What BEAUTESCHOOL INC. does

BeauteSchool Inc. is a Canadian-based, founder-owned education company founded in 2011 that builds digital training and certification programs for the beauty industry. Its core product is the Retail Beauty Advisor Certification Program (RBCP 2.0), a self-paced, 8-course curriculum delivered online (18 hours total) that culminates in the Certified Beauty Advisor (CBA) designation. Individual courses are sold à la carte at $199-$499 each and the full certification bundle is priced at $1,499, distributed via the beauteschool.learnupon.com self-serve store. The company also offers custom learning design, blended learning solutions, and a proprietary-branded Learning Management System (LMS) featuring gamification, leaderboards, multilingual support (20+ languages), webinar integration, branded client portals, and ROI/analytics reporting for enterprise beauty brand clients.

BeauteSchool sells to three primary segments: (1) beauty brands and manufacturers such as Shiseido Canada (10+ year flagship partnership), Neostrata Canada, ACI Brands, and RefectoCil/CBON Group, who purchase custom courses and white-labeled LMS platforms; (2) retailers (e.g., Shoppers Drug Mart, Rexall, London Drugs), reached indirectly through brand-funded training programs; and (3) individual beauty advisors, independent consultants, freelancers, and influencers who buy the certification and individual courses directly. Revenue is generated through a mix of B2B project-based course development fees and recurring LMS contracts, B2C one-time certification/course purchases, and advertising/sponsorship revenue from BE Magazine, a 5x-yearly digital publication distributed on Issuu to 16,000+ Canadian beauty advisors. The CEO, Mickey Tortorelli, is also the publisher of BE Magazine and remains the primary commercial point of contact, indicating a small, founder-led operating model.

The technology stack is built around LearnUpon as the LMS backbone and proprietary content frameworks including the E5 Consultation Model and the "MasterClass in Minutes" micro-learning format. BeauteSchool reports 40,000+ global learners trained, 5,000+ custom interactive learning experiences created, 60,000+ 5-star reviews, and a 90% client return rate. The company is privately held with no disclosed institutional funding, no subsidiaries, and no M&A activity.

Name

BEAUTESCHOOL INC.

Legal name

BeauteSchool Inc.

Website

https://beauteschool.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

BeauteSchool Inc. is a Canadian founder-owned education company that designs digital training, certification programs, and a proprietary white-labeled LMS for beauty brands and retail beauty advisors, anchored by its Retail Beauty Advisor Certification Program (RBCP 2.0) and BE Magazine.

Ownership category

akta.pro rank

Product category

Professional Beauty Education

NAICS

Cosmetology and Barber Schools (611511)

akta.pro primary industry

Esthetics / Skincare (EDAOALAE)

akta.pro secondary industries

Makeup Artistry (EDAOALAF), Hair Styling & Cutting (EDAOALAB), Salon Business, Management & Retail Training (HSALANAK), Learning & Development (L&D) & Training Management (EDABAIAC), Beauty & Personal Care Skills (Makeup, Skincare, Hair Styling) (EDAAAGAM)

Keywords

• Beauty education
• Professional certification
• Learning management system
• Beauty training
• ELearning platform

Headquarters

HQ city

Canada (Headquarters)

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom Learning Design & LMS Solutions (B2B): BeauteSchool designs and delivers custom eLearning courses and branded learning management systems for beauty brands and retailers. Revenue is generated through project-based course development fees and ongoing LMS platform contracts with brand partners such as Shiseido Canada, Neostrata Canada, and ACI Brands.
2. Certification Program (B2C/B2B): The Retail Beauty Advisor Certification Program 2.0 (RBCP 2.0) is sold as a full 8-course certification bundle ($1,499) or as individual courses ranging from $199 to $499. Individual beauty professionals, retailers, and brands can purchase access. Upon completion, learners receive a Certified Beauty Advisor (CBA) designation and physical pin.
3. BE Magazine — Advertising & Sponsorship: BE Magazine is published 5x per year and features sponsored content from beauty brands. Brands pay to feature products in editorial content, reaching 16,000+ Canadian beauty advisors. Contact information for advertising is listed as Mickey Tortorelli, CEO & Publisher.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

BeauteSchool Inc. delivers professional beauty-industry education and certification through the RBCP (Registered Beauty Career Professional) program for individuals, and provides Custom Learning Design, a proprietary branded Learning Management System (LMS), and blended learning solutions for beauty brands and retailers. The company combines industry expertise with digital learning technology to train, certify, and continuously develop beauty advisors worldwide.

Product overview

Beauteschool is an education and beauty company offering a unified platform combining a Learning Management System (LMS) with custom learning design services, blended learning solutions, and the Retail Beauty Advisor Certification Program (RBCP) 2.0. The core product is the RBCP 2.0 certification program (18 hours, 8 courses) for $1,499, with individual courses available from $199-$499. The proprietary LMS supports course creation, delivery, user management, analytics, gamification, and multilingual delivery (20+ languages). BE Magazine is a complementary sub-brand—a digital publication for Canadian beauty advisors published 5x yearly. The product portfolio is designed for beauty brands, retailers, and individual beauty professionals seeking education and certification.

