OÜ NURMIKO AK

What OÜ NURMIKO AK does

OÜ NURMIKO AK operates the Nurmiko Aiandipood garden center in Juuliku, Estonia, between Saku and Laagri, under a retail plant nursery and gardening supplies business model. The company was founded in 1989 and remains a privately held, single-location operation led by figures including Nurmiko Jaagu. The assortment covers eight core product categories: potted flowering plants (Potililled), summer flowers (Suvelilled), hanging basket/container plants (Amplid), cut flowers (Lõikellilled), indoor plants (Toataimed), coniferous trees (Elupuud) including Smaragd and Brabant varieties in graduated height tiers, vegetable seedlings (Köögiviljataimed) featuring 21 tomato varieties, and a soils/fertilizers line (Mullad, Väetised) that includes BIO-certified organic mixes approved under EU regulation (EC) No 2021/1165, vermicompost, perlite, and specialty blends for orchids, cacti, roses, and rhododendrons.

The business supplements in-store inventory by importing plants to order from a Dutch partner's warehouse with approximately one-week delivery time, allowing customer-driven assortment expansion beyond what physical inventory supports. Pricing is unit-based, ranging from €0.90 for a single baby plant cube up to €83 for large conifer trees, with €39-per-pallet transport across Estonia. Distribution is anchored to the Juuliku physical retail storefront (open E-R 10-18, L-P 10-16), supported by an informational website catalog, an expert gardening blog (Jaagu blogi), and social media channels. Customer segments are entirely consumer/home-gardener oriented, with no B2B contracts disclosed. Supplier relationships include Matogard OÜ for BIO soils and Kekkilä for branded growing media. No revenue, headcount, or e-commerce transaction data is disclosed.

Name

OÜ NURMIKO AK

Legal name

OÜ NURMIKO AK

Website

https://nurmiko.ee

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Nurmiko Aiandipood, operated by OÜ NURMIKO AK, is a privately held Estonian garden center founded in 1989 and located in Juuliku between Saku and Laagri, selling plants, gardening supplies, and BIO-certified soils to Estonian home gardeners via a single retail storefront with Dutch partner import sourcing.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Plant Sales: Direct in-store sales of plants, flowers, seedlings, trees, and gardening supplies to consumers. Also imports plants to order from Dutch partners based on customer requests.

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

OÜ NURMIKO AK operates Nurmiko Aiandipood, a physical garden center in Juuliku, Estonia (between Saku and Laagri) that retails potted plants, summer flowers, hanging basket plants, cut flowers, indoor plants, coniferous trees, vegetable seedlings, baby/young plants, and a comprehensive line of organic and specialty soils and fertilizers. The company supplements its in-store inventory with on-demand imports from Dutch partners and serves both beginner and experienced home gardeners in Estonia.

Product overview

OÜ NURMIKO AK is a garden center operating since 1989, located in Juuliku between Saku and Laagri, Estonia. The company operates as a retail nursery offering a comprehensive range of plants and gardening supplies. Their product portfolio includes potted plants (Potililled), summer flowers (Suvelilled), hanging basket plants (Amplid), cut flowers (Lõikellilled), indoor plants (Toataimed), coniferous trees (Elupuud), vegetable plants (Köögiviljataimed), and baby/young plants (Beebitaimed). Additionally, they offer a diverse line of soils and fertilizers including organic BIO-certified soil mixes for vegetables, gardens, and greenhouses, as well as specialized soils for orchids, cacti, roses, and rhododendrons. The company sources some plants from Dutch partners with approximately one-week delivery time to Estonia.

