers CPR, choking, meningitis, burns, head injuries, and emergency services contact for children aged 0-5. Delivered in-home, online via Zoom, or through partner Bump, Baby & Me.
• 1 Day Basic First Aid Course A one-day comprehensive first aid course (9:30 am - 4:00 pm) suitable for anyone wanting life-saving skills. Covers major paediatric and adult emergencies including CPR and choking management. Held at Maldron Hotel Newlands Cross, Dublin. EUR 100.00 per person. Certificate valid for 2 years.
• 1 Day Paediatric First Aid Course An in-person one-day course (9:30 am - 4:00 pm) for parents, grandparents, babysitters, and childcare workers. Covers paediatric incidents, CPR, choking, plus adult emergencies like heart attack and stroke. EUR 100.00 per person (EUR 90.00 for Irish Life & Health staff). Certificate valid for 2 years. Uses brand-new CPR manikins for practical training.
• First Aid Response (FAR) Course A PHECC-approved comprehensive workplace first aid course meeting HSA requirements under Safety, Health and Welfare at Work Regulations 2007. Available as a 3-day full course (EUR 300.00) or 2-day refresher (EUR 200.00). In-house delivery for up to 8 participants available. Certificate valid for 2 years.
• Schools First Aid Course
• Heartsaver CPR and AED Course
• Manual Handling Course

Quantifiable outcome

• 70% of cardiac arrests in Ireland occur out of hospital — in the presence of a family member or friend — making bystander CPR training critical

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Bump, Baby & MeminorGTM or Marketing PartnerFirst Aid for Everyone works with Bump, Baby & Me (bumpbabyandme.ie) to co-deliver and co-market Parents First Aid courses to young parents. The partnership leverages Bump, Baby & Me's community of new parents and parents-to-be, with courses promoted and booked via their online store.
• Emergency University (California, USA)minorStrategic or Co-development PartnerFounder Siobhan Butler has provided online First Aid training for US multinational companies as part of Emergency University in California. This relationship provided experience in developing online first aid courses, which proved valuable during the COVID-19 pandemic to launch Zoom-based training for parents.
• Maldron Hotel Newlands CrossminorOthersThe Maldron Hotel Newlands Cross near the Naas Road in Dublin serves as the primary venue for public in-person first aid courses (1 Day Basic, 1 Day Paediatric, CPR & AED, and First Aid Response courses).
• UFAS (Unified First Aid Services)minorOthersUFAS issues FAR (First Aid Response) certificates on behalf of First Aid for Everyone. The First Aid Responder (FAR) Training Course is Pre-hospital Emergency Care Council (PHECC) approved, with certificates issued by UFAS.
• QQI (Quality and Qualifications Ireland)minorOthersQQI (formerly FETAC) is the awarding body for Manual Handling training courses. All Manual Handling instructors are QQI accredited Level 6 trained professionals.
• PHECC (Pre-Hospital Emergency Care Council)coreOthersPHECC is the statutory body that approves First Aid Response training courses in Ireland. First Aid for Everyone's FAR courses are PHECC-approved, and H.S.A. (Health and Safety Authority) recognises FAR certification as meeting workplace first aid requirements under the Safety, Health and Welfare at Work Regulations 2007.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Phoenix Safety Training: Dublin-based health and safety training provider offering first aid, manual handling, and FAR courses. Direct competitor in the greater Dublin area for both public course attendees and corporate in-house bookings, with comparable pricing and accreditation profile.
• Heartbeat Safety Training: Ireland-based PHECC-recognised first aid training provider offering FAR, paediatric, CPR/AED, and manual handling courses in Dublin and other regions. Closest like-for-like competitor: similar size, similar pricing (€80–€300 per course), similar target segments, and similar delivery formats including on-site and public classes.
• Safety Training Ireland: Irish health and safety training company offering first aid response, manual handling, and paediatric courses to corporate clients. Comparable in offering a similar mix of PHECC-aligned courses with on-site and public delivery, but typically focused on B2B contracts versus First Aid for Everyone's mixed B2B/B2C model.
• First Aid Training Solutions Ireland: Irish provider of PHECC-accredited first aid response, paediatric first aid, and manual handling training to corporate and childcare clients. Overlaps directly on the FAR and paediatric course portfolio and competes for the same Dublin-based schools, nurseries, and SME training budgets.
• Surefire Safety Training: Specialist Irish first aid and manual handling training company offering on-site and public PHECC-aligned courses. Comparable small-to-mid competitor targeting the same workplace compliance buyer in the Dublin and Leinster region.
• Emergency First Aid (EFA) Training: Irish first aid training specialist delivering PHECC-approved FAR, paediatric, and manual handling courses to corporate and individual customers. Direct head-to-head competitor on the same product mix, target customer segments, and Dublin-area delivery model.

Broad incumbents

• St John Ambulance Ireland: Historic first aid training charity offering workplace first aid, paediatric, CPR/AED, and manual handling courses nationwide. Overlaps on every product First Aid for Everyone sells, with national geographic reach and trusted institutional brand positioning in the same Irish market.
• Irish Red Cross: National first aid training provider delivering PHECC-aligned courses to workplaces, schools, and community groups across Ireland. Operates a parallel course catalogue (basic, paediatric, FAR, manual handling) and competes for the same corporate and childcare contracts in Dublin and beyond.
• Order of Malta Ireland: National voluntary organisation that delivers PHECC-accredited first aid, CPR, AED, and paediatric first aid training across Ireland. Directly competes with First Aid for Everyone for the same regulated FAR/schools/childcare segments, but with vastly greater scale, volunteer instructor base, and brand recognition.

Regional players

• Kidsafe Ireland: Specialist child-safety organisation providing paediatric first aid and child injury prevention training in Ireland. Comparable in its paediatric-first-aid focus and parent/childcare audience overlap, though Kidsafe leans more educational/awareness-led than certification-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/firstaidforeveryone.ie
• Instagraminstagram.com/firstaidforeveryone
• LinkedInlinkedin.com/company/first-aid-for-everyone

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Aid For Everyone Ltd.