ModaMia
ModaMia is a privately held DTC womenswear brand selling made-to-measure dresses and jumpsuits online to women with non-standard body types across 50+ countries, using a custom-sizing and body-type matching workflow on Shopify.
- Company typePrivate
- Founded2009
- HeadquartersTallinn, Estonia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What ModaMia does
ModaMia is a privately held, founder-owned direct-to-consumer womenswear brand incorporated in Delaware as ModaMia, LLC, with its principal place of business in Grandville, Michigan. The company sells made-to-measure dresses and jumpsuits through its Shopify-based e-commerce storefront at modamia.com, shipping to more than 50 countries with multi-currency support in USD, CAD, AUD, GBP, EUR, and JPY. Its core product surface comprises custom dresses (priced $85-$105), jumpsuits ($115-$135), a Personal Designer customization service, and digital gift cards ($25-$500).
The underlying technology is a custom on-demand manufacturing workflow paired with a Custom Size Creator that captures customer-specific height, weight, and body measurements, and a Body Type Matching System that maps customers to one of eight silhouettes: Straight, Hourglass, Apple, Inverted Triangle, Pear, Round, Curvy Plus, and Petite. Production uses small-batch runs of sustainable fabrics (Lyocell from eucalyptus, Bamboo, Recycled Polyester) with dip dye or digital printing for customization, and is positioned as zero-waste. The company offers a 100% Fit Promise with a 60-day remake-or-refund policy.
ModaMia monetizes through unit-priced one-time purchases at an AOV of roughly $75-$135, augmented by gift card sales and an Influencer/Affiliate program with commission, free-clothing, and custom-collection arrangements for partners. Customer acquisition is decentralized across an email newsletter (ModaMia Circle), a Fashion Quiz funnel, paid digital advertising on Google, Facebook, Bing, Pinterest, Outbrain, and Taboola, and a Refer-a-Friend program offering 15% off codes plus $20 first-purchase store credit. The primary customer segment is women with non-standard body proportions, including petite, curvy, plus, tall, and asymmetrically proportioned shoppers, with secondary occasion-based segments covering work, date night, vacation, wedding guest, and girls' night out use cases.
ModaMia firmographics
Firmographics- Name
- ModaMia
- Legal name
- ModaMia, LLC.
- Website
- https://modamia.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ModaMia is a privately held DTC womenswear brand selling made-to-measure dresses and jumpsuits online to women with non-standard body types across 50+ countries, using a custom-sizing and body-type matching workflow on Shopify.
- Ownership category
- akta.pro rank
ModaMia industry classification
Industry- Product category
- Custom Made-to-Measure Womenswear
- NAICS
- Cut and Sew Apparel Manufacturing (3152), Apparel Manufacturing (315)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Custom Tailoring & Made-to-Measure Adjustments (HSAJAFAM)
Keywords
Where ModaMia is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
ModaMia business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Custom Clothing Sales: Direct e-commerce sales of made-to-measure womenswear including dresses, jumpsuits, and shirt dresses. Products are custom-made for each customer based on their specific measurements and style preferences. One-time purchase model with prices ranging from $75-$135 per garment.
- Referral Program: Refer-a-friend program where existing customers receive unique 15% off discount codes to share. For every friend that purchases, referrers earn redeemable points, discounts, and/or free clothes. First purchase referral earns $20 store credit.
- Gift Cards: Digital gift cards sold in denominations from $25 to $500, valid for 1 year from purchase date. Gift cards are guaranteed to fit and allow recipients to choose their perfect outfit in perfect size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dresses - $85-$105 |
| Unit Pricing | Pay-as-you-go | Jumpsuits - $115-$135 |
| Unit Pricing | Pay-as-you-go | Standard Shipping - $12 USD |
| Unit Pricing | Pay-as-you-go | Express Shipping - $35 USD |
| Unit Pricing | Pay-as-you-go | Gift Cards - $25 to $500 |
| Transaction based/ take rate | Pay-as-you-go | Referral Discount - 15% off |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels7 records
ModaMia product offering
Product offeringCore offering
ModaMia designs, manufactures, and sells made-to-measure womenswear (custom dresses, jumpsuits, and shirt dresses) direct-to-consumer through its own Shopify storefront. Each garment is custom-cut to the customer's individual measurements and body type, with options for personalized colors, prints, and sustainable fabrics (Lyocell, Bamboo, Recycled Polyester), supported by a Personal Designer service, a Fashion Quiz, and a 100% Fit Promise.
