APPY SHOP LTD

What APPY SHOP LTD does

APPY SHOP LTD is a privately held UK software company, founded in 2018 and headquartered in Lincoln, that operates a white-label online shopping platform of the same name targeting independent convenience stores, regional supermarkets, and forecourt retailers in the United Kingdom. The platform enables these retailers to offer their end consumers home delivery, click & collect, web-only pricing and promotions, and 24/7 shopping across desktop and mobile, with a stated positioning of 'Shop Local Online Anytime' aimed at helping independents compete against large supermarket e-commerce operations.

Technically, the product is a cloud-based e-commerce platform that integrates with retailers' existing in-store EPoS systems to synchronize product catalogs and stock levels in real time, eliminating duplicate data entry and associating automated product imagery (via a Brandbank integration), allergen, and nutritional information with each listing. It includes modules for a retailer dashboard, customer order picking with substitution handling, product and promotional offer management, secure payment processing with charging at point of picking, and real-time delivery driver tracking with automated consumer updates. Consumer-facing features include saved favourites and order history for repeat purchasing.

Commercially, APPY SHOP pursues a direct B2B sales motion through its website (appyshop.info), converting retailer inquiries submitted via a contact form. Revenue mechanics combine a SaaS-style platform access component with transaction-based fees, where retailers can configure their own service and delivery charges to pass through costs; pricing is quote-based and not publicly disclosed. The company has no disclosed funding rounds, no parent entity, no named management, and no published customer logos, and it serves only the UK domestic market.

Name

APPY SHOP LTD

Legal name

Appy Shop Ltd

Website

https://appyshop.info

Company type

Private

Founded year

2018

Operating status

Operating

Short description

APPY SHOP LTD provides a UK-focused, white-label e-commerce platform with EPoS integration that enables independent convenience stores, supermarkets, and forecourts to offer home delivery and click & collect to local consumers.

Ownership category

akta.pro rank

Product category

Retail E-Commerce Software

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

akta.pro secondary industry

Omnichannel Grocery Click-and-Collect & Delivery (CRAFAFAF)

Keywords

• Convenience retail e-commerce
• Online grocery platform
• Click and collect software
• EPoS integration platform
• Local delivery solutions

Headquarters

HQ city

Lincoln

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Transaction Fees: Retailers pay transaction-based fees through service charges and delivery fees built into the platform. The system allows retailers to charge service fees or delivery charges to cover platform costs and mitigate additional operational expenses.
2. E-commerce Platform Licensing: SaaS-style platform access providing each store their own site on the APPY SHOP platform, functioning as a fully functional e-commerce site.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

APPY SHOP provides a white-label cloud-based e-commerce platform that enables convenience stores, supermarkets, and forecourts to offer online shopping with home delivery and click & collect services. The platform integrates with in-store EPoS systems to synchronize real-time inventory and eliminates duplicate product data entry, giving independent retailers a fully functional branded web store accessible across all devices.

Product overview

APPY SHOP LTD offers a single unified online shopping platform called APPY SHOP, specifically designed for Convenience Stores, Supermarkets, and Forecourts. The platform enables retailers to provide home delivery and click & collect services through a responsive e-commerce site that integrates with their existing EPoS systems or operates independently. Key components include a Dashboard for store management, Customer Orders module for order picking and fulfillment, Product Management for catalog control, and Offer/Deal Control for promotional pricing. The platform supports secure payment processing, real-time stock updates, and automated product imagery via Brandbank integration.

Differentiator

Problem solved

Functional benefit

Products and services

• APPY SHOP Platform A white-label online shopping platform for convenience stores, supermarkets, and forecourts that enables retailers to offer home delivery and click & collect services through a branded e-commerce site. The platform integrates with the retailer's existing in-store EPoS systems for real-time inventory synchronization or can operate independently as a web-based solution, providing 24/7 shopping capability with secure payments, promotional pricing, and automated product imagery via Brandbank integration.

Quantifiable outcome

• 93% of convenience store customers are within 1 mile, making local delivery/logistics highly efficient
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

One partnership is on record.

• BrandbanksupportingTechnology or IntegrationBrandbank provides automated product imagery for the APPY SHOP platform. Through this integration, product images are automatically applied to product listings, speeding up store setup and ensuring consistent visual quality across the retailer's online catalog.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Freshop: Grocery e-commerce platform purpose-built for independent grocers and supermarkets, providing online storefronts, click-and-collect, delivery, and EPoS/promotion integrations. Directly comparable to APPY SHOP's value proposition for smaller-format grocery retailers.
• ShopHero: Online grocery e-commerce platform targeting independent retailers with storefronts, fulfillment tooling, and shopper apps. Closely analogous to APPY SHOP in serving the long tail of independent grocery operators with a turnkey online channel.
• Snappy Shopper: UK-based rapid grocery delivery marketplace connecting convenience stores and local retailers to nearby consumers via an app. Highly comparable because it operates on the same independent-convenience-retailer ecosystem APPY SHOP serves, though from the consumer-demand side rather than the store-platform side.
• Mercato: Online grocery marketplace enabling independent and specialty food retailers to offer e-commerce to local shoppers. Comparable operating model (empowering independents to compete online), though US-focused rather than UK.
• ECRS: Retail automation and point-of-sale platform focused on the convenience store and fuel/forecourt channel. Comparable to APPY SHOP in targeting the same convenience/forecourt vertical, with overlap on EPoS integration and back-office tooling.

Broad incumbents

• Lightspeed Commerce: Public commerce platform offering POS, e-commerce, payments and integrations for retail and hospitality SMBs. Adjacent competitor to APPY SHOP for convenience retailers evaluating broader, general-purpose commerce stacks.
• Shopify: Dominant SMB e-commerce platform with broad app ecosystem and POS hardware. A potential substitute for retailers weighing a generalist commerce platform against APPY SHOP's vertical convenience-store offering.
• Block (Square): SMB commerce ecosystem spanning POS, online stores, payments and software. Competes for the same independent-retailer wallet as APPY SHOP, with greater brand and capital resources.
• Ocado Solutions: UK-based grocery e-commerce and automation technology provider serving major grocery operators. Sets a high bar on feature depth and serves the same end-customers (UK grocery shoppers) as APPY SHOP's retailers.

Emerging players

• NearSt: UK startup connecting local independent retailers' in-store inventory to online shoppers via a product-discovery API. Adjacent — focuses on inventory discovery rather than full e-commerce — but targets the same UK independent retail base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/appyshopUK
• LinkedInlinkedin.com/company/appy-shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APPY SHOP LTD