ONETA HOMES LTD

What ONETA HOMES LTD does

Oneta Homes Ltd is a London-based real estate agency and multi-service property services firm registered as a private limited company in England. The company provides residential lettings and property sales brokerage across all 32 London boroughs and cities across England, serving individual tenants, buyers, sellers, landlords, property investors, students, high net worth individuals, and commercial clients. Its core offering pairs traditional estate agency services with a portfolio of adjacent property services under sub-brands, including Oneta Homes Cleaning Services (domestic, end-of-tenancy, and specialist cleaning), Oneta Homes Removals (residential, commercial, and junk clearance), and an Inventory Services line producing check-in, check-out, and inventory reports. Distribution is conducted through a sales-led GTM combining property portal listings on Rightmove, Zoopla, PrimeLocation, and OnTheMarket with direct phone, email, and website enquiry capture, supported by social media presence across Facebook, Instagram, LinkedIn, and TikTok.

The business model is multi-stream and largely transactional, with subscription elements. Letting management is offered in three tiers priced at 7%, 13%, and 20% of monthly rent (Bronze, Silver, Gold), giving landlords menu-based access to tenant sourcing, property management, inspections, compliance support, and full management. Property sales are charged at a flat 1% commission regardless of price, undercutting the 1.5-3% norm for UK high-street agents. Cleaning, removals, inventory, and junk clearance are priced per unit or per hour, while the Oneta Advantage Club introduces a recurring landlord subscription at £49-199 per month bundling rent protection, vacancy cover, maintenance priority, and property health reports. Technology infrastructure is unremarkable — a WordPress-based website with no proprietary platform, AI features, or documented data assets — and regulatory credibility is established through memberships in the Property Redress Scheme, UKALA Client Money Protection Scheme, and Trustmark. The firm operates with 1-10 employees from a single London headquarters, with no external funding, no disclosed revenue, and no institutional ownership evidenced.

Name

ONETA HOMES LTD

Legal name

Oneta Homes Ltd

Website

https://onetahomes.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Oneta Homes Ltd is a London-based real estate agency offering residential lettings, property sales, and integrated ancillary services (cleaning, removals, inventory) to landlords, tenants, buyers, and commercial clients across London and England.

Ownership category

akta.pro rank

Product category

Real Estate Agency and Property Management Services

NAICS

Residential Property Managers (531311), Lessors of Residential Buildings and Dwellings (53111), Services to Buildings and Dwellings (5617)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340), Sanitary Services (4950)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industries

Empty Property Move-In/Move-Out Cleaning (Vacant Units) (HSAEACAA), Whole-Home One-Time Cleaning (HSAEAFAA), Local Moving for Homes (Single-Family, Townhome) (HSAKAAAC), Estate Cleanout Services (HSAKALAD)

Keywords

• Residential lettings
• Property management
• Real estate sales
• Removals services
• Property cleaning

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Lettings/Letting Fees: Recurring letting fees from landlords based on property management packages (Bronze 7%, Silver 13%, Gold 20% of monthly rent)
2. Property Sales Commission: Flat 1% sales fee on property transactions regardless of property price
3. Cleaning Services: One-time and recurring cleaning services including domestic, end-of-tenancy, carpet, upholstery, oven cleaning. Pricing from £15-17 per hour for domestic, £129-219 fixed price for end-of-tenancy
4. Removal Services: Full-service removal packages (Bronze/Silver/Gold tiers) plus man & van services for residential and commercial moves
5. Junk Removal & Clearances: Rubbish disposal and property clearance services with tiered pricing (£50-250) for residential and commercial clearances
6. Inventory Services: Property inventory reports, check-in, and check-out services for landlords and letting agents with fixed pricing based on property size
7. Oneta Advantage Club Subscription: Monthly landlord subscription service (£49-199/month) providing rent protection, maintenance priority, property health reports, and access to exclusive deals

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Oneta Homes is a London-based real estate agency that lets, sells, and manages residential properties, supplemented by landlord management packages (Bronze, Silver, Gold), the Oneta Advantage Club landlord subscription, end-of-tenancy and domestic cleaning, specialist cleaning, property inventory services, and residential/commercial removals with junk clearance. The firm serves individual tenants, buyers, and sellers as well as landlords and property investors across all 32 London boroughs and cities throughout England.

