Name

AIR ALERT LTD

Legal name

Transform IOT Services Ltd

Website

https://air-alert.co.uk

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Indoor Air Quality Monitoring

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Airborne Chemical Exposure Monitoring (VOCs, Solvents, Gases) (EUAHAGAA)

akta.pro secondary industries

Indoor Air Quality (IAQ) Monitoring & Ventilation Optimization (BPABAGAI), Commercial & Industrial Alarm Monitoring (BPAKAFAB), Indoor Air Quality (IAQ) Testing & Monitoring (HSAOAIAD)

Keywords

• Indoor air quality
• Workplace exposure monitoring
• COSHH compliance monitoring
• Gas detection sensors
• Environmental monitoring systems

Headquarters

HQ city

Warwick

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Air Alert Hardware Units: Sale of physical monitoring units containing gas sensors for continuous air quality detection. Units are plug-and-play requiring no specialist installation. The company positions unit cost as competitive with annual air quality consultancy checks. Pricing not publicly disclosed.
2. Continuous Monitoring Software/SaaS: Cloud-based monitoring, data storage on AWS, real-time alerting via email/SMS, and web-enabled dashboard access. Subscription implied by continuous monitoring requirement and remote update capability.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Air Alert provides continuous indoor air quality monitoring hardware units that detect VOCs, toxic gases, particulates, and hazardous airborne substances in workplaces. Sensor readings are transmitted every 60 seconds over WiFi or Ethernet to AWS cloud infrastructure, where they are processed into real-time alerts and compliance documentation supporting EH40/2005 and COSHH regulatory requirements. The integrated system is sold as a hardware unit with an accompanying SaaS analytics layer for ongoing monitoring.

Product overview

Air Alert is a single unified product—an intelligent air quality monitor and alert system developed by Transform IOT Services Ltd. The product provides continuous, autonomous monitoring of VOCs, toxic gases, and airborne hazards across multiple industry sectors (Manufacturing, Education, Laboratories, Catering, and Commercial buildings). The system comprises sensors that detect hazardous gases and compounds, transmits data via WiFi or Ethernet to AWS cloud storage every 60 seconds, processes readings using advanced data specification algorithms into actionable alerts, and integrates with customers' Facility Management Systems. Standard sensor capabilities include measurement of NH₃, CO₂, CO, C₂H₅OH, H₂, CH₄, NO₂ (in ppm), presence detection for H₂S, ISO Butane, Propane, VOCs, particulates (1, 2.5, 4 & 10 microns), temperature, and humidity.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Alert Continuous Indoor Air Quality Monitoring System Air Alert hardware units continuously detect VOCs, toxic gases, particulates, and hazardous airborne substances in workplaces, transmitting readings every 60 seconds over WiFi or Ethernet to an AWS cloud platform that delivers real-time alerts and EH40/2005 and COSHH compliance documentation. The system is sold to compliance officers, facilities managers, and H&S teams in manufacturing, education, laboratories, catering, and commercial buildings.

Quantifiable outcome

• Eliminates 364 days of vulnerability between annual checks
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Transform IOT Services LtdcoreOthersTransform IOT Services Ltd is the parent company and brand owner of Air Alert. The product is marketed as 'The intelligent air quality monitor and alert system by Transform IOT Services Ltd.' All intellectual property, development, and commercial operations flow through this entity.
• ASCENDEAminorImplementation/ SI/ Consulting PartnerASCENDEA built the Air Alert product — credited as the developer in the website footer: 'Built By ASCENDEA'. ASCENDEA appears to be a web development/technology services firm that developed the platform.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS provides cloud data storage and infrastructure for Air Alert's monitoring platform. Sensor data is transmitted to a secure AWS database every 60 seconds, with data processing and dashboard delivery through AWS cloud services.
• University of Warwick Science ParkminorStrategic or Co-development PartnerAir Alert was developed at the University of Warwick Science Park Innovation Centre. The company is headquartered there, suggesting a collaborative relationship with the university for technology development and incubation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Sensirion: Swiss manufacturer of high-accuracy gas, particulate, and flow sensors commonly used inside professional IAQ monitors — an enabling/adjacent peer whose components may sit inside competing continuous-monitoring devices.

Broad incumbents

• Dräger: Global industrial safety and gas detection incumbent with extensive fixed and portable gas detection portfolio for occupational safety; competes broadly with Air Alert for the same workplace compliance budgets.
• Honeywell: Diversified industrial conglomerate offering gas detection, building automation, and IAQ solutions as part of a much broader safety and building portfolio; competes for enterprise facility compliance spend.
• 3M: Large industrial safety incumbent with occupational health, gas, and particulate monitoring products; relevant peer because its sales motion targets the same H&S and compliance buyers in manufacturing.

Direct peers

• TSI Incorporated: US-based manufacturer of precision air quality, particle, and gas monitoring instruments for indoor and industrial environments, overlapping with Air Alert's workplace exposure measurement use cases.
• Casella: UK-headquartered occupational hygiene and environmental monitoring specialist offering gas, dust, and noise instruments for COSHH-style workplace compliance, directly competing with Air Alert in the UK EH40/COSHH buyer.
• Aeroqual: New Zealand-based manufacturer of professional air quality monitors detecting gases, particulates, and VOCs for industrial, commercial, and occupational compliance — same use cases and target buyer (H&S, facilities, compliance) as Air Alert.

Emerging players

• Kaiterra: Swiss/US provider of IAQ monitors and cloud dashboard for commercial buildings, focused on healthy-building certifications (WELL, RESET) — comparable to Air Alert's commercial buildings vertical and ESG use case.
• Clarity Movement: US-based air quality sensing company deploying low-cost distributed air quality monitors with cloud analytics; comparable tech stack and recurring monitoring model targeting community and indoor deployments.
• Oizom: India-based environmental monitoring startup offering IoT air quality monitors for industrial, smart-city, and indoor applications — emerging competitor with overlapping sensor capabilities and continuous-monitoring SaaS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/air-alert-uk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIR ALERT LTD