PUTTI CAKES CONSULTING LTD

What PUTTI CAKES CONSULTING LTD does

PUTTI CAKES CONSULTING LTD, trading as London Product Group, is a London-based, privately-held boutique consultancy founded in 2018 that delivers product management advisory services to UK clients ranging from early-stage startups to multi-billion dollar enterprises. Its service portfolio is structured around four pillars: product strategy consulting (helping organisations explore new ideas or revamp existing products), customer research and feedback services (interview techniques, analytics, and user testing), team building and coaching (transforming product organisations from underperforming to high-performing), and agile consulting (implementation and adaptation of Agile ways of working). Named clients include Arcadia, BBC, DICE, TimeOut, YPlan, and Zoetis, spanning fashion, broadcasting, events, and pharma verticals.

The business operates a pure professional-services model with no proprietary software platform, no published pricing, and revenue generated exclusively through hourly consulting engagements billed on a flexible, no-upfront-commitment basis. The firm positions itself in opposition to traditional consultancies by rejecting 'expensive day rates' and extended formal engagements, instead emphasising agile, adaptive coaching that aims to make clients self-sufficient rather than dependent. Distribution is delivered through direct, consultative client engagement supported by a Squarespace-hosted website serving as the primary inbound marketing channel; no resellers, partnerships, certifications, patents, or funding events are documented.

The operating profile is that of a solo or micro-team practitioner consultancy (1-10 employees), with no disclosed management team, no institutional investors, no M&A activity, no regulatory actions, and no AI/ML capability claims across the visible footprint. The website copyright dates to 2022, and there is no evidence of subsequent product launches, geographic expansion beyond the United Kingdom, or organisational growth signals in the available source data.

Name

PUTTI CAKES CONSULTING LTD

Legal name

London Product Group

Website

https://londonproductgroup.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

London Product Group (legal entity: PUTTI CAKES CONSULTING LTD) is a London-based boutique consultancy, founded in 2018, that provides product strategy, agile coaching, customer research, and team-building advisory to UK clients ranging from startups to multi-billion dollar enterprises such as BBC and Zoetis.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDABAHAC

Product Management (Core)

Education/Corporate Training & Professional Development/Project, Program & Product Management Training

Keywords

• Product strategy consulting
• Agile coaching services
• Product management advisory
• Team coaching consulting
• Customer research consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting and Coaching Services: London Product Group generates revenue by charging for product management consulting and coaching services. They use an hourly billing model with no upfront commitment, making them accessible to a range of client sizes from startups to large corporations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

London Product Group is a product management and agile coaching consultancy that helps organisations define product strategy, conduct customer research and user testing, build high-performing product teams, and implement Agile ways of working. Services are billed hourly with no upfront commitment, and the firm explicitly targets building client self-sufficiency rather than long, dependency-creating engagements.

Product overview

London Product Group offers a suite of product consulting services centered around four core offerings: Product Strategy Consulting, Customer Research & Feedback Services, Team Building & Coaching, and Agile Consulting. These services work together to help clients define product strategy, understand their customers, build high-performing teams, and implement agile methodologies. The company positions itself as a coaching-focused consultancy that helps clients become self-sufficient rather than dependent on extended engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Strategy Consulting Guides clients through exploring innovative ideas or revamping existing products, helping identify the right strategic path forward.
• Customer Research & Feedback Services Techniques including customer interviews, analytics, and user testing to help clients understand customer needs at every step of product development.
• Team Building & Coaching Transforming organisations from broken product engines to finely tuned product machines, including coaching for talent development and building world-class teams.
• Agile Consulting Agile implementation and adaptation consulting delivered with hourly billing and no upfront commitment, providing value early and often.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights3 records

Broad incumbents

• Thoughtworks: Global technology consultancy with deep Agile, product and engineering transformation practices serving enterprises across geographies. A broad incumbent that overlaps with London Product Group on Agile coaching and product strategy but operates at much larger scale across delivery, technology and managed services.
• Boston Consulting Group (BCG): Global management consultancy with BCG Platinion and digital build practices addressing product and technology transformation. Comparable as a broad incumbent that competes for enterprise product strategy mandates at multi-billion-dollar clients.
• McKinsey & Company: Global management consulting incumbent whose digital and product practices compete for senior enterprise budgets on product strategy and transformation. Overlaps with LPG on product strategy engagements but delivers through large multi-disciplinary teams and proprietary research.
• Bain & Company: Global strategy consulting firm with a dedicated product and technology practice serving enterprise clients. A broad incumbent alternative for enterprise buyers weighing product strategy consulting engagements.

Direct peers

• Product School: Global product management certification and training company offering courses, certifications and corporate training in product management. Directly comparable as a PM training/coaching provider, though more productised and at greater scale than the subject firm.
• Mind the Product: UK-based product management community and training organisation that runs events, training and consulting engagements for PM practitioners. Direct peer given shared UK base, PM focus and combined content/community/training offering adjacent to LPG's coaching practice.
• Silicon Valley Product Group: Marty Cagan's product coaching and advisory firm. Closest direct peer to London Product Group: both are boutique product management coaching/consulting practices targeting product teams, with a focus on product operating models and capability building rather than large-scale implementations.

Emerging players

• Reforge: Subscription-based growth and product management education platform serving senior product practitioners and teams. Comparable as a product capability-building offering targeting similar buyer personas (heads of product, PM leads), though delivered via cohort courses rather than bespoke consulting.
• Productboard: Product management software platform paired with a content and community flywheel for product leaders. An emerging player in the product management category with adjacent advisory/training content that competes for the same audience London Product Group coaches.
• Pendo: Product analytics and digital adoption platform that increasingly bundles product best-practice content and advisory through its Pendo Engage community. Emerging player offering tooling and thought leadership adjacent to LPG's discovery, analytics and adoption coaching work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/putti-cakes-consulting-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PUTTI CAKES CONSULTING LTD