Greenhouse Mortgage Services Inc.

What Greenhouse Mortgage Services Inc. does

Greenhouse Mortgage Services Inc. is an Ontario-headquartered mortgage brokerage founded in 2022 and based in Burlington, operating under FSRA license #13468. The firm functions as an intermediary connecting retail borrowers with a network of 30+ Canadian lenders, offering pre-approval, refinancing, renewal, first-time buyer, self-employed, investment-property, private mortgage, HELOC, and new-to-Canada programs. Its go-to-market relies on digital lead generation, an aggregate Google review profile of 847+ reviews at a 4.9 rating, and a claimed 21-day average close time as primary trust signals.

The business is monetized through the standard Canadian brokerage model: lenders pay commissions on funded mortgages, allowing Greenhouse to provide its brokerage service to borrowers at no direct fee. Distribution is multi-product (residential, self-employed, new-to-Canada, investment) and increasingly multi-province (Ontario, British Columbia, Alberta). Supporting technology includes the "Marissa" AI chatbot for inbound triage, a client/broker self-service portal with debt tracking and rate alerts, and a GST/HST new-home rebate calculator — all positioned as borrower-experience and retention layers around the core origination workflow.

The firm's scale claim of 10,000+ homeowners served suggests a meaningful origination book relative to a small, two-named-individual team, implying a high-revenue-per-employee operating model that is typical of lean digital brokerages but also concentrates operational and origination risk in a limited bench. Growth has been driven by geographic broadening, niche-segment targeting, and product tooling additions rather than disclosed capital raises or M&A.

Name

Greenhouse Mortgage Services Inc.

Legal name

Greenhouse Mortgage Services Inc.

Website

https://greenhousemortgage.ca

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Ontario-based FSRA-licensed mortgage brokerage connecting retail borrowers with 30+ Canadian lenders across pre-approval, refinancing, self-employed, and new-to-Canada programs, with operations expanding into British Columbia and Alberta.

Ownership category

akta.pro rank

Product category

Residential Mortgage Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)

Keywords

• Residential mortgage brokerage
• Mortgage refinancing services
• First-time home buyer financing
• Private mortgage lending
• Ontario mortgage broker

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Broker Commission from Lenders: Primary revenue stream: brokerage is compensated by the lender who receives the client's mortgage business upon successful funding. This commission is paid by the lender, not the borrower — the service is free to homebuyers and homeowners in standard transactions. In certain circumstances (e.g., private mortgages, complex situations), a separate broker fee may be charged to the client, which is fully disclosed in writing before proceeding.
2. Client-Facing Broker Fees (Specialized Cases): In specialized situations such as private mortgages or complex B-lender files, a broker fee may be charged directly to the client. Any such fee is fully disclosed in writing prior to proceeding, as required under FSRA regulations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Greenhouse Mortgage Services Inc. is an FSRA-licensed Ontario mortgage brokerage (Licence #13468) that shops borrower files across 30+ lender partners — including chartered banks, credit unions, monoline lenders, alternative lenders, and private/MIC lenders — to arrange residential mortgage financing for purchase, refinance, renewal, investment property, self-employed, newcomer, and private mortgage scenarios. The firm is compensated by the lender upon funding, with the service free to borrowers in standard transactions and disclosed broker fees applied only in specialized cases such as private mortgages.

Product overview

Greenhouse Mortgage Services Inc. is a full-service Ontario mortgage brokerage operating as a platform connecting borrowers with 30+ lenders across A, B, and private tiers. The core offering is mortgage brokerage services centered on pre-approval, purchase, refinance, and renewal products. Digital tools include the Client Portal (debt tracking dashboard), Broker Portal (advisor dashboard), Marissa AI chatbot (client intake), and suite of calculators (payment, CMHC insurance, affordability, GST/HST rebate, renewal savings). Supporting resources include free buyer guides, education articles, and video guides. The company offers specialized programs for first-time buyers, self-employed borrowers, newcomers, and investment property owners.

