BLUEBIRD STUDIOS LTD

What BLUEBIRD STUDIOS LTD does

Bluebird Studios, LLC is a privately held, 15-person game development studio headquartered in Ann Arbor, Michigan, founded by Chris Okumura and affiliated with the University of Michigan ecosystem. The company builds mental health-focused games and gamified solutions, operating two distinct product lines. Treat Team is a consumer-facing games series that converts reflection and real-life actions into in-game progress intended to reduce anxiety, built around proprietary characters such as Kaleo. PMO Business Games is a B2B offering of turnkey gamified solutions for marketing, community, and training use cases, sold to corporate businesses, EdTech and learning institutions, hospitals and mental health institutions, and startups.

The underlying technology is a custom game development stack using agile workflow processes, iterative customer discovery, and software release life cycle techniques learned at the University of Michigan College of Engineering and from prior team experience at triple-A studios. The consumer product is distributed globally through the Google Play Store and Apple TestFlight, with a public pilot scheduled for April 2026 and an honorary testing list already in operation. B2B PMO Business Games are sold through direct enterprise field sales on a quote-based, custom-development or licensing model. The go-to-market is a hybrid of product-led growth (consumer app), event-driven community building (Michigan Games Entrepreneurship Race 2026), and enterprise field sales (B2B contracts). Pricing is not publicly disclosed.

The company is led by co-founders Chris Okumura (CEO, U-M MS Robotics/BSE Electrical Eng), Paul Young (COO, U-M BGS Entrepreneurship, formerly marketing founder at WolverineSoft Studio), and Chellina Okumura (CDO, practicing therapist MSCP/MFT-I). The broader team includes executive advisors in business growth, economics and law, and technology/AI, plus a development and design bench drawn heavily from U-M alumni and current students. No institutional funding rounds, parent company, subsidiaries, patents, regulatory actions, named enterprise customers, or AI/ML capabilities are disclosed in the available data.

Name

BLUEBIRD STUDIOS LTD

Legal name

Bluebird Studios, LLC

Website

https://bluebirdstudios.org

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Bluebird Studios is a 15-person University of Michigan-affiliated game studio that develops mental health games (Treat Team) for consumers and gamified training solutions (PMO Business Games) for enterprises, with a Treat Team pilot scheduled for April 2026.

Ownership category

akta.pro rank

Product category

Mental Health Mobile Games

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYMPAFAAAH

Serious Games & Simulation Studios (Training, Defense, Enterprise)

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Development Studios (PC/Console/Mobile)

SECONDARYMPAFAAAB

Mobile & F2P Game Studios

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Development Studios (PC/Console/Mobile)

Keywords

• Mental health games
• Mobile game development
• Gamified wellness solutions
• Corporate training games
• Digital therapeutics

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consumer Mental Health Games (Treat Team): The company is developing a premier games series targeting consumers with mental health games. Currently in pilot phase launching April 2026. Revenue model appears to be mobile game distribution through app stores (Google Play, Apple App Store).
2. PMO Business Games (B2B Solutions): Turnkey game solutions for corporate businesses, Ed-Tech/learning institutions, hospitals/mental health institutions, and startups - suggesting custom development or licensing arrangements for business clients.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Bluebird Studios develops and publishes mental health-focused games and gamified solutions through two product lines: Treat Team, a consumer-facing mobile games series that turns reflection and real-life actions into in-game progress to reduce anxiety, and PMO Business Games, turnkey custom game solutions for corporate marketing, community engagement, training, EdTech, healthcare, and startups. The studio combines University of Michigan engineering talent with traditional therapeutic research methods to deliver engaging gameplay that supports mental wellness and organizational learning outcomes.

Product overview

Bluebird Studios offers mental health-focused games, primarily organized around two core product lines: the Treat Team games series (their premier consumer offering that gamifies real-life reflection and actions to promote mental wellness) and PMO Business Games (turnkey solutions for corporate training, marketing, and community engagement). Both product lines leverage proven mental health methods and fun characters to drive engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Treat Team Premier consumer-focused mental health games series that turns reflection and real-life actions into meaningful in-game progress, making growth feel tangible and rewarding for players dealing with anxiety and mental health challenges. Features fun characters designed to increase motivation and reduce anxiety.
• PMO Business Games Turnkey custom game solutions targeting corporate businesses, EdTech and learning institutions, media companies, hospitals and mental health institutions, and startups and specialized businesses for marketing, community engagement, and training.

Quantifiable outcome

• Mental health disorders affect 1 in 8 people globally (WHO)
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mightier: Boston-based developer of biofeedback-based video games designed to help children manage anxiety and emotional regulation. Comparable mental health gaming approach, especially in translating therapeutic techniques into game mechanics.
• SuperBetter: Game-based mental health platform that uses quests and resilience-building mechanics to improve mental wellness. Closely aligned with Treat Team's approach of turning reflection and real-life actions into in-game progress for anxiety reduction.
• Akili Interactive (EndeavorRx): Developer of FDA-cleared prescription digital therapeutics delivered as video games, including cognitive and mental health interventions. Comparable to Bluebird Studios as a clinically-validated, game-based mental health product company.
• Woebot Health: Digital mental health company that builds a chatbot-based therapeutic tool for anxiety and depression. Directly comparable to Bluebird Studios as a tech-forward mental health intervention targeted at anxiety, with a comparable focus on engagement and outcomes.

Others

• Kahoot!: Global game-based learning platform used across education and corporate training. Comparable to Bluebird Studios' PMO Business Games B2B/EdTech training and engagement use case, though at vastly larger scale and as a broader learning platform.

Emerging players

• Limbic: UK-based mental health AI company supporting NHS talking therapies through patient-facing tools and clinician dashboards. Comparable as an emerging player combining mental health technology with clinical validation, though focused on AI rather than games.

Broad incumbents

• Calm: Major mental wellness brand with meditation, sleep, and mindfulness content delivered as a mobile app and to enterprises. Comparable to Bluebird Studios' consumer mental health mission but built on audio/editorial content rather than games.
• Pear Therapeutics: Pioneer in prescription digital therapeutics (PDTs) for mental health and substance use disorders. Comparable to Bluebird Studios' clinical-mental-health ambition, though Pear operates at a much larger, regulated scale.
• Headspace: Large-scale mental wellness app offering guided meditation, sleep, and focus content via B2C subscriptions and B2B partnerships. Overlaps with Treat Team's consumer mental health offering but is a much broader, content-led platform rather than a game studio.

Regional players

• WolverineSoft Studio: University of Michigan's student-run game development studio, which has overlapping talent with Bluebird Studios (notably its president and past co-founder). Relevant as a regional peer with shared student-developer culture and ecosystem access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bluebird-studios

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLUEBIRD STUDIOS LTD