SuperBetter
SuperBetter is a privately held LLC operating a gamified mental health and resilience platform built on its proprietary Live Gamefully® methodology, serving individual consumers, K-12 and higher-education institutions, youth programs, and small businesses via subscription mobile and web apps.
- Company typePrivate
- Founded2015
- HeadquartersGlen Ellyn, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What SuperBetter does
SuperBetter, LLC operates a gamified mental health and resilience platform built on its proprietary Live Gamefully® methodology, which integrates game science, positive psychology, and cognitive behavioral therapy into a framework of quests, power-ups, allies, and hero narratives. The platform is distributed as native iOS and Android applications and a browser-based web app, supported by three account tiers: a free Player tier for squad participation, a Hero individual subscription at $24.99/year providing access to 40+ solo challenges, and a Host organizational subscription at $99/year enabling groups of up to 30 users to run structured 5-day squad challenges with a progress-monitoring dashboard. The product was invented by game designer Jane McGonigal as a personal recovery tool following a concussion, and is validated by randomized controlled trials at University of Pennsylvania, Harvard Medical School, and The Ohio State University Wexner Medical Center.
The company's commercial model combines product-led self-serve acquisition for individual consumers with light enterprise sales to educators, youth programs, universities, small businesses, and healthcare providers. Distribution leverages app stores, the company's own web storefront (app.superbetter.com), a separate host platform (host.superbetter.com), and earned-media channels including podcast appearances, social media, and recognition by the World Economic Forum as a Top Innovator in Youth Mental Health and inclusion in the HundrED Global Collection 2026. Pricing is deliberately low to support accessibility, with custom quotes available for organizations exceeding 200 players.
SuperBetter is a privately held Illinois LLC founded in 2015, operating with a 1-10 employee headcount from Glen Ellyn, Illinois. The company has raised approximately $270,000 cumulatively across a 2015 round and a 2023 Republic crowdfunding round, with no disclosed institutional venture funding. Over one million people have engaged with the platform cumulatively, and the company's research-backed evidence base — including meta-analyses showing top-quartile effect sizes for depression and anxiety reduction — represents its primary commercial differentiator in a crowded mental-health-app category.
SuperBetter firmographics
Firmographics- Name
- SuperBetter
- Legal name
- SuperBetter, LLC
- Website
- https://superbetter.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SuperBetter is a privately held LLC operating a gamified mental health and resilience platform built on its proprietary Live Gamefully® methodology, serving individual consumers, K-12 and higher-education institutions, youth programs, and small businesses via subscription mobile and web apps.
- Ownership category
- akta.pro rank
SuperBetter industry classification
Industry- Product category
- Mental Health & Resilience Software
- NAICS
- Other Individual and Family Services (624190), Child and Youth Services (624110)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Underachievement, Motivation & School Engagement Interventions (EDAKALAH)
Keywords
Where SuperBetter is headquartered
LocationHeadquarters
- HQ city
- Glen Ellyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SuperBetter business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hero Account Subscriptions: Annual subscription model for individual users ($24.99/year) providing access to 40+ solo challenges, custom challenge creation, and ability to join squad challenges from hosts. Includes 14-day free trial.
- Host Account Subscriptions: Annual subscription model for group/organizational hosts ($99/year for up to 30 people) providing access to 90+ squad challenges, custom challenge design, player monitoring dashboard, and squad hosting capabilities. Includes 30-day free trial. Custom pricing available for organizations with more than 200 players.
- Free Player Tier: Free tier allows users to play with squads and experience basic platform functionality. This drives user acquisition and conversion to paid Hero and Host accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free Player - Basic squad play access |
| Subscription | Annual | Hero Account - Individual annual subscription for solo challenges and personal growth |
| Subscription | Annual | Host Account - Organization/group subscription for hosting challenges |
| Subscription | Annual | Custom/Enterprise - Large organization pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
SuperBetter product offering
Product offeringCore offering
SuperBetter is a gamified mental health and resilience platform that applies the proprietary Live Gamefully® methodology—integrating game science, positive psychology, and cognitive behavioral therapy—to help users achieve mental health goals through quests, power-ups, allies, and epic wins. It offers individual Hero subscriptions ($24.99/year) with 40+ solo challenges, free Player tier access, and Host organizational subscriptions ($99/year for up to 30 people) with 90+ squad challenges and a progress monitoring dashboard, delivered via iOS, Android, and web.
Product overview
SuperBetter is a gamified mental health and resilience platform that uses the Live Gamefully® methodology—an evidence-based framework integrating game science, positive psychology, and cognitive behavioral therapy. The product portfolio consists of a consumer mobile and web app available in free (Player) and paid (Hero at $24.99/year) tiers, and an organizational Host platform ($99/year for up to 30 users) designed for educators, youth programs, and businesses to deploy squad-based challenges. The platform serves over 1 million users and is recognized as a top innovator in youth mental health by the World Economic Forum.
Differentiator
Problem solved
Functional benefit
Products and services
- SuperBetter Hero Account Individual player subscription offering access to 40+ solo challenges for personal mental health, emotional wellbeing, social relationships, and physical resilience. Users can create custom challenges and join squad challenges from hosts. Priced at $24.99/year with a 14-day free trial.