Product overview
ModaMia is a custom womenswear ecommerce company specializing in made-to-measure clothing. The core product offering centers on custom-fit dresses and jumpsuits, with a Personal Designer service enabling customers to customize colors and design elements. Products are available across multiple size categories (Petite, Curvy Plus, and standard sizes) and style categories (Work Office, Date Night, Vacation, Wedding Guest, Girls Night Out). The company emphasizes sustainable fabrics (Lyocell, Bamboo, Recycled Polyester) and offers a 100% Fit Promise guarantee with remake or refund options within 60 days.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Dresses
Quantifiable outcome
- 100% Fit Promise - If not just right, remake or full refund
- +2 more outcomes
Companies that use ModaMia
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
ModaMia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ModaMia partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
ModaMia competitors and assessment
Company assessmentDirect peers
- Eloquii: Plus-size women's apparel brand with custom fit features and extended size runs. Overlaps with ModaMia's curvy-plus segment and DTC-first go-to-market.
- Indochino: Made-to-measure menswear brand that has expanded into womenswear. Highly comparable business model (custom fit, on-demand production, multi-channel retail, showrooms) and serves as a benchmark for scaling made-to-measure globally.
- Sumissura: Online made-to-measure women's and men's clothing brand offering custom dresses, blouses, suits and shirts. Directly comparable to ModaMia's custom-fit, on-demand cut-and-sew approach and global DTC distribution.
- Stitch Fix: Personal styling service that combines data-driven fit recommendations with curated apparel. Comparable to ModaMia in addressing fit challenges for women and using body data to drive purchase conversion, though it operates a styling/subscription model rather than pure made-to-measure.
- Universal Standard: Direct-to-consumer womenswear brand focused on extended sizing (10-40). Closely comparable to ModaMia's body-type inclusive positioning and petite/curvy-plus segmentation.
- eShakti: Direct-to-consumer custom-made women's apparel retailer offering made-to-measure dresses, tops and bottoms. Closest comparable to ModaMia's made-to-measure womenswear model, same product category and bespoke sizing funnel.
Emerging players
- Proper Cloth: Direct-to-consumer made-to-measure menswear brand expanding into women's categories. Comparable custom-on-demand model and supply chain approach, with adjacent rather than directly competing customer base.
Broad incumbents
- Nordstrom: Department store with a significant custom-tailoring and made-to-measure program for women's apparel, including in-store alterations. Comparable as an incumbent offering bespoke fitting within a much broader retail portfolio.
- ASOS: Large global fashion retailer with extended-size ranges (ASOS Curve, Petite, Tall) and broad womenswear catalog. Comparable as a benchmark incumbent competing for the same fit-frustrated customer with faster delivery but standardized sizing.
- Rent the Runway: Subscription-based occasion wear rental platform with extended-size assortments. Comparable to ModaMia's occasion/dress customer (wedding guest, date night, work) while addressing fit concerns through try-at-home rather than bespoke manufacturing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ModaMia social profiles
Digital presenceModaMia financial estimates
Financial estimateRevenue estimate
Valuation estimate
ModaMia leadership team
Management profileNumber of profiles
ModaMia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ModaMia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ModaMia
What does ModaMia do?
ModaMia designs, manufactures, and sells made-to-measure womenswear (custom dresses, jumpsuits, and shirt dresses) direct-to-consumer through its own Shopify storefront. Each garment is custom-cut to the customer's individual measurements and body type, with options for personalized colors, prints, and sustainable fabrics (Lyocell, Bamboo, Recycled Polyester), supported by a Personal Designer service, a Fashion Quiz, and a 100% Fit Promise.
Is ModaMia a public or private company?
ModaMia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ModaMia founded?
ModaMia was founded in 2009. It employs 1 to 10 people.
Where is ModaMia based?
ModaMia is headquartered in Tallinn, Estonia, in the Europe region.
How does ModaMia make money?
Three revenue lines are on record. Custom Clothing Sales are the primary driver. The others are referral Program and gift Cards.
Who are ModaMia's main competitors?
Direct peers on record are Eloquii, Indochino, Sumissura, Stitch Fix, Universal Standard and eShakti. Proper Cloth is listed as an emerging player. Broad incumbents are Nordstrom, ASOS and Rent the Runway.
Does ModaMia have an API?
No public API is recorded for ModaMia.
What industry is ModaMia in?
ModaMia's product category is Custom Made-to-Measure Womenswear. Its primary akta.pro industry code is HSAJAFAM, Custom Tailoring & Made-to-Measure Adjustments. Its NAICS code is 3152 and its SIC code is 2300.