JOIN TOGETHER CO-OPERATIVE LIMITED

What JOIN TOGETHER CO-OPERATIVE LIMITED does

Join Together Co-operative Limited is a UK-based worker-led co-operative that builds digital tools specifically for trade unions, with operations centred on online member recruitment and member-data maintenance. The company sells three products: the Join platform (a conversion-optimised online join form with conditional question logic, real-time subscription-rate calculation, Direct Debit and Deduction at Source payment support, political-fund levy handling, and native CRM sync to Salesforce, Dynamics 365, APT Stratum, and iMIS); Update:Upgrade (a login-free member-data update service that auto-recalculates subscription rates and syncs back to union CRMs); and Campaigns (a 2025-launched feature enabling per-workplace, per-organiser join experiences with unique URLs, QR codes, and analytics). The platform is built on Ruby on Rails, hosted on Heroku (EU region, on AWS infrastructure), backed by PostgreSQL, and incorporates progressive-disclosure UX, WCAG-compliant accessibility design, fuzzy employer lookup, and dropped-cart email recovery.

The company operates exclusively on a direct, consultative sales motion: unions book a call via Calendly and are onboarded through a bespoke one-day workshop before solution design, with annual subscription pricing tailored to each union's size, membership volume, and module selection. The customer base is concentrated in the UK and Ireland and comprises major trade unions including the National Education Union (NEU), Fórsa, Bakers Food and Allied Workers Union (BFAWU), Communication Workers Union (CWU), and ASLEF. More than 100,000 people have joined a union through Join Together-powered forms as of May 2025, with stated outcomes of a 60% average join-form completion rate (versus 25-40% industry baselines), sub-two-minute median completion times, and ~10% recovery from dropped-cart email reminders.

Join Together is structurally distinct from investor-backed SaaS: it is owned and run by three worker-founders (Sam Jeffers, Tekin Süleyman, Russell Garner), is a member of Co-operatives UK, and is supported by the Trades Union Congress, including via the TUC Digital Lab. Revenue is not publicly disclosed; the pricing model is quote-based annual subscriptions, no external funding has been raised, and headcount remains in the 1-10 range. Distribution is direct-only with no resellers, self-serve product, or public pricing tiers.

Name

JOIN TOGETHER CO-OPERATIVE LIMITED

Legal name

Join Together Co-operative Limited

Website

https://jointogether.online

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Join Together Co-operative is a UK worker-led co-operative that builds the Join platform, Update:Upgrade, and Campaigns — conversion-optimised online join forms, member-data update tools, and tailored recruitment experiences — sold on annual subscriptions directly to UK and Ireland trade unions including the NEU, Fórsa, and BFAWU.

Ownership category

akta.pro rank

Headquarters

HQ city

Tunbridge Wells

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software Subscription / Platform Fees: Join Together provides digital tools for trade unions on a subscription or contract basis. The company designs, develops, and delivers online join forms and member data management tools. Pricing is quote-based and tailored to each union's specific requirements, scale, and feature needs. No public pricing is listed.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels7 records

Core offering

Join Together Co-operative designs, develops, and delivers conversion-optimised online join forms and member data management tools for trade unions. The SaaS platform handles union-specific membership complexity including conditional rate calculations, political levy opt-ins, Direct Debit and Deduction at Source payments, and real-time CRM integration with Salesforce, Dynamics 365, APT Stratum, and iMIS. Over 100,000 people have joined a union through a Join Together-powered form as of May 2025.

Product overview

Join Together offers a unified platform of digital tools for trade unions, centred around the Join platform for online member onboarding. The core Join product provides conversion-optimised join forms with conditional logic and CRM integration, supplemented by the Update:Upgrade module for member data maintenance and the Campaigns feature for tailored recruitment experiences. All products are designed to work with existing union CRM systems including Salesforce, Dynamics 365, APT Stratum, and iMIS.

Differentiator

Problem solved

Functional benefit

Products and services

• Join A conversion-optimised online join platform for trade unions featuring conditional question flows, flexible rate calculations, multiple payment methods (Direct Debit and Deduction at Source), and real-time CRM integration. Delivers frictionless, mobile-first forms designed to guide applicants to completion, with average completion rates of 60% across all unions.
• Update:Upgrade A member data updating service that enables members to update their own membership details quickly and securely without requiring login credentials. Automatically recalculates subscription rates when circumstances change and syncs updates directly to the union's CRM, reducing admin burden and improving data accuracy.
• Campaigns A campaign management feature that allows unions to create tailored join experiences for specific workplaces, organizers, and recruitment moments. Each campaign has unique URLs, QR codes, custom landing pages, and pre-filled answers to improve conversion rates.