Differentiator

Problem solved

Functional benefit

Brands

• BE Magazine: A publication powered by BeauteSchool's expertise in beauty education, serving as the definitive resource for Canadian retail beauty advisors with expert-led training, career inspiration, and in-depth education on skincare, makeup, ingredients, selling skills, customer service, product innovations, and industry trends.

Products and services

• RBCP 2.0 Certification Program (Registered Beauty Career Professional)

Quantifiable outcome

• 40,000+ global learners have successfully completed BeauteSchool courses
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor, core and flagship.

• La Roche-PosayminorGTM or Marketing Partner · 1 January 2025La Roche-Posay partnered with BE Magazine (BeauteSchool) to create the 'Skin, Cancer & Care' editorial series, educating beauty advisors on supporting clients during cancer treatment. This is a sponsored/partnered content arrangement where the brand funds educational content placement in the magazine.
• RefectoCil (CBON Group)coreStrategic or Co-development Partner · 1 January 2022BeauteSchool developed CBON Academy courses for RefectoCil, including course design, content recommendations, and course interactivity. Chrissie Paraschos (RefectoCil Director of Education) praised BeauteSchool's passion and commitment to mission. Kippy Spergel (VP, Sales & Marketing) also worked with Mickey Tortorelli on the CBON LMS launch in 2022.
• Shiseido CanadaflagshipStrategic or Co-development Partner · 1 January 2020BeauteSchool developed online courses for Shiseido Canada's Beauty Consultants to ensure product knowledge and service techniques were available on-demand. The 10+ year partnership includes custom blended learning and a branded LMS. The SHISEIDO Blended Learning project won a Gold Award of Excellence from I4PL in 2025, recognized as a flagship case study.
• ACI BrandscoreStrategic or Co-development Partner · 1 January 2020During the 2020 pandemic, ACI Brands partnered with BeauteSchool to create a 360° Online Learning Platform when in-person training was no longer possible. BeauteSchool created all interactive, engaging training courses. Ash Kumar (VP, Marketing & Brand Management) praised BeauteSchool's professionalism and industry knowledge.
• Neostrata CanadacoreStrategic or Co-development Partner · 1 January 2015BeauteSchool developed all of Neostrata Canada's online courses including micro-learning, resulting in 5-star ratings from learners and high completion rates. BeauteSchool also manages their branded LMS portal. Patricia Clare, National Training Manager, has publicly praised the partnership. Neostrata won 'I Recommend' Product of the Year at Beauty Best Awards 2025 with BeauteSchool coverage in BE Magazine.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Docebo: Docebo is an enterprise AI-powered LMS with global scale, public-company resources, and a broad customer base. Comparable as a competitor in branded enterprise LMS deployments where BEAUTESCHOOL sells to beauty brands.
• Thought Industries: Thought Industries is an enterprise external training platform serving customer education, partner enablement, and certification use cases. Comparable as a horizontal competitor for BEAUTESCHOOL's branded LMS and certification deployments.
• Cornerstone OnDemand: Cornerstone is a large-scale, established talent and learning management suite used by global enterprises. Comparable as a broad incumbent LMS competitor, particularly for BEAUTESCHOOL's enterprise brand clients with broader L&D needs.

Direct peers

• Milady (Cengage Group): Milady is a long-established publisher of beauty and wellness educational content and certification materials, serving cosmetology schools, students, and beauty professionals. Directly comparable to BEAUTESCHOOL as a beauty-industry-specific education and credentialing provider.
• LearnUpon: LearnUpon is the LMS platform BEAUTESCHOOL uses to deliver its RBCP courses, and also a direct competitor for branded LMS deployments. Comparable as a customer/partner training LMS, with broader horizontal reach across industries.
• Pivot Point International: Pivot Point provides beauty education curricula, tools, and learning resources used by cosmetology schools and beauty professionals globally. Comparable to BEAUTESCHOOL's beauty-focused training and certification offering, though traditionally print-heavy.

Emerging players

• 360Learning: 360Learning is a collaborative learning platform with built-in LMS capabilities, often used for partner and customer enablement. Comparable as an LMS competitor targeting BEAUTESCHOOL's B2B training engagements.
• Skilljar: Skilljar is a customer and partner training LMS focused on external training programs for SaaS and consumer brands. Comparable as a competitor for branded training portals sold to beauty brands.
• Schoox: Schoox provides a modern LMS with strong frontline worker and external training use cases. Comparable as a horizontal LMS competitor targeting BEAUTESCHOOL's retail-beauty-advisor training deployments.
• Workramp: Workramp is an all-in-one learning platform for customer education, partner training, and employee onboarding. Comparable as a younger LMS competitor pursuing similar external-training use cases as BEAUTESCHOOL.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/beauteschoolinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEAUTESCHOOL INC.