Differentiator

Problem solved

Functional benefit

Products and services

• Mortgage Brokerage Services Full-service Ontario mortgage brokerage arranging residential and small commercial financing through 30+ institutional, alternative, and private lending partners, with FSRA-licensed oversight and disclosure compliance.
• Mortgage Pre-Approval
• Mortgage Refinancing
• First-Time Home Buyer Program
• HELOC (Home Equity Line of Credit)
• Private Mortgages
• Investment Property Financing
• Self-Employed Mortgages
• New to Canada Mortgages
• Client Portal
• Marissa (AI Client Experience Specialist)
• Mortgage Calculator Suite
• Rate Drop Alert Service
• Free Buyer Resource Guides

Quantifiable outcome

• Average rate savings of 0.5% vs. big bank direct rates; potential savings of $66,000+ over 5-year term on $650,000 mortgage ($3,716/month at 4.89% vs. $3,496/month at 4.19%)
• +4 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

26 partnerships are on record, tiered core and minor.

• TD BankcoreChannel Partner/ Reseller/ DistributorMajor chartered bank in the lender network. One of the Big 6 banks available through the brokerage for mortgage products including fixed and variable rate mortgages.
• RBC Royal BankcoreChannel Partner/ Reseller/ DistributorMajor chartered bank and Canada's largest bank. Part of the 30+ lender network for residential mortgages.
• ScotiabankcoreChannel Partner/ Reseller/ DistributorMajor chartered bank (Big 6) in the lender network. Offers fixed and variable rate mortgage products through the brokerage.
• BMOcoreChannel Partner/ Reseller/ DistributorBank of Montreal — one of Canada's Big 6 banks in the lender network.
• CIBCcoreChannel Partner/ Reseller/ DistributorCanadian Imperial Bank of Commerce — Big 6 bank in the lender network.
• National BankcoreChannel Partner/ Reseller/ DistributorNational Bank of Canada — one of Canada's Big 6 banks available through the brokerage.
• Merix FinancialcoreChannel Partner/ Reseller/ DistributorMonoline lender offering competitive rates. Best 5-year fixed rate of 3.89% available through the brokerage. Monoline lenders typically offer 65-85 bps below big bank rates and are not available directly to the public.
• MCAPcoreChannel Partner/ Reseller/ DistributorMonoline mortgage lender. Offers variable rate at Prime - spread (3.45%), competitive fixed rates. One of the top-performing monoline lenders in the network.
• First NationalcoreChannel Partner/ Reseller/ DistributorMonoline mortgage lender in the network. Offers various fixed rate and variable rate products.
• Radius FinancialcoreChannel Partner/ Reseller/ DistributorMonoline lender. Best 3-year fixed rate of 4.04% available through the brokerage.
• CMLS FinancialcoreChannel Partner/ Reseller/ DistributorMonoline mortgage lender in the network.
• Equitable BankcoreChannel Partner/ Reseller/ DistributorAlternative lender (B-lender) offering stated income and self-employed mortgage programs. Accepts credit scores from 550+ in some cases.
• Home TrustcoreChannel Partner/ Reseller/ DistributorAlternative lender (B-lender) for borrowers who don't fit traditional bank criteria. Offers flexible qualification for self-employed and those with credit challenges.
• Community TrustcoreChannel Partner/ Reseller/ DistributorAlternative lender in the network for borrowers needing non-traditional financing options.
• Meridian Credit UnioncoreChannel Partner/ Reseller/ DistributorCredit union offering competitive rates. 5-year fixed at 4.09%, variable at 3.95%. Not-for-profit structure often provides competitive pricing.
• Alterna SavingscoreChannel Partner/ Reseller/ DistributorCredit union in the network. Offers competitive mortgage products including 5-year fixed at 4.09%.
• CMI Mortgage InvestmentscoreChannel Partner/ Reseller/ DistributorMortgage Investment Corporation (MIC). Private lender for short-term financing solutions. Flexible qualification criteria, min credit 500+. Best private rate of 9.99% for 1-year term at 75% LTV. Can close in 5-10 business days.
• Alta West CapitalminorChannel Partner/ Reseller/ DistributorPrivate lender (MIC). Equity-based lending focus. Min credit 480+, 70% LTV max, 10.25% 1-year rate.
