ShopHero
ShopHero is a private B2B technology company founded in 2015 and based in Provo, Utah, that partners with established grocers to enable online shopping of their inventory through its Retail Success Platform.
- Company typePrivate
- Founded2015
- HeadquartersProvo, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ShopHero does
ShopHero is a private B2B technology company founded in 2015 and headquartered in Provo, Utah. According to firmographic data, the firm partners with established grocers to enable online shopping of their inventory, positioning the company in the grocery e-commerce enablement segment of retail technology. Its core offering, the ShopHero Retail Success Platform, is described as a unified retail solution designed to help retailers optimize operations and improve customer experiences; specific modules, sub-products, or technical architecture details are not disclosed in the available data.
The company operates with a small team of 11-50 employees and is led by founder and Chief Technology Officer Matthew Garner alongside Chief Operating Officer Josh Ray. Total disclosed external funding is modest at approximately $175,000 across three seed-stage events in 2015 and 2016, including an accelerator engagement with BoomStartup in April 2016. With no subsequent capital raises reflected in the available data, ShopHero appears to operate a capital-efficient, likely bootstrapped model. The company is classified as a for-profit private entity with no public ticker and no disclosed parent company or subsidiaries.
The underlying platform technology, pricing model, revenue mechanics, customer composition, geographic footprint, and integration stack are not described in the available input data, which limits deeper product- or business-model-level analysis. There are no documented certifications, patents, trademarks, partnerships beyond the BoomStartup accelerator engagement, regulatory actions, mergers or acquisitions, leadership changes beyond the founding team, or recent product launches in the dataset.
ShopHero firmographics
Firmographics- Name
- ShopHero
- Website
- https://shophero.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ShopHero is a private B2B technology company founded in 2015 and based in Provo, Utah, that partners with established grocers to enable online shopping of their inventory through its Retail Success Platform.
- Ownership category
- akta.pro rank
ShopHero industry classification
Industry- Product category
- Grocery E-commerce Software
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Food and Beverage Retailers (445)
- SIC
- Retail-Grocery Stores (5411), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Online Grocery Retailers (Inventory-led) (CRAFAFAE)
- akta.pro secondary industries
- Grocery & Pantry Inventory-led Online Retailers (CRAFADAF), Online Grocery Retailers (Inventory-Holding) (AFAIAMAC)
Keywords
Where ShopHero is headquartered
LocationHeadquarters
- HQ city
- Provo
- HQ country
- United States
- HQ region
- North America
Markets served
ShopHero business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
ShopHero product offering
Product offeringCore offering
ShopHero partners with established grocers to enable online shopping of their existing inventory through its ShopHero Retail Success Platform. The offering is a retailer-facing software platform that lets grocery operators launch and run online shopping tied to their in-store stock, supporting both customer-facing e-commerce and retailer-side operations. It is sold to grocery retailers rather than operated by ShopHero as its own consumer marketplace.
Product overview
ShopHero offers the ShopHero Retail Success Platform as its core product offering. The platform appears to be a unified retail solution designed to help retailers optimize their operations and improve customer experiences. Based on the available source information, no additional modules, sub-products, or separate brand offerings were identified.
Differentiator
Problem solved
Functional benefit
Products and services
- ShopHero Retail Success Platform A retailer-facing software platform that helps grocery retailers optimize their operations and improve customer experiences, specifically by enabling online shopping of the grocer's existing in-store inventory. Built for established (brick-and-mortar) grocers rather than as a third-party consumer marketplace.
Companies that use ShopHero
Customer profileIdeal customer profiles1 record
ShopHero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ShopHero partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights2 records
ShopHero competitors and assessment
Company assessmentBroad incumbents
- Instacart: Operates Carrot, a white-label grocery e-commerce platform that competes directly with ShopHero for grocer partnerships. Instacart's marketplace-plus-platform model covers a much broader footprint and is the most consequential competitor in this space.
- Ocado Group: Provides end-to-end online grocery technology including e-commerce platforms, automated fulfillment, and last-mile solutions to global grocers. Competes with ShopHero in the platform layer for grocery digital storefronts.
- DoorDash: Expanded from restaurant delivery into grocery via DoorDash Marketplace and white-label partnerships with grocers. A formidable competitor with deep capital and logistics infrastructure.
- Shopify: Broader commerce platform increasingly used by grocers for D2C online storefronts. While not grocery-specialized, Shopify's grocery templates and POS integrations compete for the same mid-market grocer budget ShopHero targets.
Direct peers
- Freshop: A direct white-label grocery e-commerce platform serving independent and regional grocers in the U.S. Closest comparable to ShopHero in customer segment, business model, and product offering.
- GrocerKey: Provides white-label e-commerce, mobile commerce, and loyalty solutions for independent grocers. Operates in the same niche as ShopHero with a similar partner-first go-to-market.
- Mercato: Online grocery platform originally built as a marketplace for independent grocers and specialty food retailers. Operates in an overlapping customer segment with ShopHero's grocer partners.
- eGrowcery: Grocery e-commerce platform-as-a-service offering web, mobile, and fulfillment tools to regional grocery chains. Closely mirrors ShopHero's positioning as a software partner to grocers.
Emerging players
- Stor.ai: An AI-native grocery e-commerce and fulfillment platform serving regional and mid-market grocers. Direct overlap with ShopHero's value proposition with a more recent technology stack.
- Rosie (by RangeMe): White-label online grocery shopping platform for independent retailers with local delivery. Highly comparable to ShopHero in targeting small- and mid-sized grocers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
ShopHero social profiles
Digital presenceShopHero financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShopHero leadership team
Management profileNumber of profiles
Profiles2 records
ShopHero funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShopHero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShopHero
What does ShopHero do?
ShopHero partners with established grocers to enable online shopping of their existing inventory through its ShopHero Retail Success Platform. The offering is a retailer-facing software platform that lets grocery operators launch and run online shopping tied to their in-store stock, supporting both customer-facing e-commerce and retailer-side operations. It is sold to grocery retailers rather than operated by ShopHero as its own consumer marketplace.
When was ShopHero founded?
ShopHero was founded in 2015. It employs 11 to 50 people.
Where is ShopHero based?
ShopHero is headquartered in Provo, United States, in the North America region.
Who are ShopHero's main competitors?
Broad incumbents on record are Instacart, Ocado Group, DoorDash and Shopify. Direct peers are Freshop, GrocerKey, Mercato and eGrowcery. Emerging players are Stor.ai and Rosie (by RangeMe).
Does ShopHero have an API?
No public API is recorded for ShopHero.
What industry is ShopHero in?
ShopHero's product category is Grocery E-commerce Software. Its primary akta.pro industry code is CRAFAFAE, Online Grocery Retailers (Inventory-led), with a secondary code of CRAFADAF, Grocery & Pantry Inventory-led Online Retailers. Its NAICS code is 44511 and its SIC code is 5411.