- SuperBetter Host Account
- SuperBetter Player Account (Free Tier)
- SuperBetter Mobile App (iOS)
- SuperBetter Mobile App (Android)
Quantifiable outcome
- Significant reductions in depression symptoms demonstrated through randomized controlled trial at University of Pennsylvania.
- +8 more outcomes
Companies that use SuperBetter
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles6 records
SuperBetter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
SuperBetter partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- HundrEDcoreSuperBetter is featured in the HundrED Global Collection 2026, recognized as one of 100 impactful education innovations. Keith Wakeman from SuperBetter appeared on the HundrED Connected Podcast alongside Jenn Flynn from APPLE Schools discussing youth health and wellbeing approaches.
- APPLE SchoolsminorAPPLE Schools is featured alongside SuperBetter on the HundrED Connected Podcast, with Jenn Flynn discussing approaches to youth health and wellbeing that complement SuperBetter's methodology.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
SuperBetter competitors and assessment
Company assessmentDirect peers
- Happify: Happify is a consumer-facing mental health and wellbeing app that uses gamified activities, tracks, and science-based exercises to reduce stress and build resilience. It is the closest direct competitor to SuperBetter given its gamification-led approach targeting similar consumer and employer segments.
- Woebot Health: Woebot Health delivers an AI-chatbot-driven mental health platform combining CBT principles with conversational interfaces for consumers, employers, and health systems. Comparable to SuperBetter for digital, evidence-based behavioral health interventions targeting similar B2B and B2C customers.
- Moodfit: Moodfit is a mental health app for individuals offering mood tracking, CBT-based exercises, and habit-building tools for anxiety and depression. It overlaps with SuperBetter's Hero tier in functionality and target user (self-directed individuals seeking mental health improvement).
- Move This World: Move This World provides a social-emotional learning platform used by K-12 educators to deliver mental health and SEL curriculum through structured activities. It directly competes with SuperBetter's Host account in the education vertical with similar school-based deployment model.
- Aperture Education: Aperture Education provides the DESSA suite of SEL assessments, intervention tools, and curriculum used by K-12 schools to measure and build student social-emotional competencies. It directly competes with SuperBetter's education vertical offering for district-level SEL contracts.
Broad incumbents
- Headspace: Headspace is a major consumer and employer mental wellness platform offering meditation, sleep, and focus content with a B2B sales motion through Headspace for Work, Headspace for Education, and health plan partnerships. It competes for the same employer and education budgets as SuperBetter, though its content library is broader and brand is more established.
- Calm: Calm is a leading consumer meditation and sleep app with enterprise distribution through Calm Business and Calm Health for healthcare providers. It is a broader incumbent competing with SuperBetter for wellness-app mindshare, employer contracts, and individual subscribers, but does not focus specifically on gamification or youth.
- BetterHelp: BetterHelp is the largest online therapy platform connecting consumers to licensed therapists via subscription. It is a broader incumbent in the digital mental health category that competes with SuperBetter for consumer mental health spending and employer wellbeing benefits.
Emerging players
- Wysa: Wysa offers an AI-chatbot mental health companion with clinically-validated CBT content, sold to employers and health plans and targeting youth wellbeing. It overlaps with SuperBetter's evidence-based digital mental health positioning, particularly in employee wellbeing and youth segments.
- Slay: Slay is a gamified mental health app purpose-built for Gen Z, combining mood tracking with social, game-like mechanics. It targets the same youth mental health demographic as SuperBetter with a similar gamification-led approach but a more mobile-native, social-first product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SuperBetter social profiles
Digital presenceSuperBetter financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperBetter leadership team
Management profileNumber of profiles
Profiles2 records
SuperBetter funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperBetter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperBetter
What does SuperBetter do?
SuperBetter is a gamified mental health and resilience platform that applies the proprietary Live Gamefully® methodology—integrating game science, positive psychology, and cognitive behavioral therapy—to help users achieve mental health goals through quests, power-ups, allies, and epic wins. It offers individual Hero subscriptions ($24.99/year) with 40+ solo challenges, free Player tier access, and Host organizational subscriptions ($99/year for up to 30 people) with 90+ squad challenges and a progress monitoring dashboard, delivered via iOS, Android, and web.
Is SuperBetter a public or private company?
SuperBetter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SuperBetter founded?
SuperBetter was founded in 2015. It employs 1 to 10 people.
Where is SuperBetter based?
SuperBetter is headquartered in Glen Ellyn, United States, in the North America region.
How does SuperBetter make money?
Three revenue lines are on record. Hero Account Subscriptions are the primary driver. The others are host Account Subscriptions and free Player Tier.
Who are SuperBetter's main competitors?
Direct peers on record are Happify, Woebot Health, Moodfit, Move This World and Aperture Education. Broad incumbents are Headspace, Calm and BetterHelp. Emerging players are Wysa and Slay.
Does SuperBetter have an API?
No public API is recorded for SuperBetter.
What industry is SuperBetter in?
SuperBetter's product category is Mental Health & Resilience Software. Its primary akta.pro industry code is EDAKALAH, Underachievement, Motivation & School Engagement Interventions. Its NAICS code is 624190 and its SIC code is 7372.