• Fisgard Asset ManagementminorChannel Partner/ Reseller/ DistributorPrivate lender (MIC). BC and Prairie markets focus. 75% LTV, 10.49% 1-year rate.
• Atrium MICminorChannel Partner/ Reseller/ DistributorMortgage Investment Corporation. GTA and Southern Ontario focus. 75% LTV, 10.75% 1-year rate.
• Brookstreet Equity PartnersminorChannel Partner/ Reseller/ DistributorPrivate lender. No credit minimum — equity-only lending. 65% LTV, 11.25% 1-year rate. For borrowers with credit challenges who have sufficient property equity.
• Mortgage Professionals Canada (MPC)coreChannel Partner/ Reseller/ DistributorIndustry association membership. Company is listed as an MPC member alongside FSRA licensing. Indicates professional standing and access to industry resources and networking.
• Financial Services Regulatory Authority of Ontario (FSRA)coreChannel Partner/ Reseller/ DistributorProvincial regulator. Brokerage is licensed under the Mortgage Brokerages, Lenders and Administrators Act, 2006 (Brokerage Licence #13468). FSRA oversight requires acting in clients' best interest, disclosing material information, maintaining E&O insurance, and adhering to conduct standards.
• Canada Mortgage and Housing Corporation (CMHC)coreChannel Partner/ Reseller/ DistributorFederal mortgage insurance provider. Mortgages with less than 20% down require mortgage loan insurance through CMHC, Sagen, or Canada Guaranty. Premium is added to mortgage principal. CMHC insurance enables first-time buyers to purchase with as little as 5% down.
• Sagen (formerly Genworth Canada)coreChannel Partner/ Reseller/ DistributorMortgage insurance provider alongside CMHC and Canada Guaranty. Insures mortgages with less than 20% down payment.
• Canada GuarantycoreChannel Partner/ Reseller/ DistributorMortgage insurance provider alongside CMHC and Sagen. Provides mortgage default insurance for high-ratio mortgages.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mortgage Architects: Canadian mortgage brokerage network offering independent brokers access to multiple lenders, technology platforms, and back-office support. Direct competitor in the same retail brokerage channel.
• TMG The Mortgage Group: Canadian mortgage broker network with multi-lender access and broker support services. Directly comparable franchise-style brokerage model serving independent agents across Canada.
• Dominion Lending Centres: Largest Canadian mortgage broker network with thousands of brokers and a broad multi-lender platform. Closest comparable to Greenhouse's retail brokerage model, though at materially greater scale and national footprint.
• Verico Financial Group: Canadian mortgage broker network with national lender access and broker support. Comparable to Greenhouse in offering multi-lender comparison and retail brokerage services.
• Mortgage Alliance Company of Canada: National Canadian mortgage brokerage network providing brokers with access to multiple lenders, technology, and compliance infrastructure. Operates the same retail-brokerage business model as Greenhouse.
• Centum Financial Group: Canadian mortgage broker and financial services network with multi-lender access across the country. Same core retail-brokerage value proposition as Greenhouse.

Emerging players

• Ratehub.ca: Canadian financial product comparison platform that includes mortgage rate comparison and broker routing. Partial overlap with Greenhouse — Ratehub aggregates and routes demand to brokerages, while Greenhouse is a brokerage.
• Pineapple Financial: Digital Canadian mortgage brokerage with proprietary technology and lender network. Competes in the same multi-lender retail brokerage space but with a stronger digital-first acquisition motion.
• nesto: Digital-first Canadian mortgage broker/lender with an AI-driven platform and direct lender relationships. Competitor for the same tech-enabled, multi-lender retail brokerage segment, but with a fundamentally digital GTM.

Others

• Mortgage Professionals Canada: National mortgage industry association of which Greenhouse is a member. Not a competitor but a sector-level peer relevant to industry standing, advocacy, and benchmarking of Canadian mortgage brokerages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenhouse Mortgage Services Inc.