Canadian Quickie Inc.

What Canadian Quickie Inc. does

Canadian Quickie Inc. (operating as Quickie Convenience Stores) is a privately held Canadian convenience retail and fuel network owned by MacEwen Petroleum Inc., founded in 1973 and headquartered in Ottawa, Ontario, with the MacEwen corporate headquarters in Maxville, Ontario. The company operates 100+ convenience store and fuel station locations across Ontario and Quebec under a combination of corporate and franchise models, with independent retailers running individual locations under a franchise structure requiring a minimum $20,000 investment. Core product offerings include snacks, beverages, hot food (roller grill items, pizza, hot dogs), baked goods, packaged foods, and an expanding alcoholic beverage assortment (beer, wine, coolers, ciders). Most locations co-locate MacEwen fuel pumps, with additional fuel supply partnerships at select sites with Esso and Canadian Tire Corporation.

The business model stacks multiple revenue streams on top of a single physical footprint: in-store retail sales, fuel sales through MacEwen Petroleum and partner brands, franchise/license fees from independent operators, ancillary services including CIBC ATM surcharges, Canada Post parcel services, car wash fees, EV charging, and delivery commissions through a SkipTheDishes partnership. Pricing is unit-based across all streams; the company's primary branded merchandise play is the $12 Quickie Travel Mug bundled with 6 free hot beverage refills as a customer loyalty mechanism. The technology layer is light: a Wix-hosted website with store locator and geolocation, social media presence (Facebook, Instagram, LinkedIn), and email newsletters — no proprietary software, app, or AI/ML capabilities are disclosed.

The company targets general consumers and on-the-go personas — commuters, road trippers, and local community members seeking one-stop access to fuel, snacks, hot food, beverages, and ancillary services without visiting larger retail formats. Select stores operate 24/7. In July 2025, Quickie acquired Little Short Stop Stores (operating since 1967), adding Ontario locations and signaling an active roll-up strategy. Multiple store renovations and expansions were completed across Fallowfield, Albion Road, Hunt Club, Smiths Falls, Lucan, Kemptville, and Rideaucrest during 2025, reflecting ongoing capital reinvestment into the existing network.

Name

Canadian Quickie Inc.

Legal name

MacEwen Petroleum Inc.

Website

https://quickiestores.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Canadian Quickie Inc. operates 100+ convenience store and fuel station locations across Ontario and Quebec under MacEwen Petroleum Inc., offering snacks, beverages, hot food, fuel, and ancillary services (CIBC ATMs, Canada Post, car washes) to commuters and local consumers.

Ownership category

akta.pro rank

Product category

Convenience Store Retail

NAICS

Convenience Retailers (445131), Gasoline Stations with Convenience Stores (457110)

SIC

Retail-Convenience Stores (5412)

akta.pro primary industry

Traditional Convenience Stores (C-Stores) (CRAHABAA)

akta.pro secondary industry

Convenience Retail with Quick-Service Foodservice (Hot Food/Prepared) (CRANAJAI)

Keywords

• Convenience retail
• Fuel stations
• Grab-and-go food
• Postal services
• Lottery retail

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales: Quickie generates revenue through sales of convenience items including snacks, beverages, hot food, baked goods, and packaged foods at over 100 store locations across Ontario and Quebec.
2. Fuel Sales: Through MacEwen Petroleum partnership, Quickie offers fuel sales at many store locations, providing gasoline and diesel fuel to customers.
3. Franchise Fees: Independent retail operators can franchise Quickie locations with a minimum investment requirement of $20,000. The company provides corporate support including category management, territory managers, annual conferences, and training programs.
4. Ancillary Services: Additional revenue streams include car wash services, ATM fees (CIBC partnership), postal services (Canada Post), and alcohol sales (beer, wine, coolers, ciders) at select locations.
5. Merchandise Sales: Sale of branded merchandise including travel mugs ($12) that come with 6 free hot beverage refills.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Canadian Quickie Inc. operates a chain of 100+ convenience stores and fuel stations across Ontario and Quebec under the Quickie Convenience Stores brand. Stores offer snacks, beverages, hot food, baked goods, packaged foods, lottery products, MacEwen fuel, car washes, CIBC ATMs, Canada Post parcel services, and a growing selection of beer, wine, coolers, and ciders at select locations. The chain is operated by MacEwen Petroleum Inc. with many locations run by independent franchise operators on a 24/7 basis at select sites.

