HRD S.R.L.

What HRD S.R.L. does

HRD S.r.l. (HRD Training Group), founded in 1992 by Roberto Re and headquartered in Milan, Italy, is a privately held personal and professional development training company that designs and delivers live seminars, online video courses, books, and corporate training programs centered on emotional intelligence and Neuro-Linguistic Programming (NLP) methodology. Its core methodology translates the work of Daniel Goleman, Grinder and Bandler, and Patrick Lencioni into applied leadership, communication, and team performance curricula. Flagship products include the Leadership Seminar (four days), Be Your Best (three days), Emotional Fitness (four-day weekend intensive), Eagles, Master in Leadership, and the Roberto Re Mastermind, alongside a Leadership Circle Online Membership subscription and a growing catalog of pre-recorded video courses.

The business operates across six identifiable revenue streams: paid live seminars held in Italian venues such as Pesaro (unit pricing per participant), online video courses and digital programs sold via a proprietary storefront, book sales through Amazon and other retailers (cumulative of 1,000,000+ copies), bespoke corporate/SME training sold via an inquiry-based model, the Leadership Circle recurring membership, and the Sport Power Mind annual athlete program. Distribution is anchored on a content-rich owned website (robertore.com), Amazon marketplace, Italian television and press visibility (RAI, Mediaset, Sky, La7, Corriere della Sera, La Repubblica, Panorama), and active social channels (Facebook, Instagram, YouTube, TikTok).

The company is the parent of a 9-entity HRD Group that includes ACV Consulting, Good Vibes, Le Scuole della Felicità, Sport Power Mind, Stand Out, Improvement Holding, Believe, and RR Brand. The leadership is founder-centric, with Roberto Re as primary brand asset and intellectual property holder, no disclosed external equity backing, and a customer base of 400,000+ cumulative participants spanning individual professionals, Italian SMEs, elite athletes, and media personalities. Operating geography is Italy-domiciled; customer testimonials and case studies (Jessica Rossi, Isolde Kostner, Beppe Marotta, Flavio Briatore, Dan Peterson) serve as the dominant social proof engine.

Name

HRD S.R.L.

Legal name

HRD Training Group S.r.l.

Website

https://robertore.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

HRD S.r.l. is a Milan-based personal and professional development training company founded in 1992, delivering live seminars, online courses, books, and corporate programs on emotional intelligence and NLP-led leadership methodology to individual professionals, Italian SMEs, and athletes.

Ownership category

akta.pro rank

Product category

Professional Training & Coaching Services

NAICS

Professional and Management Development Training (61143), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

HR Strategy & Operating Model Design (BPACAJAA)

Keywords

• Leadership training
• Emotional intelligence coaching
• NLP-based training
• Corporate training programs
• Personal development seminars

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. In-Person Live Seminars and Training Events: Revenue from multi-day intensive seminars (Be Your Best, Leadership Seminar, Emotional Fitness, Eagles, Mastermind) delivered in-person at venues in Italy. Be Your Best is a 3-day event; Leadership Seminar is 4 days; Emotional Fitness is a 4-day weekend intensive. Pricing is fee-per-participant.
2. Online Video Courses and Digital Programs: Sale of pre-recorded online video courses covering topics such as Leader Di Te Stesso, Programmi per Vincere, PNL REvolution, Leadership Circle Online Membership, Master Speaker, and others. Sold through the company's own digital storefront.
3. Book Sales: Published books including Cambiare Senza Paura, Leader Di Te Stesso, Smettila Di Incasinarti, Energy, Da Manager A Leader, and others. Over 1 million books sold. Distributed through Amazon and other retail channels.
4. Corporate Training Programs for SMEs: Bespoke in-company training programs for small and medium enterprises, including team building, keynote speeches, and event-based corporate programs.
5. Online Membership (Leadership Circle): Recurring subscription membership providing ongoing access to leadership content, resources, and community.
6. Sport Power Mind Program: Annual mental training program for athletes, marketed under the Sport Power Mind brand (Sport Power Mind S.r.l.), targeting sports performance and mental conditioning.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

HRD S.R.L. (HRD Training Group S.r.l.) is an Italian training and coaching company that delivers live seminars, online courses, books, and corporate training programs focused on emotional intelligence, NLP-based leadership development, and personal performance coaching. The company has been operating since 1992 and serves both individual consumers seeking self-improvement and businesses seeking team development.

Product overview

HRD S.R.L. (HRD Training Group) operates as a personal and professional development company founded in 1992, offering a comprehensive portfolio of training programs and educational products. The core offerings include live seminars such as Leadership Seminar, Eagles, Be Your Best, Emotional Fitness, and Master in Leadership, along with the Leadership Circle Online Membership subscription for ongoing digital access. The company also provides enterprise services including corporate training programs for SMEs, keynote speeches, and team building programs. Digital products include an extensive catalog of online video courses (Video Corsi Online) covering topics like leadership, NLP, personal branding, and team management, as well as published books. The company has served over 400,000 participants and sold over 1 million books, positioning itself as Italy's leading personal development and leadership training organization.