Differentiator

Problem solved

Functional benefit

Products and services

• Potted Plants (Potililled) Various potted flowering plants for indoor and outdoor use, sold at the Juuliku garden center.
• Summer Flowers (Suvelilled) Seasonal flowering plants suitable for summer gardens and outdoor planting.
• Hanging Baskets / Container Plants (Amplid) Plants suitable for hanging baskets, containers, and window boxes, including lobelia, pelargonium, petunia, calibrachoa, and bacopa varieties.
• Cut Flowers (Lõikellilled) Fresh cut flowers including roses, carnations, tulips, chrysanthemums, calla lilies, irises, gerberas, and veronicas in various colors.
• Indoor Plants (Toataimed) Various indoor plants including dracaena, ficus, palm trees, and other houseplants in multiple varieties and sizes.
• Coniferous Trees (Elupuud) Conifer trees including Smaragd and Brabant varieties available in various heights, sold with root ball.
• Vegetable Plants (Köögiviljataimed) Vegetable seedlings including 21 varieties of tomatoes, cucumbers, squash, and various vegetable plants for home cultivation.
• Baby Plants / Young Plants (Beebitaimed) Young plant seedlings including flowering summer plants, green plants, and vegetable plants sold in cubes; priced at €0.90 per single-baby cube and €1.70 per double- or triple-baby cube.
• Soils and Fertilizers (Mullad, Väetised) Various soil mixes and fertilizers including BIO-vegetable soil, BIO-garden soil, BIO-greenhouse soil, compost, vermicompost, perlite, and specialized soils for orchids, cacti, roses, rhododendrons, and other plants.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Dutch Partner (Holland)coreOthersImports plants to order for customers from Dutch partner's warehouse. Delivery time approximately 1 week depending on order day. This partnership allows the store to offer a wider variety of plants beyond their in-store inventory.
• Matogard OÜcoreOthersManufacturer of soil products including BIO-soil mixes, composts, and specialty growing media. Products include BIO-aiamuld, BIO-kasvuhoonemuld, and various specialty soils.
• KekkiläminorOthersBrand of gardening products including specialty soils, peat, and growing media sold at the store.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Notcutts: UK garden center chain founded in 1895 with multiple physical stores selling plants, garden supplies, and home goods. Comparable long-established garden retail brand serving home gardeners, but at multi-site scale with broader category mix.
• Dobbies Garden Centres: UK's largest garden centre chain with 60+ stores selling plants, garden supplies, and home/leisure goods. Overlaps with Nurmiko in core plant and gardening-supply categories for home gardeners, but operates at materially larger chain scale with food/restaurant and broader lifestyle assortment.
• Intratuin: Largest Dutch garden center chain with physical stores plus online, selling plants, flowers, soils, and full garden/outdoor living assortment. Comparable category and customer overlap with Nurmiko, but at substantially larger scale and broader assortment (including furniture, outdoor, pets).

Direct peers

• Thompson & Morgan: UK-based seed and live plant retailer with mail-order and digital channels offering flowers, vegetables, and gardening supplies. Directly comparable to Nurmiko's mix of vegetable seedlings, summer flowers, conifer hedging, and gardening inputs for home gardeners.
• Suttons: UK seed and plant retailer selling vegetable seeds, flower plants, fruit, and gardening supplies. Directly comparable product categories (vegetable seedlings, flower plants, gardening supplies) and customer segment (home gardeners) to Nurmiko Aiandipood.
• Burpee: Long-established US seed and plant retailer (since 1876) selling vegetable seedlings, flowers, and gardening supplies via mail order and online. Comparable heritage brand, similar product mix (tomatoes, vegetable plants, flowers), and direct-to-home-gardener customer model.
• White Flower Farm: US mail-order nursery and garden retailer selling plants, bulbs, and gardening supplies with strong editorial/content marketing emphasis. Comparable combination of curated plant catalog, gardening content, and direct-to-consumer fulfillment for home gardeners.
• Park Seed: US seed and live plant retailer with mail-order and online channels serving home gardeners with vegetables, flowers, herbs, and supplies. Comparable product depth in vegetable seedlings (including heirloom tomatoes), flowers, and gardening inputs.
• Bluestone Perennials: US mail-order perennial nursery selling flowering plants, shrubs, and gardening supplies directly to home gardeners. Comparable business model combining curated plant catalog with horticultural expertise targeted at the home gardening segment.
• Bakker (Bakker Spalding): Dutch-origin plant retailer shipping bulbs, plants, and gardening supplies across Europe. Comparable to Nurmiko Aiandipood as a plant-focused retailer combining in-country inventory with cross-border sourcing partnerships, serving home gardeners with similar product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OÜ NURMIKO AK