Product overview

ONETA HOMES LTD operates as a London-based real estate agency offering a platform of interconnected property services. The core offering consists of residential lettings and property sales, supported by landlord management packages (Bronze, Silver, Gold tiers) and the Oneta Advantage Club subscription. The portfolio includes complementary services including end of tenancy cleaning, domestic cleaning, specialist cleaning (carpet, upholstery, oven, window, mattress, sofa, rug, curtain, after builders, after party, antiviral sanitisation, office cleaning), inventory services (inventory reports, check-in, check-out), removals & junk disposal, London removals with tiered packages, and a stamp duty calculator tool.

Differentiator

Problem solved

Functional benefit

Brands

• Oneta Homes Cleaning Services: Comprehensive cleaning services including domestic cleaning, end of tenancy cleaning, carpet cleaning, upholstery cleaning, oven cleaning, window cleaning, mattress cleaning, sofa cleaning, rug cleaning, after party cleaning, after builders cleaning, curtain cleaning, one-off cleaning, stain removal, antiviral sanitisation, and office cleaning.
• Oneta Homes Removals
• Oneta Advantage Club

Products and services

• Residential Lettings Property rental service for individuals seeking to rent residential homes in London and across England, with tenant sourcing, viewings, ID/right-to-rent checks, references, tenancy agreements, renewals, and deposit protection. For landlords, supports marketing, tenant qualification, and tenancy setup.
• Property Sales Residential sales service helping clients buy and sell homes in London and across England, with a flat 1% fee, premium portal listings, professional photography, 3D/virtual tours, RICS floorplans, accompanied viewings, buyer qualification, and dedicated single point of contact. Includes prime property search for high net worth individuals.
• Landlord Management Packages (Bronze, Silver, Gold) Three-tier letting and management packages for landlords: Bronze (7% of monthly rent, basic lettings: marketing, tenant sourcing, viewings, ID checks, tenancy agreement, rent collection); Silver (13%, adds qualified property management, dedicated manager, repair arrangements, 6-monthly inspections, 24hr emergency, keyholding, legal advice access); Gold (20%, premium: premium portal listings, accompanied check-in, full inventory with photos, EPC, NRL tax return for non-UK landlords, annual gas safety check, PAT test, section 21/8 notices, local authority licensing).
• Oneta Advantage Club Monthly landlord subscription with Essential (£49 first property, £30 each after up to 10), Pro (£99 first, £79 each up to 15), and Platinum (£199 first, £99 each up to 25) tiers, providing rent monitoring, vacancy protection, maintenance priority, property health reports, and access to exclusive deals. No contracts, cancel anytime.
• End of Tenancy Cleaning Deep cleaning service for rental properties at end of tenancy, covering studios to 6+ bed properties at fixed prices (£129 studio, £169 1-bed, £219 2-bed) with full EOT checklist, 72-hour re-clean guarantee, and optional add-ons (carpet, upholstery, deep oven cleaning).
• Domestic Cleaning Flexible home cleaning with three tiers: Quick Refresh maintenance (£17/hr), Regular Pro deep clean (£15/hr, best rate), and Total Transformation one-off (fixed price). Eco-friendly products, 100% satisfaction guarantee, no lock-in contracts, covering all London boroughs.
• Specialist Cleaning Services Suite of specialist cleaning services including carpet cleaning, upholstery cleaning, oven cleaning, window cleaning, mattress cleaning, sofa cleaning, rug cleaning, after party cleaning, after builders cleaning, curtain cleaning, one-off cleaning, stain removal, antiviral sanitisation, and office cleaning. FMS accredited.
• Inventory Services Property inventory management services comprising Inventory Reports, Check-In Reports, and Check-Out Reports, with professional digital imaging. Pricing based on bedroom count for both furnished and unfurnished properties (e.g., Studio £82–£118, 1 Bed £108–£144, 2 Bed £118–£166 unfurnished); extra rooms £15 each. Trustmark accredited.
• London Removals Removal service with three tiers: Bronze (1–2 movers, loading/transport/unload ground floor), Silver (2–3 movers, room-by-room unloading, furniture assembly), Gold (3–4 movers, white glove service, full packing, specialist handling). All fully insured; covers residential, commercial relocations, and student housing moves.
• Removals & Junk Disposal Waste clearance and removal services including house/flat clearances, office clearances, garage/loft/garden clearances, single item removal, and Man & Van service. Volume-based pricing from £50 small collection up to £250 full load, with add-ons for TVs (£20), fridges (£40), extra travel (£2/mile), out of hours (£50), same day (£100), and bank holidays (£150).

