What FIRST AGENCY UNITED LTD does

First Agency United LTD is a London-based private limited company operating an "Agency as a Service" (AaaS) subscription model that delivers web development, graphic design, branding, and marketing services to small and mid-market businesses, with an Enterprise tier serving larger companies and government clients. The company traces its operational roots to approximately 13 years ago as a small developer group, formally launched the AaaS model in 2020, and relaunched in 2024 with an expanded team of roughly 21 professionals across design, development, 3D visualization, marketing, and client success functions. Customers access services through a CRM-based client portal where they submit unlimited requests processed sequentially, with most design requests completed within 2–4 business days and website updates within 24–48 hours.

The product portfolio is organized into four subscription tiers: Medium (£450/month), Large (£950/month), Pro (£2,850/month), and Enterprise (from £5,500/month), each providing unlimited requests and revisions, with annual website redesigns included. Underlying technology is a CRM-driven service delivery platform with a client portal for request submission, file sharing, and billing, rather than a proprietary SaaS product. The go-to-market is predominantly direct-to-consumer via the website with self-serve sign-up, supplemented by organic social media presence on Facebook and Instagram; Pro and Enterprise plans unlock face-to-face meetings, dedicated managers, and additional communication channels. The company is founder/team-owned with no disclosed external investors, and its revenue is generated entirely through recurring monthly subscription billing with no disclosed revenue figures.

Name

FIRST AGENCY UNITED LTD

Legal name

First Agency United LTD

Website

https://firstagency.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

First Agency United LTD is a London-based subscription agency delivering web development, design, branding, and marketing services to SMBs, mid-market firms, and government clients via fixed monthly plans with unlimited requests.

Ownership category

akta.pro rank

Product category

Digital Design & Web Development Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

CRM Strategy, Implementation & Managed Services (MPAAAIAD)

Keywords

• Web design services
• Branding services
• Subscription design agency
• Digital marketing services
• Custom web development

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Subscription Revenue: Fixed monthly subscription model with four tiers (Medium £450, Large £950, Pro £2850, Enterprise from £5500). Revenue generated through recurring monthly billing with no limits on requests or revisions. Annual website redesign included.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

FIRST AGENCY UNITED LTD delivers subscription-based web design, web development, branding, graphic design, and digital marketing services under a fixed monthly fee. Its Agency-as-a-Service model provides unlimited requests processed sequentially through a proprietary CRM portal, with capabilities spanning websites, hosting, domains, SEO, e-commerce, logo design, social graphics, 3D visualization, branding, and bespoke web app/SaaS development for SMBs through enterprises and government clients.

Product overview

First Agency United LTD offers an Agency as a Service (AaaS) model providing unlimited requests on a fixed monthly subscription. The core product portfolio consists of four main service categories: Web Development Services (websites, hosting, domains, SEO, updates), Graphic Design Services (branding, digital designs, 3D renders, animations), Business Services (strategy, marketing, research), and Custom Solutions (tailored development for unique needs). These services are packaged into four subscription tiers: Medium (£450/month), Large (£950/month), Pro (£2,850/month), and Enterprise (from £5,500/month). All plans feature unlimited requests (one at a time) and unlimited revisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development Services Website creation and management services including fully designed websites, hosting, email hosting, domain registration (.com or .co.uk), unlimited information updates, new design when needed, SEO optimization, and e-commerce capabilities. Targeted at SMBs through enterprises needing ongoing web presence.
• Graphic Design Services Comprehensive design services including full business branding, unlimited digital designs, product designs, social network graphics, 3D design, real estate 3D renders, and animations. Targeted at businesses needing high-volume ongoing design output.
• Business Services Strategic consulting including online and offline strategies, marketing strategy, client analysis, business analysis, market research, and vision development. Targeted at SMB and mid-market firms needing strategic direction alongside design/dev work.
• Custom Solutions Tailored services for unique business needs beyond standard offerings, including new company setup, custom websites, web apps, and SaaS development. Targeted at larger companies and enterprises with bespoke requirements.

Quantifiable outcome

• Design requests completed within 2-4 business days on average
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• DesignJoy: Subscription-based design service offering unlimited requests on a fixed monthly plan, with one-at-a-time processing. Closest in model mechanics to First Agency's "unlimited requests, one per time" framing.
• Kimp: Subscription-based unlimited graphic design, video, and design services delivered on monthly plans. Direct AaaS competitor with a similar service scope (design + light web/marketing).
• ManyPixels: Unlimited graphic and web design subscription service with monthly plans, directly competing on the same AaaS model. Differentiates with a wider geographic footprint (Singapore HQ, global team).
• Penji: Unlimited design subscription service offering custom designs, branding, and web/marketing work on monthly plans — directly comparable to First Agency's tiered offering.
• Growmodo: Unlimited graphic design and web development subscription service, including branding and marketing support — closely aligned to First Agency's full-service AaaS model.
• Flocksy: Subscription-based creative services provider offering design, video, copywriting, and web development on unlimited monthly plans. Direct competitor in the AaaS / unlimited-creative space.
• Design Pickle: US-based unlimited graphic design subscription service offering flat monthly plans with unlimited requests, virtually identical business model to First Agency's AaaS offering. One of the most established players in the design-subscription space.
• Awesomic: Design subscription platform matching clients with vetted designers for unlimited requests on a monthly plan. Competes directly on the same core value proposition (unlimited requests, fixed price).

Regional players

• Smith Agency: UK-based full-service digital agency offering web design, branding, and digital marketing services. Comparable service mix to First Agency but traditional project-based engagement model rather than subscription.

Broad incumbents

• Wpromote: Large US-based digital marketing agency offering design, web development, SEO, and media buying. Broader service portfolio than First Agency but overlapping on the core web/branding/SEO services sold via subscription to enterprise and mid-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/firstagencylondon
• Instagraminstagram.com/firstagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIRST AGENCY UNITED LTD