VaasVaas

What VaasVaas does

VaasVaas (legal entity Vaas&Vaas OÜ) is a privately held, family-owned creative business operating in Pärnu, Estonia since 2007. The company is structured around three interconnected operating brands: Vaas&Vaas (hand-painted wooden home accessories and gifts), Nordic Verdure (wild-nature-inspired floristry led by Kati Vaas), and KOPUTA 3x (a 4-in-1 creative hub opened in May 2026 at Rüütli 41 in Pärnu city center combining gift shop, open studio, flower studio, and workshop/event venue). Its core technology is handcraft: every pattern, letter, and drawing is painted by artist Helje Vaas with a brush on wooden blanks produced by master craftspeople in West Estonia, producing items that are individually unique and unrepeatable.

The product portfolio spans hand-painted wooden items (cutting boards, serving trays, key holders, letterboxes, room decorations, wall paintings), a photography print line, and roughly a dozen workshop and event packages including canvas painting, wooden accessory design, dreamcatcher weaving, floral workshops, 'Design meets wine' and 'Design meets wine & sea' experiences, children's and adult birthday parties, and a Girls' Night Beauty Package for bridal parties. The KOPUTA 3x venue is additionally rented by the hour for meetings, seminars, training, and corporate events, with adjacent floristry, catering, and event-decoration services delivered through Nordic Verdure.

The go-to-market is direct-to-consumer with a hybrid physical/digital mix: walk-in retail at the Pärnu showroom, online ordering via vaasvaas.ee (Estonian and English) with courier delivery across Estonia, organic social (Facebook, Instagram), and listings on VisitEstonia and PuhkaEestis.ee. Revenue is generated entirely through one-time transactions across the eight streams above, with corporate gifting and team-building events serving a secondary B2B segment. Distribution is exclusively domestic (Estonia), and production is capacity-constrained by the single named artist's hand-painting throughput.

Name

VaasVaas

Legal name

Vaas&Vaas OÜ

Website

https://vaasvaas.ee

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

VaasVaas is a family-owned creative business in Pärnu, Estonia, operating since 2007 across three brands: Vaas&Vaas hand-painted wooden gifts and home accessories, Nordic Verdure floristry, and KOPUTA 3x combined venue offering workshops, birthday packages, and event rentals to individual consumers, families, and corporate clients.

Ownership category

akta.pro rank

Product category

Handcrafted Wooden Home Decor and Creative Workshops

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Florists (4593)

SIC

Wood Household Furniture, (No Upholstered) (2511), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA)

akta.pro secondary industries

Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC), Event Design, Decor & Styling (HSACAAAB)

Keywords

• Hand-painted wooden gifts
• Creative workshop experiences
• Custom floral arrangements
• Event venue rental
• Personalized home decor

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Wooden home accessories and gifts retail: Sale of hand-painted wooden home accessories and gifts including serving trays, cutting boards, key racks, letterboxes, signs, and custom products. One-time purchase model with personalization options.
2. Workshop fees: Creative workshops including canvas painting, wooden accessory design, floral workshops, dreamcatcher making, and 'Design meets wine' packages. Pricing per person ranging from 15-99 EUR depending on workshop type.
3. Floristry services (Nordic Verdure): Custom flower arrangements, bouquets, room decorations, and event floristry services. All creations made to order. Delivery service available in Pärnu and surrounding area.
4. Event venue rental (KOPUTA 3x): Rental of event studio spaces for meetings, seminars, training, birthdays, presentations, workshops, and company events. Hourly rental from 20-40 EUR depending on group size. Multi-day events priced by agreement.
5. Adult birthday party packages: Complete birthday party packages combining workshop activities with party space rental. Packages include room rental (70 EUR) plus per-person workshop fees.
6. Children's birthday party packages: Design workshops for children up to 12 participants including room preparation, cleanup, materials, and instruction. Price range 250-350 EUR depending on timing and activity selection.
7. Girls' Night Beauty Package: Special bridal party packages combining professional makeup/hair services with flower wreath workshops. Up to 8 people at 430 EUR, up to 15 people at 660 EUR.
8. Photography exhibition and prints: Photo exhibition 'Karma is a pinky bitch' with prints available in sizes from 30x40cm (30 EUR) to 50x70cm (50 EUR), with framing available for additional cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

VaasVaas designs, produces and hand-paints wooden home accessories and gifts (cutting boards, serving trays, key holders, letterboxes, wall decorations, personalized corporate gifts) made to order by experienced woodcraft masters across West Estonia. The company also runs the Nordic Verdure custom floristry studio, the KOPUTA 3x 4-in-1 creative venue for workshops and events in Pärnu city center, and a portfolio of paid creative workshops (canvas painting, wooden accessory design, dreamcatcher weaving, floral design, wine- and sailing-paired design experiences) as well as birthday party packages for adults, children and bridal parties.

