What Sumissura does

Sumissura is a Swiss-headquartered, direct-to-consumer e-commerce company that sells made-to-measure clothing and footwear to women. Founded in 2013 and operated under AFT GmbH in Zürich with manufacturing and EU operations run through its wholly-owned Spanish subsidiary Depatro Barcelona SL in Sant Cugat del Vallès, the company serves individual consumers in 13+ countries across Europe, North America, and Oceania through a self-serve website localized into five or more languages and multiple currencies. Product categories span women's suits, shirts, blouses, blazers, pants, jeans, skirts, dresses (including bridesmaid and wedding guest), outerwear, and a custom footwear line (Oxfords, loafers, Chelsea boots, brogues, monk straps, chukka boots), all individually handcrafted in Spain.

The core technical platform combines an AI-powered sizing algorithm refined over 13 years of customer data with online 3D configurators that let buyers customize fabric, color, lapels, buttons, linings, and other details and preview the finished product. A persistent digital body profile stores customer measurements across orders, enabling repeat purchasing without re-measurement. Production is handcrafted rather than automated, with 150-500+ fabric options depending on product line, and the company backs orders with a Perfect Fit Guarantee covering local alterations up to 25% of product price or free remake.

Sumissura generates revenue through one-time purchases of custom-tailored garments and shoes at unit prices ranging from approximately €59 (entry-level business shirts) to over €600 (premium wool suits), with shoes typically €159-€300+ and dresses €139-€199. The go-to-market motion is product-led growth: customers design and transact entirely on the website with no sales team, supported by content marketing (style guides, occasion content, outfit galleries), organic social media, email, and Trustpilot reviews. Customer segments include working professionals, wedding guests, bridesmaids, plus-size and petite customers, and women seeking custom footwear. Distribution is exclusively online (no retail), shipping via DHL and FedEx, with Klarna BNPL offered in select markets. The company also operates Hockerty as a related brand targeting the men's custom clothing market.

Name

Sumissura

Legal name

AFT GmbH

Website

https://sumissura.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Sumissura is a Swiss-headquartered, direct-to-consumer e-commerce company selling made-to-measure women's clothing and custom footwear through a self-serve website with 3D configurators and an AI-powered sizing algorithm, serving individual consumers across 13+ countries.

Ownership category

akta.pro rank

Product category

Custom Made-to-Measure Women's Apparel and Footwear

NAICS

Clothing and Clothing Accessories Retailers (458110), Cut and Sew Apparel Manufacturing (except Contractors) (31525), Footwear Manufacturing (3162), Shoe Retailers (4582)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Custom Tailoring & Made-to-Measure Adjustments (HSAJAFAM)

akta.pro secondary industries

Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL), Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF)

Keywords

• Made-to-measure clothing
• Custom women's apparel
• Online tailoring platform
• Bespoke footwear
• Custom suits women

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Made-to-Measure Clothing Sales: One-time purchase model for individually crafted garments and shoes. Each item is made to the customer's exact measurements and specifications. The company covers alteration costs up to 25% of product price or remakes items free of charge if adjustments are insufficient. All products are 100% custom-tailored and handcrafted with no refunds offered due to the bespoke nature of production.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sumissura sells custom-made-to-measure women's clothing and footwear through a self-serve online platform. Customers use an AI-powered sizing algorithm and 3D configurator to design bespoke garments (suits, shirts, blazers, pants, jeans, skirts, dresses, coats, bridesmaid and wedding-guest dresses) and shoes (Oxfords, loafers, boots, brogues, monk straps) that are then handcrafted to their measurements, primarily produced in Spain. Each order is a one-time individually tailored purchase with a Perfect Fit Guarantee covering alterations or free remakes.

Product overview

Sumissura is a made-to-measure online custom clothing platform for women offering bespoke garments and footwear. The core offering centers on an online 3D configurator/designer that allows customers to customize suits, shirts, blazers, pants, jeans, skirts, dresses, coats, and shoes to their exact measurements. Products include women's suits (pant suits, skirt suits, tuxedos, wedding suits), dress shirts and blouses, blazers, dress pants and jeans, skirts, dresses (evening, bridesmaid, wedding guest), outerwear (wool coats, trench coats), and custom footwear (Oxfords, loafers, Chelsea boots, brogues). The company operates with AI-powered sizing algorithms refined over 13 years of customer data. Founded in 2013, Sumissura has served over 200,000 customers and manufactures products in Europe (shoes handcrafted in Spain).

Differentiator

Problem solved

Functional benefit

Brands

• Hockerty: A related brand operated by the same company offering custom men's clothing including suits, shirts, blazers, pants, and shoes. Referenced on Sumissura website with cross-linking.