Quantifiable outcome

• 72-hour re-clean guarantee on end-of-tenancy cleaning
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Property Redress Scheme (PRS)coreOthersOneta Homes is a member of and protected by The Property Redress Scheme. Copies of the PRS Code of Practice and complaint handling procedure can be obtained from the main office. This membership provides consumer protection and dispute resolution for property transactions.
• UKALA Client Money Protection SchemecoreOthersOneta Homes is a member of the UKALA Client Money Protection Scheme, ensuring client funds are protected and providing additional credibility for landlords and tenants.
• TrustmarkcoreOthersAll property professionals at Oneta Homes are members of the Trustmark scheme, indicating verified quality standards for property inventory services.
• RightmovecoreChannel Partner/ Reseller/ DistributorOneta Homes integrates Rightmove property news feed and listings on their platform. Properties are listed on Rightmove, and the company shares Rightmove's property news content on their website, indicating a distribution partnership for property listings.
• ZooplacoreChannel Partner/ Reseller/ DistributorPremium property listings partner for property marketing and distribution across the UK property portal network.
• PrimeLocationminorChannel Partner/ Reseller/ DistributorProperty portal partner for premium property listings and marketing visibility.
• OnTheMarketminorChannel Partner/ Reseller/ DistributorProperty portal partner for property listings and distribution.
• The Able AgentminorChannel Partner/ Reseller/ DistributorPartner agent network providing additional distribution channel for property listings.
• FMS (Facilities Management Standards)minorOthersOneta Homes Cleaning Services is certified and accredited by FMS (Facilities Management Standards), indicating professional cleaning service standards compliance.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Foxtons: London-focused estate agency with sales, lettings and property management services. Comparable as a direct competitor for Oneta's core lettings/sales business across London boroughs, but Foxtons operates at materially greater scale with hundreds of agents.
• Chestertons: London-headquartered estate agency offering sales, lettings, property management and new homes services. Overlaps with Oneta's lettings, sales and prime property focus but operates with a much larger branch network and broader international reach.
• Savills: International real estate services firm with major London residential sales, lettings and property management operations. Competes with Oneta in the London prime and mid-market residential segments.
• Knight Frank: Global real estate agency with strong London presence in prime residential sales, lettings and property management. Comparable to Oneta's prime property and high-net-worth segments but operates at global scale.

Direct peers

• Yopa: UK hybrid online estate agency with fixed-fee sales packages and local agent support. Comparable to Oneta's hybrid model of digital marketing plus human account management for sales and lettings.
• OpenRent: Online letting and management platform serving UK landlords with low-cost self-serve tools. Competes directly with Oneta's landlord management packages (Bronze/Silver/Gold) by undercutting percentage-based fees with flat pricing.
• Purplebricks: UK online estate agent offering fixed-fee sales and lettings packages. Directly comparable to Oneta's flat 1% sales fee and tiered landlord approach, and competes for the same price-sensitive London sellers and landlords.
• Fantastic Services: London-based platform offering domestic cleaning, end-of-tenancy cleaning, removals and handyman services. Directly comparable to Oneta's cleaning, end-of-tenancy and removals offerings and a key competitor in those service lines.
• Maid2Clean: UK domestic and end-of-tenancy cleaning franchise with strong London coverage. Competes head-on with Oneta's domestic and end-of-tenancy cleaning services on price and borough coverage.

Emerging players

• Rentify: UK property management software and tenant-finding platform serving landlords. Comparable to Oneta's landlord management packages as a tech-enabled alternative for self-managing landlords in London.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/share/17VFMtuETf/?mibextid=wwXIfr
• LinkedInlinkedin.com/company/oneta-homes
• Instagraminstagram.com/oneta_homes
• TikToktiktok.com/@oneta.homes?_r=1&_t=ZN-926WBULDLW7

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ONETA HOMES LTD