Product overview

VaasVaas is a small family-owned company operating in Pärnu since 2007, offering hand-painted wooden home accessories and gifts under the Vaas&Vaas brand, combined with the Nordic Verdure floristry studio and KOPUTA 3x event/workshop venue. The core Vaas&Vaas product line includes wooden items such as cutting boards, serving trays, key holders, letterboxes, and wall decorations—all hand-painted by artist Helje Vaas. Nordic Verdure provides flower arrangements and room decorations for events. KOPUTA 3x serves as a combined gift shop, open studio, flower studio, and event space for workshops including canvas painting, wooden accessory design, dreamcatcher making, floral arrangements, and wine-tasting experiences. The company also offers children's and adult birthday party packages, corporate events, and photo exhibitions.

Differentiator

Problem solved

Functional benefit

Brands

• Nordic Verdure: Wild nature inspired flower studio specializing in floral arrangements, room decorations, event decorations, and floral workshops. Operated by florist Kati Vaas.
• KOPUTA 3x / KNOCK 3x

Products and services

• Vaas&Vaas Wooden Home Accessories & Gifts Hand-painted wooden home accessories and gifts designed and produced in Pärnu, Estonia, including cutting boards, serving trays, key holders, letterboxes, wall decorations and personalized special-order items, all hand-painted by artist Helje Vaas so that every product is unique; available to consumers and small businesses as gifts, souvenirs and corporate merchandise.
• Nordic Verdure Floristry Studio Custom wild-nature inspired flower arrangements, bouquets, room and event decorations, wedding florals, photo-backdrop and stage installations, and recurring courier deliveries in Pärnu and surrounding areas, run by florist Kati Vaas for consumers, couples, venues and small businesses.
• KOPUTA 3x / KNOCK 3x Creative Hub & Event Venue Combined gift shop, open artist studio, flower studio and workshop/event venue at Rüütli 41, Pärnu, where walk-in customers can shop, watch Helje Vaas paint, hire floristry services and rent the event studio by the hour for meetings, seminars, trainings, workshops, birthdays and corporate events.
• Canvas Painting Workshops Paid guided canvas painting workshops for adults and groups at KOPUTA 3x in Pärnu or on location, offering free painting, classic-inspired paintings, and sea-themed paintings using beach-collected materials; small 30x30cm canvas at 50 EUR per person, large 40x50cm canvas at 65 EUR per person.
• Wooden Home Accessories Designing Workshops Adult design workshops where participants personalize wooden kitchen and home items such as cutting boards, pan shovels, rolling pins, key racks, plywood signs and butter knives under artist instruction, lasting 30–120 minutes, with per-person prices ranging from 15 EUR (butter knife) to 45 EUR (key rack).
• Nordic Verdure Floral Workshops Floral design workshops run by the Nordic Verdure studio covering summer head wreaths, table arrangements, door wreaths and bouquets, priced 45–65 EUR per person with each session running around 90–120 minutes.
• Dreamcatcher Workshop Dreamcatcher weaving workshop in which participants craft classic net braid dreamcatchers on metal rings (15cm, 20cm or 25cm diameter), priced at 45 EUR per person and running 120–150 minutes per session.
• Design Meets Wine Workshops Combined workshop and wine tasting experiences co-developed with Pärnu wine producer Mamm&Frukt, pairing a guided creative workshop (butter knife, rolling pin, cutting board, summer wreath or dreamcatcher design) with local wine tastings; Package 1 (one glass plus workshop) at 49 EUR per person and Package 2 (three-wine tasting plus workshop) at 65 EUR per person.
• Design Meets Wine & Sea Workshops Catamaran-based combined design and wine workshop departing from Pärnu Yacht Club with Sailestonia, pairing a creative activity (nautical dreamcatcher, summer wreath, canvas painting or cutting board design) with local wines and snacks; Package 1 at 69 EUR per person and Package 2 (three-wine tasting plus snacks plus workshop) at 99 EUR per person (catamaran rental not included).
• Girls' Night Beauty Package Bridal/bachelorette party package combining professional make-up and hair for the bride by make-up artist Merlit Veldi with a flower wreath workshop led by Kati Vaas, plus welcome sparkling wine, materials and photo documentation; up to 8 people at 430 EUR or up to 15 people at 660 EUR.
• Adult Birthday Party Packages Adult birthday party packages at KOPUTA 3x for up to 20 people that bundle a creative workshop (cutting board design, pan shovel design, natural material wreath or canvas painting) with room rental at 70 EUR per booking plus per-person workshop fees.
• Children's Birthday Parties Children's birthday parties for up to 12 participants at KOPUTA 3x that combine a design workshop (such as dreamcatcher, plywood door sign, wooden coat hooks, paper mask or recycled paper Hampelmann) with room preparation, cleanup, dish use and materials, priced 250–350 EUR depending on timing and activity.
• Private House Letterboxes Made-to-order hand-painted wooden letterboxes (285mm x 460mm x 140mm) with optional lock, finished in two layers of water-based paint with light distressing and varnish, sold to private homeowners and small property buyers across Estonia.
• Room Decorations & Wall Paintings Custom hand-painted wall, ceiling and door decorations created by artist Helje Vaas, tailored to a specific room or interior style for private residences, commercial spaces and event installations.
• Photo Exhibition by Vaas ('Karma is a Pinky Bitch') Photography exhibition ('Karma is a Pinky Bitch') of street photography by Vaas, with signed prints available in 30x40cm (30 EUR, in stock), 40x50cm (40 EUR, by order), 50x70cm (50 EUR, by order) and other special sizes on request, plus optional framing for an additional fee.