Products and services

• Custom Women's Suits Made-to-measure women's suits including pant suits, skirt suits, tuxedos, and wedding suits, fully customizable in fabric, lapels, buttons, and linings, handcrafted to the customer's exact measurements.
• Custom Women's Dress Shirts and Blouses Custom-tailored women's dress shirts and blouses with options for collars, cuffs, buttons, monograms, and various fabric choices, made to the customer's measurements.
• Custom Women's Blazers Custom-made women's blazers in styles including linen, double-breasted, and business blazers, made to the customer's measurements and design preferences.
• Custom Women's Dress Pants Made-to-measure women's dress pants with options for high-waisted, wide-leg, cigarette, palazzo, chinos, and velvet styles.
• Custom Women's Jeans Custom-made women's jeans available in high-waisted, wide-leg, boyfriend, button-fly, flare, black, and white styles.
• Custom Women's Skirts Made-to-measure women's skirts including pencil skirts, flared skirts, business skirts, and various lengths and styles.
• Custom Women's Dresses Custom-made women's dresses including evening dresses, sheath dresses, empire waist dresses, long sleeve dresses, A-line dresses, and bridesmaid dresses.
• Custom Women's Wool Coats Made-to-measure women's wool coats including double-breasted coats, peacoats, trench coats, duffle coats, and funnel collar coats.
• Wedding Guest Dresses Custom-made-to-measure chiffon wedding guest dresses with online 3D designer for customization of neckline, sleeves, hemline, and silhouette, targeting women attending weddings.
• Custom Bridesmaid Dresses Custom-made bridesmaid dresses available in colors including burgundy, sage green, black, dusty blue, and emerald green, designed to fit each bridesmaid's measurements.
• Custom Made Women's Shoes Handcrafted made-to-measure women's shoes including Oxfords, brogues, loafers, Chelsea boots, and chukka boots, fully customizable with Italian leather, suede, and velvet options in sizes 34 to 43 with special widths.
• Custom Women's Loafers Custom-made women's loafers including penny loafers, horsebit loafers, tassel loafers, and chunky loafers.
• Custom Women's Chelsea Boots Custom-made women's Chelsea boots with elastic side strips, available in various leather types and colors.
• Business Wear Collection Complete professional wardrobe collection including business suits, dress shirts, blouses, dress pants, skirts, and coats designed for office environments, with 200,000+ customers served.

Quantifiable outcome

• Perfect Fit Guarantee covers alteration costs at any local tailor up to 25% of product price, or free remake if alterations are insufficient
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• HockertyminorGTM or Marketing PartnerHockerty is a related brand (also operated by AFT GmbH) serving the men's custom clothing market. Sumissura links to Hockerty in its navigation and product listings (e.g., men's suits, shoes, accessories), cross-selling for the broader custom clothing audience. Hockerty is positioned as the men's counterpart to Sumissura's women's focus.
• DHLminorOthersDHL is used as a shipping partner for international and possibly domestic deliveries alongside FedEx.
• FedExminorOthersFedEx is used as a shipping partner for deliveries alongside DHL.
• KlarnaminorOthersKlarna provides buy-now-pay-later services (4 separate payments) in select countries, offering flexible payment options for customers at checkout.
• TrustpilotminorOthersTrustpilot is used to display verified customer reviews, providing social proof and credibility for the brand.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Indochino: Indochino is a leading online made-to-measure menswear brand offering custom suits, shirts, and outerwear. While men's-focused, it shares Sumissura's core e-commerce DTC custom-tailing model, AI-style measurement workflows, and Perfect Fit-style remake guarantees.
• Hockerty: Hockerty is the men's custom-clothing brand operated by Sumissura's parent AFT GmbH, offering made-to-measure suits, shirts, blazers, and shoes via the same 3D configurator and AI sizing infrastructure. It is Sumissura's closest direct comparable in product, technology, and business model.
• Proper Cloth: Proper Cloth is a New York-based online custom shirtmaker offering made-to-measure dress shirts with extensive fabric and customization options. It mirrors Sumissura's self-serve online configurator approach and category focus on custom tailored garments.
• Black Lapel: Black Lapel is an online custom menswear brand specializing in made-to-measure suits, shirts, and formalwear. It shares Sumissura's positioning in online custom tailoring with fit guarantees and operates as a clear direct competitor in the custom suit category.
• Alton Lane: Alton Lane combines online custom tailoring with physical showrooms for fittings and consultations. Its hybrid model offers a useful contrast to Sumissura's pure-play e-commerce approach while remaining directly comparable in custom menswear product.
• Ratio Clothing: Ratio Clothing offers online custom-tailored shirts and suits with a configurator-driven experience similar to Sumissura's 3D design tool. It is a direct comparable in the made-to-measure DTC menswear space.
• eShakti: eShakti is one of the few online made-to-measure brands historically focused on women's apparel, offering custom dresses, tops, and skirts. It is the most direct women's custom apparel comparable to Sumissura by customer segment.

Broad incumbents

• Suitsupply: Suitsupply is a well-established global menswear retailer offering made-to-measure services alongside ready-to-wear suiting. It competes with Sumissura in custom suiting but operates a much broader portfolio of off-the-rack products and physical retail stores.

Emerging players

• MM.LaFleur: MM.LaFleur is a women's workwear brand focused on professional attire for women — the same primary use case as Sumissura's business wear collection. While not custom-tailored, it competes for the same customer's wardrobe spend on office-appropriate apparel.
• Stitch Fix: Stitch Fix uses data-driven personalization to recommend apparel to consumers, addressing similar fit and personalization pain points to Sumissura through a different (stylist-mediated) delivery model. It represents the algorithmic personalization frontier adjacent to Sumissura's custom configurator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sumissura
• Facebookfacebook.com/Sumissura
• Instagraminstagram.com/Sumissura
• TikToktiktok.com/@sumissura
• Pinterestpinterest.com/Sumissura
• LinkedInlinkedin.com/company/sumissura

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sumissura