Quantifiable outcome

• 60% improvement in online join completion rates for NEU
• +7 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationJoin Together's platform integrates in real-time with Salesforce CRM, enabling seamless data synchronisation so that new member records are created directly in the union's CRM upon form submission.
• Microsoft Dynamics 365coreTechnology or IntegrationIntegration with Dynamics 365 allows unions using Microsoft's CRM to receive new member applications directly, with real-time data sync and automated record creation.
• APT StratumcoreTechnology or IntegrationJoin Together integrates with APT Stratum CRM, enabling union clients using this platform to receive and process new member applications automatically.
• iMIScoreTechnology or IntegrationIntegration with iMIS CRM allows unions to automatically receive and process member applications submitted through Join Together's join forms.
• Heroku (AWS)coreTechnology or IntegrationJoin Together's entire infrastructure runs on EU-based Heroku servers (built on AWS), providing Platform as a Service with ISO 27001, SOC 1, SOC 2, PCI Level 1, FISMA Moderate, and Sarbanes-Oxley certifications. All data is encrypted at rest (AES-256) and backed up daily and weekly.
• PostmarkcoreTechnology or IntegrationPostmark handles all of Join Together's transactional emails — including confirmation of receipt of union applications and dropped cart reminder emails — encrypted in transit using TLS with DKIM and SPF configured for high deliverability.
• Trades Union Congress (TUC)coreStrategic or Co-development PartnerJoin Together is supported by the TUC, which provides legitimacy and institutional backing within the UK trade union movement. The TUC's Digital Lab initiative is also connected to Join Together through Sam Jeffers' leadership.
• Co-operatives UKcoreStrategic or Co-development PartnerJoin Together is a worker-led co-operative and a member of Co-operatives UK, the trade body for co-operative enterprises in the UK. The company's founding articles state the objective of increasing trade union membership.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Others

• Typeform: Typeform is a leading consumer-grade online form builder widely used for lead capture and signup flows, with conditional logic and integrations to payment and CRM tools. While not union-specific, it is the most plausible generic substitute a union could choose before reaching for a specialist like Join Together.

Broad incumbents

• Wild Apricot: Wild Apricot is an established cloud-based membership management platform used by thousands of associations, clubs, and member-based nonprofits for join forms, dues, events, and a website builder. It is a broader, more generalized alternative that union membership teams could evaluate instead of a specialist like Join Together.
• Salesforce.org (Nonprofit Cloud): Salesforce.org's Nonprofit Cloud provides CRM, program management, and member-engagement tools for nonprofits and associations, including membership-management features that overlap with Join Together's offering. It is a primary integration partner but also a potential substitute at large unions already running Salesforce.
• iMIS (Advanced Solutions International): iMIS is an enterprise association and membership management suite used by large professional associations, trade bodies, and member-based organizations worldwide for CRM, member engagement, events, and dues. It is one of Join Together's integration partners but also competes for the broader membership platform budget.

Direct peers

• MemberPlanet: MemberPlanet is a membership management platform built for unions, associations, and member-based organizations, providing online join forms, dues collection, member directories, and event management. It directly overlaps with Join Together's core Join and Update:Upgrade products in serving trade union membership teams.
• MemberClicks (Community Brands): MemberClicks is an association management platform targeted at small-staff associations, offering online join applications, member directories, event management, and dues billing. It competes for the same SMB and mid-market member-organization buyers as Join Together.
• Glue Up: Glue Up is an all-in-one CRM, membership, and event platform for associations, chambers, and member-based organizations, offering online join forms, dues automation, and member engagement tools. It overlaps directly with Join Together's join, retention, and campaign functionality.
• UnionTrack: UnionTrack is a workforce and union management platform that supports membership tracking, dues processing, and member engagement for US labor unions. While US-focused, it is one of the few vendors purpose-built for trade union membership workflows and competes for the same category of buyer.

Emerging players

• CiviCRM: CiviCRM is an open-source CRM built specifically for nonprofits, civic groups, and membership organizations, offering membership, contributions, events, and case management. It is a free or low-cost alternative that some unions could adopt instead of a commercial platform like Join Together.
• Novi AMS: Novi AMS is an association management system built on top of WordPress, offering membership join forms, dues, and directory functionality primarily to small and mid-sized associations. It is a more lightweight, lower-cost alternative for the same member-onboarding workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/join-together-co-op

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOIN TOGETHER CO-OPERATIVE LIMITED