Quantifiable outcome

• Each hand-painted product is unique and cannot be replicated

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Mamm&FruktcoreStrategic or Co-development PartnerLocal Pärnu wine producer whose products are featured in 'Design meets wine' and 'Design meets wine & sea' workshops. Wine tastings included in workshop packages. Partnership enables unique local experience combining creativity with wine tasting.
• Valgeranna VeinitallminorStrategic or Co-development PartnerLocal wine producer offering wine tasting options that can be added to various workshops and events at VaasVaas studios.
• Merlit Veldi (@merlitveldimakeup)minorStrategic or Co-development PartnerRenowned make-up artist providing professional make-up and hair services for Girls' Night Beauty Package workshops, creating combined beauty and floral workshop experiences for bridal parties.
• SailestoniaminorChannel Partner/ Reseller/ DistributorCatamaran operator providing vessel for 'Design meets wine & sea' workshops. Departures from Pärnu Yacht Club. Catamaran rent is not included in workshop pricing.
• Upwise by Jaanika RannulaminorStrategic or Co-development PartnerListed as a partner on the KOPUTA 3x event studio page, suggesting collaboration on educational or wellness-related events.
• Pärnu Disainipäev (Pärnu Design Days)minorGTM or Marketing PartnerAnnual design event in Pärnu where VaasVaas participates as a partner, promoting local design and creative businesses.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Teleflora: National florist network providing flower arrangements and delivery—broader incumbent comparable to Nordic Verdure's bouquet, wreath, and event-floral offerings.
• Etsy: Global marketplace for handmade, custom, and craft goods—a broad incumbent platform where VaasVaas's hand-painted wooden products could reach larger audiences, but which also represents competitive substitution for online buyers.
• 1-800-Flowers.com: Large US floristry retailer and gift delivery network—a broader incumbent analog to Nordic Verdure's local floristry, bouquet delivery, and event floral services.

Emerging players

• Uncommon Goods: E-commerce retailer specializing in unique, handmade, and customizable gifts—an emerging direct-to-consumer analog to VaasVaas's hand-painted, customizable home accessories and personalized corporate gifts.
• The Bouqs Co. Online-only florist delivering farm-direct bouquets—an emerging digital floral player that highlights both the online opportunity and competitive threat facing Nordic Verdure's local delivery model.
• BloomNation: Online marketplace that connects independent florists with consumers—an emerging player illustrating how small studios like Nordic Verdure could digitize without building a full e-commerce stack in-house.

Direct peers

• Color Me Mine: Paint-your-own ceramics studio franchise with workshops and custom-decorated products—comparable to VaasVaas's wooden accessory design workshops and hand-painted custom merchandise business.
• Painting with a Twist: US paint-and-sip workshop franchise where customers attend hosted painting sessions with beverages—directly comparable to VaasVaas's canvas painting and 'Design meets wine' workshops, which bundle creative instruction with wine.
• Muse Paintbar: Paint-and-sip concept combining art instruction, food, and beverage—closely aligned with VaasVaas's adult birthday party and 'Design meets wine' workshop packages that combine creative activity with hospitality.
• Pinot's Palette: Paint-and-sip studio chain offering guided canvas painting events—directly comparable to VaasVaas's per-person canvas workshop pricing (50–65 EUR) and event-style booking model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vaasvaas.ee
• Instagraminstagram.com/vaasvaas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VaasVaas