Product overview

Quickie Convenience Stores operates as a network of convenience and fuel retail locations across Ontario and Quebec under the MacEwen Petroleum Inc. family of brands. The core offering is the Quickie convenience store, which combines snacks, beverages, baked goods, and hot food items with ancillary services including MacEwen fuel (at most locations), car washes (select locations), postal services, CIBC ATMs, Beer Caves, EV charging stations, and M&M Food Market Express. The stores are independently operated by retailers under a franchise model, with services varying by location. Founded in 1973, the company has grown to over 100 locations and continues to expand through new openings and acquisitions such as the Little Short Stop Stores chain joining the Quickie family in 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Quickie Convenience Stores A network of 100+ convenience retail locations across Ontario and Quebec selling snacks, beverages, hot food, baked goods, lottery tickets, alcohol, and offering ancillary services such as fuel, car washes, ATMs, and postal drop-off for everyday consumers.
• MacEwen Fuel Gasoline and diesel fuel offered at most Quickie store locations through the parent company MacEwen Petroleum Inc., with additional Esso and Canadian Tire fuel partnerships at select sites.
• Quickie Franchise Program Licensed retail opportunity for independent operators to run a Quickie-branded convenience store, with corporate support including training, category management, territory managers, and annual conferences. Minimum investment of $20,000.
• Quickie Travel Mug Branded 16 oz stainless steel travel mug sold for $12, including 6 free hot beverage refills for coffee, hot chocolate, or tea at participating Quickie stores.
• Quickie Gift Cards Gift cards usable for in-store purchases and fuel at Quickie / MacEwen locations.
• Little Short Stop Stores Acquired Ontario convenience store chain (operating since 1967) now operating under the Quickie brand, adding additional locations across Ontario communities.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• MacEwen PetroleumcoreOthersQuickie Convenience Stores are operated by MacEwen Petroleum Inc. MacEwen has been providing fuel and convenience services since 1976, with Quickie being a key retail brand under the MacEwen family of businesses. MacEwen fuel is available at most Quickie store locations.
• EssominorChannel Partner/ Reseller/ DistributorQuickie has partnerships with Esso at select locations for fuel supply, in addition to MacEwen fuel and Canadian Tire Corporation fuel partnerships.
• Canadian Tire CorporationminorChannel Partner/ Reseller/ DistributorFuel partnership with Canadian Tire Corporation at select Quickie locations, providing additional fuel brand options for customers.
• CIBCcoreChannel Partner/ Reseller/ DistributorCIBC ATM services are available in almost all Quickie convenience stores, providing customers with convenient access to cash withdrawal services.
• Canada PostcoreChannel Partner/ Reseller/ DistributorQuickie offers Canada Post parcel pickup and drop services at various store locations, including package shipping with pre-attached labels and full postal outlets at select stores.
• M&M Food Market ExpressminorChannel Partner/ Reseller/ DistributorM&M Food Market Express is available at select Quickie locations, offering customers access to high-quality flash-frozen meals and food products.
• SkipTheDishesminorChannel Partner/ Reseller/ DistributorSkipTheDishes delivery partnership allows customers to order snacks and convenience items from select Quickie locations for home delivery.
• ItalfoodsminorChannel Partner/ Reseller/ DistributorLocal Ottawa/Gatineau food supplier serving Quickie stores with Italian products including pasta, sauces, beans, vinegars, and coffee. Italfoods has been serving the region for over 33 years.
• AB GourmetminorChannel Partner/ Reseller/ DistributorFresh poke bowl provider at select Quickie locations, offering seafood, tofu, or chicken poke bowl options.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wawa: Privately held U.S. regional convenience chain famous for its foodservice (hoagies, coffee) and loyalty program. Comparable as a privately held, regional c-store + fuel operator with strong brand affinity and foodservice-led traffic.
• Murphy USA: U.S.-based convenience store and fuel retailer with ~1,700 stores primarily located adjacent to Walmart properties. Directly comparable as a fuel-led c-store operator with high-volume, small-format locations and similar unit economics focus.
• Casey's General Stores: U.S. c-store chain combining fuel, private-label food service (kitchen-prepared pizza, donuts, sandwiches), and in-store amenities. Highly comparable as a multi-format c-store + fuel operator with a strong focus on foodservice to drive traffic.
• Alimentation Couche-Tard: The dominant Canadian convenience store and fuel retailer (Circle K brand) operating thousands of locations across Canada and globally. Directly comparable as a Canadian-headquartered c-store + fuel operator with a multi-banner strategy and franchise/licensing arm.
• 7-Eleven: The world's largest convenience store chain, with significant presence in Canada. Directly comparable in c-store + fuel format, SKU assortment, and grab-and-go foodservice, though at vastly greater scale.
• Parkland Corporation: Canadian fuel and convenience retailer operating banners such as On the Run / Marche Express across Canada and internationally. Closely comparable as a Canadian-headquartered fuel + c-store operator with similar regional strategy and recent M&A-driven growth.
• Sheetz: Privately held U.S. regional convenience chain with a strong made-to-order foodservice program, fuel, and proprietary loyalty platform. Closely comparable as a family/private c-store + fuel operator with significant foodservice differentiation and 24/7 operations.
• Sunoco LP: Master limited partnership focused on fuel distribution and convenience retail in North America. Comparable as a fuel-led retail platform that combines wholesale fuel supply with branded c-store operations.
• ARKO Corp: U.S. convenience store and fuel distributor operating ~1,300 locations across 30+ banners. Directly comparable as a multi-banner, M&A-driven c-store + fuel operator with a similar roll-up acquisition strategy and modest scale relative to the largest players.

Broad incumbents

• Pilot Travel Centers (Pilot Flying J): Largest operator of travel centers in North America with integrated c-store, foodservice, and fuel offerings. Comparable as a high-traffic fuel + convenience operator with strong foodservice programs, though at a larger travel-plaza format rather than Quickie's neighborhood c-store footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/QuickieStores
• LinkedInlinkedin.com/company/quickie-stores
• Instagraminstagram.com/quickiestores

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canadian Quickie Inc.