Differentiator

Problem solved

Functional benefit

Brands

• HRD Academy: Online academy offering courses for personal and professional growth.
• Emotional Fitness
• Leadership Seminar
• Be Your Best
• Eagles
• Leadership Circle Online Membership
• Master in Leadership
• Roberto Re Mastermind
• Sport Power Mind

Products and services

• Leadership Seminar
• Eagles
• Be Your Best
• Emotional Fitness
• Master in Leadership
• Leadership Circle Online Membership
• Roberto Re Mastermind
• Sport Power Mind
• HRD Academy
• Video Corsi Online
• Libri (Books)
• Programmi Aziendali per PMI (Corporate Training for SMEs)
• Keynote Speeches
• Team Building

Quantifiable outcome

• Over 400,000 cumulative participants trained across all programs
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• ACV Consulting S.r.l.coreOthersAffiliated company within the HRD Group, co-located at Corso XXII Marzo 19, Milan. Part of the HRD Group's internal corporate structure for administrative and operational synergies.
• Good Vibes S.r.l.coreOthersAffiliated company within the HRD Group, co-located at Corso XXII Marzo 19, Milan. Operates within the broader HRD ecosystem.
• Le Scuole della Felicità S.r.l.coreOthersAffiliated company within the HRD Group, co-located at Corso XXII Marzo 19, Milan. Part of the group's educational and personal development brand portfolio.
• Sport Power Mind S.r.l.coreOthersAffiliated company within the HRD Group, co-located at Corso XXII Marzo 19, Milan. Operates the Sport Power Mind annual mental training program for athletes, directly aligned with HRD's sports performance vertical.
• Stand Out S.r.l.coreOthersAffiliated company within the HRD Group, co-located at Corso XXII Marzo 19, Milan. Communication and marketing services within the group ecosystem.
• Improvement Holding S.r.l.coreOthersAffiliated company within the HRD Group, co-located at Corso XXII Marzo 19, Milan. Holding company within the HRD Group structure.
• Believe S.r.l.coreOthersAffiliated company within the HRD Group, co-located at Corso XXII Marzo 19, Milan. Operates as part of the broader HRD Group holding and brand structure.
• RR Brand S.r.l.coreOthersAffiliated company within the HRD Group, co-located at Corso XXII Marzo 19, Milan. Brand management and IP holding within the HRD Group.
• SAPG Legal Tech S.r.l. (Data Protection Officer)minorOthersExternally appointed Data Protection Officer (DPO) for the HRD Group, as required by GDPR. Located at Corso Europa n. 7, 20122 – Milano.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mindvalley: Online personal development and transformation education platform offering video courses, masterminds, and community memberships. Comparable to HRD's digital product portfolio, subscription membership (Leadership Circle), and personal growth curriculum; primarily digital-first where HRD is event-first.
• Dale Carnegie & Associates: Global leadership and personal development training organization operating through licensed franchises offering in-person seminars, corporate training, and books. Directly comparable to HRD on flagship live-event format, leadership/emotional intelligence curriculum, and corporate SME offerings; more globally distributed.
• Brian Tracy International: Personal development, leadership, and sales training brand offering seminars, books, video courses, and corporate programs. Closely mirrors HRD's founder-led brand model, multi-format product portfolio, and SME/individual professional customer base.
• Landmark Worldwide: Personal development and leadership training organization running large-format live seminars and courses globally. Closely mirrors HRD's in-person intensive seminar model, self-leadership curriculum, and founder/methodology-driven brand positioning.
• Tony Robbins (Robbins Research International): Premier personal development and performance coaching brand built around large-format live events, masterclasses, books, and corporate programs. Closely comparable to HRD's event-driven GTM, founder-led brand, emotional/peak performance content, and premium seminar pricing.
• Sandler Training: Global sales and leadership training franchise offering corporate training programs, books, and online courses. Comparable to HRD's corporate SME training, leadership curriculum, and certified-instructor delivery model; operates through a broader franchise network.
• John Maxwell Team: Leadership development training and coaching organization offering keynote speeches, workshops, books, and certified coach licensing. Directly comparable to HRD on founder-led leadership authority, corporate workshops, books, and certified trainer/community ecosystem model.
• FranklinCovey: Global leadership and organizational effectiveness training company with subscription content, books, and corporate consulting. Comparable to HRD on leadership curriculum (e.g., The 7 Habits), corporate training focus, and book-plus-seminar product mix; serves enterprise segment at significantly larger scale.
• Success Resources: Global personal development event organizer and training provider running large-format seminars (e.g., Business & Investment Mastermind). Comparable to HRD's event-anchored GTM, premium live seminars, and consumer professional audience.

Regional players

• Gi Group (Italian HR services leader): Italy's largest staffing and HR services company, offering corporate training, workforce development, and organizational consulting. Comparable to HRD's corporate SME training segment and Italian HR market focus; operates at much larger scale with broader HR services portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@robertore_official
• YouTubeyoutube.com/@ROBERTOREHRD
• Facebookfacebook.com/hrdrobertore
• Instagraminstagram.com/robertorehrd
• TikToktiktok.com/@robertore_official
• LinkedInlinkedin.com/company/hrd-training-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HRD S.R.L.